Yespers

What Yespers does

Yespers B.V. is a Den Haag-based private food company founded in 2014 by Stefan Baecke and Joost Castenmiller that produces breakfast and snack products (granola, smoothiespreads, nut spreads, crackers, breakfast oats, apple chips, fruit powder, apple syrup) using full-fruit utilization principles. The operational centerpiece is the Total Value Factory opened in October 2024 at Kerketuinenweg 30 — described as the world's first facility that separates and processes every component of a single apple (stems, seeds, flesh, pomace) into eight distinct commercial products, eliminating process waste. The factory also houses the Yespers Academy, a training and employment program for workers with a distance to the labor market, co-financed by the Dutch Ministry of Social Affairs' Sociaal Innovatiefonds and supported by Stichting DOEN, Rabo Foundation, Apostolisch Genootschap, and the EU-backed Kansen voor West program.

The business operates a hybrid GTM. B2C revenues flow through a direct e-commerce shop (shop.yespers.com, MyOnlineStore-powered, with free shipping above €27.50 in NL / €50 in BE) and retail listings across Albert Heijn, Picnic, Colruyt, and Instock Market, plus factory pickup. Consumer SKUs are priced individually from €1.29 to €4.58 per unit with no disclosed subscription or volume pricing. B2B revenues come from custom fruit processing (fresh-cut fruit, purees, juices, dried fruit, fruit fibers) sold directly to food manufacturers, bakeries, caterers, and HORECA operators via [email protected], with Sligro Food Group and Bidfood as wholesale distributors. The multi-party Valueship signed October 2024 binds FruitMasters (exclusive fruit supplier, ~400 growers), Compass/Eurest (foodservice), and Rabobank (buyer and facilitator) into a chain that replaces price competition with shared social and ecological targets, and supports corporate buyers' CSRD reporting via third-party True Price impact assessments.

Yespers claims audited impact metrics of -50% CO2 footprint and -33% water/land use relative to conventional processing, pays fruit growers approximately 3x market rate for imperfect apples, sources from Dutch oat farmers (De Graanrepubliek), FruitMasters, Ecuadorian banana cooperatives, and Burkinabè cashew growers (3,000 cashew trees planted to date). The company holds FSSC22000 food-safety certification (Qlip) and PSO Nederland 30+ social-employment certification, has won the 2024 Haagse Parel Impactvolle Circulaire Economie, and was nominated for the 2025 Nationale Ondernemersprijs.

Name

Yespers

Legal name

Yespers

Website

https://yespers.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Yespers is a Den Haag-based food company founded in 2014 that operates the Total Value Factory to fully process apples into eight products (juice, syrup, pulp, dried pieces, powder, segments, seed oil, stems), selling granola, spreads, crackers, oats, and apple snacks to Dutch and Belgian consumers via retailers and DTC, and fruit ingredients to B2B food manufacturers.

Ownership category

akta.pro rank

Product category

Healthy breakfast and fruit-based snack foods

NAICS

Cookie and Cracker Manufacturing (311821), Dried and Dehydrated Food Manufacturing (311423), Snack Food Manufacturing (31191), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)

akta.pro secondary industries

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL), Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC), Breakfast & brunch prepared items manufacturing (AFAKAHAH)

Keywords

• Healthy breakfast foods
• Fruit-based snacks
• Upcycled food ingredients
• Sustainable food manufacturing
• Apple-based products

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Product Sales (B2C): Yespers sells finished consumer products directly to end consumers via its own e-commerce web shop (shop.yespers.com) and through retail channels including Albert Heijn, Picnic, and Colruyt. Product range includes granola, breakfast oats, smoothiespreads, nut spreads, crackers, apple chips, fruit powder, and apple syrup. Pricing ranges from approximately €1.29 for single items to higher basket values. Shipping is free from €27.50 in the Netherlands and €50 in Belgium.
2. B2B Fruit Ingredients and Wholesale: Yespers supplies fruit ingredients to businesses including fresh-cut fruit, fruit purees, fruit juices, dried fruit, fruity fibers, and custom fruit powders. The company targets food service companies, corporate caterers, bakeries, and industrial food manufacturers. Distribution to B2B buyers is also handled through wholesale channels including Sligro Food Group and Bidfood.
3. Contract Manufacturing and Custom Processing: Yespers offers custom fruit processing services for businesses through its Total Value Factory, processing fruit to specification for partners. This includes producing on-demand fruit ingredients tailored to buyer specifications. Contact is via [email protected] for custom proposals.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Yespers manufactures and sells breakfast products (granola, oats, spreads) and fruit-based snacks (apple bites, apple chips, crackers) under its own consumer brand through retailers and its own e-commerce shop. It also runs a B2B food ingredients business supplying fresh cut fruit, purees, juices, dried fruit, fibers, and upcycled apple derivatives to food manufacturers, foodservice and wholesalers, leveraging its Total Value Factory to extract 8 distinct streams from a single apple.

