Elite Equine Marketplace

What Elite Equine Marketplace does

Elite Equine Marketplace is a two-sided digital marketplace purpose-built for the hunter, jumper, and equitation segment of the equestrian industry. The platform, founded in 2023 by a solo entrepreneur and beta-launched in November 2024, connects buyers and sellers of horses, tack and apparel, barns and equestrian properties, services, jobs, and community events. Native iOS and Android applications complement the web platform, supporting ringside listing updates and on-the-go buyer discovery. The platform is vertically specialized around hunter/jumper workflows, with differentiated features including a color-coded map showing horse home base, travel schedules to major show circuits (WEC Ocala, Devon, Indoors), and trial availability up to a 200-mile radius, alongside automated wishlist-based buyer alerts delivered via email, text, and in-app notifications. Seller tooling includes an engagement-analytics dashboard, SEO/AI-search-optimized listing architecture, an eBay-style auction feature for equipment, and a Bridl scouting integration that routes buyers to curated concierge sourcing.

The business operates primarily on a seller-side subscription model: Standard plans begin at $14.99/month ($152.99/year) and Featured plans at $19.99/month ($203.99/year) for unlimited listings across all categories with no per-ad fees, with quarterly options at $39.99 and $52.99 respectively. Revenue is supplemented by buyer service fees on platform-completed transactions, paid add-ons (custom social posts at $20, homepage boosts at $5, banner space at $200/year, email blasts at $50, text blasts at $150), a managed/full-service listing package priced on inquiry, an active subscriber referral program, and affiliate commissions from partners including Amazon, SmartPak, Chewy, Equilab, AnimaSol, and ShopMy. Distribution is entirely digital and self-serve through the web platform and mobile apps, with no physical retail or field sales presence, and customer acquisition relies on content marketing, SEO/AI-search optimization, multi-channel social media, event sponsorships at top hunter/jumper venues, and a growing Ambassador/Influencer/Affiliate program.

The company is a privately held U.S. LLC headquartered under U.S. jurisdiction, operating on a bootstrap basis with no disclosed external funding. As of 2026, the platform has received press coverage in The Plaid Horse Magazine, The Stable Exchange Podcast, The Tech Equestrian, and Equine Business Magazine, and holds official sponsorships at Devon Horse Show, Washington International Horse Show, Tryon International, World Equestrian Center Ocala, Wellington International, Deep Run, and Rosemount, alongside integrations with Stripe, USEF, FEI, ClipMyHorse.TV, and Bridl.

Name

Elite Equine Marketplace

Legal name

Elite Equine Marketplace LLC

Website

https://eliteequinemarketplace.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite Equine Marketplace is a two-sided digital marketplace and mobile app for the hunter, jumper, and equitation equestrian community, connecting buyers and sellers of horses, tack, barns, services, jobs, and events on a seller-subscription model with map-based circuit discovery and wishlist alerts.

Ownership category

akta.pro rank

Product category

Online Equestrian Marketplace

NAICS

Horses and Other Equine Production (112920)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

Keywords

• Equestrian marketplace
• Horse sales platform
• Hunter jumper listings
• Tack equipment sales
• Equestrian classifieds

Headquarters

HQ city

Manakin Sabot

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Seller Subscriptions: Sellers pay a recurring monthly, quarterly, or annual subscription fee to access unlimited listing capability across all categories (horses, tack, barns, services, jobs, events). No per-ad fees. Starting at $14.99/month (Standard) or $19.99/month (Featured, which includes auto social media promotion and homepage showcase). This is the primary revenue stream.
2. Buyer Service Fees: When a seller elects to complete a transaction through the platform, buyers may be charged a non-refundable service fee disclosed prior to purchase.
3. Featured/Add-On Promotions: Optional paid add-ons including: Custom social media post with video highlight reel ($20/ad), boost to top of homepage and socials ($5/ad), banner space ($200/year), email blast to newsletter subscribers ($50/blast), and text blast to community ($150/blast).
4. Managed/F full Service Listings: Premium hands-free listing management service for busy trainers and high-volume sale barns, including SEO-optimized listing creation, media organization, social promotion, and ongoing updates — positioned as a premium add-on service.
5. Referral Revenue: Referral program where active subscribers receive free months for each successful trainer/sale barn referral who subscribes, reducing churn and driving new paid subscriptions.
6. Affiliate/Referral Commissions: The platform earns affiliate commissions from partner brands referenced in blog content (Amazon Associate, SmartPak, Chewy affiliate links).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Elite Equine Marketplace is a two-sided digital marketplace connecting buyers and sellers of hunter/jumper horses, English tack and equipment, equestrian properties, services, jobs, and events. Sellers subscribe to monthly, quarterly, or annual plans ($14.99–$203.99) for unlimited listings with no per-ad fees, while buyers browse free with optional account features such as wishlist alerts and secure Stripe checkout. The platform is delivered via a website and native iOS/Android apps, with map-based show-circuit discovery and integration with Bridl for guided horse sourcing.

