MUNNY TECH LIMITED

What MUNNY TECH LIMITED does

MUNNY TECH LIMITED operates as the technology arm of Munny Group Limited, a UK-based workplace financial wellbeing business headquartered in Lancaster. The company delivers financial education and coaching to employees through a multi-channel model combining live online webinars (capacity up to 1,000 attendees), in-person workshops (up to 250 attendees), 1:1 coaching with qualified Money Coaches, and digital tools. Its flagship digital products are eM, an always-available AI-powered money coach built on five leading LLMs with a proprietary PromptGuard compliance layer, and the Munny App, a free consumer app providing budget categorisation against a 50/30/20 benchmark plus a suite of financial calculators (mortgage, pension, credit card, compound interest, overpayment) and CreditLadder integration.

Munny Group Limited sells primarily to B2B buyers in HR, People & Culture, and Wellbeing functions via three monthly subscriptions priced per employee: Munny Digital from £0.50, Munny Complete from £1, and Munny Peak from £2.50. A pay-per-event option and licensed eM agreements broaden access for smaller organisations and platforms. Go-to-market combines direct enterprise sales, channel partnerships with EAP providers such as Health Assured, and community-led outreach through sports ambassadors including Bryan Robson OBE.

The company has scaled to support over 100 organisations and approximately 250,000 UK individuals in 2025, delivering more than 200 live group sessions and 20,000+ live attendees. Customer logos span elite football (Manchester United, Manchester City FC, Everton FC Academy), media (BBC), public sector (Serco), manufacturing (Knauf Insulation), construction, and PR (Skout PR). Operational governance is supported by memberships with the Money & Pensions Service (SFS), the CPD Certification Service, and ICO registration, and the founder sits on the Bank of England's Steering Committee for Financial Capability.

Name

MUNNY TECH LIMITED

Legal name

Munny Group Limited

Website

https://munnygroup.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

MUNNY TECH LIMITED is the technology arm of Munny Group, a UK workplace financial wellbeing business that delivers live webinars, workshops, 1:1 coaching, an AI coach (eM), and a budgeting app to corporate employers and partners such as EAP providers.

Ownership category

akta.pro rank

Product category

Workplace Financial Wellbeing

NAICS

All Other Schools and Instruction (61169), Computer Training (611420)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

akta.pro secondary industries

Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH), Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)

Keywords

• Financial education services
• Workplace wellbeing programs
• AI money coaching
• Employee financial benefits
• Money coaching services

Headquarters

HQ city

Lancaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Packages: Three-tier subscription model (Munny Digital, Munny Complete, Munny Peak) providing organisations ongoing, preventative financial support at predictable monthly costs per employee. Subscription includes unlimited access to webinars, workshops, 1:1 coaching, eM, and the Munny App depending on tier.
2. Pay Per Event: Organisations can book individual events such as standalone webinars or in-person workshops without committing to a subscription. Provides flexibility for organisations wanting to build their own solution.
3. eM Licensing: eM, the AI-powered money coach, is available via licensed agreement to other organisations and platforms.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

MUNNY TECH LIMITED operates Munny Group, an independent financial education and wellbeing business that sells multi-channel workplace financial wellbeing programmes to organisations. The core offering combines live human-delivered education (online webinars, in-person workshops, and 1:1 money coaching) with always-available digital tools, including the eM AI-powered money coach (built on Munny Tech's platform with PromptGuard safety technology across five leading LLMs) and the free Munny App with budgeting tools and financial calculators. Services are packaged into three subscription tiers (Munny Digital, Munny Complete, Munny Peak) sold per person per month, with pay-per-event options available.

Product overview

Munny Group operates as a financial education and wellbeing platform offering a multi-channel approach through three education products (online webinars, in-person workshops, 1:1 coaching) and two digital tools (eM AI-powered money coach and Munny App). The offering is structured as a platform-plus-subscriptions model with three tiers: Munny Digital (entry-level digital access to eM), Munny Complete (webinars plus coaching plus eM), and Munny Peak (premium full-service with unlimited coaching and onsite days). The eM AI serves as the core digital engine, while the Munny App provides supplementary tools including budget planning and financial calculators.

