The Wine Events Company

What The Wine Events Company does

The Wine Events Company is an experiential events business founded in 2018 and based in Birmingham, UK, operating under the trade name 'The Wine Events Company' / 'The Wine Events Co'. It runs a recurring 'Movies with Wine' format in which five themed wines are served at scripted moments during a classic film screening, hosted by qualified sommeliers. Its core product is a consumer ticketed event (priced £29.50–£38.95 per attendee, with venue fees on top) complemented by a corporate/private events arm, an educational content offering (wine and movie trivia) and partner-venue events sold through external box offices. The product portfolio includes the headline Movies with Wine Events plus add-on modules such as Corporate Wine Events, Wine Education & Trivia, and Partner Venue Events.

The business is asset-light and venue-partner dependent: it does not own real estate or a proprietary technology platform. Distribution flows through six regional venue partnerships — The Mockingbird Cinema (Digbeth and other sites), The Old Rep Theatre, Crescent Theatre Birmingham, Core Theatre Solihull, The Hub at St Mary's Lichfield, and Chipping Norton Theatre — with tickets sold via each partner's ticketing system and the company's Wix-built website acting as a marketing and linking layer. Marketing is conducted via Facebook, Twitter, LinkedIn, Instagram, YouTube, an email newsletter, and a blog.

The Wine Events Company is privately held and bootstrapped, owned and operated by founders Tony Elvin (qualified Sommelier, ex-Hotel du Vin General Manager and Group wine event coordinator) and Lucy Elvin (WSET qualified), with stated core headcount of two and a crew of contracted professionals. There are no funding rounds, no institutional investors, no parent company, no M&A, no patents, and no certifications on record. Revenue is not publicly disclosed; revenue mechanics are entirely event-ticket sales split with venue partners and offset by wine procurement and hosting costs. The company is actively operating with events listed through at least December 2025.

Name

The Wine Events Company

Legal name

The Wine Events Company

Website

https://thewineeventscompany.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wine Events Company is a Birmingham-based experiential events business, founded in 2018, that sells ticketed 'Movies with Wine' screenings — five themed wines served during classic films hosted by qualified sommeliers — at partner cinemas and theatres across the West Midlands, UK.

Ownership category

akta.pro rank

Product category

Wine Tasting Events & Experiences

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industry

Film Festivals & Festival Organizers (MPADAKAD)

Keywords

• Wine tasting events
• Movie wine pairings
• Experiential events
• Sommelier hosted tastings
• Cinema wine experiences

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Ticket Sales: Revenue generated through ticket sales for 'Movies with Wine' events. Each event features five themed wines paired with a classic movie screening at partner venues. Ticket prices range from approximately £29.50 to £38.95 per person depending on the event and venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

The Wine Events Company runs themed 'Movies with Wine' events at partner cinemas and theatres across the West Midlands. Each event pairs a classic movie screening with five themed wines poured by a qualified sommelier at appropriate moments during the film. Ticket prices range from £29.50 to £38.95 per person, and the company also delivers private corporate wine events.

Product overview

The Wine Events Company is an experiential events company offering 'Movies with Wine' events as its core product — combining classic film screenings with curated five-wine tastings hosted by qualified sommeliers. The portfolio includes the primary Movies with Wine Events product, Corporate Wine Events for private functions, Wine Education & Trivia content, and Partner Venue Events across regional cinemas and theatres. The company operates primarily in the West Midlands with partner venues including Mockingbird Cinema, The Old Rep, Crescent Theatre, and others. The company is built on Wix.com and does not appear to offer a software product, API, or SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Movies with Wine Events The company's primary offering: themed wine tasting events paired with classic movie screenings. Each event features five wines served at appropriate moments during the film, hosted by qualified sommeliers in partner cinemas and theatres across the West Midlands region. Tickets range from £29.50 to £38.95 per person.
• Corporate & Private Wine Events Private and corporate wine tasting events suitable for team building, hen parties, and special occasions, delivered by the company's team of qualified wine professionals.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Mockingbird CinemacoreChannel Partner/ Reseller/ DistributorPrimary venue partner for 'Movies with Wine' events. Regular screenings held at Mockingbird Cinema locations in Digbeth and other sites. Events include themed wine pairings with classic films served at appropriate moments during screenings.
• The Old Rep TheatrecoreChannel Partner/ Reseller/ DistributorTheatre partner in Birmingham for wine and movie events. Hosted first ever cinema screening at The Old Rep with The Greatest Showman with Wine.
• Crescent Theatre BirminghamcoreChannel Partner/ Reseller/ DistributorBirmingham theatre venue for events including The Lost Boys with Wine and Die Hard with Wine screenings.
• Core Theatre SolihullcoreChannel Partner/ Reseller/ DistributorSolihull venue partner for regular Grease with Wine and The Lost Boys with Wine events.
• The Hub at St Mary's LichfieldcoreChannel Partner/ Reseller/ DistributorLichfield venue for themed movie and wine events including Jurassic Park with Wine and Gremlins with Wine.
• Chipping Norton TheatreminorChannel Partner/ Reseller/ DistributorOxfordshire theatre venue partner for Grease with Wine event in Chipping Norton.
• Caring HomesminorGTM or Marketing PartnerHealthcare provider shown in event gallery, indicating corporate/private event partnerships for care homes.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• The Big Feastival: UK food-and-music festival that combines live entertainment with food and drink experiences. Comparable as a UK live experiential event combining themed hospitality with entertainment programming.
• Hotel du Vin: UK boutique hotel and wine-bar brand where founder Tony Elvin previously served as General Manager and Group wine event coordinator. Directly comparable wine-and-hospitality DNA and origin of the sommelier expertise behind the subject.
• Eventbrite: Self-serve ticketing platform used widely by independent event organisers including wine and cinema experiences. Comparable as the indirect go-to-market infrastructure for ticketed experiential events of this scale.

Regional players

• The Wine Society: UK wine club and retailer that runs member tasting events and educational experiences. Comparable in offering wine tasting experiences to UK consumers, but focuses on retail/membership rather than cinema-pairing events.

Broad incumbents

• Vinoteca: UK chain of wine bars and shops that combine wine drinking with food and events. Comparable in combining wine service with a curated hospitality experience, although it operates owned venues rather than partnering with cinemas.
• Luna Cinema: UK pop-up outdoor cinema operator that bundles food and drink with film screenings. Comparable business model of pairing film exhibition with a hospitality overlay, although primarily outdoor venues and a wider event footprint.
• Pop Up Screens: UK pop-up cinema organiser that runs ticketed film events at partner venues with food and drink add-ons. Overlaps with the regional partner-venue cinema-event format, though it does not specialise in wine pairings.

Direct peers

• Secret Cinema: UK organiser of immersive film-screening events that pair a movie with themed food, drink, and atmosphere. Closest direct analogue: both wrap a film screening in a curated hospitality experience rather than a standard cinema visit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheWineEventsCo
• YouTubeyoutube.com/channel/UCj4OHUEdGchFuEIuB8xKRKg?view_as=subscriber
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/thewineeventscompany
• Instagraminstagram.com/thewineeventsco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wine Events Company