Zone By The Park

What Zone By The Park does

Zone by The Park is an Indian upscale hotel chain operating 25+ properties across North, South, East, West, and Central India, structured as a three-tier brand portfolio under parent Apeejay Surrendra Park Hotels Limited (ASPHL): the core premium Zone by The Park brand, the mid-market Zone Connect by The Park sub-brand, and the heritage/luxury Zone Palace by The Park tier. The chain serves business/corporate travelers, leisure/holiday travelers, MICE groups, and social-event customers, with locations anchored in major Indian leisure destinations (Goa, Udaipur, Jaipur, Phalodi, Mussoorie, Port Blair, Gangtok, Darjeeling) and business hubs (Delhi, Bengaluru, Chennai, Kolkata, Jaipur, Jammu). Properties feature smart-room technology (intuitive temperature and entertainment controls), mobile check-in/out, QR-based ordering and payments, and the S.H.I.E.L.D hygiene program developed in partnership with Diversey.

The company monetizes through four revenue streams: room accommodations across three brand tiers, on-site food and beverage (Bazaar vegetarian restaurant, Café C 24-hour multi-cuisine, Italia, Z Bar, Co_Bar, and Playa rooftop lounge), meeting and event venues (Townhall, Grey Zone conference rooms, lawns), and franchise/management fees from third-party property owners. Distribution is hybrid: direct channels (website booking engine, toll-free 1800-123-ZONE, WhatsApp, walk-in) are layered with OTA partnerships (TravelClick) and a dedicated corporate sales team for MICE. Pricing follows a per-night transactional model with structured packages (Zone Extended Stays, Zone Weekender, Advance Purchase, direct-booking benefits of up to 20% off, AMEX cardmember discounts) and a tiered loyalty program (THE PARK Preferred). Additional engagement products include the Xperience Zone curated local-activity platform and the Zone Social Scale avatar-matching recommendation tool.

Name

Zone By The Park

Legal name

Zone by The Park (Apeejay Surrendra Park Hotels Limited)

Website

https://zonebythepark.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zone by The Park is an Indian upscale hotel chain operating 25+ properties across India under parent Apeejay Surrendra Park Hotels Limited, with three brand tiers (premium, mid-market, heritage) serving business travelers, leisure tourists, MICE groups, and social-event customers.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Room Accommodations: Core revenue from hotel room bookings across all property tiers - Zone by The Park (premium properties), Zone Connect by The Park (mid-market), and Zone Palace by The Park (heritage/luxury properties). Includes various room categories from standard rooms to suites.
2. Food and Beverage: Revenue from on-site dining restaurants (Bazaar, Café C, Italia) and bars (Z Bar, Co_Bar, Playa). Includes room service, banquet catering for events, and special dining experiences.
3. Meeting and Events: Revenue from banquet halls, conference rooms, townhalls, and event spaces used for corporate meetings, weddings, social gatherings. Venues include Townhall (various sizes), Grey Zone conference rooms, Lawns, and outdoor spaces.
4. Franchise and Partnership Development: Hotel development, investment, and operations partnership model where Zone provides design, development services, brand standards, and operational support to property owners/investors in exchange for franchise or management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Zone by The Park operates a multi-brand upscale hotel chain across India encompassing three tiers — Zone by The Park (premium 4-star), Zone Connect by The Park (contemporary mid-market), and Zone Palace by The Park (heritage). The chain sells overnight room accommodations across multiple categories, on-site dining and bar operations, and banquet and meeting venues for corporate and social events. It also earns revenue from a franchise and management partnership program that licenses its brand standards, design, and operational support to third-party property owners and investors.

Product overview

Zone by The Park operates as a portfolio of 4-star hotels across India under multiple brands: the core Zone by The Park brand featuring smart technology-equipped rooms and social design philosophy; Zone Connect by The Park sub-brand offering contemporary Mediterranean-inspired properties for both business and leisure; and Zone Palace by The Park focusing on heritage properties. The portfolio spans 24+ locations across North, South, East, West, and Central India. Dining offerings include Bazaar (vegetarian restaurant), Café C (24-hour multi-cuisine), Italia (Italian specialty), Z Bar/Co_Bar (cocktail bars), and Playa (rooftop lounge). Meeting and events are served through Townhall and Grey Zone venues. Additional services include the Xperience Zone (curated local experiences), THE PARK Preferred loyalty program, S.H.I.E.L.D. hygiene program, and special rate packages like Zone Extended Stays, Zone Weekender, and Advance Purchase. Properties feature room categories ranging from standard Connect/Zone Rooms to Premium, Luxe, Family, and Suite accommodations with amenities including smart TVs, Wi-Fi, minibars, and in-room safes.

