MOOPOPS LTD

Name

MOOPOPS LTD

Legal name

MOOPOPS Ltd

Website

https://moopops.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Ownership category

akta.pro rank

Product category

Reusable Silicone Food Storage Lids

NAICS

Gasket, Packing, and Sealing Device Manufacturing (339991)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Food Storage Containers (Disposable & Reusable) (CRAJAGAF)

akta.pro secondary industry

Spouts, Fitments & Pouring Closures (IMALALAH)

Keywords

• Reusable silicone lids
• Food storage covers
• Milk bottle tops
• Sustainable kitchenware
• Plastic-free food storage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales: Direct sales of reusable silicone lids to consumers and wholesale buyers. Revenue is generated through one-time product purchases at fixed unit prices. No subscription or recurring revenue model. Products are sold in packs of 2-3 units at prices ranging from £5.99 to £6.49 per pack.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MOOPOPS designs and sells reusable food-grade silicone lids (BPA-free, airtight, leak-proof, dishwasher and fridge safe) engineered to fit UK standard containers including pint glass milk bottles, 1 litre bottles, yoghurt/cream pots, standard tins, and dip/spread pots. The company also offers custom branded silicone lids for B2B food and beverage brand partners.

Product overview

MOOPOPS LTD is a single-product-line consumer goods company offering reusable silicone lids as a direct-to-consumer e-commerce business. The product portfolio centres on silicone tops for glass milk bottles and food containers, sold in colour variants (Classic, Pastel, Bright, Dark, Natural) and three size variants: Pint Bottle Tops (1 pint UK glass milk bottles, pack of 3, £5.99), 1 Litre Bottle Tops (standard 43mm 1-litre and 500ml bottles, pack of 2, £5.99), Pot Tops (standard yoghurt/cream pots including 150ml-500g sizes, pack of 2 with small 86mm and large 95mm lids, £6.49), Large Pot Tops (larger yoghurt/cream pots with 95mm diameter, pack of 2, £6.49), Tin Tops (standard tins 145g-400g with 75mm and 85mm diameters, pack of 2, £6.49), and Dip & Spread Tops (10cm diameter pots for dips/spreads, pack of 2, £6.49). All products are made from food-grade silicone, are airtight and leak-proof, dishwasher and fridge safe, and BPA free. The company also offers custom branded lid design services for wholesale and brand collaborations.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 Pint Bottle Tops Pack of 3 Reusable food-grade silicone lids designed to fit standard UK one-pint glass milk bottles. Air tight, leak proof, dishwasher and fridge safe, BPA free. Available in Classic, Pastel, and Bright colour packs at £5.99 per pack of 3.
• 1 Litre Bottle Tops Pack of 2 Reusable silicone lids designed to fit standard 43mm 1 litre and 500ml bottles. Air tight, leak proof, dishwasher and fridge safe, BPA free. Available in Pastel and Dark colour variants at £5.99 per pack of 2.
• Pot Tops Pack of 2 Reusable silicone lids designed to fit standard yoghurt and cream pots including 150ml, 200ml, 200g, 300ml, 450g, 400g, and 500g sizes. Air tight, leak proof, dishwasher and fridge safe, BPA free. Each pack contains one small lid (86mm) and one large lid (95mm). Available in Natural, Pastel, and Bright colour variants at £6.49 per pack of 2.
• Large Pot Tops Pack of 2 Reusable silicone lids designed to fit larger yoghurt and cream pots including 200g, 350g, 400g, 450g, and 500g sizes with 95mm diameter. Air tight, leak proof, dishwasher and fridge safe, BPA free. Available in Natural, Pastel, and Bright colour variants at £6.49 per pack of 2.
• Tin Tops Pack of 2 Reusable silicone lids designed to fit standard tins including 145g, 200g, 325g, and 400g sizes with 75mm and 85mm diameters. Air tight, leak proof, dishwasher and fridge safe, BPA free. Available in Orange & Turquoise and Pink & Olive colour variants at £6.49 per pack of 2.
• Dip & Spread Tops Pack of 2 Reusable silicone lids designed to fit standard pots for dips and spreads with 10cm diameter, including 145g, 170g, 200g, and 230g pots (hummus, guacamole, sour cream, etc.). Air tight, leak proof, dishwasher and fridge safe, BPA free. Available in Peach & Aqua and Pink & Green colour variants at £6.49 per pack of 2.
• Custom Branded Silicone Lids (B2B Service) B2B custom branding service where MOOPOPS designs and produces customised silicone lids in brand colours to fit specific product containers for food and beverage partners, supporting their sustainability initiatives.

