Name

HGAN Services Ltd.

Legal name

Health Growth Advisor Network

Website

https://hgan.io

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Product category

Healthcare Advisory Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Health Services (8000)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

• Digital health advisory
• Healthcare innovation consulting
• Employer benefits advisory
• Health plan consulting
• Advisory network services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory Services: HGAN generates revenue by connecting their network of over 250 employer benefits and health plan leaders with digital healthcare companies seeking expert counsel on growth strategy including pricing, marketing, product market fit, and customer segmentation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HGAN Services Ltd. (Health Growth Advisory Network) operates an advisory network that connects digital health companies with employer and health plan benefits advisors, facilitating introductions and structured advisory engagements supported by a web-based portal. The company also provides partner advisory services that help digital health vendors refine positioning, benefit design, and go-to-market strategy for employer and health plan channels. Founded in 2021 and headquartered in Utah, USA, HGAN focuses on accelerating digital health adoption through its network of 250+ advisors.

Product overview

HGAN is a platform for benefits and total rewards leaders that combines three functions: a peer network, a curated discovery platform, and an advisory collective. The core offerings include the Advisor Network (a network of over 250 employer benefits and health plan leaders), the Advisor Portal (a private gateway to insights and resources for advisors), and Partner Advisory Services (expert counsel on growth strategy for digital healthcare companies).

Differentiator

Problem solved

Functional benefit

Products and services

• Health Growth Advisory Network (Advisor Network Access) Structured access to HGAN's curated network of 250+ employer and health plan benefits advisors, providing digital health vendor clients (founders, CEOs, product/strategy, and growth leaders) with introductions and channels for advising on benefit design and go-to-market approach.
• Partner Advisory Services
• Advisor Portal Web-based portal through which digital health vendors and advisors run meetings, share materials, and track advisor engagement and outcomes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Emerging players

• Nayya: Benefits decision-support platform that partners with employers and digital health point solutions. Comparable emerging player focused on the same benefits-buyer-to-digital-health-vendor interface.
• Spring Health: Mental health benefits platform selling to employers and health plans. Comparable emerging digital health company that depends on the same buyer relationships HGAN's advisor network facilitates.

Broad incumbents

• Mercer: A global consulting leader in health, wealth, and career advisory. Mercer advises employers on benefits strategy and partners with health solutions—overlapping with HGAN's employer-advisory niche but as part of a much broader portfolio.
• Aon: Global professional services firm with extensive employer health and benefits practice, including health vendor advisory and innovation matchmaking—comparable to HGAN's employer-to-vendor connection role.
• Willis Towers Watson: Major benefits and HR consulting firm serving large employers with benefits strategy, vendor selection, and health innovation advisory—overlapping with HGAN's value proposition at enterprise scale.
• Accolade: Personalized advocacy and benefits navigation platform serving large employers and health plans. Operates in the same digital-health-to-employer channel with overlapping buyer relationships.
• Optum: UnitedHealth Group's health services arm that works extensively with employers and digital health partners on innovation and adoption—comparable in serving the digital health to employer market at massive scale.
• Personify Health (formerly Virgin Pulse): Employee wellbeing and benefits navigation platform serving large employers with curated digital health partner marketplace—comparable in connecting employers with vetted digital health solutions.

Direct peers

• Included Health: Founded by HGAN's founder Josh Riff, MD, this integrated virtual care and navigation platform serves employers and health plans. Directly comparable in mission and in its employer benefits buyer focus.
• Employer Health Innovation Roundtable (EHIR): Was previously led by HGAN co-founder Michael Laquere as CEO. EHIR is an employer-driven initiative focused on healthcare innovation, directly analogous to HGAN's mission of connecting employer benefits leaders with digital health companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hgan

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HGAN Services Ltd.