PriestmanGoode
PriestmanGoode is an employee-owned London-headquartered industrial design consultancy serving global aviation, rail, and mobility enterprises with end-to-end design services spanning branding, cabin interiors, CMF, and CGI visualisation.
- Company typePrivate
- Founded1990
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What PriestmanGoode does
PriestmanGoode is a London-headquartered, employee-owned industrial design consultancy founded in 1989 (with some source materials citing 1990) that delivers end-to-end design services to enterprise clients in aviation, rail, mobility, public spaces, and consumer products. The studio operates across eight integrated service lines: Strategy + Innovation, Branding + Graphics, Industrial Design, Transport Design, Interior + Spatial Design, Digital + Customer Experience, Colour, Material + Finish (CMF), and CGI + Visualisation (PG.VIS). Proprietary tools and methods include the CMF practice (with sustainable materials focus), the Route to Zero sustainability framework, the Material Mind interactive database, PG.VIS visualisation, and design-led IP such as the Air 4 All accessible air travel system, Proteus flexible rail interiors, Knot Waste modular furniture, and Zero Takeaway Packaging. Clients include Lufthansa (25+ year partnership), Turkish Airlines, Riyadh Air, United Airlines, LATAM, Korean Air, Qatar Airways, Airbus, Boeing, VIA Rail, ÖBB, and Collins Aerospace / Panasonic Avionics, across projects spanning 30+ countries with an international team of 100+ designers and offices in London and Qingdao, China.
The business model is professional services: project-based, quote-driven engagements where PriestmanGoode acts as an innovation partner, co-developing bespoke design solutions from strategy through to delivery. Revenue is generated through enterprise design programmes spanning brand identity, cabin interiors, seat concepts, customer experience, CMF, and CGI visualisation. The studio maintains a direct-to-client go-to-market with relationship-driven sales supported by presence at industry events (Aircraft Interiors Expo, London Design Festival, Material Matters), a portfolio-led website, and active social channels. Pricing is not publicly disclosed. Notable scale metrics include 60+ industry awards (including Red Dot 2026, Fast Company Accessible Design of the Year 2022, Queen's Award for Enterprise in International Trade 2014), ISO 9001 certification, and an estimated 400 million+ people using PriestmanGoode-designed products annually. The company is privately held and employee-owned, with no disclosed external investors or parent company.
PriestmanGoode firmographics
Firmographics- Name
- PriestmanGoode
- Legal name
- PriestmanGoode
- Website
- https://priestmangoode.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PriestmanGoode is an employee-owned London-headquartered industrial design consultancy serving global aviation, rail, and mobility enterprises with end-to-end design services spanning branding, cabin interiors, CMF, and CGI visualisation.
- Ownership category
- akta.pro rank
PriestmanGoode industry classification
Industry- Product category
- Industrial Design Services
- NAICS
- Industrial Design Services (541420), Graphic Design Services (541430), Interior Design Services (541410)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where PriestmanGoode is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
PriestmanGoode business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Design Consultancy Services: PriestmanGoode generates revenue as a professional design consultancy providing end-to-end design services from strategy to delivery. Services span aviation design, rail design, industrial design, interior and spatial design, branding and graphics, digital CX, CMF, and CGI visualisation. Revenue is project-based, working directly with enterprise clients on bespoke design engagements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
PriestmanGoode product offering
Product offeringCore offering
PriestmanGoode is a multidisciplinary design consultancy that delivers end-to-end design services from strategy through to delivery, spanning aviation design, rail design, industrial design, interior and spatial design, branding and graphics, digital customer experience, colour material and finish (CMF), and CGI visualisation. The studio works as an innovation partner with enterprise clients — airlines, rail operators, vehicle manufacturers, hospitality brands and governments — co-developing bespoke physical and digital design solutions. Notable engagements include Riyadh Air cabin interiors and brand identity, Turkish Airlines customer experience across 40 locations, Lufthansa Allegris First Class Suite, and the MAYA next-generation business class suite developed with Collins Aerospace and Panasonic Avionics.
Product overview
PriestmanGoode is a multidisciplinary design consultancy offering integrated services across strategy, branding, industrial design, transport design, interior design, digital/customer experience, and CGI/visualisation. The company operates across aviation, rail, and mobility sectors with specialized offerings including their PG.VIS visualisation team and Private Studio luxury division. Core service offerings include Strategy + Innovation, Branding + Graphics, Industrial Design, Transport Design, Interior + Spatial Design, Digital + Customer Experience, Colour Material + Finish (CMF), and CGI + Visualisation (PG.VIS). The portfolio includes specific products like Route to Zero sustainability framework, Pure Skies cabin cleaning certification, Air 4 All accessibility system, Proteus flexible rail interiors, Zero Takeaway Packaging, and Knot Waste furniture. Notable aviation projects include Riyadh Air Cabin Interior and Brand, MAYA business class suite, and Lufthansa Allegris First Class Suite. The company also offers specialized Private Studio services for luxury aviation, rail, spaces, and yacht interiors.
