MYHERO LTD

What MYHERO LTD does

MYHERO LTD is a UK private limited company founded in 2021 and headquartered in Isleworth, operating the Hiroek event management platform. The company targets independent event organisers, meetup hosts, community leaders, workshop facilitators, small businesses, and creators, with schools and organisations listed as a secondary segment. Its core product is an all-in-one SaaS dashboard that lets organisers create event pages, sell tickets or collect RSVPs, manage attendees, and communicate with audiences before, during, and after events for both online and in-person formats.

Under the hood, Hiroek is a cloud-based SaaS platform with native Stripe integration for payment processing, automated email notifications for registration confirmations and reminders, and a single dashboard for attendee management. Notable functional components include instant cash withdrawals to organisers as ticket sales occur and multi-currency ticket support enabled by Stripe. The architecture is intentionally simple and self-serve, designed to let non-technical users publish an event in minutes without any sales involvement.

The business model is transaction-based with a freemium entry point: creating events is free, and Hiroek monetises through a flat £1 fee per ticket sold plus Stripe processing fees of 1.5% and £0.20 per transaction. An optional Expert Support Service add-on provides paid hands-on marketing and audience-growth assistance. Go-to-market is product-led growth through hiroek.io, supplemented by a channel partnership with The Strategist & Co., a marketing agency that bundles promotional services with the platform for organisers wanting strategic help.

Name

MYHERO LTD

Legal name

MyHero Ltd

Website

https://hiroek.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Management Software

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Event management software
• Event ticketing platform
• Attendee management
• Event registration system
• Audience communication platform

Headquarters

HQ city

Isleworth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Transaction Fees: Hiroek charges £1 per ticket sold plus Stripe processing fees (1.5% + £0.20 per transaction). Zero platform fees for creating events.
2. Expert Support Services: Optional hands-on event engagement and marketing support available upon request with additional fees for organisers seeking strategic assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

MYHERO LTD operates Hiroek, an all-in-one SaaS platform that lets event organisers create event pages, sell tickets, manage attendee registrations, and communicate with audiences from a single dashboard for both online and in-person events. The core experience is self-serve with no technical skills required, supported by Stripe payment processing and optional paid Expert Support marketing services. Revenue is generated through per-ticket transaction fees (£1 per ticket plus Stripe processing fees) with zero platform fees for event creation.

Product overview

Hiroek is a single, unified event management platform offered by MYHERO LTD. The core product, Hiroek, provides end-to-end event management capabilities including event page creation, ticket sales, attendee management, and audience communication. An optional Expert Support Service add-on provides additional event engagement and marketing support for organizers seeking more than just the software platform. The platform integrates with Stripe for payment processing and partners with The Strategist & Co. for marketing support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hiroek All-in-one event management SaaS platform that enables organisers to create event pages, sell tickets or collect RSVPs, manage attendee registrations, track attendance, and communicate with audiences before, during, and after events. Supports both online and in-person events. Built for event organisers, community leaders, creators, small businesses, and workshop facilitators, requiring no technical skills to use.
• Expert Support Service Optional add-on service providing tailored event engagement and marketing support to help organisers build demand, drive ticket sales, and increase attendee interaction. Available upon request with additional fees beyond the core platform.

Quantifiable outcome

• Publish events in minutes without technical skills

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• The Strategist & Co.coreGTM or Marketing PartnerEvent and social media agency partnership specializing in sales and marketing. The partnership provides Hiroek users with tailored marketing support including event engagement strategies, audience building, demand generation, and result optimization. Combines Hiroek's software technology with The Strategist & Co.'s marketing expertise for a complete event solution.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hopin: Event platform with strong virtual/hybrid event tooling that overlaps with Hiroek's online event support and registration capabilities, though typically serving larger and more enterprise-oriented customers.
• Universe (by Live Nation): Self-serve ticketing platform owned by Live Nation, targeting independent organisers and small venues. Comparable core functionality (ticketing, event pages) with the backing of a major live-entertainment incumbent.
• Cvent: Enterprise event management platform covering registration, ticketing, and attendee engagement. Overlaps with Hiroek's functionality but serves large corporate and association customers.
• Bizzabo: Event experience platform serving mid-market and enterprise event organisers with registration, ticketing, and engagement tools. Overlaps with Hiroek on ticketing and attendee management but targets larger customers.

Direct peers

• Ticket Tailor: UK-based event ticketing platform focused on independent organisers and community events, with low per-ticket pricing. Closely comparable to Hiroek in target persona, geography (UK), and low-fee pricing model.
• Tito: Simple event ticketing and registration platform targeting independent organisers, conferences, and meetups. Comparable to Hiroek in product simplicity, target audience, and per-ticket pricing approach.
• Brushfire: Event registration and ticketing platform popular with churches, schools, and conferences — comparable to Hiroek in serving small/medium event organisers with simple registration flows.
• RegFox: Event registration and ticketing platform with a strong focus on registration workflows and attendee data capture. Direct competitor in the SMB event-management space.
• Eventbrite: Largest global self-serve event ticketing and management platform for SMB organisers. Most directly comparable competitor to Hiroek in target customer (independent organisers, small businesses, community hosts) and core functionality (event pages, ticketing, attendee management).

Emerging players

• Luma: Modern event management platform targeting tech communities, meetups, and conferences with a strong product-led growth approach. Closely comparable to Hiroek in target persona (community organisers) and PLG distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYHERO LTD