DCTR GROUP LTD

What DCTR GROUP LTD does

DCTR Group Ltd is a privately-held UK creative studio founded in 2016 by Tom Durrant, operating from a 12-person in-house team of designers, strategists and CGI artists based in Camberley, Surrey. The company specializes in brand, CGI, digital, motion, and strategy services for the property sector, serving UK enterprise housebuilders and developers (Berkeley Group, Barratt London, Blenheim Estate Homes, Acorn Property Group, Cubex, Tilia Homes, Pegasus Homes, Origin Housing) as well as retirement-living, student accommodation, interior design, and PropTech clients. All work is anchored in a proprietary Belief Framework methodology that begins each engagement with strategic discovery before any creative output.

The studio's core technology stack blends traditional CGI production with AI-enhanced visualization tools (image and video generation, multimodal workflows) and is delivered via two engagement models — a traditional CGI project model and a newer 'Content Days' time-and-budget model that produces a complete content suite. The productized digital asset is Kerb, a headless, mobile-first platform that turns CGIs, plans and stories into interactive, trackable buyer experiences, positioned as a replacement for static PDFs. Additional proprietary offerings include the Belief Framework methodology and BRCK Live, an annual London event launched in 2025 in partnership with Global Street Art and Property House, billed as the first event dedicated to creativity in property marketing.

DCTR operates a bespoke, sales-led, project-based commercial model. Engagements are quote-based with 50% deposits before work commences, quotations valid for 30 days, and fees exclusive of VAT and third-party costs; payment is processed via Stripe and GoCardless. The company is founder-controlled and bootstrapped — no external investors, parent company, or funding rounds were disclosed. Distribution is direct (website, email, phone) with no intermediary channels, and customer acquisition is anchored by an enterprise housebuilder client base plus portfolio case studies, organic social, the BRCK Live event, and industry partnerships.

Name

DCTR GROUP LTD

Legal name

DCTR Group Ltd

Website

https://dctr.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

DCTR Group Ltd is a UK-based creative studio serving enterprise housebuilders and property developers with brand, CGI, AI-enhanced visualization, digital, and motion services. Its 12-person in-house team delivers work through a proprietary Belief Framework methodology and the Kerb digital platform.

Ownership category

akta.pro rank

Product category

Property Marketing Creative Services

akta.pro industry

PRIMARYMPADAHAG

Virtual Art Department (VAD) & Environment/Digital Matte Painting

Media, Entertainment & Sports/Film & Video Production/Distribution/VFX & Virtual Production

Keywords

• Property marketing
• Creative studio
• CGI visualization
• Brand development
• Digital experiences

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services (Brand, CGI, Digital, Design): Project-based creative services for property marketing including brand strategy and identity, CGI visualization, digital experiences (websites, apps, interactives), print design, and motion graphics. Pricing is quote-based with a typical 50% deposit required before work commences. Projects span brand refreshes, full development launches, and ongoing creative partnerships with housebuilders and property developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DCTR is a creative studio for the property sector that develops brands, CGI visualizations, digital experiences, and motion content for housebuilders and property developers. Work is delivered through a proprietary Belief Framework methodology and supported by the Kerb mobile-first platform for showcasing unbuilt places. The studio combines strategy, brand design, AI-enhanced CGI, web/digital builds, and motion graphics under one roof.

Product overview

DCTR is a creative studio specializing in brand, CGI, and digital services for the property sector. Their core offering centers on the proprietary Belief Framework strategy methodology, which uncovers the authentic story behind property developments to build compelling brands and marketing assets. The portfolio includes Kerb (their flagship headless mobile-first digital platform for showcasing unbuilt properties), comprehensive CGI and visualization services (including AI-enhanced visuals, VR tours, and virtual staging), brand identity and design services, digital experience creation, and motion graphics. Services are delivered through two engagement models: traditional CGI project work and content days (a newer flexible model delivering complete content suites within agreed time and budget). The studio operates with an in-house team of approximately 12 designers, strategists, and CGI artists based in Surrey, UK.

Differentiator

Problem solved

Functional benefit

Brands

• Kerb: A headless, mobile-first platform built for showcasing unbuilt places. It turns CGIs, plans and stories into interactive, trackable experiences for property buyers.
• Belief Framework
• BRCK Live

Products and services

• Kerb

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Global Street Art & Property HousecoreStrategic or Co-development Partner · 1 January 2025DCTR partnered with Global Street Art & Property House to host BRCK Live 2025 in London - the first event dedicated to celebrating and challenging creativity in property marketing. The partnership brought together industry conversation and debate around the power of creative thinking when selling homes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Matterport: US-listed 3D capture and virtual tour platform widely used in property marketing. Comparable to DCTR's CGI and VR tour offering but at a much larger scale, providing standardised digital property experiences.

Direct peers

• Think: Property marketing agency working with UK housebuilders on branding, digital, and sales support. Directly comparable in vertical focus and customer base.
• Purpose Media: UK marketing and creative agency with a dedicated property and housebuilder practice, providing web, branding and campaign services. Comparable to DCTR in serving UK residential developers with integrated creative.
• Carter Lauren: UK-based creative agency specialised in property and new-homes marketing, offering brand, CGI and digital services to housebuilders. Closely comparable to DCTR in vertical focus, client type and integrated service mix.
• Native Creative: UK creative agency working with property and lifestyle clients on brand and digital. Comparable to DCTR in serving developer clients with integrated creative output.
• Hopper Delaney & Associates: Long-established UK property marketing agency serving housebuilders, developers and estate agents with branding, CGI, print and digital. Directly comparable in customer base and service offering to DCTR.
• Story Group: UK communications and marketing group with a property marketing arm serving housebuilders and developers. Comparable to DCTR in delivering brand and marketing campaigns to UK residential property clients.

Others

• Informa: Global events and information business running major property and real estate conferences. Adjacent rather than competitive; relevant to DCTR's BRCK Live event strategy and the wider property marketing ecosystem.

Emerging players

• Vu.CITY: UK-based 3D urban visualisation platform used by property developers, agents and planners. Comparable to DCTR's CGI environment and visualisation work, focused on context-rich digital twins of unbuilt places.
• Giraffe 360: UK property-technology company offering automated 3D camera capture and virtual tours for estate agents and developers. Comparable to DCTR's visualisation and digital platform capabilities, with a stronger hardware/SaaS angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dctrmarketing
• LinkedInlinkedin.com/company/dctrmarketing
• Instagraminstagram.com/dctr_studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DCTR GROUP LTD