Product overview

Elite Equine Marketplace is a unified equestrian e-commerce platform built specifically for the hunter/jumper and equitation community. The core offering includes a marketplace platform and mobile apps (iOS and Android) where users can buy, sell, and lease horses, tack, equipment, barns, and equestrian services. The platform operates on a subscription model with Standard ($14.99/month) and Featured ($19.99/month) tiers, both offering unlimited listings with no per-ad fees. Key products include: the core marketplace platform with advanced search and map-based discovery; the Managed Service add-on for hands-off listing management; an Auction Tool for competitive bidding; a Seller Dashboard with engagement analytics; an Interactive Map with trial location visibility; and Stripe-powered payment processing. The platform also features a community H/J Forum and integrates with Bridl for personalized horse scouting requests. Listings are optimized for search engines and AI platforms through built-in SEO tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Equine Marketplace Core Platform A premium online equestrian marketplace and mobile app built specifically for the hunter, jumper, and equitation community, connecting buyers and sellers of horses, tack, barns, services, and equestrian properties. Includes map-based discovery, wishlist alerts, seller dashboards, in-platform messaging, auctions, and Stripe-powered payments.
• Managed Service (Full Service Package) A premium add-on service where Elite Equine handles SEO-optimized listing creation, media organization, social promotion, and ongoing listing updates on behalf of busy trainers and high-volume sale barns. Custom pricing, inquired via contact form.
• Elite Equine Marketplace Mobile App (iOS) Free native iOS application available on the Apple App Store that supports ringside listing creation, listing updates, engagement tracking, and messaging for the Elite Equine Marketplace platform.
• Elite Equine Marketplace Mobile App (Android) Free native Android application available on the Google Play Store that supports full listing management, messaging, and platform access on Android mobile devices.

Quantifiable outcome

• Featured listings receive automatic promotion on homepage, Instagram, Facebook, and TikTok
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core and minor.

