Draftss
Draftss is a Mumbai-based subscription service providing unlimited graphic design, web/app UI, video, development, and marketing services to 1,200+ startups, brands, agencies, and SaaS companies globally via a managed remote creative team.
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Draftss does
Draftss (legally DraftssTech Applications Private Limited) is a Mumbai-based, bootstrapped private company founded in 2018 by co-founders Amin Memon and Junaid Ansari that operates an unlimited graphic design, development, and marketing subscription service for global clients. The core product bundles design (graphic design, illustrations, web and app UI, motion graphics, video editing), development (WordPress, Webflow, Shopify, React.js, multiple page builders), and marketing services (PPC, SEO, social media management, content writing, AI Reels) into a single managed remote team offering. Delivery runs through a proprietary Task Management Dashboard and is reinforced by integrations with 19+ project management, communication, and dev tools (Slack, Trello, Asana, Jira, Notion, Monday.com, ClickUp, GitHub, Bitbucket, Figma, Zoom, etc.), giving subscribers the choice to operate Draftss inside their existing workflow.
The business model is pure recurring subscription with monthly billing (and discounted quarterly, semi-annual, and annual cadences). Four public tiers are priced $595–$3,580/mo promotional (regular $1,190–$3,580/mo), differentiated by active task concurrency (1 or 3 simultaneous tasks) and inclusion of the development stack (Creative + Marketing vs. Full Team). All plans include unlimited requests and revisions, a dedicated project manager, full copyright/IP transfer, no long-term contracts, and pause/cancel-anytime terms. A white-label reseller program and a 15% recurring lifetime affiliate program run alongside direct-to-consumer subscription sales. The customer base of 1,200+ spans startups (Navier, Kora, Spoke, Terradepth), agencies (Logical Leap, Handlagency, Lenna, CUT), SaaS firms (ProcessKit, ATC), and larger enterprises (Radisson, Ticketmaster, Affirm Health), served across global geographies from the India-based delivery team.
Operationally, Draftss claims 421,200+ hours of design work completed and a 4.8/5 star customer rating; AI is applied at the workflow layer (ChatGPT for content copy, generative AI for short-form video and AI-generated assets embedded in deliverables) rather than as a proprietary technology. Customer acquisition is hybrid: self-serve signup via the website with a 7-day free trial and 50%-off-for-4-months promotion, Calendly-led inside-sales demo calls for larger commitments, affiliate referral traffic, and SEO/content marketing for organic demand. With 51–100 employees and no disclosed external funding, Draftss is a founder-operated, profitable-leaning or cash-funded design subscription business whose scale and customer concentration profile sit firmly in the SMB-to-mid-market horizontal SaaS-services category.
Draftss firmographics
Firmographics- Name
- Draftss
- Legal name
- DraftssTech Applications Private Limited
- Website
- https://draftss.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Draftss is a Mumbai-based subscription service providing unlimited graphic design, web/app UI, video, development, and marketing services to 1,200+ startups, brands, agencies, and SaaS companies globally via a managed remote creative team.
- Ownership category
- akta.pro rank
Where Draftss is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Draftss business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Services: Monthly recurring subscription revenue from unlimited design, development, and marketing services. Plans tiered by active task limits and included services (Creative+Marketing vs Full Team with development). Revenue generated through recurring billing (monthly, quarterly, semi-annual, annual).
- Affiliate Program: 15% recurring commission paid to affiliates for each referred customer for the lifetime of their subscription. Payouts every 60 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Creative + Marketing Team - 1 Active Task |
| Subscription | Monthly | Creative + Marketing Team - 3 Active Tasks |
| Subscription | Monthly | Full Team - 1 Active Task (includes development) |
| Subscription | Monthly | Full Team - 3 Active Tasks (includes development) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Draftss product offering
Product offeringCore offering
Draftss sells a monthly subscription that gives customers unlimited graphic design, UI/UX, web and app development, video editing, and digital marketing requests delivered by a managed remote creative team. Subscribers submit tasks through a task management dashboard, receive deliverables typically within 24-48 hours, and can request unlimited revisions without per-project fees.
Product overview
Draftss is an on-demand creative, development, and marketing subscription service structured as a unified platform offering access to a managed remote team. The core offerings consist of two subscription tiers: Creative + Marketing Team (graphic design, illustrations, UI design, motion graphics, video editing, social media, PPC ads, SEO, copywriting, and content writing) and Full Team (adds website development with WordPress, Webflow, Shopify, React, and multiple page builders). Both tiers include the Draftss Task Management Dashboard and are supported by service modules for White Label reselling for agencies. The platform differentiates through unlimited design requests and revisions, dedicated project managers, 135+ services, 24-48 hour turnaround, and integrations with 19+ project management and communication tools including Slack, Trello, Asana, Jira, Notion, GitHub, and Zoom.
Differentiator
Problem solved
Functional benefit
Products and services
- Unlimited Graphic Design Subscription Subscription service delivering unlimited graphic design work (social media creatives, marketing collateral, presentations, branding assets) to startups, brands, agencies, and SaaS companies via a managed remote creative team.
- UI/UX Design Service Unlimited UI and UX design for mobile apps, web apps, and SaaS products, including wireframes, mockups, and design systems, delivered within the Draftss subscription for product and marketing teams.
