What Eterniti does

Eterniti is a Geneva-headquartered luxury vacation rental group founded in 2018 by Maxime Friess and Laurent Lacourt that exclusively manages 800+ villas and ski chalets across 25 destinations. It operates three distinct consumer-facing brands — Emerald Stay (four-star, 500+ properties), Bo House (five-star and palace, 270+ properties, born in Saint-Tropez), and Verbier Exclusive (21 catered chalets in Verbier) — serving high-net-worth individual travelers seeking hotel-style service in private villa settings. The company also provides full-service property management to luxury homeowners, including key holding, maintenance, concierge, and financial reporting, and reports €2bn of properties under management and approximately 25,000 guests served in the most recent year tracked.

The group runs a bespoke multi-brand technology platform covering distribution, guest journey management, homeowner services, accounting, and field operations. Named technical components include an Owner's App, an end-to-end Guest Journey Management Platform, a centralized CRM with cross-selling and loyalty infrastructure, and field operations technology supporting on-the-ground teams in every destination. The business model combines transaction fees on short-term rental bookings, recurring management fees from property owners, and the consolidation of fragmented boutique operators via majority-stake acquisitions, with the strategy specifically targeting destinations where short-term rental licenses are frozen or unobtainable as a regulatory moat.

Eterniti generates revenue through short-term rental booking fees, property management fees, and the integration of acquired boutique operators under its umbrella. Distribution flows through the three direct-to-consumer brand websites, a global B2B partner network, and cross-selling within its CRM. The company closed a €30M private equity round from Limestone Capital (Amethyst III fund) in March 2026, bringing total capital raised to €50M, with a stated revenue run rate of approximately €30M, 33% EBITDA margins, and consistent 2x annual revenue growth over four consecutive years. Notable individual backers include Olivier Jolivet (former Aman CEO, current Como Group CEO, serving as Advisor) and Formula 1 driver Valtteri Bottas.

Name

Eterniti

Legal name

Eterniti

Website

https://eterniti.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Eterniti is a Geneva-headquartered luxury vacation rental group exclusively managing 800+ villas and ski chalets across 25 destinations under three brands (Emerald Stay, Bo House, Verbier Exclusive), serving high-net-worth travelers and property owners in markets with restricted short-term rental licenses.

Ownership category

akta.pro rank

Product category

Luxury Vacation Rentals

NAICS

Other Traveler Accommodation (72119), Residential Property Managers (531311)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Villa Property Management & Concierge Services (THAMAEAJ)

akta.pro secondary industries

Luxury Vacation Rental Management (BPAJAIAD), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)

Keywords

• Luxury vacation rentals
• Villa rental management
• Property management services
• Short-term rentals
• Luxury hospitality

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Short-Term Rental Bookings: Eterniti generates primary revenue through short-term rental fees charged to guests booking luxury villas and chalets across its three brands. The company manages the full guest experience, including concierge services, resulting in transaction-based recurring revenue as guests book stays at 800+ properties across 25 destinations.
2. Property Management Services: Eterniti provides comprehensive property management services to homeowners, including key holding, maintenance, and 360° in-house services. Revenue is derived from management fees charged to property owners whose villas and chalets are listed on the platform.
3. Consolidation of Boutique Operators: Eterniti acquires majority stakes in entrepreneur-led boutique luxury villa operators, consolidating their revenues under the Eterniti umbrella. This expands the portfolio and diversifies revenue streams across multiple brands and geographies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Eterniti exclusively manages 800+ luxury villas and ski chalets across 25 destinations under three consumer brands (Emerald Stay, Bo House, Verbier Exclusive), offering short-term vacation rentals with hotel-style concierge services to affluent travelers. The company also provides comprehensive 360° property management services (key holding, maintenance, owner's app) to high-end property owners, and consolidates boutique luxury villa operators across Europe via majority stake acquisitions.

Product overview

Eterniti is a collection of aspirational travel brands operating as a luxury villa and property management platform. The portfolio consists of three distinct sub-brands: Emerald Stay (four-star, 500+ rentals), Bo House (five-star palace, 270+ villas/chalets), and Verbier Exclusive (21 catered chalets in Verbier). Together they manage 800+ properties across 25 destinations. The platform is underpinned by proprietary technology for distribution, guest management, and operations, with a combined revenue run rate of approximately €30M and 33% EBITDA margins. The company doubled revenues year-on-year for four consecutive years while remaining profitable.

Differentiator

Problem solved

Functional benefit

Brands

• Emerald Stay: Four-star brand exclusively managing 500+ holiday rentals from the mountains to the sea, paired with hotel-style services and tech-enabled operations.
• Bo House
• Verbier Exclusive

Products and services

• Emerald Stay Four-star luxury vacation rental brand exclusively managing 500+ holiday rentals from mountains to sea, paired with hotel-style services and tech-enabled operations for affluent travelers.
• Bo House Five-star and palace luxury vacation rental brand born in Saint-Tropez, showcasing 270+ service-augmented high-end villas and chalets in premium dream destinations for ultra-affluent travelers.
• Verbier Exclusive Premium mountain holiday brand offering 21 exceptional catered chalets in the iconic Verbier resort, delivered by a refined local team for affluent travelers seeking an Alpine luxury experience.
• Property Management Services Comprehensive 360° property management service for high-end villa and chalet owners, including concierge teams, in-house key holding, maintenance, real-time financial and booking visibility through an Owner's App, and access to global B2B distribution channels.

Quantifiable outcome

• 9.5/10 guest satisfaction rating
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vrbo: Established vacation rental marketplace (Expedia subsidiary) with broad inventory including premium homes. Competes on distribution scale rather than curated luxury positioning.
• Airbnb Luxe: Luxury tier of the dominant global short-term rental platform. Provides scale and distribution that Eterniti competes against for luxury guests while lacking Eterniti's localized property management.
• Marriott Homes & Villas: Loyalty-integrated luxury home rental program from a global hotel incumbent. Competes in the same upper-premium vacation rental space but leverages Marriott's distribution and Bonvoy membership.

Direct peers

• Le Collectionist: French-headquartered luxury villa rental specialist with conciergerie services across Europe. Competes head-to-head with Eterniti in the premium European villa and chalet segment.
• CV Villas: Long-established UK-based luxury villa holiday specialist with curated European and global inventory. Comparable established luxury villa rental model and customer base.
• Belvilla: European-focused vacation rental management and distribution company with managed villa/chalet inventory. Directly comparable managed-villa model in overlapping European geographies.
• Plum Guide: Curated luxury vacation home platform with vetted properties across European destinations. Closely comparable curated-luxury model with quality curation analogous to Eterniti's brand-tiered approach.
• OneFineStay: Direct competitor offering curated luxury vacation rentals with hotel-style concierge across premier European and global cities. Closely aligned business model and target customer base to Eterniti's Bo House and Verbier Exclusive brands.

Emerging players

• Sonder: Tech-enabled hospitality operator offering apartment-style short-term stays with hotel-level service. Comparable hybrid hospitality/STR model with technology-first operating approach.

Others

• Aethos Hotels: Boutique hotel brand co-founded by Limestone Capital's Benjamin Habbel. Sister-company ecosystem participant with shared sponsor; comparable boutique hospitality positioning but in owned-and-operated hotels rather than rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eterniti-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eterniti