Essentiel MARKETING
Essentiel MARKETING is a French B2B digital communication and event agency, founded in 2013, providing 360° strategy, social media management, graphic design, webinars, and event organization primarily to biotech, pharma, healthcare, association, and public-sector clients across France.
- Company typePrivate
- Founded2013
- HeadquartersDanjoutin, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Essentiel MARKETING does
Essentiel MARKETING is a privately held B2B digital communication and event agency headquartered in Danjoutin, near Belfort in the Franche-Comté region of France. Founded in 2013 by Yohan GROSJEAN and structured as an EURL (single-member limited liability company), the agency employs approximately five people and serves French enterprises, professional associations, and local authorities across biotech, pharmaceutical, healthcare, and life-sciences verticals, as well as public-sector bodies and nonprofits.
The agency's service portfolio spans five pillars: 360° communication consulting and strategy, social media management, graphic creation, event organization (conferences, conventions, afterworks, inaugurations), and webinar production offered in three priced tiers (SILVER at €1,490, PREMIUM at €1,990, and an Augmented Webinar solution starting at €2,690 with TV-style on-site production). Its technology stack is built on WordPress with marketing automation (Mautic), email (MailChimp), analytics (Google Analytics, Matomo), and a partnership with Webmecanik for cross-channel campaign automation; no proprietary platform is offered, and the business model is service-based rather than product-based.
Revenue is generated through project-based and recurring professional services engagements, sold via a sales-led direct GTM (website contact form, phone, email) and supported by content marketing, LinkedIn presence, webinars, and event participation. The firm claims 30+ client logos (including AFSSI, Cynbiose, BioKryo, Oncodesign, Groupe AESIO, L'Assurance Retraite Ile-de-France), over 12 years of operating history, and a network reach facilitated by the founder's role as Director of Operations at AFSSI.
Essentiel MARKETING firmographics
Firmographics- Name
- Essentiel MARKETING
- Legal name
- Essentiel MARKETING EURL
- Website
- https://essentiel-marketing.biz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Essentiel MARKETING is a French B2B digital communication and event agency, founded in 2013, providing 360° strategy, social media management, graphic design, webinars, and event organization primarily to biotech, pharma, healthcare, association, and public-sector clients across France.
- Ownership category
- akta.pro rank
Essentiel MARKETING industry classification
Industry- Product category
- Marketing & Communication Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Corporate Conferences & Sales Kickoffs (MPAGAGAC), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where Essentiel MARKETING is headquartered
LocationHeadquarters
- HQ city
- Danjoutin
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Essentiel MARKETING business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services (Communication & Marketing): The agency generates revenue through billable professional services including consulting and strategy, social media management, graphic creation, event organization, and webinar production. Services are offered in tiered packages (Silver, Premium, Augmented Webinar) at fixed per-project or per-engagement prices. Revenue is primarily project-based and recurring through ongoing client partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SILVER Webinar Package — 1490€/webinar |
| Unit Pricing | Pay-as-you-go | PREMIUM Webinar Package — 1990€/webinar |
| Unit Pricing | Pay-as-you-go | Augmented Webinar (Webinaire Augmenté) — Starting at 2690€ |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Essentiel MARKETING product offering
Product offeringCore offering
Essentiel MARKETING is a B2B digital communication and event agency providing 360° communication services including consulting and strategy, social media management, graphic creation, professional event organization (physical and digital), and turnkey webinar production with tiered packages (Silver, Premium, Augmented). The agency supports companies, associations, and local authorities with visibility, attractiveness, and network animation needs, primarily serving the French biotech, pharma, and health innovation ecosystem.
Product overview
Essentiel MARKETING is a BtoB digital and event communication agency offering a comprehensive 360° marketing approach. The company's portfolio comprises three webinar service tiers (SILVER at 1490€, PREMIUM at 1990€, and Augmented starting at 2690€), along with core services in advice and strategies, social networks management, graphic creation, and events organization. The firm operates as a service-based agency rather than a software platform, delivering customized communication solutions for companies, associations, and local authorities.
