What ACTIVE MINDS PONTEFRACT LTD does

Active Minds Pontefract Ltd is a privately-held, founder-led adult day care provider operating under the trading name Active Minds Pontefract & Rothwell. Founded in 2021, the company delivers supervised day care for young and elderly adults with learning disabilities, dementia, Alzheimer's, and Parkinson's from two physical locations in West Yorkshire — Pontefract (1a Charter House, Jackson Court, WF8 1DE) and Rothwell, Leeds (19 Marsh Street, LS26 0AG, wheelchair-friendly). The operating window is Monday–Friday, 11am–4pm, excluding bank holidays; the core unit is a 5-hour session priced at £72.00 per day, with transport available on request at an additional charge.

The service is staffed by a small team of 5 professional members, all DBS-checked and qualified, including co-owners Kully Kaur and Jemma Clarkson-Mitchell who collectively bring over 20 years each in adult social care, with NVQ Level 5 in Adult Social Management and a Level 3 Mental Health qualification held by the owner. Service delivery includes personal care, medication assistance, feeding (including special dietary needs), a 2-course meal, refreshments, and tailored activities such as puzzles, sensory engagement, outdoor time, and themed celebrations. The company partners informally with Kloays Care and Five Towns Home Assistance (the latter owned by the co-owner), and is registered as a Dementia Friends Champion with the Alzheimer's Society.

The business model is direct-to-consumer with no formal sales function or digital marketing funnel; customers reach the company via a basic informational website, phone, or email, and the company has noted limited spaces available. There is no proprietary technology platform, no app, no integrations, and no AI/ML capability. Revenue is generated entirely from per-session service fees, with no disclosed corporate clients, local authority commissioning contracts, or external funding; the company is wholly independently owned with no institutional investors.

Name

ACTIVE MINDS PONTEFRACT LTD

Legal name

Active Minds Pontefract Ltd

Website

https://activemindspontefract.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Active Minds Pontefract Ltd is a founder-led UK adult day care provider operating two sites in West Yorkshire, delivering supervised 5-hour daily care (£72/day) for adults with learning disabilities, dementia, Alzheimer's, and Parkinson's, accessed via direct telephone, email, and website enquiries.

Ownership category

akta.pro rank

Product category

Adult Day Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

akta.pro secondary industries

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Adult day care
• Dementia care services
• Learning disabilities support
• Elderly care
• Social care day services

Headquarters

HQ city

Pontefract

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Day Care Services: Adult day care services billed on a per-day rate. Customers pay a flat daily fee for 5 hours of care and support (11am–4pm), with optional transport as an additional charge. Revenue is derived entirely from service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Active Minds Pontefract Ltd provides adult day care services for young and elderly adults with learning disabilities and dementia, delivered Monday to Friday from 11am–4pm (5 hours of care). The service includes personal care, medication assistance, feeding (including special dietary needs), a two-course meal, refreshments throughout the day, and tailored support, with transport available on request at additional cost. Activities are designed to boost independence, confidence, and wellbeing through puzzles, sensory engagement, outdoor time, and celebration of special occasions.

Product overview

Active Minds Pontefract Ltd is an adult day care service provider offering a single unified care service for young and elderly adults with learning disabilities and dementia. The company provides daily structured activities, personal care, medication assistance, two-course meals, and individualized support tailored to each client's needs. Services operate from two locations in West Yorkshire (Pontefract and Rothwell) and include transportation assistance, with a focus on wellbeing, independence, and social engagement. The core offering is the Adult Day Care Services package priced from £72.00 per day for 5 hours of care.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Day Care Services Professional adult day care providing daily activities, personal care, medication assistance, feeding (including special dietary needs), a two-course meal, refreshments, and tailored support for young and elderly adults with learning disabilities, dementia, Alzheimer's, Parkinson's, and special needs. Operates Monday to Friday 11am–4pm, offering 5 hours of care and support at £72.00 per day, with transport available on request at additional cost.

Quantifiable outcome

• Client building confidence using public transport independently
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Kloays CareminorOthersKloays Care is listed in the 'In Partnership With' section of the Active Minds Pontefract website. No further details on the nature of the partnership are provided. Kloays Care appears to be a separate care services provider.
• Five Towns Home AssistancecoreOthersFive Towns Home Assistance is displayed in the 'In Partnership With' logo section. It is also the award-winning company owned by Jemma Clarkson-Mitchell, Co-Owner of Active Minds. This represents a close personal/business connection between the two care companies, suggesting a referral or collaborative care relationship.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• HC-One: UK's largest care home operator with dementia, nursing and residential services. Comparable on dementia service delivery, but operates residential facilities at national scale rather than community-based day care.
• Care UK: One of the largest UK providers of residential, nursing and dementia care, including day-care services in some regions. Comparable on dementia and elderly care delivery, but with vastly greater scale and a broad service portfolio.
• Bluebird Care: Established UK home-care franchise with personal care, dementia and learning-disabilities services. Comparable customer base and quality standards, but at national scale rather than local single-region day care.
• Home Instead: UK-wide home-care franchise network serving elderly clients including those with dementia. Comparable customer segment and care ethos, but operates across multiple service lines and geographies.
• Right at Home UK: National franchise network providing companionship, personal care and dementia support at home. Comparable on elderly and dementia care, though delivered in the home rather than as centre-based day care.
• Helping Hands Home Care: One of the UK's largest home-care providers with visiting and live-in services. Comparable on dementia and elderly care delivery, but operates nationally with a much broader portfolio than this single-region day-care operator.

Emerging players

• Community Integrated Care: National social-care charity supporting people with learning disabilities, autism, mental health needs and dementia, including day services. Comparable on the learning-disabilities and dementia service line, but operates as a non-profit at larger scale.

Direct peers

• Five Towns Home Assistance: Sister home-care company owned by the same co-owner of Active Minds Pontefract, operating in the same West Yorkshire catchment. Directly comparable on geography, customer base (elderly and dementia families) and owner-level governance.
• Kloays Care: Listed as an explicit 'In Partnership With' care provider on the Active Minds website. A nearby care services operator serving overlapping dementia and learning-disabilities client families in the same region.

Others

• Alzheimer's Society (Dementia Connect): UK charity providing dementia information, support and local services including day opportunities. Comparable on dementia care mission and beneficiary base, but as a non-profit ecosystem enabler rather than a paid day-care operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTIVE MINDS PONTEFRACT LTD