Differentiator

Problem solved

Functional benefit

Brands

• eM: AI-powered money coach providing instant, 24/7 financial guidance without giving regulated financial advice. Built by Munny Tech.
• Munny App
• Munny Digital
• Munny Complete
• Munny Peak

Products and services

• eM (AI Money Coach) AI-powered, always-available money coach providing instant, conversational financial guidance 24/7 without giving regulated financial advice. Built by Munny Tech with PromptGuard technology and integration across five leading LLMs; targeted at employees of subscribing organisations and licensed to other platforms.
• Munny App Free mobile financial education and support hub for consumers and employees of subscribing organisations. Includes budgeting tools (50/30/20 benchmark), a suite of financial calculators, CreditLadder integration for reporting rental payments, and access to eM.
• Munny Digital Subscription Entry-level subscription package from £0.50 per person per month providing organisations with full, round-the-clock access to the eM AI-powered money coach for their workforce. Designed as a low-cost, high-reach financial wellbeing benefit.
• Munny Complete Subscription Mid-tier subscription package from £1 per person per month including six live webinars per year from a library of 50+ topics, three 1:1 coaching sessions per employee per year, and full access to eM. Marketed as the most accessible and cost-effective package for organisations wanting high-quality education and targeted support.
• Munny Peak Subscription Premium subscription package from £2.50 per person per month including weekly webinars, four onsite days per year (group workshops, in-person coaching, drop-in clinics), unlimited 1:1 coaching and full access to eM. Marketed as the highest level of ongoing support with deep engagement and greater personal access.
• Online Webinars Live online financial education sessions delivered via Teams or Zoom for corporate workforces. Capacity up to 1,000 attendees per session, library of 50+ topics, delivered by experienced Money Coaches. Available as part of Munny Complete / Munny Peak subscriptions or as standalone pay-per-event.
• In-Person Workshops On-site, immersive financial education workshops for smaller groups (up to 250 attendees) with practical exercises and personalisation. Library of 50+ topics plus bespoke workshops for elite sports teams, Armed Forces and other organisations with unique needs.
• 1:1 Money Coaching Private, confidential 1:1 sessions with qualified Money Coaches for individual financial challenges. Delivered online (Teams/Zoom), by telephone or onsite. Included as three sessions per employee per year in Munny Complete and unlimited in Munny Peak.

Quantifiable outcome

• Increased money confidence from 28% to 88% post-session (pre/post event surveys)
• +5 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Health AssuredcoreGTM or Marketing PartnerHealth Assured, a market-leading EAP provider, partnered with Munny to deliver financial wellbeing services to their clients and employees. The partnership has been fundamental to delivering holistic EAP services, taking their offering to a new level by providing access to Munny's financial education and coaching capabilities.
• Bank of EnglandcoreStrategic or Co-development PartnerAndy Lang, Founder & Group MD, is a member of the Bank of England's Steering Committee for Financial Capability. This provides strategic influence and credibility at the highest level of UK financial policy.
• Bryan Robson OBEcoreGTM or Marketing PartnerBryan Robson serves as Munny Ambassador, leveraging his profile as Former England Captain and Man Utd legend to advocate for financial education in sport and raise awareness of Munny's mission, particularly among young athletes.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nudge: UK financial coaching platform for employers focused on personalised money guidance and financial education. Closest direct competitor on coaching-led financial wellbeing delivered to UK workforces.
• Salary Finance: UK-based employee financial wellbeing platform offering salary-linked savings, loans and financial education to employers. Directly comparable B2B HR buyer motion, subscription-style pricing, and overlapping content/coaching services.
• Mintago: UK employee financial wellbeing platform providing pensions, savings, and financial education tools to employers. Comparable SaaS-style subscription model targeting HR/People teams.
• Open Money: UK financial advice and guidance business serving employers and consumers with coaching and education. Overlapping financial wellbeing content and corporate delivery model.
• Bippit: UK-based financial coaching and wellbeing platform for employees, offering 1:1 coaching and digital tools via employer subscriptions. Closely aligned coaching-first, education-led proposition.
• Money Wellness: UK provider of debt advice, financial education and employee money guidance services. Comparable education-first positioning serving employers and individuals.
• Wealth at Work: UK workplace financial education, guidance and advice provider to employers and pension schemes. Comparable workshop, webinar and 1:1 coaching delivery into UK corporates.

Broad incumbents

• Calm Business: Broader workplace wellbeing incumbent offering mental health, sleep and wellbeing apps to employers. Adjacent buyer (HR/Wellbeing) but generalist rather than financially specialised.
• Aviva Workplace: Large UK insurer and workplace benefits provider (pensions, protection, wellbeing). Adjacent incumbent competing for the same HR/wellbeing budget with bundled offerings.

Emerging players

• Pario: Emerging UK financial wellbeing platform offering employee benefits and money guidance. Earlier-stage but overlapping HR-led buyer and education/coaching proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/munny-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUNNY TECH LIMITED