• BridlcoreGTM or Marketing Partner · 12 May 2026Platform users can submit a scouting request directly from Elite Equine Marketplace or the app. The request is routed to Bridl — a boutique horse sourcing platform with a scouting program and concierge service — for curated, requirement-driven horse sourcing. Elite Equine handles marketplace discovery and intent generation; Bridl handles bespoke sourcing, scouting updates, and end-to-end transaction support. The integration creates a seamless path from open browsing to personalized horse sourcing within the same ecosystem.
• SmartPakminorGTM or Marketing PartnerExclusive affiliate partnership offering Elite Equine community 50% off first SmartPak AutoShip order of $40 or more. SmartPak is a leading equestrian supplement and horse care retailer.
• ChewyminorGTM or Marketing PartnerElite Equine community receives a $30 gift card on Spend $100 with code SUMMER (starting 7/1/26) through Chewy Companions. Chewy is a major online retailer for feed, fly control, and veterinary products.
• AnimaSol (formerly EquiSol)minorGTM or Marketing Partner10% discount on red light therapy products (bell boots, leg wraps) with code eliteequineSOL. AnimaSol is an equestrian health and wellness brand.
• EquilabminorGTM or Marketing Partner35% off Equilab subscription (horse riding tracker and barn management app) with code Elite-Equine-35. Equilab is a digital riding tool provider.
• EquiSeqminorGTM or Marketing PartnerEquiSeq offers equine DNA testing for genetic conditions (PSSM, MFM) and breeding optimization. Elite Equine community receives a discount code. EquiSeq co-hosts a Decoding Horse Health Webinar promoted on the platform.
• Holistic HorseworksminorGTM or Marketing PartnerHolistic Horseworks offers an alignment and massage app for horse wellness. Elite Equine community receives a discount code. App promoted in Elite Equine's Christmas Gift Guide blog post.
• AmazonminorGTM or Marketing PartnerElite Equine operates an Amazon Affiliate storefront curating equestrian favorites for horse, rider, barn, and farmhouse style. The platform also earns affiliate commissions.
• ShopMyminorGTM or Marketing PartnerElite Equine operates a ShopMy storefront curating elevated luxury equestrian picks for the community.
• Affiliate Partners ProgramminorGTM or Marketing PartnerFormal affiliate program inviting equestrian brands to showcase products to hunter-jumper equestrians across the platform and social media channels.
• Ambassador ProgramminorGTM or Marketing PartnerProgram for enthusiastic hunter-jumper riders to represent the platform, grow their networks, gain valuable connections, and receive compensation or benefits in exchange for advocacy.
• Influencer CollaborationsminorGTM or Marketing PartnerProgram for equine content creators to collaborate with the platform and get compensated for their influence and reach.
• Tori Bilas StudiosminorGTM or Marketing PartnerJoint hosting of a 5-Star Grand Prix Happy Hour at Tryon International (October 2025). Event included beverages, light bites, and networking on merchant row near the Grand Prix ring.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HorseClicks: HorseClicks is one of the largest online horse classifieds marketplaces in North America, listing horses for sale across all disciplines plus tack, trailers, and equine services. It is the most direct competitor to Elite Equine Marketplace in the online horse-listing space, though it is broader (not H/J-specific) and uses a per-ad pricing model rather than unlimited subscription.
• EquineNow: EquineNow is an established horse classifieds platform with listings for horses, tack, trailers, and equine real estate across all disciplines. It competes directly with Elite Equine for seller attention in the online horse marketplace category, though it lacks the H/J vertical focus, map-based circuit discovery, and subscription model that Elite Equine offers.
• DreamHorse: DreamHorse.com is a long-running online horse classifieds site where sellers post horses for sale across disciplines. It overlaps with Elite Equine on horse listings but offers less discipline-specific tooling, no circuit-aware map, and a per-listing pricing model rather than unlimited subscription.
• EHorses: EHorses is a large European horse marketplace (Germany-based) with listings across disciplines and an international audience. It is comparable to Elite Equine as an online horse marketplace, though it serves a different primary geography (Europe vs. US) and is broader than the H/J-specific niche Elite Equine targets.
• Horse Properties (Equestrian Properties): Horse Properties is a real-estate-focused marketplace for equestrian properties, barns, and farms. It overlaps with Elite Equine's barns/equestrian properties category, though Elite Equine bundles this within a broader horse-and-tack marketplace rather than specializing in real estate.

Broad incumbents

• eBay: eBay is a broad incumbent that absorbs a meaningful share of used tack, apparel, and equipment transactions in the equestrian community, including via its auction format referenced by Elite Equine's own auction tool design. While not a horse-listing specialist, it competes for the tack/equipment transactional spend that Elite Equine also targets.
• Facebook Groups (H/J community): Facebook groups dedicated to hunter/jumper horses for sale and lease are the dominant free channel for H/J horse transactions and are explicitly cited by Elite Equine as the fragmentation problem the marketplace solves. This is the primary free incumbent the subscription model must displace.

Emerging players

• SporthorseData: SporthorseData is an equine database and marketplace focused on sport horses with pedigree, competition, and performance data. It overlaps with Elite Equine on the sport-horse discovery side and adds data-rich pedigree tools that Elite Equine does not natively offer.
• Bridl: Bridl is a boutique horse sourcing platform with a concierge scouting program that integrates directly with Elite Equine Marketplace. While technically a partner rather than competitor, Bridl addresses overlapping buyer demand for horse discovery and could evolve into a more direct marketplace competitor if it expands its own listings inventory.

Others

• Wellington International / WEC (Venues): Wellington International and World Equestrian Center are flagship H/J show venues where Elite Equine sponsors events. They are not direct competitors but are the most important physical gathering points for the H/J buyer/seller community the marketplace serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EliteEquineX
• YouTubeyoutube.com/@EliteEquineMarketplace
• Facebookfacebook.com/people/Elite-Equine/100082966797363
• LinkedInlinkedin.com/company/eliteequinemarketplace
• Instagraminstagram.com/eliteequineofficial
• TikToktiktok.com/@eliteequineofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Equine Marketplace