Holding Hope

What Holding Hope does

Holding the Hope is a privately held behavioral health workforce training organization founded in 2005 and headquartered in Battleground, Washington. The company designs and delivers training curricula, consulting engagements, and consumer products focused on peer support, suicide prevention, trauma-informed care, and recovery-oriented practice for behavioral health agencies, schools, corporate workplaces, state and local government health departments, and individual certified peer specialists. Its core curriculum assets include the CARES Toolkit (a 12-module digital peer support skills training program priced at $299-$599), the WRAP (Wellness Recovery Action Plan) certification curriculum, suicide prevention workshops built on the proprietary FACTS and CARE methodology, the Recovery Alignment Program (a 12-week agency transformation consulting engagement at $4,500), and legislatively mandated CACPS and Peer Supervisor Training cohorts in Washington State.

The technology layer consists of the Peer Support Training Center (peersupporttrainingcenter.com), a self-serve learning management system hosting on-demand courses, monthly live virtual cohorts (2nd Thursday of each month), and subscription bundles; the main holdingthehope.com WordPress site with WooCommerce e-commerce for Recovery Journal SKUs and merchandise; and Zoom for live virtual delivery. Distribution combines direct enterprise sales (with CEO Mary Jadwisiak personally consulting on program design and serving as a conference keynote speaker), self-serve e-commerce, and recurring cohort training.

Revenue is generated through professional services fees for live training workshops and consulting, one-time digital licenses for the CARES Toolkit, unit and bulk sales of Recovery Journals ($9.99-$20.49), subscription/bundle continuing education courses (WA State certified CEU provider), and keynote speaking engagements. The company has no disclosed funding rounds, no parent company, no subsidiaries, and operates with what appears to be a small founder-led team built around Mary Jadwisiak's 20+ years of expertise and a network of credentialed expert consultants.

Name

Holding Hope

Legal name

Holding the Hope

Website

https://holdingthehope.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Holding the Hope is a privately held behavioral health workforce training organization founded in 2005, delivering peer support, suicide prevention, and recovery-oriented curricula to agencies, schools, workplaces, and government clients, anchored by CEO Mary Jadwisiak.

Ownership category

akta.pro rank

Product category

Behavioral Health Workforce Training

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDALAFAD

Crisis Intervention & Suicide Prevention Services

Education/Student Services & Campus Operations/Student Health, Counseling & Wellness Services

SECONDARYEDAJAIAH

Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention)

Education/K–12 / Primary & Secondary Education/K–12 Student Health, Safety & Wellbeing Services (Counseling, Mental Health, SEL, Safeguarding)

SECONDARYHLAJAGAA

Emergency Preparedness Planning & Readiness

Healthcare & Life Sciences/Public Health, Government & Regulators/Emergency Preparedness, Disaster Response & EMS Coordination

Keywords

• Behavioral health training
• Peer support training
• Suicide prevention education
• Mental health consulting
• Recovery workforce development

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Workshop Fees: Revenue from live training workshops including suicide prevention, trauma-informed care, ethics and boundaries, documentation, and other continuing education topics. Offered as virtual live sessions and in-person workshops. Priced per session or as part of multi-session programs.
2. Recovery Alignment Program: 12-week organizational consulting and workforce development program. Customized implementation of recovery principles for agencies. Price reduced from $6,000 to $4,500 as promotional pricing.
3. CARES Toolkit Sales: Pre-recorded online training toolkit with 12 modules sold as a one-time product license. Originally priced at $299 pre-order, increasing to $599 after launch. Includes conference recordings and bonus training content.
4. Recovery Journal Products: Sale of Recovery Journal in Full Size ($20.49), Travel Size ($9.99), and Bulk quantities with tiered pricing. Volume discounts available for 25+ units. Journal designed for personal recovery tracking.
5. Continuing Education Courses: On-demand and live continuing education credits for peer support specialists. Individual course purchases and bundle options including All Course Bundle access. WA State certified CEU provider.
6. Crisis and Communication Training: CACPS (Crisis Awareness and Communication in Peer Support) legislatively mandated training for Washington State certified peer specialists to bill for crisis services. Offered virtual and in-person in Washington State locations.
7. Peer Supervisor Training: Virtual and in-person supervisor training programs for Washington State leaders supervising peer workforces. Covers evidence-based practices and state regulations. Offered multiple cohorts per year.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Holding the Hope designs and delivers workforce training, certification programs, and organizational consulting for behavioral health professionals, with a focus on peer support specialist training, suicide prevention, and recovery-aligned organizational development. Core deliverables include the CARES Toolkit 12-module curriculum, WRAP certification, the 12-week Recovery Alignment Program, continuing education courses, suicide prevention workshops, and Program Design consulting to agencies, schools, government departments, and corporate clients.

