What Mediaperformances does

Mediaperformances is a French retail media advertising agency founded in 1985 and headquartered in Courbevoie (La Défense, Paris). The company operates a two-sided retail media platform that connects consumer brands and their agencies with media inventory from major French grocery retailers (grande distribution alimentaire), activating campaigns across a network of 4,700 partner stores and digital properties and reaching approximately 30 million omnichannel shoppers. Its service portfolio is organized around three solution pillars — sales acceleration, visibility maximization, and brand awareness building — complemented by a Data Lab that converts product, shopper, and geolocated data into personalized activation insights, and a store digitalization offering developed in partnership with VusionGroup (electronic shelf labels and digital signage).

The company serves roughly 250 active brand advertisers, with a disclosed roster spanning personal care (Colgate, Signal, Schwarzkopf), confectionery and food (Lindt, Paysan Breton, Saint Agur, Michel et Augustin), beverages (Fuze Tea), and other FMCG categories. Revenue is generated through advertising fees paid by brands and agencies for campaign execution across in-store and digital retail media; pricing is handled on a per-campaign basis and is not publicly disclosed. Mediaperformances is B-Corp certified since 2021 (renewed through 2026) and carbon-compensates 100% of its campaigns, positioning ESG credentials as part of its market differentiation. The company operates exclusively in France and is privately held with no disclosed parent organization or external funding rounds.

Name

Mediaperformances

Legal name

Médiaperformances

Website

https://mediaperformances.net

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Mediaperformances is a French retail media agency that connects consumer brands with in-store and digital advertising inventory across 4,700 French grocery retail partner stores, reaching 30 million omnichannel shoppers via its Data Lab and omnichannel activation platform.

Ownership category

akta.pro rank

Product category

Retail Media Advertising

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Retail Media Networks & Commerce Advertising (BPAMALAL)

akta.pro secondary industries

Marketplace & Retail Media Advertising (Amazon/Walmart/Instacart, etc.) (MPAAACAJ), Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD), Media Planning, Buying & Optimization (BPAFAAAC), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

Keywords

• Retail media advertising
• Shopper marketing
• In-store digital media
• Omnichannel campaign activation
• Data-driven advertising

Headquarters

HQ city

Suresnes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Media Advertising: Mediaperformances generates revenue primarily through advertising services sold to brands and agencies. Campaigns are activated across partner retail store networks (digital displays, in-store media, and online properties), with pricing based on campaign scope, media format, and reach. The company acts as a media agency connecting brands seeking retail media exposure with retailer inventory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mediaperformances operates a retail media advertising platform that connects consumer brands and their agencies with French grocery retailers, planning and activating omnichannel campaigns across 4,700 partner stores and digital touchpoints to reach 30 million shoppers. Its three core solution pillars — accelerating sales, maximizing visibility, and building brand awareness — are delivered through in-store media (including VusionGroup electronic shelf labels and digital signage) and digital media, supported by an internal Data Lab that converts product, shopper, and geolocation data into personalized activation.

Product overview

Mediaperformances is a Retail Media advertising platform offering an omnichannel portfolio of solutions spanning digital and in-store media. The core offering consists of three main services: Accélérer vos ventes (sales acceleration), Maximiser votre visibilité (visibility maximization), and Travailler votre notoriété (brand awareness building). These are complemented by innovation services including Digitalisation du point de vente (store digitalization via VusionGroup partnership) and Notre Data Lab (data analytics using product, shopper, and geolocated data). The company serves 250 advertisers across 4700 partner stores, activating 30 million omnichannel shoppers.

