HELPINESS SRL

What HELPINESS SRL does

Helpiness Srl is an Italian startup that operates a digital marketplace connecting businesses holding surplus inventory with non-profit organizations capable of redistributing or reusing those goods. The platform is designed to operationalize Italy's surplus-donation framework (Legge Gadda, Law 166/2016), offering structured onboarding paths for both corporate donors ("Percorso Aziende") and recipient non-profits ("Percorso Enti"), with the demand side free of charge for ETS-registered entities.

Underlying functionality includes donor registration, listing of surplus stock, recipient discovery, and compliance-oriented documentation flows intended to simplify the donation process for SMEs and third-sector organizations. The founders — Matteo Romanetti (Umbria) and Luca Bonauguri (Tuscany) — have positioned the company around circular-economy and impact outcomes, and the platform is currently scoped to the Italian domestic market.

The business model is asymmetric: non-profit access is free, while corporate donors pay for platform usage. No published pricing tiers, contract structures, or active customer counts are disclosed. Helpiness is based in Sansepolcro, Arezzo (Tuscany), was founded in 2025, and was selected for the 2026 cohort of the Hubble accelerator with funding of up to €100,000.

Name

HELPINESS SRL

Legal name

Helpiness Srl

Website

https://helpinessworld.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Helpiness Srl operates an Italian online marketplace that connects businesses with surplus inventory to non-profit organizations, with the platform free for ETS-registered non-profits and monetized on the corporate-donor side.

Ownership category

akta.pro rank

Headquarters

HQ city

Sansepolcro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform fees from businesses: Helpiness charges businesses for facilitating the donation of surplus inventory to non-profits. The platform is free for non-profits, implying the business model is B2B-focused where companies pay for access to the donation-matching, documentation, and ESG reporting features.
2. Subscription / SaaS fees: Given the automated documentation, ESG reporting, and dashboard features described, the platform likely operates on a SaaS subscription basis for business accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Helpiness operates a web-based SaaS marketplace that connects businesses holding surplus warehouse inventory with verified non-profit organizations. The platform enables businesses to post donations in under five clicks, automatically generates fiscal documentation aligned with Legge Gadda for tax deductibility up to 10% of annual profit, and provides ESG reporting dashboards. Non-profit organizations access the platform free of charge to search, book, and receive donated goods with full traceability.

Product overview

Helpiness is a unified platform connecting companies with non-profit organizations for surplus inventory donation. It consists of three main components: the core Helpiness Platform (a marketplace for matching company donations with non-profit needs), the Percorso Aziende module (enabling companies to publish surplus and receive ESG reports and tax benefits), and the Percorso Enti No Profit module (allowing non-profits to search, request, and receive donations free of charge). The platform automates documentation, coordinates pickups, and tracks all donations transparently.

Differentiator

Problem solved

Functional benefit

Products and services

• Helpiness Platform (Marketplace Solidale) The core web-based marketplace that connects companies with non-profit organizations to facilitate the donation of warehouse surplus. It enables companies to publish available products or allows non-profits to request needed items, matching donations through a transparent, trackable process with automatic documentation generation.
• Percorso Aziende (Business Pathway) A dedicated pathway within the Helpiness platform for companies to donate excess inventory, reduce disposal costs, obtain tax benefits (up to 10% of annual generated profit under Legge Gadda), and receive automatic fiscal documentation and ESG metrics.
• Percorso Enti No Profit (Non-Profit Pathway) A dedicated pathway within the Helpiness platform for non-profit organizations to access free resources. Non-profits can search, book, and receive donated goods with full transparency and no bureaucracy required.

Quantifiable outcome

• Up to 100% of surplus can be redistributed instead of disposed of
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FoodCloud: Ireland-based technology platform that connects food businesses with surplus stock to charities and non-profits through retail and warehouse integrations. Closely comparable in target customer (business donors, charity recipients) and emphasis on traceability and impact data.
• Olio: UK-based sharing app that lets businesses and individuals post surplus food and products for neighbors and charities to collect. Direct peer in two-sided surplus redistribution with free access for recipients and a self-serve mobile-first model.
• Phenix: French surplus-inventory platform connecting businesses with unsold food and goods to associations and consumers. Closest direct analog to Helpiness in concept and structure: digital marketplace, business-to-non-profit/consumer, automated logistics and tax-style documentation.
• Copia: US-based technology platform that redistributes surplus food from businesses to non-profits with logistics coordination and impact reporting. Direct peer in business-to-non-profit food surplus redistribution with an explicit ESG/data angle.
• Yume: Australia-based marketplace that helps businesses sell or donate surplus food and consumer goods to reduce waste. Direct peer in digital surplus redistribution with a similar B2B-to-non-profit/consumer model and impact-data focus.
• Replate: US platform enabling businesses to schedule and track donations of surplus food to local non-profits with impact analytics. Closely comparable in target use case (business surplus to non-profit with documentation) and self-serve operational model.

Broad incumbents

• Good360: US non-profit that distributes product donations from corporations to a network of member charities, providing logistics, valuation, and impact reporting. Comparable function (corporate surplus to vetted non-profits with documented impact) at a much larger scale.
• Too Good To Go: Denmark-headquartered global surplus-food marketplace serving millions of consumers and tens of thousands of businesses. Operates in the same circular-economy space as Helpiness but on a much larger, consumer-facing scale; an incumbent that could enter the non-profit donation sub-segment.

Regional players

• FoodForward SA: South African non-profit that recovers surplus food and goods from businesses and redistributes to registered beneficiary organizations. Comparable function in emerging-market corporate-surplus-to-non-profit redistribution; a regional benchmark rather than a direct competitor.
• Banco Alimentare: Italian non-profit network that recovers and redistributes surplus food and goods to charitable organizations across Italy. Operates in the same Italian market as Helpiness with an established non-profit recipient base; a regional incumbent that Helpiness must partner with or differentiate against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/helpiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELPINESS SRL