CX STRATEGY LTD
CX Strategy Ltd is a UK-based boutique management consultancy that helps enterprises and private equity portfolio companies drive customer experience and marketing transformation using its proprietary CX Cognition framework, supported by advisory, consulting, NED, and fractional CXO services.
- Company typePrivate
- Founded2023
- HeadquartersCheltenham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CX STRATEGY LTD does
CX Strategy Ltd is a UK private limited company founded in 2023 by Andy Coghlan and headquartered in Cheltenham. It is a boutique management consultancy of 1–10 employees that delivers customer experience (CX) and marketing transformation services to enterprise clients and, more recently, to private equity portfolio companies. The firm's offer centres on three interconnected service lines: CX Value Creation Strategy & Roadmap (using its proprietary CX Cognition framework to identify and quantify customer journey pain points and map them to data & AI, martech, and operational requirements), CX Advisory/Consulting/NED services, and Fractional & Interim CXO placements spanning CX, marketing, digital, and data/AI.
The intellectual foundation of the firm is the CX Cognition framework, supported by a "Customer Journey Brain" repository for capturing interactions, touchpoints, and emotions across the journey, and a "ROJI" (Return on Journey Investment) measurement approach. The firm uses these tools to advise clients on personalisation, predictive analytics, NLP-driven sentiment analytics, and generative-AI applications in CX, without building or operating proprietary AI models itself. Distribution is direct: content marketing via a blog, LinkedIn, and X drives top-of-funnel awareness, with HubSpot meeting booking as the bottom-of-funnel conversion mechanism.
Commercially, CX Strategy generates revenue through bespoke professional-services engagements, with no publicly disclosed pricing, recurring subscription, or channel-partner model. The founder's prior executive track record across agencies, consulting, technology vendors, and client organisations — including named engagements with Peugeot, Volvo, Philips, TUI, Cirque du Soleil, MoD, Zurich, LBG, and Unilever — is the primary credibility asset underwriting the firm's enterprise go-to-market.
CX STRATEGY LTD firmographics
Firmographics- Name
- CX STRATEGY LTD
- Legal name
- CX Strategy Ltd
- Website
- https://cxstrategy.digital
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CX Strategy Ltd is a UK-based boutique management consultancy that helps enterprises and private equity portfolio companies drive customer experience and marketing transformation using its proprietary CX Cognition framework, supported by advisory, consulting, NED, and fractional CXO services.
- Ownership category
- akta.pro rank
CX STRATEGY LTD industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Customer Experience (CX) & Journey Strategy (MPAAAFAI)
- akta.pro secondary industries
- Customer Experience (CX) & Digital Experience (BPAHAEAC), Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where CX STRATEGY LTD is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CX STRATEGY LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- CX Value Creation Strategy & Roadmap: Engagement to identify and quantify key pain points and opportunities to enhance the customer & employee journey, mapping these to data & AI, martech, and operational requirements for success. Prioritises initiatives and creates execution roadmap to test and learn.
- CX Advisory, Consulting & NED Services: Ensuring success of CX-led digital transformation projects and initiatives through advisory, consulting, and NED expertise. Provides project support or ongoing advisory services.
- Fractional & Interim CXO Services: Providing expert fractional or interim CX, marketing, digital, and data/AI executives to ensure seamless alignment between customer experience, data/AI, martech and operations for successful digital transformation programs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
CX STRATEGY LTD product offering
Product offeringCore offering
CX Strategy Ltd is a management consultancy that sells customer experience and marketing transformation services, anchored by its proprietary CX Cognition framework. The firm delivers three core service lines: CX Value Creation Strategy & Roadmap, CX Advisory/Consulting/NED engagements, and Fractional & Interim CXO placements. Engagements help enterprise clients identify and quantify customer journey pain points, map data, AI, martech and operational requirements, and create execution roadmaps for CX-led digital transformation.
Product overview
CX Strategy Ltd is a management consultancy offering a unified portfolio of customer experience and digital transformation services. The core offering consists of three interconnected service lines: CX Value Creation Strategy & Roadmap (strategic planning using the CX Cognition framework), CX Advisory/Consulting/NED services, and Fractional/Interim CXO leadership. The proprietary CX Cognition Framework serves as the intellectual foundation across all engagements, enabling clients to identify customer journey pain points and map data & AI, martech, and operational requirements. The company does not offer a software product but rather delivers consulting engagements focused on transformation and value creation.
Differentiator
Problem solved
Functional benefit
Products and services
- CX Value Creation Strategy & Roadmap A strategic consulting engagement that uses the CX Cognition framework to identify and quantify key pain points and opportunities in the customer and employee journey, maps these to data & AI, martech and operational requirements, and produces a prioritised execution roadmap for value realisation.
- CX Advisory, Consulting & NED Advisory, consulting and Non-Executive Director (NED) services to ensure the success of CX-led digital transformation projects and initiatives, delivered either as project support or as ongoing advisory.
