Rever
Rever is a motorcycle GPS and route-planning mobile platform serving individual riders across 125+ countries, offering ride tracking, offline navigation, and curated road content via a freemium app with a $39.99/year Pro subscription under Comoto Holdings.
- Company typePrivate
- Founded2015
- HeadquartersEagle, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Rever does
Rever is a motorcycle-focused mobile and web technology platform founded in 2015 and headquartered in Eagle, Colorado. It operates the REVER mobile app (iOS, Android, Apple CarPlay) and companion web ride planner, offering GPS route planning with up to 100 waypoints, turn-by-turn navigation, offline map downloads, ride recording, and social features including real-time friend tracking (LiveRIDE), challenges, leaderboards, and community forums. The platform supports 119-125+ countries with localized languages and integrates natively with BMW Motorrad Connected, Bosch mySPIN, Apple CarPlay, and Garmin via GPX/KML export. Rever is a subsidiary of Comoto Holdings, LLC (parent of RevZilla, Cycle Gear, and J&P Cycles), having been acquired around 2021.
The core technology stack centers on mobile-first GPS tracking with offline-first map capabilities, twisty-roads routing, and an aggregated ride database spanning millions of miles. A differentiating asset is the exclusive Butler Maps integration, which provides hand-curated road recommendations (G1-G3, Adventure, Paved Trails, Lost Highways) gated behind the Pro subscription.
Rever's business model is freemium: the base app is free with in-app upgrade to REVER Pro at $39.99/year, unlocking Butler Maps content, unlimited offline maps, advanced route planning, turn-by-turn voice navigation, community creation, GPX export, and weather radar overlay. Distribution is product-led via app stores, supplemented by partnerships with motorcycle OEMs (BMW, Bosch), hardware partners (Rokform, Quad Lock), rental platforms (EagleRider), and the RPM loyalty program owned by sibling brands RevZilla, Cycle Gear, and J&P Cycles. Revenue is consumer subscription-based with no disclosed enterprise contracts.
Rever firmographics
Firmographics- Name
- Rever
- Legal name
- REVER
- Website
- https://rever.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rever is a motorcycle GPS and route-planning mobile platform serving individual riders across 125+ countries, offering ride tracking, offline navigation, and curated road content via a freemium app with a $39.99/year Pro subscription under Comoto Holdings.
- Ownership category
- akta.pro rank
Rever industry classification
Industry- Product category
- Motorcycle GPS & Route Planning Software
- NAICS
- Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879)
- akta.pro primary industry
- Review-Led Travel Discovery & Booking Platforms (THAKAAAN)
Keywords
Where Rever is headquartered
LocationHeadquarters
- HQ city
- Eagle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rever business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- REVER Pro Subscription: Premium subscription offering exclusive features including Butler Map recommendations, offline maps, turn-by-turn navigation (up to 25 waypoints), advanced off-road planner, community creation, GPX export, and weather radar overlay. Billed annually at $39.99 USD.
- RPM Membership Cross-Promotion: Partnership with RevZilla, Cycle Gear, and J&P Cycles RPM loyalty program offering 50% off REVER Pro subscription to RPM members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Tier - Basic ride tracking and route planning |
| Subscription | Annual | REVER Pro Annual - Premium motorcycle navigation features |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Rever product offering
Product offeringCore offering
REVER provides a free mobile motorcycle GPS and community app (iOS and Android) plus a companion web ride planner that lets individual riders discover curated roads, build multi-waypoint routes, record rides via offline-capable GPS tracking, and share experiences through social features. The offering is monetized through a paid REVER Pro annual subscription ($39.99 USD) that unlocks Butler Maps curated road recommendations, unlimited offline maps, advanced route planning with up to 100 waypoints, turn-by-turn voice navigation, community creation, GPX export, and weather radar overlay.
Product overview
REVER is a motorcycle-focused technology platform consisting of a free mobile app (iOS/Android), a companion web-based ride planner, and a premium Pro subscription. The core REVER App provides GPS route planning, turn-by-turn navigation, offline map support, ride recording and tracking, and social features including real-time friend tracking (LiveRIDE), ride sharing, and community forums. The REVER Pro subscription ($39.99/year) adds Butler Maps road recommendations, unlimited offline map downloads, advanced route planning with up to 100 waypoints, and turn-by-turn voice navigation. Key integrations include Apple CarPlay, BMW Motorrad Connected (wireless ride sync), and Bosch mySPIN Platform (in-dashboard smartphone/motorcycle link). The platform also powers branded challenges, events, and content partnerships. REVER is a subsidiary of Comoto Holdings (alongside RevZilla, Cycle Gear, and J&P Cycles).
