INFO DISPLAY OOH LTD

What INFO DISPLAY OOH LTD does

Info Display OOH Ltd, trading primarily as iDO Ltd and iVisit Media, is a UK-based experiential marketing and out-of-home (OOH/DOOH) advertising agency founded in 1997 by CEO Ed Pereira. The company serves global and premium brand clients across sports, entertainment, cultural attractions, tourism, government, and retail, delivering integrated campaigns that combine live brand activations, digital and physical OOH media, hand-to-hand distribution, and event staffing. Marquee engagements include the FIFA World Cup 2034 global bid activation, the Fatal Fury World Championship at Times Square, Riyadh Season boxing events in London and Los Angeles, and work for Disney, Manchester United, BBC, and the Welsh Rugby Union.

The company's core technology is the iLive-It Reporting platform, a proprietary live dashboard providing 24/7 campaign insights including forecasts, geo-located maps, audience engagement heatmaps, and feedback data. This sits atop a physical infrastructure of 1,400+ digital screens deployed across UK high-footfall venues (gyms, pubs, bars, barbershops), exclusive distribution agreements with all major UK supermarket chains, and access to train networks, airports, and motorway services. The 'Power of Seven' integrated service methodology packages consulting, creative, reporting, strategy, production, planning, and media activation under a single offering. The company maintains scalable execution via a mobilisable workforce of 300-700+ trained brand ambassadors and event staff, demonstrated across multi-city, multi-country campaigns.

The business model is project-based and quote-driven B2B services, with no publicly disclosed pricing. Revenue is generated through professional services fees for experiential campaigns and advertising revenue from OOH/DOOH media placement across owned and partner networks. The customer base is concentrated at the enterprise tier (FIFA, Disney, Riyadh Season, Manchester United, BBC, Royal Albert Hall, Imperial War Museum, etc.), with go-to-market executed through direct enterprise sales, agency-style consultative engagement, and case-study-led demand generation. The company operates three UK offices (London headquarters, Cowbridge in Wales, Leeds) and has extended delivery into the United States, the Middle East, and Europe, while remaining privately held with no institutional funding or parent company disclosed.

Name

INFO DISPLAY OOH LTD

Legal name

Info Display OOH Ltd

Website

https://infodisplayooh.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Info Display OOH Ltd (iDO / iVisit Media) is a UK-based experiential marketing and OOH/DOOH advertising agency founded in 1997, serving global enterprise and institutional clients across sports, entertainment, tourism, and government with integrated live activations, digital screens, and exclusive UK distribution networks.

Ownership category

akta.pro rank

Product category

Experiential Marketing and Out-of-Home Advertising Services

NAICS

Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Experiential marketing services
• Out-of-home advertising
• Digital out-of-home media
• Live brand activations
• Out-of-home media agency

Headquarters

HQ city

Vale of Glamorgan

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Experiential Marketing Services: Full-service experiential campaigns including strategy, creative, production, planning, and on-site activation. Services provided to brands for live events, brand activations, and experiential roadshows.
2. Out-of-Home (OOH) & Digital OOH Media: Traditional and digital out-of-home advertising across multiple formats including AdWalkers, DigiVans, Mega Bikes, digital screens, and static displays. Combined DOOH and OOH media buying and activation.
3. Print Distribution Networks: Door-to-door, hand-to-hand, and ultra-local blanket distribution services across exclusive supermarket networks (Waitrose, M&S Food, Sainsbury's, Tesco, Morrisons, ASDA, Co-op, Lidl, Aldi), train networks, and high-footfall locations.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

INFO DISPLAY OOH LTD (trading as iDO Ltd / iVisit Media) is a full-service experiential marketing and out-of-home (OOH/DOOH) advertising agency. The company plans and executes brand activations, live event campaigns, street-level media buys, and large-scale physical promotions for enterprise clients using its own workforce, a network of 1,400+ digital screens, and proprietary real-time reporting tools.

Product overview

INFO DISPLAY OOH LTD operates under the iVisit Media brand as a full-service experiential marketing and OOH/DOOH advertising agency. The company offers a unified portfolio of services centered on its 'Power of Seven' integrated approach, combining consulting, creative, reporting, strategy, production, planning, and media activation capabilities. The primary offerings include experiential marketing services (street teams, AdWalkers, Hand2Hand, DigiVans, Mega Bikes), DOOH advertising across 1,400+ digital screens, and live event activations. Supporting these is the iLive-It Reporting platform providing real-time campaign analytics and audience insights. The company was founded in 1997 as iDO Ltd and serves ambitious brands through culturally relevant, data-led media and performance-focused marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• iVisit Media: Primary branding for experiential marketing, OOH advertising, and live brand activations.
• iVisit Live
• iLive-It Reporting

Quantifiable outcome

• 76% increase in customer take-up for London Eye campaign
• +5 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MKG: Independent experiential marketing agency delivering brand activations and live events. Directly comparable service model targeting enterprise brand clients, albeit with a primarily US footprint.
• Talon Outdoor: Independent UK-based out-of-home media agency offering OOH planning, buying and analytics. Directly comparable to iDO on OOH/DOOH agency services and UK enterprise client base.
• Kinetic Worldwide: WPP-owned global OOH agency specialist with similar planning, buying and activation capabilities. Comparable on service scope and enterprise OOH campaign delivery, but with significantly greater global scale.
• Jack Morton Worldwide: Global brand experience agency within IPG that designs and produces live brand activations and events. Comparable on experiential marketing services for global enterprise clients, with deeper resources and a broader geographic footprint.
• Amplify: UK-based experiential and brand activation agency working with global brands on immersive experiences. Closely comparable on UK experiential services and creative activation work.
• George P. Johnson: Global experiential marketing agency producing brand experiences, events and activations for enterprise clients. Comparable scope of services and enterprise client positioning, with significantly larger headcount.
• Rapport: WPP-owned global OOH activation agency (formerly Posterscope) specialising in OOH planning and activation for major brands. Closely comparable offering across OOH media services and experiential activation.
• N2O: Global brand activation and field marketing agency with strong UK presence. Comparable on field marketing, brand activation and live event execution for major enterprise clients.

Broad incumbents

• Clear Channel Outdoor: Global OOH media owner operating airports, billboards and digital displays across multiple geographies. Comparable in OOH category but positioned as an inventory owner rather than an activation agency.
• JCDecaux: World's largest outdoor advertising company owning street furniture, transit and billboard inventory globally. Overlaps with iDO on OOH media services but operates as a media owner at scale rather than an independent agency.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/iVisitLondon
• Facebookfacebook.com/ivisitlondon
• LinkedInlinkedin.com/company/info-display-ooh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFO DISPLAY OOH LTD