Differentiator
Problem solved
Functional benefit
Brands
- PG.VIS: A world leader in developing design-led visualisation and digital solutions for clients across transport, environment and product design.
Products and services
- Strategy + Innovation
Quantifiable outcome
- 400 million+ people use PriestmanGoode designs annually
- +5 more outcomes
Companies that use PriestmanGoode
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles5 records
PriestmanGoode technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PriestmanGoode partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, notable and minor.
- GevencorePriestmanGoode and Geven announced a creative partnership to design a new generation of Business Class seat products, unveiled at Aircraft Interiors Expo in Hamburg. The collaboration marks PriestmanGoode as Geven's innovation partner across its evolving seat portfolio. Building on a successful five-year collaboration delivering Geven's Economy and Premium Economy platform products. The new full-flat Business Class seat supports Geven's expansion into the long-haul market.
- Gen Phoenix (formerly ELeather)notablePriestmanGoode collaborated with Gen Phoenix to showcase Essence Nappa, a premium recycled leather material for aircraft interiors, at Aircraft Interiors Expo 2025. Working with Geven, PriestmanGoode's CMF team designed a unique application of Essence Nappa for the Comoda Business Class seat, demonstrating how circular material innovation can enhance both luxury aesthetics and sustainability in next-generation aircraft interiors.
- Collins AerospacecorePriestmanGoode collaborated with Collins Aerospace and Panasonic Avionics Corporation to design MAYA, a next-generation business class suite. The partnership defined the vision, aesthetics, functionality, and overall experience, with three key pillars: Next-Gen Construction, Seamless Immersive Experience, and Uncompromising Comfort. MAYA features 45-inch ultra-wide IFE screens, additive manufacturing, sustainable materials, biometric-responsive technology, and inclusive design features.
- Panasonic Avionics CorporationcoreTogether with Collins Aerospace and PriestmanGoode, Panasonic Avionics co-developed the MAYA next-generation business class seat. Panasonic provides the IFE technology and connectivity systems integrated into the suite, combining hardware, software, and content delivery for an immersive passenger experience.
- BoeingnotablePriestmanGoode worked with Boeing through collaborative workshops for the Riyadh Air cabin programme, testing colours, materials, and lighting mock-ups. Boeing was the airframe manufacturer for Riyadh Air's inaugural fleet.
- Safran SeatsnotableSafran Seats was a key supplier partner in the Riyadh Air cabin programme, providing seating solutions as part of the bespoke cabin design developed by PriestmanGoode.
- MankiewicznotableMankiewicz collaborated with PriestmanGoode to develop a single-coat self-texturing pearlescent paint for the Riyadh Air cabin's Canopy Twist design element. This custom paint reflects light to enhance the visual richness while improving maintenance and lifecycle performance.
- RohinotablePriestmanGoode's CMF team developed a custom fabric with Rohi for Riyadh Air's Economy dress cover. The distinctive flip design incorporates pink and purple threads that change shades depending on the viewing angle, with an indigo base and peach and lavender threads creating a subtle iridescent effect.
- Dromos TechnologiescorePriestmanGoode and Dromos Technologies have been working together since 2019, initially on a concept design for a new autonomous vehicle selected through an international competition. The collaboration has since developed proposals for infrastructure projects including the Cambridgeshire Autonomous Metro, where the design prioritises user experience, modularity, and sustainability.
- Buro HappoldnotableEngineering and consulting firm Buro Happold partnered with Dromos Technologies and PriestmanGoode on the Cambridgeshire Autonomous Metro proposal, addressing vehicles, infrastructure, energy, environment, sustainability, and system operations.
- Rider Levett Bucknall (RLB)notableConstruction, property and management consultancy Rider Levett Bucknall partnered with Dromos Technologies and PriestmanGoode on the Cambridgeshire Autonomous Metro proposal.
- Chiltern RailwaysnotableChiltern Railways sponsored PriestmanGoode in the development of the Proteus flexible rail interior demonstrator, developed through the UK Department of Transport's First of a Kind (FOAK) competition. The demonstrator was tested with passengers at Marylebone Station in London.
- Angel TrainsnotableAngel Trains, a ROSCO (Rolling Stock Company), co-sponsored the development of the Proteus flexible rail interior demonstrator alongside PriestmanGoode and Chiltern Railways, through the FOAK competition.
- Quantum Seating LimitedminorUK supply chain partner for the Proteus rail interior project, contributing to the development of the flexible demonstrator seat.
- AltrominorUK supply chain partner for the Proteus rail interior project, providing materials expertise.
- MuirheadminorUK supply chain partner for the Proteus rail interior project, providing materials expertise.
- Replin / AW HainsworthminorUK supply chain partner for the Proteus rail interior project, providing textile and fabric expertise.
- RENNDminorConstruction partner responsible for building the Proteus rail interior demonstrator.
