Wayne Grayson & Associates Limited

What Wayne Grayson & Associates Limited does

Wayne Grayson & Associates Limited is an independent insurance brokerage headquartered in Silverdale, in the Auckland region of New Zealand. Founded in 2018, the firm provides brokerage and intermediary services across four insurance lines: personal, commercial, marine, and specialist business insurance. Its business model follows the standard independent broker pattern — sourcing and placing coverage on behalf of clients from third-party carriers rather than underwriting risk directly — with pricing structured on a quote-by-quote basis that is not publicly disclosed.

The company operates at a small scale, with reported headcount of 1–10 employees, consistent with a boutique, locally-focused intermediary rather than a national brokerage platform. Its geographic footprint is anchored to New Zealand, with the company website (waynegrayson.co.nz) being the only identified digital channel. No marketing channels, partner ecosystems, technology platforms, or proprietary tooling are disclosed in the input sources.

A material data gap must be flagged: the company's own website, when crawled, returned only a loading/verification interstitial ("One moment, please...") rather than substantive content. Consequently, no leadership team, headcount breakdown, product catalogue, partnership relationships, certifications, regulatory registrations, financial disclosures, or strategic announcements could be verified. This absence of verifiable primary-source content is itself an analytical observation for any counterparty conducting diligence.

Name

Wayne Grayson & Associates Limited

Website

https://waynegrayson.co.nz

Company type

Private

Founded year

2018

Headcount range

1–10 employees

Short description

Wayne Grayson & Associates Limited is a privately-held, Silverdale-based New Zealand independent insurance brokerage founded in 2018, offering personal, commercial, marine, and specialist business insurance intermediation to local clients.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage
• Commercial insurance
• Marine insurance
• Personal insurance
• Business insurance

Headquarters

HQ city

Silverdale

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Wayne Grayson & Associates Limited operates as an independent insurance brokerage arranging personal, commercial, marine, and specialist business insurance coverage for clients in New Zealand. The firm acts as an intermediary between clients and insurance providers, advising on coverage options and placing policies on behalf of customers. Service is delivered on a quote-based engagement model rather than through published pricing.

Product overview

No product or service information available. The source content shows only a verification/loading page with no substantive company information.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Brokerage Independent brokerage service arranging personal insurance policies (such as home, contents, motor, and other personal lines) for individual consumers in New Zealand, with quotes tailored to the client's risk profile.
• Commercial Insurance Brokerage Independent brokerage arranging commercial insurance cover for New Zealand businesses, advising on coverage options and placing policies with suitable insurers based on the client's risk profile.
• Marine Insurance Brokerage Independent brokerage service arranging marine insurance coverage for vessels, marine operations, and related specialist risks, placed with appropriate insurers on behalf of New Zealand clients.
• Specialist Business Insurance Brokerage Independent brokerage arranging specialist business insurance for non-standard or niche commercial risks not typically covered by standard commercial policies, sourced through specialist insurance markets.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Marsh New Zealand: New Zealand arm of Marsh McLennan offering commercial, marine, and specialty risk and insurance services. Comparable on brokerage and risk advisory services, particularly marine and commercial lines, but with global scale and resources.
• Brown & Brown, Inc. Large US-headquartered insurance brokerage with expanding international operations. Comparable as a multi-line commercial and specialty broker, though materially larger and predominantly US-focused; useful as a public-market comp for the brokerage business model.
• Hub International: Global insurance brokerage with specialty and commercial placement capabilities across personal and commercial lines. Comparable brokerage business model serving multi-line client needs, though operating at materially greater scale than a 1-10 employee NZ independent.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant specialty and commercial placement capabilities. Overlaps with Wayne Grayson & Associates on commercial and specialty brokerage, particularly marine and professional lines, though operating globally rather than from a single NZ location.
• Aon New Zealand: Global brokerage's New Zealand operation offering commercial, marine, and specialty insurance placement. Overlaps directly with Wayne Grayson & Associates across marine and specialist classes, but operates as part of a much broader global portfolio rather than as a NZ-focused independent.

Regional players

• FMG (Farmers' Mutual Group): New Zealand mutual insurer focused on rural and specialist commercial risks. Comparable as a NZ-domiciled specialist insurance intermediary, with overlapping specialty business insurance expertise though operating primarily as a rural-focused mutual rather than a general broker.

Direct peers

• Crombie Lockwood: One of New Zealand's largest independent insurance brokers offering personal, commercial, and specialty lines. Highly comparable to Wayne Grayson & Associates on multi-line independent brokerage model, though at much greater scale; serves as the primary scaled independent peer in the same NZ market.
• Rothbury Insurance Brokers: New Zealand-domiciled insurance broker offering personal, commercial, and specialist insurance placement. Closely comparable in business model and NZ geographic focus, serving as a similar-sized independent brokerage peer in the same market.
• ICIB Brokerweb: NZ-based specialist insurance broker network operating across personal, commercial, and specialty classes. Directly comparable as a New Zealand independent brokerage serving similar multi-line client needs with an emphasis on specialty placement.
• Apex Insurance Brokers (NZ): New Zealand-based independent insurance broker providing personal, commercial, and specialist insurance placement. Closely comparable as a small-to-mid NZ independent brokerage operating a multi-line model similar to Wayne Grayson & Associates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/wayne-grayson-and-associates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne Grayson & Associates Limited