Ida-Viru Ühistranspordikeskus

What Ida-Viru Ühistranspordikeskus does

MTÜ Ida-Viru Ühistranspordikeskus (IVYTK) is a non-profit association (MTÜ) registered in Estonia (reg. nr 80425950) that serves as the statutory coordinator of public transport services across Ida-Viru County. Its members comprise six local governments — Alutaguse vald, Jõhvi vald, Kohtla-Järve linn, Lüganuse vald, Narva-Jõesuu linn, and Sillamäe linn — together with the Estonian state represented by the Regionaal- ja Põllumajandusministeerium. The Regional Minister establishes ticket prices and conditions, with the most recent fare structure effective from July 1, 2024. The organization does not operate vehicles directly; instead it contracts bus services to carriers — primarily GoBus AS and MK Reis OÜ, with FIE Meelis Heek running a single line — covering county routes numbered 31-99, 511-513, and 551-552, plus urban lines in Jõhvi, Kohtla-Järve, Narva, and Sillamäe, and Sillamäe city lines 1, 2, 3 introduced in May 2025.

The core technology layer is the ühiskaart contactless electronic smart card, operated in partnership with Ridango (pilet.ee), which enables e-tickets, day, 5-day, and 30-day passes with discounted fares versus cash, along with real-time tracking via peatus.ee. On-demand nõudeliinid services require advance booking by phone. Tickets are sold on-board (cash/card), at points of sale (Cargobus, R-Kiosk, Omniva post offices, Prisma, Selver, Maxima XX), and online at maakonnad.pilet.ee. Free travel applies to passengers aged 0-19 and 63+ and to persons with specified disabilities. Schedule coordination is maintained with ELRON rail services at Vaivara and Jõhvi stations. The headquarters is at Pargi tn 15, room 224, Jõhvi 41537, and the organization lists three named staff members: Heiki Luts (juhatuse liige), Monika Helmerand (peaspetsialist), and Marge Simm (raamatupidaja). Revenue is not publicly disclosed.

Name

Ida-Viru Ühistranspordikeskus

Legal name

MTÜ Ida-Viru Ühistranspordikeskus

Website

https://ivytk.ee

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ida-Viru Ühistranspordikeskus is an Estonian non-profit association that coordinates public bus transport across Ida-Viru County through contracted carriers, the ühiskaart contactless ticketing system, and schedule coordination with ELRON rail.

Ownership category

akta.pro rank

Product category

Regional Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Interurban and Rural Bus Transportation (48521), Other Urban Transit Systems (485119), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Regional/County Public Bus Operators (THAIAEAB)

akta.pro secondary industries

Local Transportation, Parking & Mobility Administration (BPAIACAM), Demand-Managed Urban Bus Services (Headway/Route Optimization within Fixed-Route Networks) (THAIAEAJ)

Keywords

• Public transportation services
• Bus route coordination
• Electronic ticketing systems
• Regional transit authority
• Demand responsive transport

Headquarters

HQ city

Jõhvi

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Public transport ticket sales: Revenue from passenger fares collected through ticket sales (single tickets, e-tickets, day passes, 5-day passes, 30-day passes) using the Ühiskaart system and cash/card payments on buses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Ida-Viru Ühistranspordikeskus coordinates regional and urban public bus transportation across Ida-Viru County in Estonia, including county bus lines, Sillamäe city lines, and on-demand lines. The organization operates the ühiskaart (common card) contactless electronic ticketing system and a passenger web platform for ticket purchases, while contracting bus carriers (GoBus AS, MK Reis OÜ, FIE Meelis Heek) to operate routes. It coordinates schedules with ELRON national rail services and integrates with the national peatus.ee real-time tracking platform.

Product overview

Ida-Viru Ühistranspordikeskus (MTÜ) operates as a public transport coordination center managing regional and urban bus services across Ida-Viru County, Estonia. The organization oversees county bus lines (maakonnaliinid) connecting municipalities including Alutaguse, Jõhvi, Kohtla-Järve, Lüganuse, Narva-Jõesuu, and Sillamäe, as well as Sillamäe city lines. The core offering centers on scheduled bus transportation with the Ühiskaart electronic ticketing system as the primary payment mechanism. Additional services include demand-responsive lines (nõudeliinid) requiring advance booking, and a passenger web platform for ticket purchases and card management. The organization coordinates with carriers including GoBus AS, MK Reis OÜ, and FIE Meelis Heek, and integrates with national services like peatus.ee for schedules and ELRON rail services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ida-Viru Maakonnaliinid (County Bus Lines) Scheduled regional bus transportation services connecting municipalities across Ida-Viru County, Estonia, including Narva, Jõhvi, Kohtla-Järve, Sillamäe, and surrounding areas. Routes operated under contract with the Estonian government through partner carriers.
• Sillamäe Linnaliinid (City Bus Lines) Urban bus transportation within Sillamäe city, operating three city lines (lines 1, 2, 3) connecting residential areas with key destinations including the bus station, factory district, and Vaivara railway station.
• Ühiskaart (Unified Card) Contactless electronic smart card system for fare payment on public transport. Supports e-tickets, day passes, 5-day passes, and 30-day passes with reduced pricing compared to cash tickets. Validators installed on all county buses.
• Nõudeliinid (Demand-Responsive Lines) On-demand transportation service where passengers must pre-order pickup from designated stops by contacting the carrier by phone before the day of travel.
• Bussipiletid (Bus Tickets) Ticket products including single ride paper tickets (€2.00), e-tickets via ühiskaart validator (€1.50, valid 90 minutes), day passes (€4.50), 5-day passes (€7.50), and 30-day passes (€25.00). Free travel available for persons aged 0-19 and 63+, persons with disabilities, and accompanying persons.
• Reisijate veebiplatvorm (Passenger Web Platform) Online platform (maakonnad.pilet.ee) for purchasing tickets, personalizing ühiskaart cards, and loading travel credit to cards. Provided in partnership with Ridango (pilet.ee).