Product overview

Yespers is a Dutch breakfast and snack food company founded in 2014, operating a portfolio of consumer-facing products and a B2B ingredient division. The consumer product line centers on granola (in four flavors: Appel & Rozijn, Cashew & Wortel, Hazelnoot & Banaan, Kokos & Kers), fruit spreads (Smoothiespread), nut spreads (Notenspread), crackers (three varieties with brewers' grain), breakfast oats (two flavors), apple-based snacks (Apple Bites, Apple Chips, Fruit Powder), and apple syrup. At the core of the business is the Total Value Factory — the world's first factory that fully processes the apple (sap, pulp, cubes, powder, pieces, seed oil, stems) into 8 products from one apple, preventing food waste. The factory also houses the Yespers Academy for inclusive employment. For B2B customers, Yespers offers fresh-cut fruit, fruit purees, fruit juices, dried fruit, and Fruity Fibers. The company sources from Dutch oat farmers (De Graanrepubliek), FruitMasters (exclusive fruit), and cashew farmers in Burkina Faso, with partners including Bakkerij Kari's (crackers) and Bakkerij Van Eigen Deeg (cookies).

Differentiator

Problem solved

Functional benefit

Products and services

• Yespers Granola Crunchy baked granola made with natural ingredients, sold in multiple flavor variants, targeted at health-conscious Dutch and Belgian consumers shopping at retailers such as Albert Heijn and online at Picnic.
• Yespers Breakfast Oats Ready-to-eat or prepared oat breakfast product available in multiple flavor variants for retail consumers seeking a quick natural-ingredient breakfast.
• Yespers Smoothiespread Fruit-based spread for bread or toast, offered in multiple flavor variants, positioned as a natural alternative to traditional jams for retail consumers.
• Yespers Notenspread Nut-based spread sold in multiple flavor variants as part of Yespers' consumer breakfast assortment.
• Yespers Crackers Crunchy crackers available in multiple varieties, designed as a healthy snack component for retail consumers.
• Yespers Apple Bites Dried apple snack pieces sold in variants including Naturel, Kaneel (cinnamon), Peru and Freeze Dried, targeted at consumers looking for natural fruit-based snacks.
• Yespers Apple Chips Crispy baked apple chips sold in Naturel and Kaneel (cinnamon) variants as a natural, no-additive snack for retail consumers.
• Yespers Fruit Powder 100% Appel 100% apple fruit powder sold directly to retail consumers for use in smoothies, baking and yogurt, made from upcycled apple material via the Total Value Factory.
• Yespers Apple Juice (Appelsap) 100% apple juice sold to retail consumers as a natural beverage made from imperfect and surplus apples.
• Yespers Apple Syrup (Appelstroop) Traditional Dutch-style apple syrup made from upcycled apples, sold to retail consumers as a natural bread topping.
• Yespers Appel Kaneel Koekjes Apple-cinnamon cookies co-produced with Bakkerij Van Eigen Deeg using Yespers' upcycled apple ingredients, sold through Yespers' retail and online channels.
• Yespers B2B Fresh Cut Fruit Fresh cut fruit supplied to food manufacturers, foodservice and wholesalers (e.g., Sligro Food Group, Bidfood) as a B2B ingredient.
• Yespers B2B Fruit Purees Fruit purees produced from upcycled fruit and sold as ingredients to food manufacturers and bakery customers.
• Yespers B2B Fruit Juices Bulk fruit juices supplied as ingredients to food processors, bakeries and foodservice operators.
• Yespers B2B Dried Fruit Dried fruit streams (including apple pieces and apple cubes) sold as ingredients to food manufacturers and bakery customers.
• Yespers B2B Fruity Fibers Upcycled fruit fibers (Fruity Fibers) sold as a sustainable ingredient to food manufacturers for use in bakery, snacks and other applications.
• Yespers B2B Apple Pulp / Pieces Apple pulp and apple pieces supplied as ingredients to food manufacturers as part of the Total Value Factory output streams.
• Yespers B2B Apple Seed Oil Apple seed oil extracted from upcycled apple seeds via the Total Value Factory and sold as a specialty B2B ingredient.
• Yespers B2B Apple Stems Upcycled apple stems sold as a residual B2B ingredient/feed stream, completing the Total Value Factory's full-fruit utilization model.