Quantifiable outcome

• A standard glass milk bottle in the UK can realistically be reused around 25-30 times before recycling, making it far more energy efficient than single-use plastic alternatives.
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Unnamed Dairy BrandscoreStrategic or Co-development PartnerFollowing MOOPOPS' #ditchthelid campaign advocacy, major dairy brands made the decision to stop supplying single-use plastic lids. MOOPOPS had already developed reusable silicone solutions ready for this market shift. The company positions these unnamed partners as brands that 'took the leap' towards sustainability.
• Unnamed Partner Brands (Custom Branding)coreOEM/ Whitelabel/ Licensing PartnerMOOPOPS works directly with brands to design customised lids to fit their specific product containers and brand colour requirements. This B2B service allows brands to offer branded reusable lid solutions as part of their sustainability initiatives.
• findmeamilkman.netminorGTM or Marketing PartnerReferral partnership to drive UK consumers towards doorstep milk delivery services. MOOPOPS links to findmeamilkman.net on their 'Turn the Tide' environmental page to promote the reusable glass bottle model and support local dairies.
• RECOUP (UK Plastics Recycler)minorOthersMOOPOPS cites RECOUP statistics on their 'Turn the Tide' page regarding UK plastic bottle recycling rates. The statistics highlight that the average UK household uses over 500 plastic bottles per year but only recycles about 325, leaving roughly 175 unrecycled annually. This provides data-backed justification for MOOPOPS' environmental mission.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Joseph Joseph: UK-founded design-led kitchen gadgets and food storage brand. Comparable on UK kitchen and food storage focus, but as a much larger, broader incumbent with a wide product portfolio.
• Preserve: US brand making reusable household products from recycled plastics. Comparable sustainability mission and DTC-plus-retail model, but much broader category (toothbrushes, tableware, kitchenware).
• Full Circle Home: Broader sustainable kitchen and home products brand. Comparable overlap on reusable, eco-friendly kitchen accessories, but operates across a much wider category portfolio rather than specialising in food container closures.

Direct peers

• FoodHugger: Reusable silicone food covers and bowl lids for cut produce, bowls, and containers. Directly comparable product category (silicone reusable lids) and similar DTC go-to-market with sustainability messaging.
• Stasher: US-based reusable silicone food bag brand. Directly comparable: silicone-based, reusable food storage accessories designed to replace single-use plastic, sold DTC and via retail, with strong sustainability brand positioning.
• EcoJarz: Reusable lids and sipping tops for Mason/canning jars. Comparable on the reusable closure-for-food-container concept and on serving eco-conscious consumers, with a niche but overlapping product line.
• Bee's Wrap: US-based maker of reusable beeswax-coated cotton food wraps. Directly comparable: a single-product-line sustainable kitchen accessories brand, DTC-first, positioned to replace single-use plastic food storage, with an environmental mission.

Emerging players

• LastObject: Danish brand selling reusable alternatives to single-use household items (cotton swabs, tissues, etc.). Comparable as a DTC-first sustainability brand with single-product line focus, though in a different category.

Regional players

• Klean Kanteen: US-based reusable stainless steel bottles and food containers. Overlaps on reusable, eco-friendly food and beverage accessories but primarily serves the US market rather than UK doorstep delivery.

Others

• Ella's Kitchen (Ella's reusable pouches): UK baby food brand that has trialled reusable pouch systems. Comparable as a UK CPG brand working on reusable food packaging, but an adjacent partner/ecosystem player rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/moopops.tops

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOOPOPS LTD