MI Petro Group
MI Petro Group is a Calgary-headquartered Canadian distributor and turn-key service provider for Gilbarco and Veeder-Root fuel infrastructure, serving retail, commercial, government, fleet, mining, transit, aviation, and marine customers across five offices nationwide; acquired by Petro Service Limited in 2024.
- Company typePrivate
- Founded2000
- HeadquartersCalgary, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MI Petro Group does
MI Petro Group is a Calgary-headquartered Canadian distributor and turn-key service provider for commercial and retail fuel infrastructure, founded in 2000 and operating for more than 30 years across the country. The company is one of only three authorized Canadian distributors for Gilbarco fuel dispensers and Veeder-Root tank gauging systems (both Dover company brands), and supplements these with Red Jacket submersible pumps, Gasboy commercial fleet dispensers, Catlow nozzles and accessories, and the EKOS cloud-based fuel management software platform.
The business model combines equipment resale with full lifecycle services: site survey, turn-key construction and installation, and 24/7 maintenance and repair dispatch. MI Petro supports eight distinct end markets — retail fueling, commercial cardlocks, government and municipalities, fleet fueling, mining and industrial, bus and rail, aviation, and marine fueling — giving it a horizontally diversified revenue base for a specialty distributor of its size. Service delivery is supported by a national footprint spanning five offices (two in Calgary, Maple Ridge BC, Toronto, Lethbridge, and Vancouver) and a contractor network of 25+ field personnel.
In 2024, MI Petro was acquired by Petro Service Limited, which materially expanded the company's capacity to scale nationally and pursue roll-up opportunities across the Canadian fuel services market. As a privately held subsidiary, MI Petro does not disclose revenue, headcount, or financial performance publicly.
MI Petro Group firmographics
Firmographics- Name
- MI Petro Group
- Legal name
- MI PetroService
- Website
- https://mipetrogroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MI Petro Group is a Calgary-headquartered Canadian distributor and turn-key service provider for Gilbarco and Veeder-Root fuel infrastructure, serving retail, commercial, government, fleet, mining, transit, aviation, and marine customers across five offices nationwide; acquired by Petro Service Limited in 2024.
- Ownership category
- akta.pro rank
Where MI Petro Group is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
MI Petro Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment and Product Distribution: Distribution of petroleum fueling equipment including Gilbarco fuel dispensers, Veeder-Root tank gauging systems, Red Jacket pumps, Gasboy fleet dispensers, and associated forecourt products. MI Petro is one of three Canadian distributors for Gilbarco Veeder-Root products.
- Construction and Installation Services: Turn-key petroleum station construction including underground piping, fuel tank installation, electrical work, dispenser installation, and full service station construction. Services offered for new builds and renovations.
- Maintenance and Repair Services: 24/7 maintenance and repair services for petroleum equipment, commercial fueling equipment, and point-of-sale systems. Provides ongoing maintenance for large-scale petroleum industry projects with emergency response capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for equipment and services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
MI Petro Group product offering
Product offeringCore offering
MI Petro Group is a Canadian petroleum fueling infrastructure distributor and service provider that sells Gilbarco/Veeder-Root fuel dispensers, automatic tank gauging systems, Red Jacket pumps, Gasboy fleet fueling equipment, and EKOS fuel management software. The company also delivers turn-key construction services for new and renovated petroleum stations and provides 24/7 maintenance and repair services across Canada.
Product overview
MI Petro Group is a Canadian petroleum equipment distributor and service provider offering a comprehensive portfolio of products and services for retail fueling stations. The company distributes Gilbarco Veeder-Root equipment (retail fuel dispensers, automatic tank gauging, Red Jacket submersible pumps) and Gasboy fleet fueling products (Atlas PRIME, Islander PRIME, FuelPoint PLUS). Their offering includes point-of-sale systems (Passport P.O.S.), payment solutions (FlexPay O.P.T.), and cloud-based fuel management software (EKOS). As one of three Canadian Gilbarco Veeder-Root distributors, MI Petro provides complete turn-key solutions including construction, maintenance, and nationwide service support across Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Gasboy Fleet Fuel Dispensers
- Atlas PRIME
- Islander PRIME
- FuelPoint PLUS
- EKOS Fuel Management Software
- Gilbarco Retail Fuel Dispensers
- Veeder-Root Automatic Tank Gauging
- Red Jacket Submersible Turbine Pumps
- Passport P.O.S. Systems
- FlexPay O.P.T.
- Forecourt Media
- Petroleum Station Construction Services
- Petroleum Equipment Maintenance and Repair Service
Companies that use MI Petro Group
Customer profileSegments8 records
Ideal customer profiles4 records
MI Petro Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
MI Petro Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Gilbarco/Veeder-RootcoreNational alliance with Gilbarco/Veeder-Root for equipment distribution. MI Petro is one of three Canadian distributors for Retail Gilbarco Veeder-Root products, providing access to fuel dispensers, tank gauging systems, monitoring sensors, and associated forecourt equipment.
