What Studio ID Design does

Studio ID Design is a London-headquartered industrial design studio founded in 2023 by Daniel Clucas and Isabella Pourtaheri that delivers bespoke aircraft interior design, sustainability strategy, and sustainable materials expertise to aviation clients globally. The firm operates as a curated network of industrial designers, mechanical engineers, sustainability advisors, and CMF experts rather than a large fixed team, allowing it to scale talent around each project. Its core technical scope spans the full cabin design lifecycle from 2D LOPA (Layout of Passenger Accommodations) development through initial concept sketches to final production-ready 3D data, with a proprietary emphasis on weight reduction (addressing the 85% of cabin footprint driven by mass), circular-economy design, and end-of-life material strategies.

The studio's product portfolio includes the Loop Chair modular seating system designed to remain in circulation for two to three times the normal aircraft seat lifespan, the EarthJet sustainable cabin concept for future electric and hydrogen aircraft, the ACCESS expanding disabled lavatory, and other named designs such as Monova and Cosmic. Daniel Clucas is named inventor on nine granted patents, and the firm has delivered recognized work for JetBlue (Mint and Studio seats), Recaro (CL6710 first business class seat), and Unum Aerospace (Unum One seat and sustainability roadmap), with prior work executed through Acumen Design Associates before Studio ID's founding.

Studio ID's business model is professional-services based: revenue is generated through bespoke, quote-based design consulting engagements sourced via direct enterprise relationships, industry events (AIX, Passenger Experience Conference, Farnborough International), and referrals within the aviation design community. The firm is privately held, bootstrapped, and founder-controlled with no disclosed external investment. Co-founders also hold senior leadership positions at the Green Cabin Alliance, where Clucas sits on the four-person Leadership Board and Pourtaheri serves as Managing Director, embedding the firm in industry-wide sustainability standard-setting.

Name

Studio ID Design

Legal name

studio ID Design Ltd.

Website

https://studioid.design

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio ID Design is a London-headquartered, independently owned industrial design studio founded in 2023 that delivers bespoke aircraft interior design, sustainability strategy, and sustainable materials expertise to airlines, seat manufacturers, and next-generation aviation clients worldwide.

Ownership category

akta.pro rank

Product category

Aircraft Interior Design

NAICS

Industrial Design Services (54142)

SIC

Aircraft Parts & Auxiliary Equipment, Nec (3728)

akta.pro primary industry

Aerospace Interior Materials & Components (Cabin) (IMABANAI)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Aircraft interior design
• Sustainable aviation design
• Cabin design consultancy
• Transport design studio
• Industrial design services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Aircraft Interior Design Services: Bespoke design consulting for aircraft cabin interiors including concept development, 2D LOPA, sketches through to final production 3D data. Revenue generated through project-based professional services engagements with airlines and aircraft manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Studio ID Design is a B2B industrial design consultancy that creates sustainable aircraft interior design solutions for airlines, seat manufacturers, and next-generation aviation companies. Services span 2D LOPA development, initial concept sketches, and final production 3D data, alongside sustainability strategy consulting and sustainable materials expertise. The studio's named design portfolio includes the Loop Chair modular circular-economy seat, EarthJet sustainable cabin concept, ACCESS expanding disabled lavatory, Monova Dress Cover, and Cosmic seat.

Product overview

Studio ID Design is an award-winning design consultancy specializing in aircraft interiors, offering a portfolio of named products including the Loop Chair (modular circular economy seat), EarthJet, Monova Dress Cover, and Cosmic seats. The company provides integrated services spanning aircraft interior design (from concept through 3D production data), sustainability strategy, and sustainable materials expertise. The firm's approach centers on lightweight cabin design, circularity, and using recycled materials with end-of-life strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Loop Chair Modular, circular-economy aircraft seat system designed to keep the most resource-intensive part of the seat in circulation for two or three times the normal lifespan, facilitating re-use and recycling while giving airlines easier repairs and faster upgrades.
• EarthJet Sustainable aircraft interior concept designed for future electric and hydrogen aircraft, focused on eco-conscious cabin design with weight, space, and stowage optimization for new propulsion architectures.
• Monova Dress Cover Aircraft interior dress cover component featured in Studio ID's portfolio of cabin design solutions for premium and economy class seating.
• Cosmic Aeroplane seat design included in Studio ID's project portfolio of aircraft cabin seating concepts.
• Aircraft Interior Design Services Bespoke design services for the future of aircraft interiors, creating inspirational passenger experiences from 2D LOPA development through initial sketches to final production 3D data, with emphasis on lighter, smarter, and more sustainable cabins.
• Sustainability Strategy Services Strategic consultancy that re-thinks business systems, processes, and models to meet net zero goals, creating products and services that are better for the environment and make lasting change.
• Sustainable Materials Expertise Expertise in the latest sustainable materials and new technologies for aircraft interiors, supporting product development that surpasses expectations and leaves a lasting impression.

Quantifiable outcome

• Loop Chair designed to remain in circulation for 2-3x the normal lifespan of aircraft seats
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Green Cabin AlliancecoreStrategic or Co-development PartnerStudio ID's co-founders hold leadership positions in Green Cabin Alliance - Daniel Clucas is one of 4 Leadership Board members and Isabella Pourtaheri is Managing Director. This cross-industry organization actively pushes for sustainability increases in aviation and works collaboratively to solve industry challenges.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tangerine: UK-headquartered design consultancy with a long-standing aviation interiors practice serving global airlines and OEMs; directly comparable as a transport-interior design firm competing for similar B2B design mandates.
• Acumen Design Associates: UK-based transport and aviation design consultancy where founder Daniel Clucas worked prior to Studio ID; directly comparable in scope of premium cabin, seat, and LOPA design services for global airlines and seat manufacturers.
• PriestmanGoode: London-based design studio specializing in transport interiors (aviation, rail, marine) with a track record on large-scale airline cabin programs; competes for the same airline and OEM interior design mandates as Studio ID.
• Factorydesign: London-based product and transport design studio with deep experience in commercial aircraft interiors, premium seats, and cabin concepts; competes head-to-head with Studio ID for premium-cabin design briefs.

Broad incumbents

• Designworks: BMW Group-owned design consultancy with a transport interiors practice spanning automotive, rail, and aviation; a relevant adjacent incumbent in transport design with much greater resources and global client reach than Studio ID.
• Seymourpowell: Established UK design and innovation consultancy with deep transport industry work across aviation, rail, and automotive; similar premium positioning to Studio ID but considerably broader service portfolio and longer history.
• Teague: Large US-based design consultancy with a major aviation interiors and seat practice serving Boeing, Airbus, and leading seat OEMs; broader portfolio and greater scale but directly overlapping in commercial cabin design.

Emerging players

• Layer Design: London-based design and innovation studio with a transport and mobility focus spanning aerospace, rail, and EVs; overlapping future-mobility design remit but with a broader product base than aircraft cabins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studio-id-design-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio ID Design