What NET ZERO HERO LTD does

Net Zero Hero Ltd is a UK private limited company incorporated in 2024 and headquartered in London, operating in the carbon management and energy-transition consulting space. The firm provides B2B decarbonisation services through a structured three-step Framework—MEASURE (mapping emissions across Scopes 1, 2 and 3), PLAN (developing bespoke Net Zero Plans with technology recommendations, emissions reduction estimates and payback calculations) and IMPLEMENT (supplier liaison, specification management and installation support). The company targets UK businesses that together account for roughly 18% of UK emissions and frames decarbonisation as a commercial opportunity, citing willingness among some consumers to pay a 9.7% premium for sustainably produced goods.

The company has developed two vertical-specific AI-driven tools built on a proprietary evolutionary optimisation methodology. The first is an emissions tool for agriculture that creates bespoke per-farm models, generates reduction recommendations, lets farmers evidence implemented measures, and automatically calculates the resulting reductions. The second is an energy-transition tool for ports that projects multiple future demand scenarios, optimises the energy and fuel mix across shore power, bunkering and shore-side operations, and identifies costs, savings and emissions reductions for each scenario. Both tools apply evolutionary optimisation to handle multiple interlinked factors in sectors where generic emissions reporting is inadequate.

Net Zero Hero operates a sales-led, direct-to-business go-to-market model, distributing services through its website and a contact form with no publicly disclosed pricing. The company is led by founder and Managing Director Arsha Branson and Net Zero Expert Andrew Wordsworth, with a team of 1–10 employees drawing on 20 years of experience working with hundreds of low-emissions technologies. The company has not disclosed funding rounds, institutional investors, named customers, partnerships, or revenue figures.

Name

NET ZERO HERO LTD

Legal name

Net Zero Hero Ltd

Website

https://netzerohero.biz

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Net Zero Hero Ltd is a London-based decarbonisation consulting firm founded in 2024 that helps UK businesses measure Scope 1–3 emissions and implement net zero plans, and has built proprietary AI-driven optimisation tools for the agriculture and ports sectors.

Ownership category

akta.pro rank

Product category

Sustainability and Decarbonisation Consulting

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Decarbonization Strategy & Marginal Abatement Cost Curve (MACC) Advisory (EUABAKAC)

akta.pro secondary industries

Sector-Specific Net-Zero Pathways & Benchmarking (hard-to-abate methodologies) (EUABAKAI), Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory) (EUABAKAD)

Keywords

• Decarbonisation consulting
• Net zero planning
• Emissions measurement
• Energy transition advisory
• Sustainability consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Decarbonisation Consulting Services: The company provides a 3-step framework service: measuring emissions across Scopes 1, 2 and 3; developing bespoke Net Zero Plans; and supporting implementation through liaising with suppliers, managing specification processes and arranging installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Net Zero Hero provides end-to-end decarbonisation consulting through a 3-step Framework (Measure, Plan, Implement) that maps emissions across Scopes 1, 2 and 3, builds bespoke Net Zero Plans with technology recommendations, savings and payback estimates, and supports implementation through supplier liaison and installation. It complements this service with two proprietary AI-driven tools — an emissions-reduction tool for farmers and an energy-transition tool for ports — both powered by a proprietary evolutionary optimisation approach tailored to complex industry contexts.

Product overview

NET ZERO HERO LTD offers a unified 3-step Net Zero Framework service for business decarbonisation, complemented by two specialised AI-driven tools. The core framework guides companies through MEASURE (emissions mapping across Scopes 1, 2 and 3), PLAN (bespoke Net Zero Plans with technology solutions), and IMPLEMENT (installation support). The company also provides vertical-specific AI tools: an AI-driven emissions tool for farmers in agriculture, and an AI-driven energy-transition tool for ports. All solutions leverage a proprietary evolutionary optimisation methodology to deliver personalised, commercially viable emissions reduction pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• 3-Step Net Zero Framework End-to-end decarbonisation service for UK businesses comprising MEASURE (mapping the emissions footprint across Scopes 1, 2 and 3), PLAN (developing a bespoke Net Zero Plan with technology recommendations, emissions reduction estimates, savings and payback calculations) and IMPLEMENT (liaising with suppliers, managing the specification process and arranging installation of low-emissions solutions).
• AI-Driven Emissions Tool for Agriculture AI-powered tool targeted at farmers that creates a bespoke model of each farm, generates personalised emissions reduction recommendations, allows farmers to select and evidence the measures they implement, and automatically calculates the resulting emissions reduction.
• AI-Driven Energy-Transition Tool for Ports AI-powered tool for port operators that projects multiple future energy demand scenarios, optimises the energy/fuel mix across shore power, bunkering and shore-side operations, and identifies the costs, savings and emissions reduction associated with each scenario.

Quantifiable outcome

• Businesses emit 18% of UK emissions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• South Pole: South Pole is a global climate solutions provider offering carbon strategy consulting, offset portfolios and net zero advisory, comparable as a full-service decarbonisation consultancy with similar scope to Net Zero Hero's Plan and Implement stages.
• EcoAct: EcoAct (now part of ENGIE Impact) is a carbon strategy and decarbonisation consultancy with strong presence in Europe, competing directly for the same Scope 1–3 measurement and net zero planning mandates Net Zero Hero targets.
• Carbon Trust: Carbon Trust is a long-established UK-based sustainability consultancy helping businesses measure emissions and implement low-carbon solutions — directly comparable as a UK-headquartered decarbonisation advisory competing for the same enterprise buyers.
• Plan A: Plan A is a Berlin-based decarbonisation SaaS platform helping companies measure, reduce and report emissions, with a strong focus on implementation support for SMEs and corporates — directly comparable to Net Zero Hero's 3-step Measure–Plan–Implement framework and B2B SaaS-plus-services model.
• Greenly: Greenly is a carbon accounting platform aimed at SMEs and enterprises, combining automated Scope 1–3 measurement with decarbonisation action plans — directly comparable to Net Zero Hero's Measure step and SME-friendly positioning.
• Persefoni: Persefoni is a climate management and accounting platform covering Scopes 1–3 with built-in decarbonisation planning tools, comparable as a SaaS-first alternative to Net Zero Hero's consulting-plus-AI offering.
• Watershed: Watershed is an enterprise carbon accounting and reduction platform that combines measurement with decarbonisation strategy and implementation support, closely mirroring Net Zero Hero's full-stack approach at a larger scale.

Emerging players

• Agreena: Agreena is an agriculture-focused carbon platform that quantifies and verifies farm-level emissions reductions, an emerging player directly comparable to Net Zero Hero's AI-driven farm emissions tool but operating as a verification/carbon credit marketplace.

Broad incumbents

• Microsoft Sustainability Manager: Microsoft Sustainability Manager is a broad enterprise ESG and carbon accounting solution integrated with the Microsoft Cloud, competing with Net Zero Hero's Scope 1–3 measurement and decarbonisation planning capabilities as part of a much larger technology stack.
• Salesforce Net Zero Cloud: Salesforce Net Zero Cloud is an enterprise sustainability suite covering carbon accounting, reduction planning and ESG reporting — a broad incumbent that competes with Net Zero Hero's measurement and planning offering as part of a much wider CRM-centric platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-net-zero-hero

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NET ZERO HERO LTD