KOLLO HEALTH LTD.

What KOLLO HEALTH LTD. does

Kollo Health Ltd. is a UK-based direct-to-consumer premium supplement company founded in 2019 by television presenter Jenni Falconer and headquartered at the Television Centre in London. The company develops marine collagen-based supplements (liquid sachets, powder sachets, and refill pouches at 10,000mg doses) alongside a complementary portfolio including Flex+ joint care, Balance+ menopause support, Electrolytes+ hydration, and Pure Creatine Monohydrate. All formulations use clinically studied branded ingredients (Naticol\u00ae 4000 marine collagen, Aquamin\u00ae MgAG marine magnesium, KSM-66\u00ae ashwagandha, Apr\u00e8sFlex\u00ae Boswellia, Univestin\u00ae botanical blend) at research-backed doses and carry Informed Choice certification for banned-substance testing. Target customers are health-conscious consumers in the UK, US, and EU/Ireland across five use cases: beauty and anti-aging, joint health, menopause support, athletic performance, and hydration.

The company's core proprietary technology is a first-of-its-kind dual-capsule delivery system used in Flex+ that keeps ingredient actives separate and precisely dosed, allowing components that work better apart to be delivered optimally rather than forced into a single capsule; this architecture is being extended to the upcoming Core+ Multivitamin. E-commerce operations run on Shopify with multi-region storefronts at kollohealth.com, us.kollohealth.com, and ie.kollohealth.com, supported by Klaviyo email automation, Google Analytics and Microsoft Clarity for web analytics, and Meta, TikTok, and Pinterest conversion pixels. The technology stack reflects a standard premium DTC operating model with no disclosed AI/ML capabilities.

Kollo's business model is subscription-centric: 1-, 3-, and 6-month plans deliver 15-30% savings versus one-time purchases, and the company reports 90% first-time-to-subscriber conversion alongside 7,000+ verified customer reviews averaging 4.7/5. Revenue streams include recurring subscriptions, one-time purchases, and curated product bundles (Collagen+Creatine, Menopause+Collagen, Flex+&Collagen) that cross-sell across use cases. Marketing relies on founder credibility, earned media in Vogue, The Guardian, Vanity Fair, ITV, and Daily Mail, and multiple 2024-2025 industry awards. Operating as a privately held UK limited company with no disclosed external funding, Kollo is preparing to launch Core+ Multivitamin in 2026 as its next product line extension.

Name

KOLLO HEALTH LTD.

Legal name

Kollo Health Ltd.

Website

https://kollohealth.com/

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Kollo Health Ltd. is a UK-based direct-to-consumer premium supplement company selling clinically studied marine collagen and complementary wellness products (joint care, menopause support, hydration, performance) through subscription-based Shopify storefronts serving UK, US, and EU consumers.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Refrigerated Probiotics & Functional Shots (CRADACAN), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Marine collagen supplements
• Joint care supplements
• Menopause support supplements
• Electrolyte hydration products
• Creatine monohydrate powder

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Subscription Revenue: Recurring subscription model where customers receive regular deliveries (typically 28-30 days) at discounted rates (15-30% savings vs one-time purchase). Subscriptions auto-renew with ability to pause, skip, or cancel anytime. Subscription products include Liquid Collagen, Powder Collagen, Flex+, Electrolytes+, Creatine, and bundles. First subscription order available at 20% discount for new subscribers.
2. One-Time Product Sales: Single purchase option for all products without subscription commitment. Prices range from £16.50/month equivalent for Creatine to £67.06 for Liquid Collagen. Bundle products available as one-time purchases including Collagen+Creatine bundle at £66.00 and various product combinations.
3. Bundle Products: Pre-configured product bundles offering savings vs individual purchases. Includes Menopause+Collagen bundle (£134.12), Collagen+Creatine bundle (£66.00), Flex+&Collagen bundle (£94.00), and Creatine+Electrolytes bundles (£61.98). Bundles available as both subscription and one-time purchase options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kollo Health develops and sells premium health and wellbeing supplements centred on clinically studied marine collagen, offering 10,000mg Naticol collagen in liquid and powder formats along with complementary products including Pure Creatine Monohydrate, Electrolytes+ hydration, Flex+ dual-capsule joint care, and Balance+ liquid menopause support. The company sells direct-to-consumer through its own Shopify-powered storefronts in the UK, US, and EU, primarily via a recurring subscription model with optional one-time purchases and curated bundles.