Quantifiable outcome

• 1 apple processed into 8 products — zero waste
• +7 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Compass/EurestcoreStrategic or Co-development Partner · 16 October 2024Compass/Eurest is one of the founding signatories of the Valueship, alongside FruitMasters, Yespers, and Rabobank. Eurest serves Yespers products in Rabobank's corporate restaurants and actively raises guest awareness of sustainable food choices, contributing to a healthier and more sustainable food system.
• RabobankcoreStrategic or Co-development Partner · 16 October 2024Rabobank plays a dual role in the Valueship as both buyer (serving Yespers products in its employee restaurants) and facilitator (using its knowledge and network to promote supply chain sustainability and societal impact). Rabobank co-signed the Valueship agreement in October 2024 and has been supporting Yespers since 2021.
• FruitMasters IngredientscoreStrategic or Co-development Partner · 10 September 2024FruitMasters Ingredients, the business unit of the FruitMasters growers' cooperative (nearly 400 member growers), is the exclusive fruit supplier for Yespers' Total Value Factory. The partnership aims for a waste-free chain by maximizing value from every fruit. The collaboration includes true pricing and is a key pillar of the Total Value Factory's supply chain.
• Bakkerij Kari'sminorStrategic or Co-development PartnerBakkerij Kari's is a social bakery in The Hague that bakes Yespers' brouwgraan (spent grain) crackers. The crackers are baked as much as possible by people with a distance to the labor market, combining circular food upcycling with social inclusion.
• Eiber BierminorStrategic or Co-development PartnerEiber Bier is a local Hague brewery that supplies its spent grain (brouwgraan) to Yespers for use as a nutritious base ingredient in crackers. The collaboration began when both companies were based at The New Farm in The Hague.
• Bakkerij Van Eigen DeegminorStrategic or Co-development PartnerBakkerij Van Eigen Deeg, a Nijmegen-based bakery, produces organic, sustainable vegan cookies using Yespers' apple powder (made from dried apple pulp, a rest product of juice pressing). This collaboration demonstrates the upcycling of Yespers' processing waste into premium bakery products.
• De GraanrepubliekminorStrategic or Co-development PartnerDe Graanrepubliek is a Groningen-based grain company that supplies Yespers with oats grown in Groningen. The collaboration involves working with diverse oat varieties to improve soil health and biodiversity. The granola is also baked and packaged locally in Groningen, minimizing food miles.
• Eloy / El Guabo (Ecuador)minorStrategic or Co-development PartnerEloy is a banana farmer in El Guabo, Ecuador who processes rejected bananas locally into puree. Yespers purchases this puree, preventing food waste, increasing Eloy's income, and creating local employment. This partnership exemplifies Yespers' waste-free sourcing model beyond apples.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Jordans: UK breakfast cereals and granola brand, owned by Associated British Foods. Comparable to Yespers as a mainstream incumbent in the Dutch-adjacent granola/cereal category with significantly larger scale and shelf share.
• Rude Health: UK-based premium organic breakfast cereals, granola and plant-based drinks brand. Comparable to Yespers' granola, breakfast oats, smoothiespread and nut-spread lines as an established premium organic breakfast peer.
• Alnatura: Large German organic food manufacturer and retailer. Comparable to Yespers as a broader incumbent operating in organic/sustainable breakfast and snack categories with manufacturing and retail reach across the DACH/Benelux region.
• Innocent Drinks: Coca-Cola-owned smoothies and breakfast-drinks brand. Comparable to Yespers' smoothiespread / fruit-puree / juice product lines as a large incumbent in adjacent fruit-based breakfast and snack categories.

Direct peers

• Wakuli: Dutch direct-to-consumer mission-driven food brand selling traceable, sustainably sourced coffee with a transparent supply chain. Comparable to Yespers as a fellow Netherlands-based DTC mission brand with strong impact narrative and selective retail partnerships.
• Instock Market: Dutch retailer specialising in products made from rejected or surplus food, an existing Yespers distribution partner. Directly comparable as a circular-economy food company addressing food waste through retail in the same Dutch market.

Emerging players

• Tony's Chocolonely: Dutch mission-driven food brand built around fair-pay supply chains and structural impact. Comparable to Yespers as a fellow Netherlands-based, impact-anchored consumer food brand with comparable storytelling and retail footprint.
• Too Good To Go: European anti-waste food marketplace addressing food surplus via a B2C app. Comparable to Yespers as a fellow circular-food brand addressing food waste, though operating a marketplace model rather than physical manufacturing.

Others

• Bakkerij Van Eigen Deeg: Nijmegen-based organic bakery producing vegan cookies using Yespers apple powder. Adjacent downstream partner demonstrating Yespers' B2B ingredient side-streams reaching premium bakery customers.
• FruitMasters Ingredients: Exclusive fruit supplier for Yespers' Total Value Factory and co-signatory of the Valueship. A cooperative of nearly 400 Dutch fruit growers and adjacent ecosystem participant in the same circular-fruit supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yespers
• TikToktiktok.com/@yespers
• Facebookfacebook.com/Yespers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yespers