Differentiator

Problem solved

Functional benefit

Brands

• Zone Connect by The Park: A sub-brand offering more affordable, contemporary hotel properties with Mediterranean-inspired design, targeted at budget-conscious travelers seeking modern amenities.
• Zone Palace by The Park

Products and services

• Zone by The Park (Premium Brand) Premium 4-star hotel brand offering upscale accommodations with smart room technology, multi-cuisine restaurants, meeting and event venues, and wellness facilities. Targets business and leisure travelers across multiple Indian cities. Room categories span standard rooms to suites with amenities including smart TVs, Wi-Fi, minibars, and in-room safes.
• Zone Connect by The Park Contemporary mid-market hotel sub-brand with Mediterranean-inspired design aesthetics, featuring smart in-room technology, banquet halls, and all-day dining. Designed for both leisure and business travelers seeking modern amenities at accessible pricing. Properties located across Goa, Udaipur, Delhi, Lansdowne, Mussoorie, Port Blair, Patna, Katra, Gangtok, Jaisalmer, Coimbatore, Indore and other Indian cities.
• Zone Palace by The Park, Phalodi Heritage property sub-brand featuring artistically designed buildings with traditional regional heritage décor blended with contemporary design. The Phalodi flagship offers Heritage chambers, Haveli rooms, Royal Heritage rooms, and Maharaja Suite accommodations, and is attached to the Dhada's heritage museum of Jain and Oriental Arts.
• Zone Niathu by The Park, Dimapur Hotel property brand under the Zone by The Park portfolio located in Dimapur, Nagaland, offering accommodations for business and leisure travelers visiting the North-East Indian region.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Apeejay Surrendra Park Hotels Limited (ASPHL)coreOthersZone by The Park is a brand under Apeejay Surrendra Park Hotels Limited (ASPHL), a corporation constituted under the laws of India. ASPHL owns and operates multiple hotel brands including The Park Hotels (luxury) and Zone by The Park (premium/mid-market), with properties across India. ASPHL provides brand standards, operational expertise, and corporate support to Zone by The Park properties.
• DiverseycoreTechnology or IntegrationGlobal leader in hygiene and cleaning technologies partnered with Zone by The Park / The Park Hotels to develop and implement the S.H.I.E.L.D hygiene, cleanliness and sanitization program. Partnership focuses on health, hygiene, safety and wellbeing of guests and associates through elevated standards and latest cleaning technologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OYO Rooms: India's largest hotel aggregator/brand operating thousands of budget and mid-market properties with strong OTA-style distribution. Not a direct same-segment competitor but the dominant scaled player in the value hotel space, with significant impact on pricing and OTA dynamics affecting Zone by The Park.
• ITC Hotels: Diversified Indian hospitality group operating luxury (ITC Royal Bengal, ITC Mughal), premium (Welcomhotel), and select-service brands. Comparable as a multi-brand Indian hotel operator competing for similar business travel, MICE, and leisure wedding/event bookings.
• Taj Hotels (Indian Hotels Company): Parent of Ginger Hotels and operator of luxury Taj, Vivanta, and SeleQtions brands across India. Comparable as a multi-tier Indian hotel group with overlapping premium/leisure and value segments, though Taj itself operates at a higher luxury tier than Zone by The Park.
• Oberoi Hotels & Resorts: India-headquartered luxury hotel chain with premium leisure and business properties across India and internationally. Comparable as an established Indian hotel group targeting similar premium leisure and corporate demand, though at a higher price tier than Zone's core offering.

Direct peers

• Treebo Hotels: Tech-enabled budget-to-mid-market hotel aggregator/brand operating franchise and managed properties across India. Comparable in serving cost-conscious business and leisure travelers, with a similar direct-booking incentive model and standardized property experience.
• Royal Orchid Hotels: India-based multi-brand hotel operator (Royal Orchid, Regenta, Clarion) with properties across leisure and business destinations. Directly comparable mid-market/premium positioning, similar MICE focus, and competing on the same corporate travel RFPs as Zone by The Park.
• Lemon Tree Hotels: One of India's largest mid-market hotel chains operating under Lemon Tree Premier, Lemon Tree, and Red Fox brands with 80+ properties nationwide. Directly comparable as a domestic mid-market/premium hotel operator targeting business and leisure travelers with similar room-and-F&B plus MICE revenue mix.
• FabHotels: OYO-owned budget hotel brand standardizing Indian mid-market and economy properties with direct-booking incentives. Competes for the same value-conscious leisure and business traveler segments that Zone Connect targets, particularly in tier-2/3 markets.
• Ginger Hotels: Mid-market hotel brand owned by Indian Hotels Company (Tata Group) with lean, efficiently designed properties across India. Competes in the same value/business segment as Zone Connect by The Park with similar smart-room technology, limited-service F&B, and corporate booking focus.

Emerging players

• Country Inn & Suites by Radisson (India): Upper-mid-scale hotel brand operating across India under the Radisson Hotel Group umbrella, targeting business and leisure travelers with MICE facilities. Comparable positioning to Zone by The Park premium tier, competing on similar corporate travel and leisure destination demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/zone-by-the-park
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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zone By The Park