Product overview

Kollo Health is a premium health and wellbeing supplement company offering a portfolio of clinically studied, independently tested supplements centered on marine collagen. The core product line includes three formats of 10,000mg marine collagen (liquid sachets, powder sachets, and powder pouch), complemented by Pure Creatine Monohydrate, Electrolytes+, Flex+ Joint Care, and Balance+ for menopause support. Products are available individually or through curated bundles (Collagen + Creatine, Menopause + Collagen, Flex+ + Collagen) that offer 30% subscription savings. The company utilizes dual-capsule technology for its Flex+ joint product and is launching a Core+ Multivitamin. All products feature branded, clinically studied ingredients (Naticol collagen, ApresFlex, Univestin, KSM-66, Aquamin) at research-backed doses, with Informed Choice certification for banned-substance testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Liquid Marine Collagen 10,000mg Sachets Ready-to-drink liquid marine collagen supplement in individual sachets providing 10,000mg of Naticol marine collagen peptides per serving, formulated with vitamins B1, B5, B6, B12, C, and L-lysine to support skin hydration, joint comfort, and hair and nail health for individual consumers.
• Premium Marine Collagen Powder 10,000mg Sachets Pre-measured powder sachets containing 10,000mg of hydrolysed Naticol 4000 marine collagen peptides with added Vitamin C, designed to be mixed into water, juice, or smoothies for daily skin, hair, nails, and joint support.
• Premium Marine Collagen Powder 10,000mg Pouch Refillable pouch format of marine collagen powder providing 10,000mg of hydrolysed Naticol 4000 marine collagen peptides with Vitamin C per serving, offering the most economical option for daily collagen supplementation.
• Pure Creatine Monohydrate Powder 100% pure creatine monohydrate powder providing 5g per serving, Informed Choice certified and banned-substance tested, designed to support strength, power, and training performance for fitness-focused individual consumers.
• Electrolytes+ Advanced Hydration Electrolyte supplement sachets delivering all six essential electrolytes (sodium, potassium, magnesium, calcium, chloride, phosphate) with 800mg Himalayan pink salt and Aquamin marine-derived magnesium, available in Raspberry, Orange, Tropical, and Lemon & Lime flavours for daily hydration and recovery.
• Flex+ Joint Care & Joint Support Supplement Dual-capsule joint support supplement combining clinically studied ApresFlex Boswellia serrata extract and Univestin botanical blend with black seed oil and vitamins D3 and K2, engineered to deliver targeted joint comfort and mobility support for adults experiencing stiffness or age-related joint concerns.
• Balance+ Liquid Menopause Support Supplement Liquid menopause support supplement formulated with KSM-66 Ashwagandha and 12 clinically dosed botanicals, designed to support hormonal balance and wellbeing during menopause for women in midlife.
• Marine Collagen + Creatine Bundle Subscription bundle combining powdered marine collagen pouch with pure creatine monohydrate, offering 30% savings versus individual purchase and supporting both appearance (skin, hair, nails) and physical performance (strength, recovery).
• Menopause & Collagen Bundle Bundle pairing Balance+ menopause support with marine collagen for comprehensive midlife skin and wellbeing support, delivering 30% subscription savings versus separate purchase.
• Flex+ & Collagen Bundle Bundle combining Flex+ joint support with marine collagen for a comprehensive approach to joint comfort and skin health, offering 30% subscription savings versus separate purchase.

Quantifiable outcome

• 83% of users noticed visible improvements in skin, hair and joints within 8 weeks
• +7 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Nue Co. Premium wellness and supplement brand with clinically formulated, science-led positioning. Comparable to Kollo on premium pricing, clinical evidence emphasis, and DTC distribution in UK and US markets.
• Care/of: Personalized DTC vitamin and supplement brand with a quiz-driven, evidence-led positioning. Comparable to Kollo on digital-first DTC model, supplement category, and emphasis on ingredient transparency and clinical backing.
• Vital Proteins: Largest US-based marine collagen and wellness supplement brand. Directly comparable to Kollo on product (collagen peptides, creamers, electrolytes), DTC channel, premium positioning, and use of clinically studied branded ingredients.
• Further Food: Premium collagen and functional food brand focused on beauty-from-within benefits. Closely comparable to Kollo on collagen-led portfolio, premium pricing, and DTC subscription model.
• Ancient Nutrition: Multi-category supplement brand founded by Dr. Josh Axe with a strong collagen and protein product line. Comparable to Kollo on premium positioning, clinically studied ingredients, and a founder-led wellness brand identity.
• HUM Nutrition: Beauty-from-within supplement brand with a DTC subscription model targeting skin, hair, and nail outcomes. Directly comparable to Kollo's beauty-focused collagen positioning and the recent Balance+ menopause support line.
• Moon Juice: Premium wellness and adaptogen supplement brand positioned around beauty, mood, and hormonal balance. Comparable to Kollo on premium DTC positioning and overlap with menopause/wellness category via Balance+.
• Ritual: DTC essential vitamins and supplements brand with a strong clinical-evidence and ingredient-transparency narrative. Comparable to Kollo on clinically-dosed formulations, premium positioning, and DTC subscription model, though focused on multivitamins.
• Sports Research: DTC supplement brand offering marine collagen, creatine, and electrolytes with strong Amazon and direct channels. Comparable to Kollo on premium dosing, branded-ingredient strategy, and multi-category wellness portfolio.
• Athletic Greens (AG1): Premium daily foundational nutrition brand with a single-product subscription model and heavy founder/celebrity marketing. Comparable to Kollo on DTC premium subscription, founder brand amplification, and clinically-dosed formulation messaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@kollohealth
• LinkedInlinkedin.com/company/kollo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOLLO HEALTH LTD.