What Green Warrior does

Green Warrior is a non-profit association (Green Warrior Association MTU) registered in Estonia on May 29, 2023, headquartered in Tallinn. The organization operates a donation platform accessible via its website (greenwarrior.app) and mobile app, focused exclusively on combating microplastic pollution. Its mission centers on three activities: funding large-scale cleanups of plastic from oceans, rivers, and landfills; supporting innovative technology research aimed at reducing microplastics at their source; and lobbying governments for regulatory change regarding plastics in food systems and corporate responsibility.

The platform's core offering is a self-service donation collection system supporting both recurring monthly contributions (suggested at $5/week, billed monthly, cancellable at any time) and one-time donations in USD, EUR, and GBP. Supplementary products include a Transparency Portal that publicly discloses donations received, spending, transaction fees, and remaining funds, and a User Account Management system for donor profile and recurring donation administration. The underlying technology is a standard web-based platform with no disclosed proprietary features, and the organization is GDPR compliant.

The go-to-market model is direct-to-consumer: Green Warrior acquires individual environmentally conscious donors through content marketing on its website and app, educating visitors about microplastic health risks (citing human blood, lung, and breast milk contamination; 90% bottled water contamination rates; and potential links to inflammation, hormonal disruption, cancer, and infertility) and converting them into recurring or one-time donors. The organization is governed by a board of three members — with Anastasia Denisova and Johannes Herbert Tamegger disclosed — and has no disclosed parent company, funding rounds, employees, named customers, or partnerships.

Name

Green Warrior

Legal name

Green Warrior Association MTU

Website

https://greenwarrior.app

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Green Warrior Association MTU is an Estonian non-profit (founded 2023) operating a web and mobile donation platform that funds microplastic cleanup operations, source-reduction research, and policy advocacy, targeting environmentally conscious individual donors globally via recurring and one-time contributions.

Ownership category

akta.pro rank

Product category

Environmental Non-Profit Fundraising

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

akta.pro primary industry

Pollution Prevention & Toxics Reduction (BPAGAGAJ)

Keywords

• Microplastic cleanup
• Plastic waste removal
• Environmental donations
• Nonprofit donation platform
• Ocean conservation

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recurring Donations: Monthly recurring donations from individual supporters who sign up for x5/week ($5/week) donation commitment. Donors can change amounts or cancel recurring donations at any time through their account.
2. One-Time Donations: Single-instance donations in USD, EUR, or GBP currencies from visitors who wish to support the organization's environmental mission without committing to recurring contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Green Warrior operates a non-profit donation platform and mobile app that enables individuals to make one-time and recurring donations to fund plastic cleanup operations (oceans, rivers, landfills), microplastic research, and policy advocacy. The organization educates visitors about microplastic pollution health risks and converts them into monthly donors to support environmental initiatives.

Product overview

Green Warrior is a non-profit environmental organization operating as a single unified platform focused on combating microplastic pollution. The core offering consists of a donation platform that allows users to make one-time or recurring monthly contributions to fund ocean, river, and landfill cleanups, support microplastic research and innovative cleanup technologies, and advocate for policy changes. The platform also includes a Transparency Portal for public financial reporting on donations and spending, and a User Account Management system for donors to manage their profiles and recurring donations. The organization is structured as a non-profit association (Green Warrior Association MTU) rather than a multi-product SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Donation Platform A web and mobile donation collection platform enabling individuals to make one-time or recurring monthly contributions in USD, EUR, or GBP to fund ocean, river, and landfill cleanups, microplastic research, and policy advocacy efforts. Targets environmentally conscious individual donors.
• Green Warrior Mobile App A mobile application providing donors with on-the-go access to the Green Warrior donation platform, enabling account management, recurring donation setup, and engagement with the organization's environmental mission.
• Transparency Portal A public-facing portal that provides full transparency into Green Warrior's donations received, spending allocation, transaction fees, and remaining funds, supporting donor trust and accountability for the non-profit's environmental initiatives.

Quantifiable outcome

• Removing plastic from oceans and landfills through large-scale cleanups
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Greenpeace: Major global environmental NGO running extensive campaigns against plastic pollution and lobbying for corporate/government accountability. Broad incumbent drawing on the same individual-donor and policy-advocacy channels.
• Oceana: The largest international ocean-focused advocacy organization, running policy campaigns and field investigations against plastic pollution. A broader incumbent operating in the same ocean-conservation funding pool as Green Warrior.
• Earth Island Institute: Incubator of environmental projects including plastic pollution and ocean conservation initiatives. Comparable as a fiscal and programmatic home for plastic-focused advocacy and as an established donor-supported environmental nonprofit.

Direct peers

• The Ocean Cleanup: Nonprofit developing and deploying technology to remove plastic from oceans and rivers. Directly comparable on the cleanup pillar and donor-funded technology development, though more established and operationally mature.
• Surfrider Foundation: A grassroots environmental nonprofit focused on protecting oceans and beaches, including plastic pollution. Comparable as a member-supported nonprofit with ocean cleanup programs and policy advocacy targeting individual donors.
• Lonely Whale Foundation: Environmental nonprofit running campaigns (e.g., 'Stop Screw the Cap,' 'Plastic Pollution Coalition'-adjacent initiatives) to reduce single-use plastics. Comparable digital-first, donor-supported advocacy nonprofit targeting individual supporters.
• 5 Gyres: A leading nonprofit specifically researching microplastics in oceans and waterways, blending science, education, and advocacy. Nearly identical mission focus on microplastics and individual/community donor engagement.
• Plastic Pollution Coalition: A global advocacy nonprofit working to end plastic pollution, including microplastics, through policy, education, and campaigns. Direct overlap with Green Warrior's mission, advocacy pillar, and individual-donor funding model.
• Plastic Oceans International: Nonprofit focused on changing human attitudes and behaviors around single-use plastics and microplastics through education, content, and partnerships. Closely mirrors Green Warrior's awareness-and-advocacy approach.

Emerging players

• Plastic Bank: Social enterprise that stops ocean plastic by paying collectors in coastal communities. Adjacent peer in plastic-capture funding streams; differs in for-profit/impact-enterprise structure rather than pure nonprofit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Warrior