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Alutaguse valdcoreOthersMunicipality member of the Ida-Viru Public Transport Association (MTÜ Ida-Viru Ühistranspordikeskus). Representative: Kairi Hõbemeri. The municipality is served by county bus routes including lines 71, 72, 73, 74, 75.
• Jõhvi valdcoreOthersMunicipality member of the Ida-Viru Public Transport Association (MTÜ Ida-Viru Ühistranspordikeskus). Representative: Ilmar Aun. Jõhvi is the main hub for county transport operations.
• Kohtla-Järve linncoreOthersCity member of the Ida-Viru Public Transport Association. Representative: Vitalia Bassarada. Kohtla-Järve is a major destination on multiple county routes.
• Lüganuse valdcoreOthersMunicipality member of the Ida-Viru Public Transport Association. Representative: Dmitri Dmitrijev. Served by routes including 90-95 series, 99, 511, 512, 513.
• Narva-Jõesuu linncoreOthersCity member of the Ida-Viru Public Transport Association. Representative: Raim Sarv. Served by route 31 and commercial route 123.
• Sillamäe linncoreOthersCity member of the Ida-Viru Public Transport Association. Representative: Aleksei Stepanov. Has its own city bus lines (1, 2, 3) and is served by county routes.
• Eesti riik (Regionaal- ja Põllumajandusministeerium)coreOthersState representative member of the Ida-Viru Public Transport Association. The regional minister establishes ticket prices and conditions for county public transport lines. Representative: Heli Leol.
• GoBus AScoreChannel Partner/ Reseller/ DistributorPrimary bus operator for Ida-Viru county lines 31, 32, 35-87, 90G, 91G, 551, 552. Info phone: 35 40 344.
• MK Reis OÜcoreChannel Partner/ Reseller/ DistributorBus operator for Ida-Viru county lines 90, 90A, 90B, 90C, 91, 92, 93, 94, 95, 95A, 95B, 95C, 99, 511, 512, 513. Info phone: 5442 0517.
• FIE Meelis HeekminorChannel Partner/ Reseller/ DistributorBus operator for Ida-Viru county line 33. Info phone: 520 6993.
• Ridango (pilet.ee)coreTechnology or IntegrationTechnology partner providing the Ühiskaart electronic ticketing system and peatus.ee real-time tracking platform. Contact for issues: [email protected], info phone 611 8000.
• ELRONcoreTechnology or IntegrationEstonian railway company providing passenger rail services. Bus schedules are coordinated with ELRON train timetables at connection points including Jõhvi station and Vaivara station.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• ELRON: Estonian national passenger rail operator whose timetables Ida-Viru's bus network is coordinated with. Comparable as part of the same multimodal public transport ecosystem, though distinct in mode (rail vs. bus coordination).

Broad incumbents

• Tallinna Linnatransport (TLT): Tallinn city public transport operator, materially larger and urban-focused. Comparable as a peer Estonian public bus operator using ühiskaart validators, but operating as a municipal operator rather than a county coordinator.
• Ridango AS: Technology vendor providing the ühiskaart validators, pilet.ee ticketing platform, and peatus.ee real-time tracking that Ida-Viru relies on. Comparable as the underlying infrastructure layer across all Estonian county coordinators.

Direct peers

• MTÜ Tartu Ühistranspordikeskus: Statutory public transport coordination body for Tartu County, organized as a non-profit association of municipalities under the same Estonian public transport law. Directly comparable governance, ticketing, and carrier-contract model.
• MTÜ Põhja-Eesti Ühistranspordikeskus: The Harju County / Tallinn-region public transport coordination association, structurally identical in role (county-level statutory coordinator) to Ida-Viru Ühistranspordikeskus, sharing the same ühiskaart ticketing and peatus.ee infrastructure. Most directly comparable due to scale and complexity of the network it manages.
• MTÜ Pärnumaa Ühistranspordikeskus: County-level public transport coordinator for Pärnu County with the same MTÜ structure, ühiskaart integration, and municipal-membership governance as Ida-Viru. Comparable in scale and rural-coverage challenges.
• MTÜ Jõgevamaa Ühistranspordikeskus: Jõgeva County public transport coordination non-profit, peer to Ida-Viru in organizational form, route typology (county lines + city lines), and reliance on contracted carriers and ühiskaart validation.
• MTÜ Lääne-Eesti Ühistranspordikeskus: Regional public transport association covering western Estonian counties (Lääne, Hiiu, Saare) under the same statutory framework. Directly comparable to Ida-Viru in coordinating low-density rural routes with demand-responsive service.

Emerging players

• GoBus AS: Ida-Viru's primary contracted bus carrier, also operating public bus lines in other Estonian counties. Comparable as a regional bus operator using ühiskaart validators, but positioned downstream of the coordination function.

Regional players

• ATKO Liinid OÜ: Major Estonian bus operator running scheduled county and intercity routes in other regions. Comparable as a contracted public bus carrier peer to GoBus AS and MK Reis OÜ, with similar ühiskaart validator deployment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ida-Viru Ühistranspordikeskus