Differentiator
Problem solved
Functional benefit
Products and services
- REVER App Free motorcycle GPS route planner and ride tracking mobile application available on iOS and Android for individual motorcycle riders. Supports turn-by-turn navigation, offline maps, ride recording, route discovery with Butler Maps curation, real-time friend tracking (LiveRIDE), challenges, communities, GPX import/export, CarPlay compatibility, and integration with BMW Motorrad Connected and Bosch mySPIN platforms.
- REVER Pro Premium paid subscription ($39.99/year USD) unlocking Butler Maps road recommendations, unlimited offline maps and rides, advanced ride planner with twisty road routing (up to 100 waypoints), turn-by-turn voice navigation (up to 25 waypoints), community creation, GPX export to GPS devices, and weather radar overlay.
- REVER Website (Ride Planner) Web-based platform complementing the REVER mobile app, used for advanced route building, GPX/KML file upload and import, bulk GPX export, ride management (planned/tracked/favorites), community management, subscription management, and account settings. Rides sync automatically to mobile devices.
Companies that use Rever
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Rever technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
Rever partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- EagleRidercorePartnership integrates REVER's ride discovery, planning, tracking, and sharing app with EagleRider's motorcycle rental and tour services. REVER Pro members receive savings and bonuses on Club EagleRider membership (72% savings on rentals). Club EagleRider members receive 50% off REVER Pro. Allows riders to plan routes on REVER and rent motorcycles from EagleRider's 200+ US locations.
- Roland Sands Design (RSD)minorPartnership for Moto Bay Classic event combining International Police Motor Skills Competition with Super Hooligan racing, live music, and custom motorcycle show. REVER app promoted for discovering best roads around San Francisco.
- Suffragettes Centennial Motorcycle Ride (SCMR2020)minorSCMR2020 uses REVER app and Butler Maps to create ten routes converging on Washington D.C. for 100th anniversary of 19th Constitutional Amendment. Self-guided tours across the US supporting women's rights and suffrage movement.
- BMW MotorradcoreREVER announced seamless integration with BMW Motorrad Connected platform, making BMW the first motorcycle manufacturer to integrate the largest motorcycle community directly into their product. Riders can wirelessly transfer rides from BMW motorcycles to REVER accounts with one-touch button. Available on R1200GS, GS Adventure, F850GS, and F750GS models.
- Ural MotorcyclesminorJoint #WinterBeDamned Challenge inviting riders to push winter riding season. Ural world-renowned for on-demand 2WD capable of riding in any conditions. Grand prize includes trip to Ural World Headquarters for private off-road adventure with factory riders.
- Bosch (mySPIN Platform)coreREVER integrated directly into Bosch's mySPIN Platform for smartphone/motorcycle connectivity. Features include route discovery, pre-planned navigation, real-time friend finder, automatic ride tracking when motorcycle is turned on, social media sharing, and challenge notifications. Demonstrated at EICMA 2016.
- RokformminorPartnership with Rokform (protective cases and motorcycle-mounting kits for iPhone and Samsung Galaxy). REVER sells Rokform Motorcycle Handlebar Phone Mount kits ($123.99-$149.99) in its online store. Each mount kit includes free one-month REVER premium membership voucher ($5.99 value) to encourage upgrades.
- HondaminorFeatured on REVER's Partners page. Honda motorcycles supported through integration and challenges.
- Cycle GearcorePart of Comoto Holdings family. Cycle Gear employees participate in REVER ecosystem. Cycle Gear Safety Hub partnership with REVER for Motorcycle Safety Awareness Month campaigns.
- Dunlop Motorcycle TirescoreTitle sponsor of America's Ultimate Long-Distance Rider Challenge. Top participants in challenges can win Dunlop tire prizes. Dunlop is largest supplier of OE and replacement motorcycle tires in US.
- Butler MapscoreContent partnership providing hand-curated road recommendations rated G1 (Epic), G2 (Best), G3 (Great), Adventure, Paved Trails, and Lost Highways. Butler Maps are available exclusively to REVER Pro members.
- KlimminorFeatured on REVER Partners page. Motorcycle apparel brand partnership.