- Web and App Development Service Front-end web development, landing page production, and lightweight app development work delivered as part of the Draftss unlimited subscription for startups, brands, and SaaS companies.
- Video Editing Service Unlimited short-form and long-form video editing, including social media videos, ads, and explainers, delivered on subscription for content and marketing teams.
- Digital Marketing Service Digital marketing production support including ad creatives, campaign assets, email designs, and social content delivered under the Draftss unlimited subscription for SMB and mid-market marketing teams.
- White-label Design Service for Agencies Reseller and white-label version of the Draftss subscription that lets digital and marketing agencies deliver design, UI, development, and video work to their own clients under the agency's brand.
Quantifiable outcome
- 24-48 hours standard design task turnaround
- +3 more outcomes
Companies that use Draftss
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles1 record
Draftss technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature4 records
Draftss partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- SlackcoreIntegration partnership for communication and task management. Draftss project managers integrate directly with client Slack workspaces for seamless collaboration, task updates, and feedback collection.
- TrellocoreProject management tool integration allowing clients to manage design tasks and collaborate using Trello boards within their existing workflows.
- NotioncoreWorkspace integration for clients who use Notion for documentation and project management. Draftss can work within Notion-based workflows.
- AsanacoreProject management integration for task assignment and tracking within Asana. Enables teams to incorporate Draftss work into existing Asana workflows.
- JiracoreDevelopment-focused integration for technical teams using Jira for issue tracking. Draftss can receive tasks and deliver through Jira workflows.
- GitHubcoreDevelopment workflow integration for code collaboration. Draftss developers can collaborate with client teams using GitHub repositories and version control.
- BitbucketcoreDevelopment workflow integration for code collaboration alongside GitHub integration. Supports various development team workflows.
- FigmacoreDesign collaboration tool used by Draftss team for UI/UX design work. Enables real-time collaboration and design handoff with clients.
- Monday.comcoreWork operating system integration for teams using Monday.com for project management and team collaboration.
- ClickUpcoreAll-in-one project management integration for teams using ClickUp. Draftss can receive and manage tasks within ClickUp workflows.
- Adobe Creative SuitecoreIndustry-standard design software including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro used by Draftss design team for all creative work.
- WordPresscoreWebsite development platform supported by Draftss team. Specializes in WordPress development including custom themes, Elementor, Beaver Builder, Divi Builder, and WooCommerce.
- WebflowcoreNo-code website builder fully supported by Draftss for design and development. Team creates custom Webflow sites and CMS implementations.
- ShopifycoreE-commerce platform development supported by Draftss team. Specializes in Shopify store design and customization.
- React.jscoreJavaScript framework supported for frontend development. Draftss developers build custom React applications and components.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Draftss competitors and assessment
Company assessmentDirect peers
- Flocksy: Unlimited design and creative services subscription bundled with copywriting and video — overlaps with Draftss's Creative + Marketing Team tier.
- DesignJoy: Boutique unlimited design subscription that charges a premium for fast turnaround with no project managers — competes for the same subscription-native segment as Draftss.
- ManyPixels: Unlimited graphic design subscription targeted at agencies and startups with a similar flat-fee model and dedicated designer workflow.
- Superside: Unlimited design subscription service (formerly known as Konsus) serving mid-market and enterprise with scaled creative teams — direct competitor in the same category.
- Kimp: Unlimited graphic design subscription service offering flat-rate design, video, and illustration — closely competes with Draftss on the same SMB/startup positioning.
- Penji: Unlimited graphic design subscription platform targeting agencies, startups, and brands with tiered plans — explicitly named by Draftss as a comparison competitor.
- Design Pickle: One of the largest unlimited graphic design subscription services, offering flat monthly plans with a dedicated designer — the closest direct competitor to Draftss.
Broad incumbents
- Upwork: Largest freelance marketplace where buyers hire designers and developers directly — competes with Draftss as the alternative to a managed subscription creative team.
- Toptal: Global talent marketplace for freelance designers, developers, and marketers; competes indirectly with Draftss by offering on-demand creative talent to enterprise customers.
- 99designs: Crowdsourced design platform focused on contest-based graphic design — adjacent offering that competes for the same SMB design spend with a different delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Draftss social profiles
Digital presenceDraftss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Draftss leadership team
Management profileNumber of profiles
Profiles2 records
Draftss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Draftss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Draftss
What does Draftss do?
Draftss sells a monthly subscription that gives customers unlimited graphic design, UI/UX, web and app development, video editing, and digital marketing requests delivered by a managed remote creative team. Subscribers submit tasks through a task management dashboard, receive deliverables typically within 24-48 hours, and can request unlimited revisions without per-project fees.
Is Draftss a public or private company?
Draftss is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Draftss founded?
Draftss was founded in 2018. It employs 51 to 100 people.
Where is Draftss based?
Draftss is headquartered in Mumbai, India, in the Asia region.
How does Draftss make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are affiliate Program.
Who are Draftss's main competitors?
Direct peers on record are Flocksy, DesignJoy, ManyPixels, Superside, Kimp, Penji and Design Pickle. Broad incumbents are Upwork, Toptal and 99designs.
Does Draftss have an API?
No public API is recorded for Draftss.