Visits Burbank
Visit Burbank is the official destination marketing organization for Burbank, California, promoting the city's studio tours, hotels, attractions, and neighborhoods through a multilingual tourism website with integrated hotel and attraction booking for leisure visitors and meeting planners.
- Company typePrivate
- Founded2011
- HeadquartersBurbank, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Visits Burbank does
Visit Burbank, legally organized as the Burbank Hospitality Association, is the official destination marketing organization (DMO) for the City of Burbank, California. Founded in 2011 and operating with 1–10 employees from Burbank, the organization promotes the city — branded as the Media Capital of the World — to leisure visitors, entertainment and film enthusiasts, meeting and group planners, and culinary tourists. Its mandate is to consolidate visitor information across Burbank's four distinct neighborhoods (Media District, Downtown Burbank, Magnolia Park, Airport District) into a single platform, including studio tours, TV show tapings, theme park access, dining, shopping, outdoor recreation, and arts and culture.
Visits Burbank firmographics
Firmographics- Name
- Visits Burbank
- Legal name
- Burbank Hospitality Association
- Website
- https://visitburbank.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visit Burbank is the official destination marketing organization for Burbank, California, promoting the city's studio tours, hotels, attractions, and neighborhoods through a multilingual tourism website with integrated hotel and attraction booking for leisure visitors and meeting planners.
- Ownership category
- akta.pro rank
Where Visits Burbank is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visits Burbank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Tourism Promotion Services: Visit Burbank operates as a destination marketing organization funded by the Burbank Hospitality Association. Revenue is generated through partnerships with local hotels, restaurants, attractions, and tourism-related businesses. The organization promotes Burbank as a premier travel destination and receives support from tourism-related stakeholders in the city.
- Hotel Partnership Fees: Partnership program with Universal Studios Partner Hotels and other accommodation providers. Ten hotels are listed as Universal Studios Partner Hotels, indicating a formalized partnership arrangement.
- Attraction & Package Bookings: Facilitates booking for attractions including Warner Bros. Studio Tour, Universal Studios Hollywood, and Disneyland Resort through their reservation platform, generating referral revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free visitor information services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Visits Burbank product offering
Product offeringCore offering
Visit Burbank operates as the official destination marketing organization for Burbank, California, providing free tourism information, trip-planning resources, neighborhood guides, and meeting/event planning support through its website and partner channels. The organization aggregates listings for studio tours, TV show tapings, hotels, attractions, dining, and shopping, while facilitating hotel and attraction package bookings via its reservation platform and the Universal Studios Partner Hotels program.
Product overview
Visit Burbank operates a destination marketing platform that serves as the official digital guide to Burbank, California—the Media Capital of the World. The platform aggregates comprehensive tourism information across multiple content categories including Studio Tours (Warner Bros., Universal Studios Hollywood), TV Show Tapings, DC Super Hero Statues (Wonder Woman, Batman, Green Lantern), Arts & Culture Experiences, Outdoor Activities, Shopping, Murals, and Neighborhoods Discovery (Media District, Downtown Burbank, Magnolia Park, Airport District). The site also functions as a booking engine for attractions and travel packages, and offers a Hotel Bike Program across eight partner hotels. The portfolio represents a content-driven destination marketing ecosystem rather than a unified software product with modular components.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Tours Behind-the-scenes tours at major Hollywood studios including Warner Bros. Studio Tour Hollywood and Universal Studios Hollywood, offering access to active backlots, soundstages, and production facilities. Targeted at film and entertainment enthusiasts visiting Burbank.
- TV Show Tapings Free audience tickets to live TV show recordings at Warner Bros. Studios and Universal Studios Hollywood, including shows such as The Jennifer Hudson Show, Hell's Kitchen, and American Rescue Dog Show. Targeted at entertainment visitors.
- DC Super Hero Statues Three larger-than-life bronze DC Super Hero statues celebrating Burbank's entertainment roots: Wonder Woman at Warner Bros. Studio Tour Hollywood, Batman in Downtown Burbank, and Green Lantern at The Empire Center's Hangar 28, created in partnership with Warner Bros. Discovery and DC.
- Attractions & Travel Packages Hotel and attraction package bookings including Warner Bros. Studio Tour, Universal Studios Hollywood, and Disneyland Resort, as well as individual attraction ticket sales. Targeted at leisure visitors planning vacations.
- Hotel Bike Program Complimentary bike lending program for guests at eight participating Burbank hotels, enabling eco-friendly exploration of neighborhoods, film locations, and outdoor attractions. Targeted at hotel guests.
- Burbank Murals Self-guided street art tour featuring over 50 bold, colorful murals throughout Burbank's neighborhoods, celebrating the city's creative storytelling culture with a downloadable mural map. Targeted at art and culture visitors.
- Neighborhoods Discovery Exploration guides for Burbank's four distinct neighborhoods: Media District (home to Disney, Warner Bros., ABC), Downtown Burbank, Magnolia Park, and Airport District. Targeted at leisure visitors.
