YOGURT SHACK

What YOGURT SHACK does

Yogurt Shack, LLC is a privately held frozen yogurt and ice cream retailer founded in 2006 and domiciled in California, operating three physical storefronts in the San Francisco Bay Area: Downtown Danville (290 Hartz Ave.), Lafayette (3518 Mt. Diablo Blvd.), and Clayton Plaza. The company serves individual consumers and families seeking a casual dessert experience, offering self-serve frozen yogurt sold by weight at $0.75 per ounce with rotating flavors (including at least one daily dairy-free option), pre-portioned Fenton's brand ice cream in Petite ($5), Single ($8), and Pint ($10) sizes, root beer floats ($7), and an extensive topping selection exceeding 30 varieties spanning candies, chocolates, fruits, nuts, mochi, and sauces. The business actively accommodates dietary restrictions, with team members available to assist customers navigating peanut-free, gluten-free, and dairy-free options to mitigate cross-contamination risk.

The company operates a traditional direct-to-consumer retail model with no proprietary technology platform, no mobile application, no online ordering, no delivery service, and no third-party distribution. There is no API, no disclosed integrations, and no AI/ML capability described. Marketing is limited to organic social media presence on Facebook and Instagram (@the_yogurtshack) plus a content-focused company website (yogurtshack.com) that lists flavors, toppings, FAQs, careers, and a customer feedback form. Revenue is generated exclusively through point-of-sale transactions at retail counters, with no subscription, loyalty program, catering, wholesale, or licensing streams disclosed. The company has no public listing, no disclosed funding rounds, no parent company, no subsidiaries, and no documented M&A activity. Headcount is reported in the 11-50 range, consistent with a small multi-unit retail operation. The legal entity is Yogurt Shack, LLC.

Name

YOGURT SHACK

Legal name

Yogurt Shack, LLC

Website

https://yogurtshack.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Yogurt Shack, LLC is a privately held self-serve frozen yogurt and ice cream retailer operating three storefronts in California's San Francisco Bay Area, serving individual consumers and families with rotating flavors, dairy-free options, and customizable toppings.

Ownership category

akta.pro rank

Product category

Frozen Yogurt and Ice Cream Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

akta.pro primary industry

Frozen Yogurt Shops (THAFAGAB)

akta.pro secondary industry

Soft-Serve & Custard Stands (THAFAGAC)

Keywords

• Frozen yogurt retail
• Self-serve desserts
• Ice cream shop
• Dairy-free frozen desserts
• Bay Area dessert retail

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Frozen Yogurt and Ice Cream Sales: Point-of-sale revenue from self-serve frozen yogurt sold by weight ($0.75/oz) and pre-portioned ice cream items (Fenton's Ice Cream, root beer floats). Customers select from various flavors and toppings at retail locations.
2. Pre-packaged Ice Cream Products: Sale of ice cream in set sizes including Petite ($5), Single ($8), and Pint ($10) containers. These are prepared items sold at fixed retail prices at the counter.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Yogurt Shack operates self-serve frozen yogurt and ice cream retail shops at three locations in the San Francisco Bay Area, offering rotating frozen yogurt flavors (including dairy-free options) sold by weight at $0.75 per ounce, alongside Fenton's brand ice cream in Petite, Single, and Pint sizes, root beer floats, and an extensive self-serve toppings bar. The business is purely an in-store retail and take-out model with no online ordering, delivery, or wholesale distribution.

Product overview

Yogurt Shack is a frozen yogurt and ice cream retailer operating multiple self-serve locations in California (Downtown Danville, Lafayette, and Clayton Plaza). The core offerings consist of self-serve frozen yogurt sold by weight ($0.75/oz.) with a variety of rotating flavors including dairy-free options, and Fenton's brand ice cream available in multiple sizes and formats including root beer floats. Customers can customize their orders with an extensive selection of toppings including candies, cookies, nuts, fruits, and sauces.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Serve Frozen Yogurt Self-serve frozen yogurt sold by weight at $0.75 per ounce, available in multiple rotating flavors (Vanilla Creme, Golden Gate Chocolate, Cold Brew Coffee, Signature Tart, Almond Milk, Birthday Cake, Cookies and Cream, Horchata, Peanut Butter, Dole Soft Serve Pineapple, and others), including dairy-free and no-sugar-added options. Customers dispense their own portions and customize with toppings at the bar. Targeted at walk-in individual consumers and families in the San Francisco Bay Area.
• Fenton's Ice Cream and Root Beer Floats Pre-portioned Fenton's brand ice cream in three sizes — Petite ($5, includes one topping), Single ($8), and Pint ($10) — plus a Root Beer Float ($7). Flavors include Strawberry Cheesecake, Rocky Road, Raspberry Swirl, Chocolate, Strawberry, Vanilla, Toasted Almond, Cookie Monster, Swiss Milk Chocolate, Mint Cookie, Coffee Cookie Dream, and others. Sold at fixed retail prices at the counter for walk-in individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Red Mango: Frozen yogurt and smoothie chain with self-serve units, originally a pioneer of the pay-by-weight model; shares the same operating format and health-positioned marketing as Yogurt Shack.
• Yogurtland: Largest U.S. self-serve frozen yogurt franchisor with hundreds of locations; directly comparable business model (self-serve, pay-by-weight, rotating flavors, extensive toppings) and overlap with the same family-casual-dining consumer Yogurt Shack targets.
• Pinkberry: Premium-positioned frozen yogurt chain known for tart flavors and minimalist toppings; competes for the same discretionary dessert occasion as Yogurt Shack, particularly in California where both brands have overlap.
• sweetfrog Premium Frozen Yogurt: Self-serve frozen yogurt franchise with pay-by-weight pricing, frequent flavor rotations, and an extensive toppings bar; same product, format, and value proposition as Yogurt Shack.
• 16 Handles: Self-serve frozen yogurt chain using the same pay-by-weight pricing structure and rotating-flavor approach; directly comparable format and customer experience to Yogurt Shack.
• Menchie's Frozen Yogurt: Global self-serve frozen yogurt franchise with a similar rotating-flavor, pay-by-weight, toppings-bar model; comparable target customer (families, kids, teens) and unit economics framework.

Regional players

• Fenton's Creamery: Historic Bay Area ice cream parlor and Yogurt Shack's premium ice cream supplier; a regional ice cream shop in the same East Bay orbit whose brand association is leveraged inside Yogurt Shack's stores.

Broad incumbents

• Baskin-Robbins: Largest U.S. ice cream specialty chain with broad flavor assortment and neighborhood storefronts; broader assortment and lower per-store customization than Yogurt Shack but overlapping trade areas and use cases.
• Cold Stone Creamery: National ice cream chain with a customization-led, mix-in experience model; competes for the same family and group dessert occasions but with a staff-serve rather than self-serve format.
• Häagen-Dazs Shops: Premium ice cream cafe concept from a global CPG brand; operates scoop shops that compete for premium-occasion dessert traffic in upscale shopping locations similar to Yogurt Shack's suburban markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Yogurt-Shack-285007385023
• Instagraminstagram.com/the_yogurtshack
• LinkedInlinkedin.com/company/yogurt-shack

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOGURT SHACK