IDEATION AFRICA CIC

What IDEATION AFRICA CIC does

Ideation Africa CIC (Company Number 14091786) is a Community Interest Company registered with Companies House in England and Wales, headquartered in London with operational support in Porto Amboim, Angola. Founded in 2022, the organization delivers socio-economic research, educational programs, and community development initiatives targeting underprivileged youth in Africa while simultaneously offering affordable tutoring services in the United Kingdom. Its core programs include the Student Scholarship Program (launched 2023, supporting 40+ students in Angola), the Ngola Kilumbu Project (initiated 2024, encompassing the Mupinda Education Center serving 70+ children aged 8–14 excluded from formal education), UK-based personalized tutoring at £15–20/hour delivered by 11 qualified tutors, and a Corporate Sponsorship Program.

The organization operates a hybrid social enterprise model in which UK tutoring revenue is intended to cross-subsidize African scholarships, supplemented by individual donations (one-time tiers of £10–£80 and monthly recurring options) and corporate sponsorship partnerships. Go-to-market relies on community-led growth through social media (Instagram, Facebook, LinkedIn), email newsletters, community events such as the 2021 London-Leeds bike ride, and word-of-mouth referrals. Technology infrastructure is minimal: the organization runs on a Wix-based website with no proprietary platform, no mobile applications, no AI/ML capabilities, and no disclosed API or integrations. Service delivery is human-centered and physical, centered on the Mupinda Education Center facility and in-person/online tutoring sessions.

Revenue mechanics are diversified across three streams — professional tutoring services, individual donations, and corporate sponsorships — with pricing intentionally set below UK market averages (£15–£20 vs. £30–£40 market rate) to maintain accessibility while sustaining the scholarship pipeline. The organization is independently operated with no parent company, no external investment, and no disclosed funding rounds. Governance is provided by a board including Chairman Pedro De Carvalho Carpinteiro and Executive Director Paulo Velhinho, supported by three advisors. No financial performance figures (revenue, ARR, GMV) are disclosed.

Name

IDEATION AFRICA CIC

Legal name

Ideation Africa CIC

Website

https://ideationafrica.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Ideation Africa CIC is a UK-registered Community Interest Company delivering educational programs to underprivileged youth in Angola (scholarships, Mupinda Education Center) while cross-subsidizing these programs through affordable UK tutoring services and donations.

Ownership category

akta.pro rank

Product category

Educational Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams) (EDANAHAH)

Keywords

• Tutoring services
• Scholarship programs
• Community education
• Nonprofit education
• Youth development programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. UK Tutoring Services: Personalized tutoring services offered in the United Kingdom at £15-£20 per hour, significantly below the UK market average of £30-£40 per hour. Revenue from tutoring directly funds the scholarship program for students in Angola, creating a sustainable social enterprise model.
2. Donations and Corporate Sponsorships: Monthly and one-time donations from individuals, as well as corporate sponsorship partnerships. Donations support education, health, and cultural initiatives. Corporate sponsors receive brand visibility, employee engagement opportunities, and social impact alignment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ideation Africa CIC is a Community Interest Company that operates UK-based affordable tutoring services (£15-£20/hour) which cross-subsidize a Student Scholarship Program in Angola supporting over 40 students. It also runs the Ngola Kilumbu Project, anchored by the Mupinda Education Center, which delivers education and reintegration support to over 70 children aged 8-14 excluded from formal schooling in Porto Amboim, Angola.

