2026 S&F Corp. | KNUCKLE HQ Privacy Policy | KNUCKLE HQ Terms & Conditions

What 2026 S&F Corp. | KNUCKLE HQ Privacy Policy | KNUCKLE HQ Terms & Conditions does

Knuckle HQ, operated by S&F Corp., is a Montreal-based digital motorcycle community platform serving riders and motorcycle-related businesses across Canada and the United States. Founded in 2017 and incorporated in Quebec, the platform aggregates three core products into a single experience: a geolocated business directory covering dealers, custom shops, parts retailers, riding schools, accommodations, gear vendors, food and drink venues, scenic lookouts, tours, and rentals; an events calendar aggregating bike nights and meetups; and a motorcycle-industry job board. The platform is delivered as a web property at knucklehq.com, a Progressive Web App, and native applications on Google Play and the Apple App Store, with a bilingual (English/French) interface reflecting its Quebec roots.

The underlying technology stack is a conventional web and mobile directory platform, with a WooCommerce-integrated storefront supporting transactional products and a content layer (blog, email newsletter, six social channels) that drives organic acquisition. Distribution is reinforced through a portfolio of media and institutional partnerships spanning REVER (a ride-planning app integrated in October 2023), Moto-Kult:üre Magazine, Steel Horse Nation Radio (embedded as 24/7 streaming audio), the Fédération des motocyclistes du Québec (FMQ), and EagleRider. Scale signals include 275,000+ website visits over the trailing 24 months and 10,000+ events listed historically.

The business model is freemium and self-serve, monetized entirely in Canadian dollars. Free basic listings for businesses, events, and jobs drive user acquisition and content volume; revenue is generated through tiered paid upgrades including Premium business listings at $50/year, Elite listings at $125/year, single job promotions at $50, an unlimited job-offers package at $375/year, single event promotions at $35, recurring event promotions at $90, and custom advertising or sponsorship packages. The customer base is two-sided: motorcycle riders (free users, the reach asset that pulls businesses onto the platform) and motorcycle businesses (dealerships, shops, and service providers paying for visibility and recruitment), with named job-board users including Southern Thunder Harley-Davidson, Privateers Harley-Davidson, and Pfaff Harley-Davidson.

Name

2026 S&F Corp. | KNUCKLE HQ Privacy Policy | KNUCKLE HQ Terms & Conditions

Legal name

S&F Corp.

Website

https://knucklehq.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Knuckle HQ (S&F Corp.) is a Montreal-based digital motorcycle community platform serving North American riders and motorcycle businesses via a geolocated directory, events calendar, and industry job board, monetized through tiered freemium subscriptions priced in CAD.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-hubert

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Business Listing Subscriptions: Tiered annual subscription plans for motorcycle businesses to list their services on the directory. Plans range from free basic listings to paid Premium ($50/year) and Elite ($125/year) tiers with increasing visibility, features, and priority placement.
2. Job Promotion Services: Free job postings for motorcycle industry employers, with paid promotion options including single job promotion at $50/offer and an Unlimited Job Offers package at $375 for 12 months with PRO business listing included.
3. Event Promotion Services: Free standard event listings on the events calendar, with paid featured event promotion at $35/event and recurring event promotion at $90/event for weekly/monthly bike nights and meetups.
4. Advertising & Sponsorship: Custom advertising and sponsorship packages on the website and social media channels, targeting motorcycle businesses seeking visibility within the rider community.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Knuckle HQ operates a freemium online motorcycle community platform that aggregates a business directory, an events calendar, a job board, and points of interest for riders across Canada and the United States. Free listings and postings drive user adoption, while paid business listing subscriptions (Premium $50/year, Elite $125/year), paid event and job promotions, and advertising packages generate revenue. The service is accessible via web, Progressive Web App, and native mobile apps on Android and iOS.

Product overview

Knuckle HQ is a motorcycle community platform consisting of a directory, events calendar, job board, mobile app, and content channels. The core platform offers free business directory listings and event/job postings, monetized through paid tiers: Premium ($50/year) and Elite ($125/year) business listings, event promotion packages ($35-$90), and job promotion services ($50 per posting or $375 annual unlimited). Additional features include Steel Horse Nation streaming radio, KHQ Blog with motorcycle reviews, newsletter subscription, and Moto-Kult:üre Magazine partnership content.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• REVERcoreTechnology or IntegrationREVER is the world's foremost ride discovery, planning, tracking, and sharing app. Knuckle HQ has an official partnership with REVER that integrates Knuckle's event listings with REVER's ride companion platform. Promoted events on Knuckle receive bonus visibility on the REVER app. The partnership was announced in October 2023.
• Moto-Kult:üre MagazineminorGTM or Marketing PartnerGlobal digital motorcycle publication that creates content about motorcycle culture, personalities, bikes, places, and businesses. Moto-Kult:üre collaborates with Knuckle HQ and offers a $3 discount on monthly subscriptions using the 'KnuckleHQ' promo code. Content cross-promotion on each other's platforms.
• Steel Horse Nation (SHN) RadiominorGTM or Marketing PartnerNorth America's Real Rider Radio — a 24/7 streaming radio station dedicated to the motorcycle community. Featured on Knuckle HQ's platform as a partnered media outlet and integrated into the platform's 'SHN radio' section.
• Fédération des motocyclistes du Québec (FMQ)minorStrategic or Co-development PartnerQuebec motorcycle federation representing and advocating for motorcyclists in Quebec. Listed as a collaborator on Knuckle HQ's about page.
• EagleRiderminorGTM or Marketing PartnerMotorcycle rental company. EagleRider partners with Knuckle HQ for referral and promotional purposes, targeting riders interested in motorcycle rentals and tours.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Knuckle_HQ
• YouTubeyoutube.com/@knucklehq
• Facebookfacebook.com/Knuckle.KHQ
• LinkedInlinkedin.com/company/knuckle-hq
• Instagraminstagram.com/knuckle_hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2026 S&F Corp. | KNUCKLE HQ Privacy Policy | KNUCKLE HQ Terms & Conditions