Differentiator
Problem solved
Functional benefit
Products and services
- Advice and Strategies (360° Communication Consulting)
- Events Organization
- Social Networks Management
- Graphic Creation
- SILVER Webinar Package
- PREMIUM Webinar Package
- Augmented Webinar Solution (Webinaire Augmenté)
Quantifiable outcome
- The agency organizes professional events for clients across France, supporting their visibility and business development goals
- +2 more outcomes
Companies that use Essentiel MARKETING
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Essentiel MARKETING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Essentiel MARKETING partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WebmecanikcoreEssentiel MARKETING is a partner of Webmecanik, a complete French marketing automation solution. The agency recommends and integrates Webmecanik's platform as part of its marketing automation strategy services for clients, enabling cross-channel campaign coordination, lead capture and nurturing, and automated targeted actions to strengthen engagement and conversion.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Essentiel MARKETING competitors and assessment
Company assessmentBroad incumbents
- Emakina: European digital agency group offering marketing, technology, and communication services across multiple markets and verticals. Comparable as a broader digital services player in the same space but operating at significantly larger scale and broader scope.
- Publicis Groupe: Global advertising and communications group with significant French presence (Publicis Conseil, Saatchi & Saatchi France) serving enterprise clients across health, tech, and consumer sectors. Comparable as a large incumbent offering overlapping services but at much larger scale and broader portfolio.
Direct peers
- Mediaperformances: French PR and communications agency specialized in health, pharmaceutical and life-sciences clients. Most direct niche peer given Essentiel MARKETING's biotech/health innovation focus, with overlapping services in PR, event support, and content strategy for similar B2B buyer profiles.
- Eskimoz: French digital marketing agency offering SEO, SEA, content and data-driven marketing services to B2B clients. Comparable as a France-based digital marketing agency serving similar mid-market and enterprise B2B buyers with a multi-service offering.
- Effilab: French digital marketing and performance agency (now part of the Eskimoz group) serving B2B and B2C clients. Comparable as a France-based agency offering overlapping digital marketing, content, and social media services to mid-market buyers.
- Brainsonic: French content marketing and influence agency offering brand content, social media, and digital campaigns for B2B clients. Comparable through shared services in content strategy, social media management, and integrated B2B communication.
- Adveris: French full-service digital communication and marketing agency. Directly comparable as a French agency providing integrated digital communication, content, and event services to B2B and institutional clients across multiple verticals.
- Hopscotch: Major French PR and communications agency with a dedicated health practice (Hopscotch Santé). Comparable as a French full-service comms agency with strong health/biotech client base, offering overlapping services in event management, content, and corporate communications.
- The Boson Project: French experiential and event marketing agency specializing in corporate events, brand experiences and conferences. Comparable as a French agency with overlapping event organization capabilities for B2B and institutional clients.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Essentiel MARKETING social profiles
Digital presenceEssentiel MARKETING financial estimates
Financial estimateRevenue estimate
Valuation estimate
Essentiel MARKETING leadership team
Management profileNumber of profiles
Profiles4 records
Essentiel MARKETING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Essentiel MARKETING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Essentiel MARKETING
What does Essentiel MARKETING do?
Essentiel MARKETING is a B2B digital communication and event agency providing 360° communication services including consulting and strategy, social media management, graphic creation, professional event organization (physical and digital), and turnkey webinar production with tiered packages (Silver, Premium, Augmented). The agency supports companies, associations, and local authorities with visibility, attractiveness, and network animation needs, primarily serving the French biotech, pharma, and health innovation ecosystem.
Is Essentiel MARKETING a public or private company?
Essentiel MARKETING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Essentiel MARKETING founded?
Essentiel MARKETING was founded in 2013. It employs 1 to 10 people.
Where is Essentiel MARKETING based?
Essentiel MARKETING is headquartered in Danjoutin, France, in the Europe region.
How does Essentiel MARKETING make money?
One revenue line is on record: professional Services (Communication & Marketing).
Who are Essentiel MARKETING's main competitors?
Broad incumbents on record are Emakina and Publicis Groupe. Direct peers are Mediaperformances, Eskimoz, Effilab, Brainsonic, Adveris, Hopscotch and The Boson Project.
Does Essentiel MARKETING have an API?
No public API is recorded for Essentiel MARKETING.
What industry is Essentiel MARKETING in?
Essentiel MARKETING's product category is Marketing & Communication Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPAGAGAC, Corporate Conferences & Sales Kickoffs. Its NAICS code is 54181 and its SIC code is 7311.