Product overview

Holding the Hope is a workforce training and behavioral health professional development organization offering a diverse portfolio of training programs, consulting services, and consumer products. The core offerings include the CARES Toolkit (a 12-module peer support training program), WRAP certification courses, suicide prevention workshops, and continuing education for peer support specialists. The company provides organizational consulting services through its Recovery Alignment Program (a 12-week coaching engagement) and Program Design services. Consumer products include the Recovery Journal (available in full size, travel size, and bulk) and merchandise through Spreadshirt. The organization also produces The Other 9 Podcast and offers public speaking/keynote services. Training is delivered through on-demand virtual courses, live monthly sessions, and in-person workshops, with programs focused on behavioral health recovery principles, peer support, suicide prevention, and organizational development.

Differentiator

Problem solved

Functional benefit

Brands

• The Other 9 Podcast: A podcast exploring SAMHSA's 10 Guiding Principles of Recovery, specifically focusing on the 'other 9' principles beyond peer support.
• The CARES Toolkit
• Recovery Alignment Program

Products and services

• Recovery Journal - Full Size A personal recovery journal designed to help individuals navigate their unique recovery journey with tools, tips, and resources to find their voice, explore feelings, and celebrate wins. Sold to individuals and organizations at $20.49 per unit with volume discounts.
• Recovery Journal - Travel Size A portable version of the recovery journal for individuals to use on-the-go during their recovery journey. Priced at $9.99 per unit.
• Recovery Journal - Full Size Bulk Bulk purchasing option for organizations seeking to distribute recovery journals to multiple individuals at discounted volume rates (25+ units $19.99, 50+ $18.99, 100+ $18.49, 250+ $17.99).
• Recovery Alignment Program A 12-week customized coaching program guiding agencies through a 3-step process to align their entire organization with SAMHSA's Guiding Principles of Recovery, improving staff retention, reducing burnout, and enhancing client outcomes. Priced at $4,500 (discounted from $6,000) and includes customized survey, weekly group clinics, monthly consultation, and downloadable videos.
• CARES Toolkit - Essential Peer Support Skills Training Program A comprehensive peer support training program containing 12 modules covering 5 core competency areas: Communication Skills, Advocacy Skills, Recovery & Resiliency Skills, Empowerment Skills, and Skills Specific to Working in a Professional Environment. Includes video trainings, tools, exercises, and resources. Sold as a one-time license ($299 pre-order promotional, $599 after launch).
• WRAP Courses - Wellness Recovery Action Plan Three levels of WRAP education and facilitation courses including WRAP Seminar 1 Training (1 Day), WRAP Level 2 for Facilitators (5 Days), and WRAP Refresher (3 Days) to help peers create and facilitate wellness recovery action plans. SAMHSA-aligned certification methodology.
• Suicide Prevention Workshops A series of suicide prevention workshops including CARE (Connect; Ask; Refer; Encourage) about Suicide Prevention, Youth Suicide Prevention, Suicide Awareness and Prevention for the Workplace, and ASIST (Applied Suicide Intervention Skills Training). Targets schools, workplaces, and healthcare settings using the proprietary FACTS/CARE methodology.
• Peer Support Continuing Education Courses Professional development courses for peer support specialists covering Ethics & Boundaries, Trauma Informed Peer Support, Documentation, Supporting Peers with Co-Occurring Disorders, Helping Peers in Crisis-Suicide Prevention, Non-Violent De-Escalation Skills, and Multicultural Recovery. Available on-demand and via live monthly cohorts. WA State certified CEU provider.
• The Power of Hope Keynote A multi-media keynote presentation by CEO Mary Jadwisiak highlighting individual stories of triumph from mental illness and addiction, based on SAMHSA's Major Dimensions and Guiding Principles of Recovery. Designed to inspire conference attendees and reconnect them with their passion for helping others.
• Program Design & Organizational Support Consulting services helping organizations evaluate and design programs using recovery principles, including peer support specialist program development, systems of care implementation, peer run organization development, and suicide prevention campaign design. Custom consulting engagements sold to agencies and organizations.
• Crisis Awareness and Communication in Peer Support (CACPS) Training Legislatively mandated training for Washington State certified peer specialists to bill for crisis services, focusing on crisis awareness and safety planning. Available virtually via Zoom and in-person at Washington State locations including Clark County, Spokane, and Battleground.
• Peer Supervisor Trainings Training for Washington State leaders supervising peer workforces, covering evidence-based practices and state regulations to effectively support Certified Peer Specialists. Multiple cohorts offered virtually and in-person per year (e.g., July 2026, December 2026, May 2027).
• Training for Trainers and Supervisors (TFT) Washington State Training for Trainers in Peer Support preparing experienced peers and supervisors to facilitate HCA-approved curriculums using evidence-based adult learning and leadership strategies.

