PRODUCT ALCHEMY LIMITED

What PRODUCT ALCHEMY LIMITED does

Product Alchemy Limited is a Netherlands-based, founder-operated UX/UI design subscription service targeting B2B SaaS startup founders. The company, legally domiciled in the Netherlands and operated by sole founder Diego Menchaca, delivers unlimited product design requests under flat monthly subscriptions priced at €2,995 (standard) and €9,995 (premium) per month. Service delivery is async-first, using Notion task queues, Loom video updates, and Figma deliverables, with a stated 24-hour average turnaround and a 100% satisfaction guarantee. The business is currently fully booked with an active waitlist, and the founder has entered a sabbatical period restricting new client intake.

The underlying technology stack relies on standard SaaS creative and collaboration tools—Figma for UI design, Webflow for web builds, Notion for project management, Loom for async communication, and Useberry for user research—rather than proprietary software. The company's product offering spans web and mobile UI/UX design, Webflow development, rapid prototyping, user research, design systems, product redesign, and A/B testing. Revenue is generated entirely through recurring monthly subscriptions with no contractual lock-in, plus optional bundled services through a referral partnership with Motion Gurus for custom animations. The business model is bootstrapped with no external funding, and operational capacity is constrained to a single principal designer supplemented by contracted motion designers on a project basis.

Name

PRODUCT ALCHEMY LIMITED

Legal name

Product Alchemy

Website

https://productalchemy.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

NAICS

Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Workflow Automation & No-Code Collaboration (BPAMAMAK)

akta.pro secondary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• UX design subscription
• UI design service
• B2B SaaS design
• Design subscription
• Startup product design

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

Revenue model

1. Monthly Subscription - UX/UI Design Services: Unlimited design requests delivered under a flat monthly subscription model. Clients receive a dedicated Notion workspace, submit unlimited tasks (worked one at a time), and receive deliverables typically within 24 hours average turnaround. Subscription can be paused or cancelled anytime with no contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Product Alchemy provides unlimited UX/UI design requests under a flat monthly subscription for B2B SaaS startup founders. Clients submit tasks through a dedicated Notion workspace, receive Figma deliverables with a 24-hour average turnaround, and can pause or cancel the subscription at any time without contracts. The service is delivered personally by founder Diego Menchaca (company of one) using an async-first workflow with Loom videos and written updates.

Product overview

Product Alchemy is a single, unified subscription-based UX/UI design service for B2B SaaS startup founders. The offering provides unlimited design requests under one monthly plan (€2,995/month with 7-day free trial), delivered via async workflows using Notion task queues, Loom video presentations, and Figma designs. The service encompasses a range of offerings including web & mobile development, Webflow development, rapid prototypes, user research, design systems, product redesign, and A/B testing. As a company-of-one operation, the founder Diego Menchaca delivers all design work personally, with external motion design support via Motion Gurus for custom animations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 24-hour average turnaround on design tasks
• +1 more outcomes

Named customers15 records

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Fiverr: Global freelance marketplace with a massive UI/UX design category offering project-based and retainer engagements — overlaps in target buyer (startup founders needing design) but with vastly broader scope and price points.
• 99designs: Established design marketplace offering contest-based and direct-hire graphic and UI design services — broader portfolio and project-based pricing rather than subscription, but same target SMB/startup market.
• Toptal: Larger freelance talent marketplace with a dedicated design vertical offering vetted UI/UX designers on hourly/part-time contracts — overlaps in customer need but uses marketplace rather than subscription model.

Direct peers

• Awsmd: Flat-rate unlimited design subscription service focused on startups and SaaS, offering async delivery and no contracts — competes in the same boutique subscription design niche.
• Penji: On-demand unlimited graphic and UI design subscription for brands and agencies with flat monthly pricing — competes in the same subscription design category targeting similar SMB customers.
• DesignPickle: Unlimited graphic design subscription service with flat monthly pricing, originally targeting SMBs and now serving larger clients — closest scaled competitor in the subscription design model.
• Kimp: Unlimited design subscription service providing graphics, UI, and motion design on a flat monthly plan with queue-based async delivery — same value proposition and customer type as Product Alchemy.
• DesignJoy: Unlimited design subscription service for startups and founders operating on a flat monthly fee model with async delivery — virtually identical GTM motion and pricing structure to Product Alchemy.
• ManyPixels: Subscription-based unlimited graphic and UI design service for businesses and agencies, offering flat monthly pricing and async request-based delivery — directly competes for the same SMB/startup design budget.
• Draftss: Unlimited design and development subscription targeting startups and SaaS companies with flat monthly pricing and async workflows — overlapping customer base and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/dmenchaca/webflow-to-react
• LinkedInlinkedin.com/company/productalchemy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRODUCT ALCHEMY LIMITED