- Quad LockminorFeatured on REVER Partners page. Motorcycle phone mount brand partnership.
- Knuckle HQminorFeatured on REVER Partners page. Motorcycle industry partner.
- Southern DozenminorFeatured on REVER Partners page. Motorcycle riding group/partnership.
- Comoto HoldingscoreREVER is a subsidiary of Comoto Holdings, LLC, alongside RevZilla, Cycle Gear, and J&P Cycles. Privacy policy and terms apply to all Comoto brands collectively.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rever competitors and assessment
Company assessmentDirect peers
- EatSleepRIDE: EatSleepRIDE is a motorcycle-focused route planning and community app that competes directly with Rever across trip planning, ride tracking, and rider social features for the same motorcycle enthusiast segment.
- Ride with GPS: Ride with GPS offers route planning, navigation, and ride recording used by motorcyclists and cyclists. It is a direct functional peer in route building, offline maps, and turn-by-turn navigation, though less motorcycle-specialized.
Broad incumbents
- Strava: Strava is the dominant ride-tracking social platform with an enormous global athlete community. It overlaps with Rever on ride recording, social sharing, and challenges, but serves a much broader (cycling/running) user base.
- Garmin: Garmin is the dominant motorcycle GPS hardware vendor (zūmo series) with deep OEM ties. Rever integrates with Garmin via GPX export but Garmin is the incumbent alternative for riders willing to buy dedicated hardware.
- TomTom: TomTom supplies navigation software and maps broadly including motorcycle use cases through partners and apps, competing with Rever at the routing-data layer that Rever builds upon.
- Scout Motorrad ( BMW Motorrad Connected app ecosystem ): BMW Motorrad's connected platform is both a Rever integration partner and a potential competitive substitute; future in-house BMW community features could disintermediate Rever inside BMW vehicles.
Emerging players
- Komoot: Komoot is an adventure route planning app popular for cycling and hiking with strong curated tour content. It overlaps with Rever's discovery-plus-planning core and competes for the same outdoor recreation discovery budget, but is not motorcycle-specific.
- AllTrails: AllTrails is a community-driven outdoor trail discovery platform with a similar freemium-plus-Pro subscription model. It overlaps with Rever's off-road discovery and trail-rating features, though focused on hiking and mountain biking rather than motorcycling.
Others
- EagleRider: EagleRider is Rever's strategic motorcycle rental and tour partner; it is included because it represents the transactional rental-and-tour adjacency Rever is expanding into through the 2019 partnership extension.
- RevZilla: RevZilla is Rever's sister brand under Comoto Holdings and Rever's primary cross-promo channel. Listed as a peer because it sits in the same enthusiast commerce ecosystem and shapes Rev Pro demand and merchandising partnerships.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rever social profiles
Digital presenceRever financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rever leadership team
Management profileNumber of profiles
Profiles3 records
Rever funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rever M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rever
What does Rever do?
REVER provides a free mobile motorcycle GPS and community app (iOS and Android) plus a companion web ride planner that lets individual riders discover curated roads, build multi-waypoint routes, record rides via offline-capable GPS tracking, and share experiences through social features. The offering is monetized through a paid REVER Pro annual subscription ($39.99 USD) that unlocks Butler Maps curated road recommendations, unlimited offline maps, advanced route planning with up to 100 waypoints, turn-by-turn voice navigation, community creation, GPX export, and weather radar overlay.
Is Rever a public or private company?
Rever is a private company. It is classified as corporate owned and is currently operating.
When was Rever founded?
Rever was founded in 2015. It employs 1 to 10 people.
Where is Rever based?
Rever is headquartered in Eagle, United States, in the North America region.
How does Rever make money?
Two revenue lines are on record. REVER Pro Subscription is the primary driver. The others are RPM Membership Cross-Promotion.
Who are Rever's main competitors?
Direct peers on record are EatSleepRIDE and Ride with GPS. Broad incumbents are Strava, Garmin, TomTom and Scout Motorrad ( BMW Motorrad Connected app ecosystem ). Emerging players are Komoot and AllTrails. Others are EagleRider and RevZilla.
Does Rever have an API?
No public API is recorded for Rever.
What industry is Rever in?
Rever's product category is Motorcycle GPS & Route Planning Software. Its primary akta.pro industry code is THAKAAAN, Review-Led Travel Discovery & Booking Platforms. Its NAICS code is 56152.