Work Family Resource Center, Inc.

What Work Family Resource Center, Inc. does

Work Family Resource Center, Inc., operating as Child Care Resource Center (CCRC), is a private 501(c)(3) nonprofit child care resource and referral agency founded in 1991 and headquartered at 102 W. Third St., Suite 750, Winston-Salem, North Carolina. Founded as a joint effort of the Junior League of Winston Salem, Northwest Child Development Council, The Winston-Salem Foundation, and United Way of Forsyth County, CCRC operates across a designated 9-county Region 10 area (Alleghany, Ashe, Davie, Davidson, Forsyth, Stokes, Surry, Wilkes, and Yadkin) and maintains the region's largest comprehensive database of 1,200+ legally operating child care programs.

CCRC's core technology is a searchable online child care database accessible via findchildcarenc.org, supplemented by certified Child Care Navigator services delivered in English and Spanish via phone, email, and in-person. Product lines include the free, confidential Child Care Resource & Referral (CCR&R) service for families; CCRC Corporate Services for employers focused on employee retention and recruitment; fee-based Professional Development Training (CPR/First Aid, ITS-SIDS, continuing education courses priced $10–$250); Family, Friend & Neighbor (FFN) Care Support through the FFN Child Care Alliance with Imprints Cares; and Healthy Social Behavior Resources embedding behavior specialists in licensed programs using the NCPMI Pyramid Model.

The organization operates a hybrid revenue model combining grants, donations, and community support (the primary funding base as a 501(c)(3) nonprofit) with fee-based professional development training and corporate services revenue. Customer segments span families (free service), child care providers (fee-paying training), employers (B2B corporate services), and informal FFN caregivers (grant-supported). Marketing is multi-channel, including owned website, social media (Facebook, YouTube, Instagram, LinkedIn), segmented email newsletters, events, and partnerships with Smart Start and Partnership for Children organizations across all 9 counties. Revenue is not publicly disclosed.

Name

Work Family Resource Center, Inc.

Legal name

Child Care Resource Center

Website

https://childcareresourcecenter.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Child Care Resource Center is a 501(c)(3) nonprofit founded in 1991 that operates the largest searchable database of 1,200+ child care programs across a 9-county region in North Carolina, providing free family referrals, corporate services to employers, and fee-based professional development training to child care providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Nonprofit Funding and Grants: CCRC is a private, 501(c)(3) non-profit organization funded through grants, donations, and community support. Founded in 1991 as a joint effort between multiple community entities.
2. Professional Development Training Fees: Fee-based professional development training for child care providers including CPR/First Aid certification, continuing education courses, and specialized workshops. Pricing ranges from $10 to $78 per course.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Child Care Resource Center (CCRC) operates as a child care resource and referral agency that maintains a searchable database of 1200+ child care programs across a 9-county region in North Carolina. Certified Child Care Navigators provide free, confidential, bilingual (English/Spanish) matching services to families, while fee-based professional development training and corporate employee child care benefits serve providers and businesses. The organization also supports Family, Friend & Neighbor (FFN) caregivers through classes, resources, and advocacy.

Product overview

Child Care Resource Center operates as a unified child care resource and referral platform offering multiple interconnected services. The core offerings include a searchable Child Care Database with information on over 1200 programs, Child Care Resource & Referral (CCR&R) services for family matching, CCRC Corporate Services for businesses, Family Friend & Neighbor (FFN) Care Support, Professional Development Training, Healthy Social Behavior Resources, Parenting Resources, and Child Care Navigator Services. All services are designed to support families, child care providers, and businesses within a 9-county region in North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Care Database The largest comprehensive searchable database of child care programs in the 9-county region, with information on over 1,200 child care programs across Alleghany, Ashe, Davie, Davidson, Forsyth, Stokes, Surry, Wilkes, and Yadkin counties in North Carolina. Available to families 24/7.
• Child Care Resource & Referral (CCR&R) A free, confidential service for families that matches child care needs with appropriate child care services across the 9-county region. CCRC does not license, endorse, or recommend any one program over another.
• CCRC Corporate Services A business-focused service that provides employees of client companies with child care education, matching services, and on-site educational seminars/workshops via certified navigators. Designed to support employee recruitment, retention, and productivity.
• Family, Friend & Neighbor (FFN) Care Support Free classes, learning opportunities, community resources, and advocacy for Family, Friend & Neighbor caregivers (grandparents, relatives, and neighbors providing informal child care). Delivered in partnership with Imprints Cares via the FFN Child Care Alliance.
• Professional Development Training Fee-based technical assistance and staff training for child care providers including CPR/First Aid certification, pre-licensing workshops for family child care homes, continuing education courses, and specialized workshops. Available in-person, virtual, and as self-paced online courses. Pricing ranges from $10 to $250 per course.
• Healthy Social Behavior Resources Behavior specialists work with licensed child care programs to prevent, identify, and address challenging behaviors in young children aged 2-5 years, based on the National Center for Pyramid Model Innovations (NCPMI) philosophy. Includes tip sheets and professional development training.
• Child Care Navigator Services Personalized assistance delivered in English and Spanish by experienced staff who help match parents with options for full or part-time child care in a variety of settings across the 9-county region. Available via phone, email, and in-person.
• Parenting Resources Curated local resources organized by county (Alleghany, Ashe, Davidson, Davie, Forsyth, Stokes, Wilkes, Surry, Yadkin), along with North Carolina state and national resources to support families with young children.

