HAPPYMIND LABS LTD
HappyMind Labs Ltd is a London-based, bootstrapped developer of the HappyMind App, a schema-aware, CBT-inspired AI therapy companion delivering conversational exercises across anxiety, confidence, relationships, boundaries, focus, and sleep modules to individual consumers globally via app stores.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingSoftware
What HAPPYMIND LABS LTD does
HappyMind Labs Ltd is a London-based, privately-held developer of AI-driven mental health applications, operating under the "HappyMind Labs" trade name from a registered office at Unit 3b Berol House, 25 Ashley Road, Tottenham Hale, London (N17 9LJ). The company was operational by 2022, as referenced in its Terms of Use, and focuses on a single consumer-facing product, the HappyMind App — a self-paced, chat-led mobile therapy companion that uses schema-aware, CBT-inspired conversational AI to help users identify recurring emotional patterns (e.g., abandonment, emotional deprivation, self-doubt) and work through difficult moments around anxiety, stress, confidence, relationships, boundaries, procrastination, and sleep.
The product architecture centres on six integrated therapeutic modules delivered through a single conversational interface, complemented by a visual "mind map" progress tracker that surfaces a user's strongest emotional patterns. The AI stack is text-only and built around natural language processing for schema pattern detection and a recommendation engine that personalises exercises; the app is currently available in English and Turkish. Distribution is global, via Apple App Store, Google Play, and direct web purchases, with billing handled by the respective app stores and a 14-day refund window applying to non-Apple purchases.
HappyMind Labs appears to be bootstrapped and founder-led, with no disclosed institutional investment, funding rounds, M&A, or leadership changes. The revenue model is subscription-based, supplemented by analytics cookies for product and campaign measurement, though no pricing, subscriber counts, or revenue figures are publicly disclosed. The public footprint is minimal — a single Instagram channel (@happymindlabs) and a content-led marketing website — and the company explicitly positions HappyMind as a self-help companion rather than clinical or crisis care. A consolidated support, privacy, terms and cookies hub was launched at happymindlabs.co.uk in 2026.
HAPPYMIND LABS LTD firmographics
Firmographics- Name
- HAPPYMIND LABS LTD
- Legal name
- HAPPYMIND LABS LTD
- Website
- https://happymindlabs.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- HappyMind Labs Ltd is a London-based, bootstrapped developer of the HappyMind App, a schema-aware, CBT-inspired AI therapy companion delivering conversational exercises across anxiety, confidence, relationships, boundaries, focus, and sleep modules to individual consumers globally via app stores.
- Ownership category
- akta.pro rank
HAPPYMIND LABS LTD industry classification
Industry- Product category
- AI Mental Health & Wellness Software
- NAICS
- Custom Computer Programming Services (541511), Other Individual and Family Services (624190)
- SIC
- Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Stress Management & Burnout Prevention Coaching (HSADAGAD)
- akta.pro secondary industry
- Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)
Keywords
Where HAPPYMIND LABS LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HAPPYMIND LABS LTD business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- App Subscriptions: Paid subscriptions for premium features, with automatic renewal until cancelled. Free trials may convert to paid subscriptions. Billing managed through Apple App Store, Google Play, or direct web purchases.
- Cookies and Analytics: Uses analytics cookies and third-party technologies for product improvement and campaign measurement, though this is operational rather than direct revenue generation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HAPPYMIND LABS LTD product offering
Product offeringCore offering
HappyMind Labs develops and operates the HappyMind App, a consumer-facing AI therapist mobile application that delivers schema-aware, CBT-inspired conversational guidance. The app helps individual users understand recurring emotional patterns, talk through difficult moments, and build daily resilience through chat-led exercises covering anxiety, stress, confidence, relationships, boundaries, procrastination/focus, and sleep/overthinking. It is offered as a self-paced 24/7 companion via Apple App Store, Google Play, and direct web purchases under a subscription model.
Product overview
HappyMind Labs offers a single unified AI therapy product called the HappyMind App, a private AI therapist mobile application. The app is structured around six therapeutic modules covering anxiety/stress, confidence, relationships, boundaries, procrastination/focus, and sleep/overthinking. These modules are delivered through a conversational AI interface powered by schema-aware, CBT-inspired guidance. The core product functions as a self-paced companion, with all modules integrated into the unified app experience rather than sold separately.