Quantifiable outcome
- Burbank Airport serves 29 U.S. cities with nonstop flights, providing convenient access for visitors
- +2 more outcomes
Companies that use Visits Burbank
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Visits Burbank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Visits Burbank partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Warner Bros. Discovery and DCcoreVisit Burbank partnered with Warner Bros. Discovery and DC to create the DC Super Hero statue trail featuring three larger-than-life bronze statues: Wonder Woman at Warner Bros. Studio Tour Hollywood, Batman in Downtown Burbank, and Green Lantern John Stewart at Empire Center's Hangar 28. The 7.5-foot, 600-pound statues celebrate Burbank's entertainment roots and serve as major visitor attractions.
- Universal Studios HollywoodcorePartnership promoting Universal Studios Hollywood as a major Burbank attraction with exclusive Universal Studios Partner Hotels program. The platform facilitates ticket sales and vacation packages for the theme park.
- Hollywood Burbank AirportcoreLogo partner promoting the airport as LA's most convenient entry point. The airport offers nonstop flights from 29 U.S. cities and is located adjacent to major studios and attractions.
- Visit CaliforniaminorLogo partner in the Visit Burbank footer, part of California's official state tourism organization network.
- Downtown BurbankcoreLogo partner representing the Downtown Burbank business improvement district, promoting the neighborhood with over 600 shops, restaurants, and activities.
- City of BurbankcoreOfficial logo partner linking to the City of Burbank municipal website, indicating municipal support for tourism promotion.
- Burbank Chamber of CommerceminorLogo partner representing the local business community and supporting tourism initiatives.
- Visit Los AngelesminorRegional tourism partner connecting Burbank with Los Angeles-area tourism promotion.
- Universal Studios Partner HotelscoreNetwork of ten hotels offering exclusive benefits for Universal Studios Hollywood visitors. Participating properties include SpringHill Suites Burbank Downtown, Hotel Burbank, Coast Burbank Hotel, Safari Inn, Travelodge by Wyndham Burbank-Glendale, Los Angeles Marriott Burbank Airport, Hotel Amarano, Portofino Inn Burbank, and others.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Visits Burbank competitors and assessment
Company assessmentDirect peers
- Visit California: State-level DMO that Visit Burbank lists as a logo partner. Operates the same destination promotion, content marketing, and partner-network model at state scale and provides governance/co-marketing reference points.
- Visit Los Angeles: Official DMO for Los Angeles, operating the same destination marketing model (visitor information, hotel partnerships, attraction bookings) at a larger geographic scale. Most direct competitor for tourist mind-share in the LA-area market and a natural comparison partner.
- Visit Denver: Official DMO for Denver operating the same destination marketing functions (visitor info, hotel bookings, attractions, neighborhood guides, meeting planner support) and serving as a comparable mid-market city DMO.
- Greater Miami Convention & Visitors Bureau: Municipal DMO running a comparable destination marketing operation (hotels, attractions, dining, events, meeting planning) in a single metropolitan market with a tourism-driven economy.
- Visit Anaheim: DMO for Anaheim, the home of Disneyland Resort, which Visit Burbank actively books. Same DMO business model (hotel partnerships, attraction bookings, event hosting) and overlapping consumer audience in Southern California theme park tourism.
- NYC & Company: Official DMO for New York City operating the same destination marketing model with hotel booking, attraction ticketing, neighborhood guides, and meeting/convention support. Larger-scale analog with similar operating structure.
- Choose Chicago: Official DMO for Chicago with comparable structure: nonprofit, membership-funded, hotel partnership fees, attraction listings, meeting planner support. Strong structural peer for benchmarking DMO economics.
- Las Vegas Convention and Visitors Authority: Destination marketing and convention authority for Las Vegas with similar membership-assessment funding, hotel/attraction partnership model, and meeting planner services at much larger scale.
- Visit Orlando: DMO for Orlando, the U.S. theme park capital. Highly relevant peer given Visit Burbank's heavy Universal Studios Hollywood orientation; same theme park-driven booking economics and partner hotel program structure.
Broad incumbents
- Brand USA: National destination marketing organization for the United States. Overlaps with Visit Burbank's tourism promotion mission but operates at national scale; relevant as a higher-tier partner and benchmark for cooperative marketing programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Visits Burbank social profiles
Digital presenceVisits Burbank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visits Burbank leadership team
Management profileNumber of profiles
Visits Burbank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visits Burbank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visits Burbank
What does Visits Burbank do?
Visit Burbank operates as the official destination marketing organization for Burbank, California, providing free tourism information, trip-planning resources, neighborhood guides, and meeting/event planning support through its website and partner channels. The organization aggregates listings for studio tours, TV show tapings, hotels, attractions, dining, and shopping, while facilitating hotel and attraction package bookings via its reservation platform and the Universal Studios Partner Hotels program.
Is Visits Burbank a public or private company?
Visits Burbank is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visits Burbank founded?
Visits Burbank was founded in 2011. It employs 1 to 10 people.
Where is Visits Burbank based?
Visits Burbank is headquartered in Burbank, United States, in the North America region.
How does Visits Burbank make money?
Three revenue lines are on record. Tourism Promotion Services are the primary driver. The others are hotel Partnership Fees and attraction & Package Bookings.
Who are Visits Burbank's main competitors?
Direct peers on record are Visit California, Visit Los Angeles, Visit Denver, Greater Miami Convention & Visitors Bureau, Visit Anaheim, NYC & Company, Choose Chicago, Las Vegas Convention and Visitors Authority and Visit Orlando. Brand USA is listed as a broad incumbent.
Does Visits Burbank have an API?
No public API is recorded for Visits Burbank.