Quantifiable outcome

• Child care is cited as one of the top five factors responsible for employee absenteeism
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered founding and core.

• Junior League of Winston SalemfoundingStrategic or Co-development Partner · 1 January 1991One of the founding community entities that established Child Care Resource Center in 1991.
• Northwest Child Development CouncilfoundingStrategic or Co-development Partner · 1 January 1991One of the founding community entities that established Child Care Resource Center in 1991.
• Imprints CarescoreStrategic or Co-development PartnerThe Family, Friend & Neighbor Child Care Alliance brings Child Care Resource Center and Imprints Cares together to strengthen support for FFN caregivers and the families who rely on them. CCRC supports advocacy and connects families with resources, while Imprints Cares provides direct, in-home support including visits from trained educators and developmental screenings.
• Smart Start of Forsyth CountycoreStrategic or Co-development PartnerRegional partner providing First Aid, CPR, and AED Training through CCRC's training calendar. Part of Region 10 partner network.
• Smart Start of Davidson CountycoreStrategic or Co-development PartnerRegional partner in the Region 10 partnership network supporting early childhood development.
• Smart Start of Davie CountycoreStrategic or Co-development PartnerRegional partner in the Region 10 partnership network supporting early childhood development.
• Smart Start of Wilkes CountycoreStrategic or Co-development PartnerRegional partner in the Region 10 partnership network supporting early childhood development.
• Smart Start of Yadkin CountycoreStrategic or Co-development PartnerRegional partner in the Region 10 partnership network supporting early childhood development.
• Alleghany Partnership for ChildrencoreStrategic or Co-development PartnerRegional partner in the Region 10 partnership network supporting early childhood development.
• Ashe County Partnership for ChildrencoreStrategic or Co-development PartnerRegional partner in the Region 10 partnership network supporting early childhood development.
• Stokes County Partnership for ChildrencoreStrategic or Co-development PartnerRegional partner in the Region 10 partnership network supporting early childhood development.
• Surry County Early Childhood PartnershipcoreStrategic or Co-development PartnerRegional partner in the Region 10 partnership network supporting early childhood development.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Care.com: Largest online marketplace for child care, senior care, and household services. Competes with CCRC by offering parents a digital-first way to search, compare, and book child care providers, complementing CCRC's free navigator service.
• Sittercity: Online platform connecting families with babysitters, nannies, and child care centers. Operates in the same parent-to-provider matching category as CCRC and competes for family demand in urban and suburban markets.
• Helpr: Employer-sponsored child care benefits platform providing in-home backup care and ongoing family care support. Competes with CCRC Corporate Services for employer contracts seeking child care navigation and matching.
• Wonderschool: Child care marketplace and software platform supporting family child care providers and in-home programs. Comparable to CCRC in serving both parent demand and provider supply, with overlapping provider support services.
• Kinside: Child care benefits platform sold to employers as an employee perk. Directly competes with CCRC Corporate Services by offering companies nationwide child care navigation, backup care, and subsidies for their workforce.
• Child Care Aware of America: National child care resource and referral (CCR&R) network that connects families with child care providers across the U.S. Operates a similar navigator-and-database model to CCRC, making it the closest direct peer for CCRC's core referral service.
• Winnie: Child care marketplace platform that helps parents find daycares, preschools, and in-home care. Now part of Care.com, it directly overlaps with CCRC's parent-facing database and search functionality across geographies.
• UrbanSitter: Child care marketplace focused on connecting families with vetted sitters and nannies. Overlaps with CCRC's parent matching service in functionality and target customer, though UrbanSitter's geographic focus is metropolitan.

Others

• Brightwheel: Child care management software platform serving centers, preschools, and family child care providers with billing, attendance, and parent communication tools. Adjacent rather than directly competitive; supports the same provider base CCRC serves with referrals and training.

Emerging players

• Childcare Education Institute: Online training and certification provider for child care professionals, offering CEU courses for early childhood educators. Directly competes with CCRC's fee-based Professional Development Training line of business for provider training dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCasTt0i0D0GYWLlLlezPWXA
• Facebookfacebook.com/ChildCareRC
• LinkedInlinkedin.com/company/ccrc-winstonsalem
• Instagraminstagram.com/childcarerc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Work Family Resource Center, Inc.