- LufthansacorePriestmanGoode and Lufthansa have maintained a 25+ year partnership spanning multiple aircraft cabin programmes. Their most recent collaboration produced the Allegris First Class Suite, which won the Red Dot Award 2026. The partnership has continuously redefined Lufthansa's premium cabin experience, with each successive product building on the previous design.
- Royal College of ArtnotablePriestmanGoode has maintained a nine-year partnership with the Royal College of Art, conducting annual design briefs for students. The PG x RCA collaboration focuses on future materials research, sustainable design innovation, and nurturing the next generation of designers.
- National Saturday ClubminorPriestmanGoode supports the National Saturday Club, an organisation that works with young people to nurture and inspire the next generation of design leaders through creative education.
- Creative Education TrustminorPriestmanGoode partners with the Creative Education Trust to advocate for the importance of creative education and nurture future design talent.
- ArtHouse JerseyminorPriestmanGoode participated in ArtHouse Jersey's Skipton Big Ideas exhibition 'Where Waste Meets Design' 2022, presenting the Knot Waste modular furniture system and Get Onboard Zero Economy Meal Tray.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PriestmanGoode competitors and assessment
Company assessmentDirect peers
- Tangerine: London-headquartered industrial design consultancy with a long-standing aviation interiors and transport design practice (now part of Accenture Song). Closest direct competitor to PriestmanGoode in aviation cabin, seat, and CX work.
- Seymourpowell: Independent London-based design and innovation consultancy with deep transport, aviation, and consumer product work. Comparable multi-disciplinary studio model targeting similar enterprise clients in aviation, mobility, and home/consumer categories.
- Teague: Seattle-based design consultancy with one of the most established aviation interior and seat design practices globally, working with Boeing, airlines, and tier-1 suppliers. Direct competitor on the largest aviation cabin and OEM programmes.
- Studio F.A. Porsche: Transport and product design studio spun out of the Porsche design heritage, active in aviation, rail, automotive, and mobility. Competes for similar aviation OEM and airline transport design mandates.
- Acumen Design Associates: Los Angeles-based industrial design consultancy specialising in commercial aviation interiors, seat design, and cabin programmes. Direct peer in the aviation cabin and seat industrial design sub-category.
- Map Project Office: London-based multidisciplinary design studio working across aviation, transport, and consumer products. Comparable scale and positioning in the UK transport design market with overlapping airline clients.
- Layer Design: London industrial design studio with transport, consumer electronics, and aviation work. Overlapping client profile and multi-disciplinary service offering targeting similar enterprise design mandates.
Broad incumbents
- BMW Group Designworks: BMW-owned global design consultancy with transport, aviation, and mobility practices. Larger, broader-portfolio incumbent competing on large-scale aviation, rail, and OEM design programmes.
- IDEO: Global design and innovation consultancy with deep aviation, transport, and customer experience practices. Larger, broader incumbent whose aviation and transport work overlaps with PriestmanGoode's CX and brand engagements.
- frog (Capgemini Engineering): Global design and engineering consultancy with mobility and transport work as part of a broad portfolio. Competes for enterprise transport, CX, and digital design engagements at the higher end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PriestmanGoode social profiles
Digital presencePriestmanGoode compliance and trust
Trust signalCompliance1 record
PriestmanGoode financial estimates
Financial estimateRevenue estimate
Valuation estimate
PriestmanGoode leadership team
Management profileNumber of profiles
Profiles7 records
PriestmanGoode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PriestmanGoode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PriestmanGoode
What does PriestmanGoode do?
PriestmanGoode is a multidisciplinary design consultancy that delivers end-to-end design services from strategy through to delivery, spanning aviation design, rail design, industrial design, interior and spatial design, branding and graphics, digital customer experience, colour material and finish (CMF), and CGI visualisation. The studio works as an innovation partner with enterprise clients — airlines, rail operators, vehicle manufacturers, hospitality brands and governments — co-developing bespoke physical and digital design solutions. Notable engagements include Riyadh Air cabin interiors and brand identity, Turkish Airlines customer experience across 40 locations, Lufthansa Allegris First Class Suite, and the MAYA next-generation business class suite developed with Collins Aerospace and Panasonic Avionics.
Is PriestmanGoode a public or private company?
PriestmanGoode is a private company. It is classified as management employee owned and is currently operating.
When was PriestmanGoode founded?
PriestmanGoode was founded in 1990. It employs 51 to 100 people.
Where is PriestmanGoode based?
PriestmanGoode is headquartered in London, United Kingdom, in the Europe region.
How does PriestmanGoode make money?
One revenue line is on record: professional Design Consultancy Services.
Who are PriestmanGoode's main competitors?
Direct peers on record are Tangerine, Seymourpowell, Teague, Studio F.A. Porsche, Acumen Design Associates, Map Project Office and Layer Design. Broad incumbents are BMW Group Designworks, IDEO and frog (Capgemini Engineering).
Does PriestmanGoode have an API?
No public API is recorded for PriestmanGoode.
What industry is PriestmanGoode in?
PriestmanGoode's product category is Industrial Design Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541420 and its SIC code is 7330.