- Fractional & Interim CXO Fractional and interim CXO services spanning CX, marketing, digital and data/AI leadership, ensuring alignment between customer experience, data/AI, martech and operations to deliver successful digital transformation programmes.
- CX Cognition Framework Proprietary intelligent framework that optimises the synergy between customer experience (CX) and business execution (BX), leveraging data, analytics and AI to anticipate customer needs, personalise interactions, and map business execution requirements for delivering high-quality customer experiences.
Quantifiable outcome
- Companies can enhance valuation by 125-400%+ through superior CX (KPMG/EQUiTOR research cited)
- +5 more outcomes
Companies that use CX STRATEGY LTD
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
CX STRATEGY LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
CX STRATEGY LTD partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
CX STRATEGY LTD competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Qualtrics is a leading enterprise experience management platform providing CX, EX, and survey software, with an adjacent professional services practice. It is a broad incumbent offering overlapping CX capabilities via a software-plus-services model rather than CX Strategy's pure services approach.
- McKinsey & Company: McKinsey is a global management consultancy with a Customer Experience and Design practice addressing CX strategy, journey transformation, and value creation. It targets the same enterprise and PE clients as CX Strategy but operates at vastly greater scale and brand recognition.
- Medallia: Medallia is a major enterprise CX and voice-of-customer platform with a professional services arm supporting CX transformation programs. Comparable as a CX market incumbent addressing overlapping enterprise customer experience use cases, though delivered through a software-led model.
- Bain & Company: Bain & Company is a global management consultancy with a Customer Strategy & Marketing practice delivering CX-led growth and transformation programs. It is a broad incumbent competitor addressing the same enterprise CX transformation mandates as CX Strategy across multiple verticals.
- KPMG Customer & Digital Practice: KPMG is a Big Four professional services firm with a significant CX, customer strategy, and digital transformation consulting practice serving large enterprises. It competes for the same enterprise CX transformation mandates as CX Strategy but with substantially larger delivery capacity and global reach.
Direct peers
- The CX Company: The CX Company is a UK-based CX transformation consultancy offering CX strategy, journey design, and digital experience services to enterprise clients. It is the closest direct peer to CX Strategy, competing in the same niche with similar boutique-scale offerings and a focus on CX-led transformation.
- Watermark Consulting: Watermark Consulting is a boutique CX advisory firm focused on helping financial services and B2B enterprises improve customer experience and drive ROI from CX investments. Comparable to CX Strategy in boutique positioning, methodology-led differentiation, and enterprise/PE client focus.
- Walker Information: Walker Information is a CX advisory firm that combines customer experience research, benchmarking, and consulting to help enterprises improve customer loyalty. It is a direct competitor in the enterprise CX advisory space with a similar emphasis on evidence-based CX strategy.
- Strativity: Strativity is a CX consulting firm specialising in customer experience strategy, journey mapping, and CX transformation programs for global enterprises. It is directly comparable to CX Strategy in service mix, methodology-led differentiation, and enterprise customer base.
- Beyond Philosophy: Beyond Philosophy is a customer experience consultancy providing CX strategy, journey design, and culture change services across industries. It operates at a similar boutique scale with a comparable methodology-driven go-to-market and overlapping enterprise client segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CX STRATEGY LTD social profiles
Digital presenceCX STRATEGY LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
CX STRATEGY LTD leadership team
Management profileNumber of profiles
Profiles1 record
CX STRATEGY LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CX STRATEGY LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CX STRATEGY LTD
What does CX STRATEGY LTD do?
CX Strategy Ltd is a management consultancy that sells customer experience and marketing transformation services, anchored by its proprietary CX Cognition framework. The firm delivers three core service lines: CX Value Creation Strategy & Roadmap, CX Advisory/Consulting/NED engagements, and Fractional & Interim CXO placements. Engagements help enterprise clients identify and quantify customer journey pain points, map data, AI, martech and operational requirements, and create execution roadmaps for CX-led digital transformation.
Is CX STRATEGY LTD a public or private company?
CX STRATEGY LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CX STRATEGY LTD founded?
CX STRATEGY LTD was founded in 2023. It employs 1 to 10 people.
Where is CX STRATEGY LTD based?
CX STRATEGY LTD is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does CX STRATEGY LTD make money?
Three revenue lines are on record. CX Value Creation Strategy & Roadmap is the primary driver. The others are CX Advisory, Consulting & NED Services and fractional & Interim CXO Services.
Who are CX STRATEGY LTD's main competitors?
Broad incumbents on record are Qualtrics, McKinsey & Company, Medallia, Bain & Company and KPMG Customer & Digital Practice. Direct peers are The CX Company, Watermark Consulting, Walker Information, Strativity and Beyond Philosophy.
Does CX STRATEGY LTD have an API?
No public API is recorded for CX STRATEGY LTD.
What industry is CX STRATEGY LTD in?
CX STRATEGY LTD's product category is Management Consulting. Its primary akta.pro industry code is MPAAAFAI, Customer Experience (CX) & Journey Strategy, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54161 and its SIC code is 8742.