Elevate Coaching Co.

What Elevate Coaching Co. does

Elevate Coaching Co. is a privately held, founder-led coaching business headquartered in Chilliwack, British Columbia, that sells subscription coaching, online courses, and educational content to real estate agents across the Pacific Northwest and broader North America. The company is built around the credibility and operating experience of its founder and head coach, Cameron Van Klei, who separately owns and operates a real estate brokerage with 120+ realtors generating approximately $1.3B in annual sales. Its product surface is a three-tier subscription stack — Elite ELEVATE Coaching at $1,000/month, ELEVATE Coaching at $599/month, and ELEVATE Members at $15.99/month — each carrying a $99 enrollment fee, plus the foundational book 'How to Win in Real Estate' and supplementary courses including the paid Success Series (CA$149) and a free 'Living by your Values' lead magnet.

Underlying technology is minimal: the company distributes through a Wix-hosted e-commerce website with no proprietary platform, no mobile app, no API integrations, and no disclosed software engineering capability. Delivery is human-led — primarily Cameron himself for the Elite tier and Certified Elevate Coaches for the standard tier — supplemented by live online training sessions, recorded content in the Content Lounge, and in-person ELEVATE conferences/events. Multi-channel GTM combines organic social (Facebook, Instagram, LinkedIn, Cameron Van Klei's personal Instagram), the book as a content-marketing anchor, email newsletters, a free consultation/intake flow, and a free-course lead magnet. The 1-10 employee headcount, founder-centric delivery model, and absence of external funding indicate a small, lifestyle-scale operator rather than a venture-scale business.

Revenue mechanics are predominantly recurring subscription revenue from coaching memberships, supplemented by one-time purchases of the book, paid course, and merchandise (hat, t-shirt, water bottle). Customer segmentation is horizontal across real estate agents at different career stages, with a slight upmarket tilt toward brokerages and team leaders via the Elite tier. No M&A, partnerships, regulatory actions, or funding events are recorded; the primary operational risk is Cameron's centrality to the delivery and brand, which simultaneously constitutes the company's strongest moat and a structural scaling constraint.

Name

Elevate Coaching Co.

Legal name

Elevate Coaching Co.

Website

https://elevatecoachingco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Elevate Coaching Co. is a founder-led Canadian coaching company that delivers tiered subscription coaching, online courses, and a proprietary book to individual real estate agents across North America, anchored by founder Cameron Van Klei's brokerage operating experience and personal delivery.

Ownership category

akta.pro rank

Product category

Real Estate Coaching Services

NAICS

Professional and Management Development Training (611430), Book Publishers (513130)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Real estate coaching
• Realtor training programs
• Online coaching courses
• Professional development
• Business coaching services

Headquarters

HQ city

Chilliwack

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Coaching Programs: Subscription-based coaching programs at multiple tiers: Elite Coaching at $1,000/month, standard ELEVATE Coaching at $599/month, and ELEVATE Members at $15.99/month. All tiers include enrollment fee of $99.
2. Book Sales: Sale of 'How to Win in Real Estate: The Ultimate Guide for Realtors' book in hardcover ($34.99) and softcover ($24.99) formats. Book serves as foundational content for coaching programs.
3. Online Courses: Paid courses including Success Series at CA$149.00 and free 'Living by your Values' course.
4. Merchandise: Branded merchandise including ELEVATE Hat ($40), ELEVATE Crewneck T-Shirt ($35), and ELEVATE 24oz Stainless Steel Water Bottle ($34.99).

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Elevate Coaching Co. delivers subscription-based one-on-one and group coaching programs for real estate agents, centered on the methodology in Cameron Van Klei's book "How to Win in Real Estate." The company sells tiered monthly coaching memberships (Elite ELEVATE at $1,000/month, ELEVATE at $599/month, and ELEVATE Members at $15.99/month), standalone online courses (Success Series and a free Living by your Values course), the book in softcover and hardcover, and branded merchandise. All products are distributed through the company's own e-commerce website with no third-party marketplace presence.