Product overview

Ideation Africa CIC operates as a Community Interest Company providing educational and community development services across Africa and the United Kingdom. The core portfolio consists of the Student Scholarship Program offering full scholarships to underprivileged students in Angola, the Ngola Kilumbu Project featuring the Mupinda Education Center for children excluded from formal education, and Tutoring Services in the UK that fund the scholarship program. These services are complemented by a Corporate Sponsorship Program. The organization does not operate a unified software platform but rather delivers human-centered educational programs focused on empowering African communities through research, education, health access, and cultural preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Scholarship Program Full scholarships covering tuition, transportation, and living expenses for outstanding young individuals in Angola facing financial challenges, with focus on Health, Engineering, Agriculture, and Science fields. Since 2023, has supported over 40 students and is funded by UK tutoring services.
• Ngola Kilumbu Project Community-centered initiative advancing education, health, food sovereignty, and democratic participation in Porto Amboim, Angola. Its flagship program, the Mupinda Education Center, serves over 70 children aged 8-14 excluded from the formal education system, offering academic learning, reintegration support, mentorship, and role modeling. Planned initiatives include a health lab, cultural museum, food sovereignty program, library, and research hub.
• UK Tutoring Services Affordable personalized tutoring services offered in the United Kingdom at £15-£20 per hour, significantly below the UK average of £30-£40 per hour. Sessions support primary, secondary, and A-Level education students, delivered by a team of 11 qualified tutors representing diverse academic fields. Tutoring revenue directly funds the Student Scholarship Program in Angola.
• Corporate Sponsorship Program Corporate partnership initiative enabling organizations to support Ideation Africa's educational and community initiatives while receiving brand visibility through co-branded campaigns, employee engagement opportunities, and social impact alignment.

Quantifiable outcome

• 40+ students supported with full scholarships in Angola
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Casa Missionária Chicol (Missionary House)minorStrategic or Co-development PartnerCollaboration with the missionary house in Porto Amboim to support young children through education programs. Ideation Africa provides educational support while the missionary house provides the facility and ongoing care for children.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Pencils of Promise: US-founded NGO building schools and supporting education programs in Ghana, Laos, Guatemala, and Nicaragua. Comparable in community-centered school-building and education access mission, though geographic focus differs from Angola.
• Ubuntu Education Fund: South Africa-based NGO delivering cradle-to-career support to children in Port Elizabeth, including out-of-school reintegration. Comparable in serving children excluded from formal education and combining education with broader community health support.
• Camfed: International NGO focused on educating and supporting girls across sub-Saharan Africa, including scholarship programs and reintegration support for out-of-school youth. Highly comparable in scholarship-led, Africa-focused educational mission and beneficiary demographic.
• African Library Project: US/UK-based charity establishing libraries and supporting literacy across sub-Saharan Africa. Comparable in education-focused Africa programming and donor-driven funding model, though more focused on literacy infrastructure than scholarships.

Direct peers

• Tutorful: UK-based tutoring marketplace connecting students with vetted tutors across primary, secondary, and A-Level subjects. Direct competitor to Ideation Africa's UK tutoring arm, though Tutorful operates at premium market pricing without a cross-subsidy charity component.
• Superprof: Global tutoring marketplace with a strong UK presence covering primary through A-Level and adult learning. Comparable in tutor-mediated, affordable session model; differs by being a pure marketplace without a charitable funding mechanism.
• MyTutor: Online UK tutoring platform offering one-to-one sessions for GCSE, A-Level, and university admissions preparation. Comparable in target customer (UK students seeking academic support) and subject coverage, though at higher price points and without an international social-impact overlay.

Emerging players

• Moringa School: Kenya-based tech education provider offering short-course training programs for African youth. Comparable in vocational/career-oriented African education targeting, though focused narrowly on technology skills rather than broad academic scholarships.
• African Leadership University: Pan-African higher education institution offering undergraduate programs across Mauritius and Rwanda with a focus on developing African leaders. Comparable in targeting high-potential African youth for tertiary education, though as a degree-granting institution rather than a scholarship NGO.

Broad incumbents

• Room to Read: Large global education NGO operating literacy and girls' education programs across Africa and Asia, including scholarship components. Comparable in mission (education access for underserved youth) and scale ambition; differs by being a much larger, multi-country incumbent.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/98439199
• Instagraminstagram.com/ideationafrica

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEATION AFRICA CIC