Differentiator
Problem solved
Functional benefit
Products and services
- HappyMind App A private AI therapist mobile application that helps individual users understand emotional patterns, talk through difficult moments, and build daily resilience using schema-aware, CBT-inspired conversational guidance. Sold to adult consumers via Apple App Store, Google Play, and direct web purchases under a subscription model with free trials, automatic renewal, and a 14-day refund window for non-Apple purchases.
Companies that use HAPPYMIND LABS LTD
Customer profileSegments2 records
Ideal customer profiles2 records
HAPPYMIND LABS LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
HAPPYMIND LABS LTD partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
HAPPYMIND LABS LTD competitors and assessment
Company assessmentDirect peers
- Earkick: Earkick provides an AI mental health companion app that tracks mood and offers conversational support. It targets the same consumer self-help segment with an AI chat-led approach.
- Wysa: Wysa offers an AI-powered mental wellness chatbot combining CBT, mindfulness, and self-help exercises. It competes directly with HappyMind for consumers seeking AI-led emotional support between or instead of therapy sessions.
- Youper: Youper is an AI mental health app combining CBT and mindfulness through conversational AI. It overlaps with HappyMind's positioning as a personal AI-driven emotional wellness tool.
- Woebot Health: Woebot builds an AI-driven conversational therapy chatbot using CBT principles. It is the closest direct competitor to HappyMind in terms of AI-led CBT chat therapy delivered through a consumer mobile experience.
Emerging players
- Mindtrip: Mindtrip is an emerging AI-driven mental wellness product focused on guided reflection and self-help. It overlaps with HappyMind's chat-led, reflection-driven approach for everyday emotional challenges.
- Slingshot AI: Slingshot AI is an emerging AI-native mental health companion targeting young adults. It is a comparable emerging AI-first mental wellness player competing for the same consumer mindshare.
Broad incumbents
- BetterHelp: BetterHelp is a large online therapy marketplace connecting consumers with licensed therapists. It is the established incumbent in the broader online mental health support space where HappyMind positions itself as a between-session companion.
- Calm: Calm is a leading consumer subscription app for meditation, sleep, and mental wellness. It competes for the same consumer wallet share as HappyMind despite a more content/media-led approach.
- Talkspace: Talkspace is an established online therapy and mental health platform serving consumers and enterprises. It is comparable as an incumbent in digital mental health with overlap in emotional wellness support use cases.
- Headspace: Headspace is a well-established consumer mental wellness subscription app covering meditation, sleep, and focus. It serves the same B2C emotional wellness segment but as a broader, content-led incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
HAPPYMIND LABS LTD social profiles
Digital presenceHAPPYMIND LABS LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
HAPPYMIND LABS LTD leadership team
Management profileNumber of profiles
HAPPYMIND LABS LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HAPPYMIND LABS LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HAPPYMIND LABS LTD
What does HAPPYMIND LABS LTD do?
HappyMind Labs develops and operates the HappyMind App, a consumer-facing AI therapist mobile application that delivers schema-aware, CBT-inspired conversational guidance. The app helps individual users understand recurring emotional patterns, talk through difficult moments, and build daily resilience through chat-led exercises covering anxiety, stress, confidence, relationships, boundaries, procrastination/focus, and sleep/overthinking. It is offered as a self-paced 24/7 companion via Apple App Store, Google Play, and direct web purchases under a subscription model.
Is HAPPYMIND LABS LTD a public or private company?
HAPPYMIND LABS LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HAPPYMIND LABS LTD founded?
HAPPYMIND LABS LTD was founded in 2022.
Where is HAPPYMIND LABS LTD based?
HAPPYMIND LABS LTD is headquartered in London, United Kingdom, in the Europe region.
How does HAPPYMIND LABS LTD make money?
Two revenue lines are on record. App Subscriptions are the primary driver. The others are cookies and Analytics.
Who are HAPPYMIND LABS LTD's main competitors?
Direct peers on record are Earkick, Wysa, Youper and Woebot Health. Emerging players are Mindtrip and Slingshot AI. Broad incumbents are BetterHelp, Calm, Talkspace and Headspace.
Does HAPPYMIND LABS LTD have an API?
No public API is recorded for HAPPYMIND LABS LTD.
What industry is HAPPYMIND LABS LTD in?
HAPPYMIND LABS LTD's product category is AI Mental Health & Wellness Software. Its primary akta.pro industry code is HSADAGAD, Stress Management & Burnout Prevention Coaching, with a secondary code of HSADAJAG, Corporate/Workplace Mindfulness & Stress-Reduction Programs. Its NAICS code is 541511 and its SIC code is 7372.