Converting Stars

What Converting Stars does

Converting Stars LTD is a privately held UK-incorporated affiliate network founded in 2020, operating a two-sided CPA marketing platform that connects advertisers with webmasters and publishers. The platform supports multiple performance-based pricing models - CPS, CPL, CPO, CPI, and CPC - and spans verticals including Dating, eCommerce, Nutra, Crypto exchanges, Financial services, Financial education, EMI/EMD/Banks, and PSPs. Core platform features include real-time reporting, fraud prevention, custom targeting, exclusive offers, on-time payments, qualified support, and postback-based fast integration for traffic source synchronization. The company pursues a hybrid go-to-market: a self-serve onboarding flow for individual webmasters and SMB affiliates, paired with a direct sales team for enterprise advertisers. It also offers an add-on Web Development service line providing UX/UI design and ongoing technical support to clients. Converting Stars is self-funded, founder-owned, and operates globally with a multilingual web presence (English, Italian, German) from its London headquarters; no external investment, acquisitions, or executive leadership disclosures are present in available data.

Name

Converting Stars

Legal name

Converting Stars LTD

Website

https://convertingstars.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Converting Stars LTD is a UK-based CPA affiliate network founded in 2020 that connects advertisers with webmasters across Dating, eCommerce, Nutra, Crypto, and Financial services verticals, operating a performance-based platform with real-time tracking and an add-on web development service.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Network

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

akta.pro secondary industries

Affiliate & Performance Creator Programs (BPAFAHAG), Affiliate & Partner Media Buying (BPAFABAJ)

Keywords

• Affiliate network platform
• CPA marketing services
• Performance marketing network
• Web development services
• Traffic monetization platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. CPA Marketing Services: Cost Per Action affiliate marketing where advertisers pay only for completed target actions such as sales, leads, installs, or clicks. The network facilitates connections between advertisers seeking product promotion and webmasters/publishers who drive traffic and conversions.
2. Web Development Services: Website creation, UX/UI design, and technical support services offered to clients

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Converting Stars operates a CPA (Cost Per Action) affiliate network platform that connects advertisers seeking to promote products with webmasters and publishers who drive traffic, supporting CPS, CPL, CPO, CPI, and CPC pricing models across verticals such as Dating, eCommerce, Nutra, Crypto exchanges, Financial services, and EMI/EMD/Banks. The company additionally offers professional Web Development Services, including custom website design, UX/UI design, and ongoing technical support for web projects.

Product overview

Converting Stars operates as a fast-growing affiliate network platform that connects advertisers with webmasters to facilitate CPA (Cost Per Action) marketing campaigns. The core platform offers a suite of integrated tools including Real-time Reporting, Fraud Prevention, Custom Targeting, Exclusive Offers, Data Security, On-Time Payments, Qualified Support, and Best Conversions optimization. The platform supports multiple pricing models (CPS, CPL, CPO, CPI, CPC) across verticals including Dating, eCommerce, Nutra, Crypto exchanges, Financial services, and Banking. Postback integration enables fast technical connections for traffic tracking. Additionally, Converting Stars offers web development services including UX/UI design, concept development, and technical support for web projects as an add-on capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Converting Stars Affiliate Network Platform A CPA (Cost Per Action) affiliate network platform that connects advertisers seeking product promotion with webmasters who drive traffic. Supports CPS, CPL, CPO, CPI, and CPC pricing models and operates across verticals including Dating, eCommerce, Nutra, Crypto exchanges, Financial services, Financial education, EMI/EMD/Banks, and PSPs.
• Web Development Services Custom web development and design services including website creation, UX/UI interface design, concept development, and technical support for web projects, delivered as a professional services engagement for clients.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PartnerStack: Affiliate and partner program management platform focused on SaaS and B2B. Comparable to Converting Stars as a partner network connecting advertisers with publishers on performance-based payouts, though more SaaS-focused rather than Nutra/Crypto/Financial.
• Awin: Global affiliate marketing network connecting advertisers with publishers across multiple verticals. Directly comparable to Converting Stars as a CPA/affiliate network serving advertisers and webmasters worldwide, but operating at significantly larger scale with established European heritage.
• ClickBank: Affiliate marketplace specializing in digital products across health, finance, and eCommerce verticals. Directly comparable to Converting Stars as a CPA-focused affiliate network, with overlapping verticals (Nutra, financial services, eCommerce).
• Admitad: Global affiliate network with strong presence in EMEA, Asia, and Latin America, offering CPA/CPL/CPS programs. Directly comparable to Converting Stars as a multi-vertical CPA affiliate network serving advertisers and webmasters globally, particularly in emerging markets.
• Impact: Partner management platform offering affiliate, influencer, and B2B partnership automation. Comparable to Converting Stars as a performance-based affiliate network, but operating as a SaaS-style platform with deeper automation and broader partnership types.
• Webgains: European affiliate marketing network offering CPA and CPL campaigns across retail, finance, and travel verticals. Comparable to Converting Stars as a CPA affiliate network with European focus and multi-vertical coverage.
• Rakuten Advertising: Global affiliate network owned by Rakuten, offering CPA, CPC, and CPL campaigns across multiple verticals. Comparable to Converting Stars as a multi-vertical affiliate network with global reach and global brand advertisers.
• CJ Affiliate: One of the largest global affiliate marketing networks, offering CPA, CPL, and CPC programs across a broad vertical set. Comparable to Converting Stars in core business model (affiliate network connecting advertisers and publishers) but with much larger advertiser base and brand recognition.
• TradeTracker: Performance-based affiliate network operating globally with strong European footprint across retail, finance, and telecom verticals. Directly comparable to Converting Stars as a CPA/CPL affiliate network with similar vertical mix and international reach.

Emerging players

• Tune: Affiliate and partner marketing tracking platform providing SaaS tools for managing partner programs. Comparable to Converting Stars in the affiliate/partner tracking space, but operates more as a SaaS infrastructure provider rather than a closed affiliate network.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Converting Stars