IDEAS THAT WORK LIMITED

What IDEAS THAT WORK LIMITED does

IDEAS THAT WORK LIMITED is a privately held, full-service creative agency headquartered in Chapel Allerton, Leeds, United Kingdom. The business was acquired by Dally Kaur in December 2016 and rebranded from Print Ideas; it officially launched under new ownership in January 2017. The company serves primarily small and medium-sized businesses across Yorkshire, North England, and the wider UK, with sector exposure spanning financial, legal, property, sport, education, charity, retail, and hospitality clients. There is no external investment, no parent company, and no disclosed funding; ownership remains with the founder and the small operating team.

The company's product surface spans graphic design, branding, web design and development, print production, and marketing services. Web offerings are delivered through the Nettl sub-brand, including Nettl:connect (online booking and appointment systems) and Nettl:commerce (e-commerce shops with PayPal, card payments, EPOS integration via EPOS Now and DataSym, and shipping carrier integrations), hosted on AWS infrastructure. Print services are operated as the Leeds franchise of printing.com, providing business cards, leaflets, brochures, banners, and direct-to-fabric exhibition printing. Revenue is generated through a mix of one-time project fees, quote-based design and marketing engagements, and recurring hosting/maintenance and design retainers. Transactions are predominantly direct, studio-led, and referral-driven, supplemented by content marketing, social media, and community networking events.

Name

IDEAS THAT WORK LIMITED

Legal name

Ideas That Work

Website

https://ideasthatwork.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

IDEAS THAT WORK LIMITED is a privately held, full-service creative agency in Leeds, UK, offering graphic design, branding, web design, print, and marketing services to small and medium businesses across the UK, operating as the Leeds franchise of printing.com and the Nettl web sub-brand.

Ownership category

akta.pro rank

Product category

Creative & Marketing Services

NAICS

Graphic Design Services (541430), Commercial Printing (except Screen and Books) (323111)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Digital Printing (Short-Run, Variable Data) (MPAJALAC)

akta.pro secondary industry

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

• Graphic design services
• Web design services
• Print services
• Branding services
• Creative agency

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Graphic Design Services: Corporate identity, logo design, branding, graphic design for print and digital materials. One-time project fees plus ongoing design retainer arrangements.
2. Web Design & Development: Website design, build, hosting and maintenance services. Includes responsive design, SEO optimization, and e-commerce capabilities. Recurring hosting and maintenance revenue.
3. Print Services: Business cards, letterheads, flyers, leaflets, brochures, banners, exhibition displays, fabric prints. One-time transactional print orders with guaranteed turnaround times. Leeds franchise of printing.com.
4. Marketing Services: Marketing strategy, planning, review services, project management, in-house marketing support, offline/online marketing campaigns, copywriting, social media management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IDEAS THAT WORK LIMITED is a full-service creative agency based in Leeds providing graphic design, branding, web design, print, and marketing services to businesses. The company operates as the Leeds franchise of printing.com for print production and runs a Nettl-branded web design practice that delivers responsive websites, e-commerce platforms, and online booking sites hosted on AWS. Services are delivered through face-to-face studio consultations targeting SMB and mid-market clients across the UK.

Product overview

IDEAS THAT WORK LIMITED operates as a full-service creative agency offering graphic design, branding, web design, print services, and marketing. The company functions through its Nettl sub-brand for web solutions, which includes Nettl :connect for interactive booking websites and Nettl :commerce for e-commerce capabilities. As the Leeds franchise of printing.com, they provide extensive print production services alongside their digital offerings. Their integrated approach enables clients to receive consistent brand identity across design, web, print, and marketing channels from a single agency partner.

Differentiator

Problem solved

Functional benefit

Brands

• Nettl: The web side of the business that builds beautiful responsive websites. Includes Nettl :connect for interactive websites and Nettl :commerce for e-commerce solutions.