- GasboycoreDistribution of Gasboy fleet fuel dispensers and fuel management products. Gasboy is a leading manufacturer of commercial and industrial fueling solutions, with MI Petro serving as a Canadian distributor for the product line.
- Veeder-RootcoreDistribution of Veeder-Root automatic tank gauging products, monitoring sensors, and leak detection systems. Part of the Gilbarco Veeder-Root family of petroleum equipment solutions.
- Red JacketcoreDistribution of Red Jacket submersible turbine pumps, pump control boxes, and corrosion prevention products. Red Jacket is a recognized brand in petroleum pumping systems.
- CatlowcoreDistribution of Catlow product line as part of the comprehensive forecourt product offerings. Catlow provides petroleum equipment solutions included in MI Petro's distribution portfolio.
- EKOScoreEKOS is the exclusive system providing software, modules, applications, and cloud-based tools for buying, managing, and transacting within the fuel industry. Integrated with MI Petro's product offerings for comprehensive fuel management solutions.
- Petro Service LimitedflagshipPetro Service Limited acquired MI Petro to strengthen western Canadian presence and enhance coast-to-coast fueling solutions. MI Petro operates as part of Petro Service Limited, which has expanded nationally through this acquisition.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
MI Petro Group competitors and assessment
Company assessmentDirect peers
- Wayne Fueling Systems: Dover Fueling Solutions brand and one of the principal global manufacturers of retail fuel dispensers and payment systems. Directly competes with the Gilbarco dispenser line that MI Petro distributes, and addresses the same Canadian retail fueling customers.
- Tokheim: Dover Fueling Solutions brand manufacturing fuel dispensers and forecourt technology. Overlaps with MI Petro's dispenser and fleet product lines and serves similar retail and commercial fueling customers.
- Husky Corporation: Manufacturer of fuel nozzles, swivels, and related petroleum equipment. Sells comparable forecourt hardware to retailers and fleets that also buy from MI Petro's distribution portfolio.
- OPW (a Dover brand): Manufacturer of petroleum equipment including nozzles, fittings, and fuel transfer products that complement forecourt installations. Sells into the same retail and commercial fueling infrastructure market that MI Petro serves.
- Dover Fueling Solutions: Global manufacturer and solutions provider of petroleum fueling equipment (Wayne, Tokheim, OPW brands). Comparable because it sells the same class of dispensers, pumps, and forecourt systems that MI Petro distributes and services in Canada.
- Bennett Pump Company: Manufacturer of fuel dispensers and pump modules serving retail and commercial fueling markets. Comparable as another dispenser OEM competing for the same Canadian retail fueling customer base.
- Franklin Electric: Parent of the Red Jacket submersible pump brand that MI Petro distributes. Comparable as a fuel-pump manufacturer and broader industrial pumping solutions provider that competes in the same forecourt equipment category.
Others
- Flowserve Corporation: Global manufacturer of pumps, valves, and seals for energy and industrial applications, including petroleum. Adjacent comparator given the pump and fluid handling overlap with MI Petro's Red Jacket submersible pump product line.
- Petro Service Limited: Strategic acquirer of MI Petro in 2024 and now its parent company. Related party operating in the same Canadian petroleum services market; relevant as the platform into which MI Petro has been integrated.
Broad incumbents
- Gilbarco Veeder-Root: Manufacturer of the dispensers, tank gauging, and pumps that MI Petro distributes. Comparable as the OEM partner whose brand and technology underpins MI Petro's retail offering, and which also sells through competing distributors globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
MI Petro Group social profiles
Digital presenceMI Petro Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MI Petro Group leadership team
Management profileNumber of profiles
Profiles4 records
MI Petro Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MI Petro Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MI Petro Group
What does MI Petro Group do?
MI Petro Group is a Canadian petroleum fueling infrastructure distributor and service provider that sells Gilbarco/Veeder-Root fuel dispensers, automatic tank gauging systems, Red Jacket pumps, Gasboy fleet fueling equipment, and EKOS fuel management software. The company also delivers turn-key construction services for new and renovated petroleum stations and provides 24/7 maintenance and repair services across Canada.
Is MI Petro Group a public or private company?
MI Petro Group is a private company. It is classified as corporate owned and is currently operating.
When was MI Petro Group founded?
MI Petro Group was founded in 2000. It employs 51 to 100 people.
Where is MI Petro Group based?
MI Petro Group is headquartered in Calgary, Canada, in the North America region.
How does MI Petro Group make money?
Three revenue lines are on record. Equipment and Product Distribution is the primary driver. The others are construction and Installation Services and maintenance and Repair Services.
Who are MI Petro Group's main competitors?
Direct peers on record are Wayne Fueling Systems, Tokheim, Husky Corporation, OPW (a Dover brand), Dover Fueling Solutions, Bennett Pump Company and Franklin Electric. Others are Flowserve Corporation and Petro Service Limited. Gilbarco Veeder-Root is listed as a broad incumbent.
Does MI Petro Group have an API?
No public API is recorded for MI Petro Group.