Differentiator

Problem solved

Functional benefit

Products and services

• Accélérer vos ventes (Sales Acceleration Solutions) Sales acceleration service that engages shoppers throughout their purchase journey to drive conversion and increase revenue for consumer brands across French grocery retail.
• Maximiser votre visibilité (Visibility Maximization Solutions) Visibility maximization service that leverages in-store and digital media to enhance product discoverability and brand presence across 4,700 French grocery stores and digital properties.
• Travailler votre notoriété (Brand Awareness Solutions) Brand awareness building service designed to strengthen brand recognition and consumer loyalty through in-store and digital retail media activations.
• Digitalisation du point de vente (Store Digitalization) Store digitalization service transforming retail locations into integrated media environments using VusionGroup electronic shelf label and digital signage technology for agile and sustainable retail media.
• Notre Data Lab (Shopper Data Analytics Service) Data analytics service that converts product, shopper, and geolocation data into actionable insights to activate end customers through personalized, data-driven omnichannel campaigns.

Quantifiable outcome

• 250 advertisers actively using Mediaperformances campaigns
• +3 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• VusionGroupcoreTechnology or IntegrationMediaperformances partners with VusionGroup to pioneer a more agile and sustainable Retail Media model, integrating the retail store as a fully digital media channel alongside digital strategies. VusionGroup provides electronic shelf labels (ESL) and digital signage technology that serves as in-store media inventory.
• IAB FrancecoreStrategic or Co-development PartnerMediaperformances is a member of IAB France, an association that supports the development of more performant, responsible, and future-oriented marketing. Membership provides standards-setting influence and industry networking within the digital advertising ecosystem.
• La Retail TechcoreStrategic or Co-development PartnerMediaperformances is a member of La Retail Tech, an association supporting retail technology innovation in France. Membership positions the company within the broader retail tech ecosystem and supports collaboration on future-facing retail media standards.
• French Grocery Retail Chains (Grande Distribution Alimentaire)coreChannel Partner/ Reseller/ DistributorMediaperformances works with all major French grocery retail chains, leveraging their physical store networks (4,700 stores) and digital properties as media inventory for brand advertiser campaigns. This network of retailers is central to Mediaperformances' ability to activate 30 million omnichannel shoppers.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Havas Media: French-headquartered global media agency network within Havas Group with retail and shopper media capabilities. Comparable as a French advertising group offering retail media planning and buying for CPG brands.
• GroupM (WPP): World's largest media investment group with significant retail media buying capabilities through WPP's commerce practices. Comparable as a scaled media buyer activating campaigns for major advertisers across retail media networks globally.
• Publicis Commerce (Publicis Groupe): Global French-headquartered advertising holding group with a dedicated commerce and retail media practice. Comparable in offering omnichannel retail media services to CPG advertisers, but operating at global scale across many categories and geographies.
• LiveRamp: Data connectivity platform enabling advertiser activation across retailer networks. Comparable as a retail media data infrastructure layer, though operating as a B2B technology platform rather than an end-to-end campaign regie like Mediaperformances.
• SMG (Starcom Media Group): Global media agency network within Publicis Groupe with retail media activation capabilities. Comparable as a scaled media buyer serving major CPG advertisers with omnichannel retail media campaigns.
• Kantar: Global market research and shopper insights firm with retail media and point-of-sale analytics offerings. Comparable through its shopper data and insights capabilities, complementary to Mediaperformances' Data Lab proposition.

Emerging players

• Numberly: Paris-based data marketing company offering omnichannel activation, programmatic and CRM solutions to enterprise brands. Comparable as a French data-driven marketing player with overlapping advertiser base, though broader in scope than retail-specific media.
• Camelot (now part of Omnicom / OMG): European retail media specialist agency (formerly Camelot, integrated into Omnicom Media Group). Comparable as a specialized retail media agency serving CPG brands across European grocery retailers, overlapping with Mediaperformances' positioning.

Direct peers

• Criteo: French-founded commerce media company specializing in retail media and performance advertising across open web and retailer networks. Directly comparable as a French-headquartered retail media adtech player, though significantly larger and more programmatic/digital-focused than Mediaperformances.
• Carrefour Links: Retailer-owned retail media network of Carrefour, one of Mediaperformances' key French grocery retail partners. Directly comparable as a French grocery retail media offering, but operates inside the retailer itself, representing both a partnership opportunity and competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mediaperforman

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaperformances