Yorkshire Dales Millennium Trust

What Yorkshire Dales Millennium Trust does

Yorkshire Dales Millennium Trust (YDMT) is a UK-registered charity and company limited by guarantee, founded in 1997 and headquartered in Clapham, North Yorkshire. It operates as a multi-programme environmental and community conservation organisation across three principal landscapes: the Yorkshire Dales National Park, the Forest of Bowland, and Nidderdale National Landscape, with an emerging fourth operational area in the Lune Valley spanning Cumbria, Lancashire, and North Yorkshire. Its work is organised around three strategic aims — People, Landscape, and Wildlife — delivered through landscape programmes (Hay Time meadow restoration since 2006, Long Preston Floodplain Project, Wild Ingleborough partnership, Three Counties One River, Nidderdale Grasslands Project), youth programmes (Rural Apprenticeships, Green Futures, Green Routes, Walk to School), community engagement (People and the DALES outreach, Dales Climate Champions, Wild Little Spaces, Community Conservation), and grant-making (YDMT Grants and Woodland Grants). There is no proprietary technology platform; core operations rely on standard e-commerce, email newsletter, and citizen-science monitoring infrastructure.

Revenue is generated through five streams: individual donations and legacies (one-off and monthly from £5), tree dedications (£15 online / £20 postal), Living Bouquet wildflower gifts (£25), retail shop products, charitable grants from foundations and statutory bodies (National Lottery Heritage Fund, Peter Sowerby Foundation, National Lottery Community Fund, National Lottery Climate Action Fund, National Lottery Together for Our Planet), and consultancy fees via the trading subsidiary YDMT Consultants Ltd (landscape design, biodiversity net gain, GIS mapping). The trust operates a community-led and event-driven go-to-market, distributing through its website, phone/postal channels, on-the-ground community conservation programmes, and a network of more than 20 strategic partners including Yorkshire Dales National Park Authority, RSPB, Forestry Commission, Woodland Trust, Natural England, Forest of Bowland, Lune Rivers Trust, and Craven College. Customer segments span individual supporters, community groups, young people aged 16-24, landowners and farmers, disadvantaged and underrepresented communities, and local authorities. Over 25 years the organisation has supported the planting of more than 1.5 million native broadleaf trees and the restoration of 850 hectares of degraded meadows.

Name

Yorkshire Dales Millennium Trust

Legal name

Yorkshire Dales Millennium Trust

Website

https://ydmt.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Yorkshire Dales Millennium Trust is a UK-registered environmental charity, founded 1997, that delivers landscape-scale conservation (woodlands, meadows, wetlands, pollinators), youth programmes (apprenticeships, Green Futures), community outreach, and grant-making across the Yorkshire Dales, Forest of Bowland, Nidderdale, and the Lune Valley.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (115310)

SIC

Forestry (800)

akta.pro primary industry

Non-Timber Forest Products Management (Resins, Gums, Mushrooms, Berries) (AFAMAAAK)

akta.pro secondary industry

Forestry, Arboriculture & Silviculture (EDAOAOAJ)

Keywords

• Environmental conservation
• Habitat restoration
• Community grants
• Youth engagement
• Wildflower meadows

Headquarters

HQ city

Clapham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Legacies: Individual donations, monthly giving programs, and legacy bequests from supporters. One-off and recurring donation options available online or by post/phone.
2. Tree Dedications: Sale of tree dedication gifts for special occasions or memorials. Prices from £15 (online certificate) to £20 (postal gift pack with additional trees at £15 each).
3. Living Bouquet Wildflower Gifts: Sale of wildflower meadow gift packages at £25 each. Includes certificate, gift card, seed packet, and meadow visit information.
4. Grants and Funding: Grant funding from charitable foundations and government bodies including National Lottery Heritage Fund, Peter Sowerby Foundation, National Lottery Community Fund, and others to support specific conservation projects.
5. Shop Products: Sale of products including Family Tree Box (£10), Discover Your Woods Book (£5), and Bee Box through the online shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

YDMT is an environmental charity that delivers landscape-scale conservation across the Yorkshire Dales, Forest of Bowland and Nidderdale, including native broadleaf tree planting, wildflower meadow restoration, wetland and pollinator habitat creation, and youth and community engagement programmes. It funds this work through individual donations, gift purchases (Tree Dedications and Living Bouquet wildflower gifts), and grants from foundations and government bodies, and additionally offers landscape design and consultancy services through YDMT Consultants Ltd.

Product overview

Yorkshire Dales Millennium Trust operates as a multi-programme environmental charity rather than a technology product company. Its portfolio consists of distinct conservation and community engagement offerings organised around three strategic aims: People, Landscape, and Wildlife. Core products include Living Bouquet (wildflower gift at £25) and Tree Dedication/Gifts (from £15-£20) which generate both donations and conservation impact. Grant programmes (YDMT Grants and Woodland Grants) support community and landowner conservation projects. Youth engagement is delivered through Rural Apprenticeships, Green Futures, Green Guardians, and Green Routes. Community Conservation spans Seed to Sapling, Homes for House Birds, Pollinators/Bee Conservation, and Wild Little Spaces. Landscape programmes include Hay Time meadow restoration, Long Preston Floodplain Project, Wild Ingleborough, and Three Counties, One River. Climate action is addressed through Dales Climate Champions. Landscape Design Services (via YDMT Consultants Ltd) provides consultancy offerings. These products function as interconnected programmes where donations fund conservation work while grants enable community-led initiatives, and youth programmes build future stewardship. The Trust also publishes Milestones Newsletter and Business News for supporter engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Green Futures: Youth programme helping young people reconnect with nature, tackle climate change, and get involved in conservation work
• Hay Time
• Living Bouquet
• People and the DALES
• Together for Trees
• YDMT Grants
• YDMT Consultants Ltd

Products and services

• Living Bouquet A £25 wildflower gift package that funds creation of wildflower meadow habitat in the Yorkshire Dales. Includes a personalised certificate, gift card, pack of British wildflower meadow seeds, meadow walk guide and event information; for individuals buying gifts for special occasions or memorials.
• Tree Dedication / Tree Gifts Tree dedication service allowing customers to dedicate native broadleaf trees in YDMT supporter woodlands (e.g. Beamsley Wood, Wild Share at Mearbeck Wood), from £15 for an online PDF certificate or £20 for a postal gift pack; supports the 2040 target of 6,000 hectares of new woodland.
• YDMT Grants Community grants scheme offering Project Grants and Unrestricted Grants typically £1,000-£5,000 to voluntary and community groups, social enterprises and charities in or near Yorkshire Dales National Park for environmental projects.
• Woodland Grants Grant programme providing funding, advice and application support to landowners and farmers creating new native broadleaf woodlands, hedgerows and landscape trees in Yorkshire Dales, Forest of Bowland and Nidderdale, delivered with Woodland Trust and Forestry Commission.
• Rural Apprenticeships Work-based training programme for young people combining Level 2 Countryside Worker apprenticeship study at Craven College with hands-on placements with conservation employers, covering chainsaw, ATV driving, habitat surveying and other certificated skills.
• Green Futures Youth programme helping young people reconnect with nature, tackle climate change and get involved in conservation, including Green Guardians experiences for isolated groups, a Youth Environment Forum and Youth Environment Summit.
• Green Routes Programme offering young people from all backgrounds the chance to experience and benefit from the Yorkshire Dales National Park through green woodworking, walking, bushcraft and conservation activities.
• Green Miles Walk to School Digital toolkit for schools that educates young people about the environmental impact of walking and inspires them to reduce carbon emissions by walking to school, delivered with North Yorkshire County Council.
• Community Conservation Programme Community engagement programme offering training and volunteering across Seed to Sapling (growing native saplings from local seed), Wildflower Meadows, Pollinators/Bee Conservation, Tree Community and Homes for House Birds (protecting House Martin, House Sparrow, Starling and Swift).
• People and the DALES Outreach project tackling barriers for refugees, asylum seekers, people with disabilities or mental health difficulties, young people from inner cities and ethnic minority groups from accessing and enjoying the Yorkshire Dales countryside, through outreach visits, hosting weekends and leader training.
• Dales Climate Champions Climate education project empowering ordinary people to tackle climate change locally, delivering free Climate Literacy training covering Science, Impacts and Actions themes for community champions.
• Wild Little Spaces Community green space initiative helping groups transform small plots of land (under one hectare) into climate-friendly spaces including micro-woodlands, pollinator patches, rain gardens, hedgerows, hedgehog highways and natural play areas.
• Landscape Design Services (YDMT Consultants Ltd) Fee-based landscape architecture and design consultancy for local authorities, architects, developers and statutory bodies, covering concept design, masterplanning, landscape planning, biodiversity net gain, habitat creation plans, GIS mapping and project management.
• Long Preston Floodplain Project Long-running wetland restoration project that has restored 190 hectares of farmed land to wetland habitat (98% of project area by 2017), recorded 212 bird species over 18 years, and supports the Ribblesdale Farmers Group on natural flood management and water quality.
• Hay Time Meadow Restoration Landscape-scale wildflower meadow restoration programme working with landowners and partners since 2006 to restore species-rich hay meadows in the Yorkshire Dales and Forest of Bowland.
• Wild Ingleborough Landscape-scale conservation partnership project working across the Ingleborough area of the Yorkshire Dales to combat climate crisis impacts and aid nature's recovery.
• Three Counties, One River Partnership scheme supporting nature recovery in the Lune Valley across Cumbria, Lancashire and North Yorkshire, building collaboration between YDMT, Lune Valley communities, Forest of Bowland, YDNPA, Lune Rivers Trust and Sustrans.
• Bee Together / Pollinator Conservation Pollinator conservation initiative working with farmers, landowners and communities to protect bees and other pollinators by tackling habitat loss, including BeeWalk citizen-science transect monitoring.
• Together for Trees Tree planting campaign and donation programme supporting the goal of 6,000 hectares of new woodland habitat in Yorkshire Dales National Park by 2040 (from 4.3% to 7% woodland cover).

Quantifiable outcome

• 1.5 million native broadleaf trees planted in Yorkshire Dales region over 25 years
• +7 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• Yorkshire Dales National Park AuthoritycoreStrategic or Co-development Partner · 1 January 2025Key strategic partner in multiple programs including Homes for House Birds project, Rural Apprenticeship Scheme (employer), Green Routes scheme, Stories in Stone, and Wild Ingleborough conservation partnership. YDNPA provides employment opportunities for apprentices and collaborates on landscape-scale conservation across the National Park.
• RSPBcoreStrategic or Co-development Partner · 1 January 2025Partnership in Homes for House Birds project alongside YDMT and Yorkshire Dales National Park Authority, focused on protecting four iconic house nesting bird species (House Martin, House Sparrow, Starling, Swift) through community conservation.
• Forest of Bowland National LandscapecoreStrategic or Co-development Partner · 1 January 2024Partner in Three Counties One River scheme alongside YDMT, Yorkshire Dales National Park Authority, Lune Rivers Trust, Sustrans, and communities. Also partner in meadow restoration work using 'green hay' and brush harvested seed from donor meadows.
• Lune Rivers TrustcoreStrategic or Co-development Partner · 1 January 2024Partner in Three Counties One River partnership scheme to support nature recovery in Lune Valley, working across Cumbria, Lancashire, and North Yorkshire boundaries.
• SustransminorStrategic or Co-development Partner · 1 January 2024Partner in Three Counties One River scheme contributing to access priorities and Lune Valley Ramble surveys as part of the partnership.
• Bumblebee Conservation TrustcoreStrategic or Co-development PartnerPartnership through national BeeWalk initiative. YDMT volunteers have recorded 21,663 bumblebees of 12 species across Yorkshire Dales and Forest of Bowland since 2014 through regular transect surveys.
• Wild Ingleborough PartnershipcoreStrategic or Co-development PartnerSix-organization partnership including YDMT, Yorkshire Wildlife Trust, and Natural England formed after Stories in Stone scheme. Launched summer 2021 for landscape-scale conservation creating wilder future for Ingleborough area, combating climate crisis and aiding nature recovery.
• Yorkshire Wildlife TrustcoreStrategic or Co-development PartnerPartner in Wild Ingleborough partnership. Involvement in Stories in Stone scheme 'shone a light' on the area, encouraging investment of staff, volunteers, and resources.
• Natural EnglandcoreStrategic or Co-development PartnerPartner in Wild Ingleborough partnership. Also involved in Stories in Stone scheme and signed River Restoration Plan for Long Preston Deeps SSSI in 2010.
• Woodland TrustcoreStrategic or Co-development PartnerPartner in woodland grants program alongside Yorkshire Dales National Park Authority and Forestry Commission. Provides advice and support for woodland creation, design, and specification.
• Forestry CommissioncoreStrategic or Co-development PartnerPartner in woodland grants program providing advice and support for woodland creation, design, specification, and identification of other funding opportunities.
• Craven CollegecoreStrategic or Co-development PartnerPartner in Rural Apprenticeship Scheme providing Level 2 Countryside Worker apprenticeship qualification for young people in the scheme.
• Speak CarbonminorStrategic or Co-development PartnerPartner in Dales Climate Champions project providing free Climate Literacy training covering climate science basics, impacts, and actions for community champions.
• Community First YorkshirecoreStrategic or Co-development PartnerLead organization for Village Green initiative. YDMT bringing expertise in landscape design, habitat creation, and community engagement to three-year partnership funded by National Lottery Climate Action Fund.
• Nidderdale National LandscapecoreStrategic or Co-development PartnerPartner in Nidderdale National Landscape Grasslands Project (2024) to conserve and restore species-rich hay meadows. Also partner in woodland planting since 2016 with over 20,000 trees planted.
• Environment AgencycoreStrategic or Co-development PartnerSigned River Restoration Plan for Long Preston Deeps SSSI in 2010. Partner in Long Preston Floodplain Project working on river natural processes and habitat improvements.
• The Wildlife TrustscoreStrategic or Co-development PartnerLead organization for Our Bright Future programme (£33 million) tackling social cohesion, youth opportunities, and climate change vulnerability. Green Futures was one of 31 projects in this movement.
• National Citizen Service (NCS)minorStrategic or Co-development PartnerPartner in Green Routes scheme providing opportunities for young people aged 16-17 to experience and benefit from Yorkshire Dales National Park.
• Cumbria Wildlife TrustminorStrategic or Co-development PartnerEmployer partner for Rural Apprenticeship Scheme, providing work-based training opportunities for young people in the environment sector.
• Ribble Rivers TrustminorStrategic or Co-development PartnerEmployer partner for Rural Apprenticeship Scheme providing conservation work experience for young people.
• ConserveforminorStrategic or Co-development PartnerEmployer partner for Rural Apprenticeship Scheme providing work-based training for young people.
• DTMS GroupminorStrategic or Co-development PartnerEmployer partner for Rural Apprenticeship Scheme providing rural and environmental sector experience.
• Marsden Agricultural and Environmental ContractorsminorStrategic or Co-development PartnerEmployer partner for Rural Apprenticeship Scheme providing agricultural and environmental work experience.
• Dales Woodland ForumminorStrategic or Co-development PartnerYDMT is member of forum working towards 2040 vision for trees and woodlands in Yorkshire Dales to contribute to carbon net zero National Park.