Quantifiable outcome

• Successfully implemented Washington State-wide recovery training initiative on-time, on-budget with excellent evaluation results (2006)
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• MCS Research & EvaluationcoreStrategic or Co-development PartnerStrategic partnership for Systems of Care grant consulting and evaluation. MCS Research & Evaluation provides customized training, consultation, and specialized evaluation plans for Systems of Care grants using quantitative and qualitative methodology. Dr. Timothy Miller, co-founder of MCS, provides expertise in creating sustainable Systems of Care with or without grant backing.
• Lorrin GehringsupportingOthersSpeaker and trainer presenting 'Telling Your Story' workshop on strategic storytelling and personal narrative for peer supporters. Lorrin is Program Director for Statewide Youth Sound in Washington and 2011 Voice Award recipient.
• Leah HarrissupportingOthersNational lead trainer in Trauma-Informed Peer Support curriculum developed for SAMHSA's National Center for Trauma-Informed Care. Presented trauma-informed peer support workshops and suicide attempt survivor perspective for suicide prevention training.
• Thomas LanesupportingOthersSenior national director for Magellan Healthcare, providing expertise on peer support programs in payer and provider settings. 20 years experience developing peer-operated programs. Keynote speaker on peer support power and potential.
• David Granirer / Stand Up For Mental HealthsupportingOthersTrainer for Stand Up For Mental Health program teaching stand-up comedy to people with mental health issues. David Granirer is featured in VOICE Award winning documentary 'Cracking Up' and received multiple mental health honors.
• Spindletop CentersupportingChannel Partner/ Reseller/ DistributorClient organization where Garry Lewis, certified peer specialist and Director of Peer Run Drop-In-Center, delivers strengths-based peer support services and peer specialist training.
• Depression and Bipolar Support AlliancesupportingStrategic or Co-development PartnerDavid Granirer served on national board of directors (2014-2017) for country's leading advocacy group for people living with mood disorders. Source of Life Unlimited Award recognition.
• Temple University Collaborative on Community InclusionsupportingStrategic or Co-development PartnerThomas Lane serves on National Advisory Board of the Temple University Collaborative on Community Inclusion, contributing to community integration and peer support research.
• Statewide Youth Sound (Washington)supportingStrategic or Co-development PartnerLorrin Gehring serves as Program Director for Statewide Youth Sound in Washington, collaborating on youth advocacy and peer support programming.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Mental Health First Aid (NAMI): National-scale mental health and suicide prevention training program operated by the National Alliance on Mental Illness; covers overlapping subject matter (mental health crisis response, suicide prevention) but operates at much greater scale and brand recognition across enterprise and education buyers.
• The Trevor Project: National youth suicide prevention nonprofit providing crisis services, research, and education/training for schools — broader scope than HTT but overlapping on youth suicide prevention content and the school/workforce training buyer segments.

Direct peers

• Psychiatric Rehabilitation Association (PRA): Certifies the Certified Psychiatric Rehabilitation Practitioner (CPRP) credential and delivers peer support and recovery-focused training — competes with HTT's WRAP and CARES curriculum for the peer specialist continuing education market.
• Kognito: Behavioral health simulation training vendor serving schools, health systems, and government agencies with virtual role-play scenarios — competes with HTT's Peer Support Training Center LMS and CACPS-style crisis communication training, particularly in K-12 and higher education.
• Soul Shoppe: School-focused suicide prevention and social-emotional learning program provider — comparable to HTT's K-12 suicide prevention workshops and youth suicide prevention curriculum delivered to schools and youth-serving organizations.
• Living Works: Developer of the ASIST (Applied Suicide Intervention Skills Training) curriculum — a direct competitor in the suicide prevention training space and one of HTT's closest comparables on subject matter and target audience (workplaces, schools, behavioral health agencies).
• QPR Institute: Provider of Question, Persuade, Refer (QPR) gatekeeper suicide prevention training for schools, workplaces, and community organizations — directly competes with HTT's FACTS/CARE suicide prevention workshops across the same buyer segments.

Others

• International Association of Peer Supporters (iNAPS): National membership and training organization for the peer support workforce — not a direct competitor but an ecosystem participant whose conferences, publications, and credentialing efforts shape demand for HTT's training offerings.
• Columbia Care: Large behavioral health and substance use treatment provider listed as a Holding the Hope customer; not a direct competitor, but a representative enterprise customer profile (large multi-state behavioral health operator) that demonstrates HTT's addressable buyer base in healthcare provider segments.

Emerging players

• Bring Change to Mind: Mental health advocacy and school-based education nonprofit developing peer-led conversation programs — adjacent to HTT's peer support training and youth mental health mission but smaller scale and less focused on certified peer specialist workforce training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqQZLxJl7sVNXmGl4jLhX9w
• LinkedInlinkedin.com/company/holding-the-hope

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holding Hope