Products and services

• Graphic Design Services Creative graphic design services for flyers, brochures, postcards, and marketing materials tailored to client branding and budget requirements. Delivered by an in-house team of graphic designers, illustrators, and branding specialists for SMB and mid-market clients.
• Branding Services Brand identity development including logo design, brand guidelines, typeface selection, color palette creation, and visual identity establishment for new and existing businesses seeking market positioning.
• Web Design Services Responsive website design and development delivered under the Nettl brand, featuring mobile-friendly layouts, built-in content management systems, SEO, and scalable architecture hosted on AWS cloud infrastructure.
• Print Services Comprehensive printing services operated as the Leeds franchise of printing.com, offering business cards, letterheads, flyers, leaflets, brochures, folders, pull-up banners, vinyl banners, posters, and exhibition displays via digital and litho printing with guaranteed turnaround times.
• Marketing Services Strategic marketing services including marketing reviews, campaign planning, target audience identification, project management, in-house team support, copywriting, and social media management across online and offline channels.
• Direct-to-Fabric Exhibition Printing High-end direct-to-fabric printing service for exhibition displays, marketed as the first of its kind in the UK. Includes design and production of fabric exhibition stands displayed at the studio.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• printing.comcoreChannel Partner/ Reseller/ DistributorOfficial Leeds franchise of printing.com. Provides access to their print supply chain, products, quality standards, and brand credibility while maintaining local service and relationships.
• NettlcoreTechnology or IntegrationNettl is the web side of the business. Builds websites through the Nettl brand with cloud platform powered by AWS, e-commerce, and online booking capabilities.
• Copywriting PartnersminorImplementation/ SI/ Consulting PartnerRecommended partners for copywriting services before website design and build projects.
• Social Media PartnersminorImplementation/ SI/ Consulting PartnerRecommended partners for social media strategy and management when launching new brands or websites.
• PR PartnersminorImplementation/ SI/ Consulting PartnerRecommended partners for PR services to support brand building and marketing campaigns.
• Business Coaching PartnersminorImplementation/ SI/ Consulting PartnerRecommended partners for business coaching services to support business development and strategy.
• Leeds UnitedminorGTM or Marketing PartnerLeeds United supported the company's Big Ideas Networking Event by contributing raffle prizes, raising money for Variety, the Children's Charity.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ragged Edge: Ragged Edge is an independent London-based brand design agency specializing in brand identity, naming, and visual systems. Comparable as a UK-focused, independent creative agency delivering branding and design services to commercial clients.
• Moo: Moo is an online printing company specializing in business cards, marketing materials, and branded print products for SMBs and creative professionals. Comparable to Ideas That Work because both target SMB and creative customers with short-run, design-forward digital printing services.
• printing.com: printing.com is the parent brand of the franchise that Ideas That Work operates under. It is directly comparable because Ideas That Work delivers its print services using printing.com's supply chain, brand, and product catalogue while serving local Leeds customers.
• Jones Knowles Ritchie (JKR): JKR is an independent brand design and creative agency with offices in London, New York, and Shanghai, focused on brand identity, packaging, and creative campaigns. Comparable as a UK-headquartered brand and design agency operating in the same creative services category.
• Instantprint: Instantprint is a UK-based commercial printing company offering flyers, business cards, leaflets, and exhibition materials with quick turnaround. Directly comparable as a UK-headquartered digital printer serving the same SMB and design-agency customer base as Ideas That Work's print offering.
• Nettl: Nettl is the web design and development platform/franchise network that Ideas That Work uses to deliver its web design services, including Nettl:connect and Nettl:commerce. It is directly comparable as the sister brand providing the web technology stack.

Broad incumbents

• M&C Saatchi: M&C Saatchi is a global advertising and creative agency network headquartered in London, offering advertising, brand consulting, and creative campaign services. Comparable as a broad incumbent in UK creative services and advertising with overlapping service offerings.
• Pentagram: Pentagram is a global, partner-led design consultancy specializing in brand identity, graphic design, and creative work for major clients. Comparable as a broad incumbent design firm operating in the same creative services category, though at substantially larger scale and price point.
• Vistaprint (Cimpress): Vistaprint is the SMB-focused online printing arm of Cimpress, offering business cards, marketing materials, signage, and promotional products at scale globally. Comparable as a broad incumbent in the small-business digital printing market that competes for the same customers Ideas That Work serves.
• Mother: Mother is a global independent creative agency with offices in London, New York, Los Angeles, and Shanghai, offering advertising, brand strategy, and creative campaign work. Comparable as a broad incumbent creative agency operating in the same brand and creative services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ideasthatworkco
• Facebookfacebook.com/ideasthatworkco
• LinkedInlinkedin.com/company/ideas-that-work-ltd
• Instagraminstagram.com/ideasthatworkco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEAS THAT WORK LIMITED