Scale indicators28 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Yorkshire Wildlife Trust: A county-based Wildlife Trust operating across Yorkshire with comparable conservation, habitat restoration, and community engagement programmes. YDMT and Yorkshire Wildlife Trust partner within the Wild Ingleborough consortium and on adjacent geographies, competing for overlapping donor and grant pools.
• Lancashire Wildlife Trust: A regional Wildlife Trust covering the Lancashire side of the Forest of Bowland, where YDMT also operates. The two organisations run overlapping meadow and woodland programmes and compete for the same regional funder pool.
• Northumberland Wildlife Trust: A county wildlife trust of similar size and structure delivering conservation, youth, and community engagement in northern England. Comparable funding mix (grants, donations, retail) and similar operational scale to YDMT.
• Cumbria Wildlife Trust: A neighbouring county wildlife trust with a similar operating model spanning nature reserves, community engagement, and youth programmes. Cumbria Wildlife Trust is also an employer partner in YDMT's Rural Apprenticeship Scheme, indicating direct operational overlap.
• Durham Wildlife Trust: A North East England wildlife trust running comparable habitat management, education, and volunteering programmes. Similar size, geographic scope, and donor base as YDMT.

Broad incumbents

• RSPB: The UK's largest nature conservation charity (£100M+ income). RSPB is a strategic co-development partner on YDMT's Homes for House Birds project and represents a much larger competitor for grant funding and membership support.
• The Wildlife Trusts: The national federation of 46 Wildlife Trusts and the lead organisation for the £33M Our Bright Future programme that previously funded YDMT's Green Futures. A much larger umbrella body with national brand, policy influence, and fundraising scale.
• Woodland Trust: A national woodland conservation charity and direct partner in YDMT's Woodland Grants programme. Operates at much greater scale with hundreds of thousands of members and a national free-tree scheme.

Others

• Yorkshire Dales National Park Authority: The statutory national park authority covering YDMT's core geography. A strategic partner and employer of YDMT apprentices rather than a competitor, but absorbs significant public conservation funding and shapes the operating environment.

Regional players

• Forest of Bowland National Landscape: An AONB partnership body covering the Lancashire/North Yorkshire area where YDMT operates. A co-funding and co-delivery partner on Three Counties One River and meadow restoration work; comparable geographic footprint but a public-sector partnership rather than a fundraising charity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ydmt
• YouTubeyoutube.com/user/theYDMT
• Facebookfacebook.com/ydmt.charity
• Instagraminstagram.com/yorkshiredalestrust
• LinkedInlinkedin.com/company/yorkshire-dales-millennium-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yorkshire Dales Millennium Trust