Product overview

Elevate Coaching Co. offers a coaching and education platform for real estate professionals built around Cameron Van Klei's book "How to Win in Real Estate: The Ultimate Guide for Realtors". The core offering consists of three coaching tiers: Elite ELEVATE Coaching ($1,000/month) for brokerages and top producers, ELEVATE Coaching ($599/month) with certified coaches, and ELEVATE Members ($15.99/month) for Content Lounge access. The ecosystem also includes a Success Series course (CA$149) focused on business tracking and goal-setting, a free "Living by your Values" course, and the foundational book available in softcover ($24.99) and hardcover ($34.99). Merchandise items including branded water bottles, hats, and t-shirts complete the product portfolio. All offerings are designed to work together as a holistic coaching system.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite ELEVATE Coaching Premium monthly coaching program at $1,000/month plus a $99 enrollment fee, including two 30-minute coaching sessions with Cameron per month, two online training sessions per month, access to the basic educational portal, and a VIP pass to ELEVATE conferences/events. Designed for brokerages, team leaders, and top producers seeking direct access to Cameron and premium content.
• ELEVATE Coaching Standard monthly coaching program at $599/month plus a $99 enrollment fee, including two 30-minute coaching sessions per month with an assigned Certified Elevate Coach, two online live training sessions per month, and a VIP pass to ELEVATE conference/events. Coach is assigned based on the initial consultation call and assessment.
• ELEVATE Members Entry-level monthly membership program at $15.99/month providing exclusive access to the Content Lounge, including previous session recordings, worksheets, and templates. Acts as the lowest-friction paid entry point into the Elevate ecosystem.
• Success Series Paid online course priced at CA$149.00 focused on working ON the real estate business, covering tracking business metrics, building success systems, creating the perfect day, and setting achievable goals. Includes business expense and revenue measurement, process roadmaps, and habit-building principles.
• Living by your Values Free 45-minute online course helping users define personal values and create a road map to focus on what matters. Includes workbook, video, and PowerPoint materials covering stress management, focus, and productivity. Functions as a lead magnet to attract potential coaching clients.
• How to Win in Real Estate: The Ultimate Guide for Realtors Book by Cameron Van Klei offering step-by-step guidance for real estate agents on building a successful business, covering client acquisition, sales skills, referral strategies, and wealth building. Available in softcover ($24.99) and hardcover ($34.99). Serves as the foundational curriculum for all ELEVATE coaching programs.
• ELEVATE Branded Merchandise Branded merchandise line including the ELEVATE 24oz Stainless Steel Water Bottle (CORE 365 vacuum insulated, powder coated, $34.99), the ELEVATE Hat (adult retro trucker cap, 85% polyester / 15% cotton, fully adjustable, $40.00), and the ELEVATE Crewneck T-Shirt (ATC Everyday Ring Spun Cotton Tee, 100% cotton, $35.00).

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Buffini & Company: Real estate coaching, training events, and the '100 Days to Greatness' system aimed at individual agents and teams; operates a similar coaching-plus-content-plus-events model with recurring programs.
• Tom Ferry International: The largest dedicated real estate coaching and training company in North America, offering subscription coaching, events, and a content library to agents and teams — directly comparable in product, audience, and GTM motion.
• Dean Graziosi: Real estate and entrepreneur education brand built around books, online courses, and masterminds — directly comparable in monetizing a founder-author platform with tiered offers.
• Mike Ferry Organization: Long-running real estate sales coaching firm serving individual agents and teams through structured scripts, training, and coaching — overlapping directly with Elevate's sales-skill development focus.
• Ninja Selling: Real estate sales training and coaching system delivered through workshops, ongoing coaching, and a community; competes for the same agent audience seeking skills-based development.
• Icenhower Coaching & Consulting: Real estate coaching firm offering one-on-one coaching, team training, and masterminds to agents and brokers; overlaps with Elevate across coaching tiers and broker/team leader targeting.
• Jared James Enterprises: Real estate agent coaching, masterminds, and live events run by a single recognizable founder — closely comparable in scale, founder-led brand model, and event-driven GTM.
• Darryl Davis Seminars: Real estate coaching, listing and sales training programs, and live events for agents and teams; overlaps with Elevate on sales-skill development and event-based engagement.

Broad incumbents

• eXp Realty: Cloud-based brokerage with built-in agent training, revenue-share, and coaching programs; serves the same real estate agent segment but bundles training within a brokerage platform.
• Keller Williams (KWRI): Largest real estate franchise by agent count with a deep in-house training, coaching, and mastermind infrastructure (KWRI). Operates across the same agent audience but as part of a global brokerage rather than a standalone coaching business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wix
• LinkedInlinkedin.com/company/wix-com
• Instagraminstagram.com/wix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Coaching Co.