What IH GLOBAL TRADE LTD does

IH Global (formerly Idea Houze, founded 2004) is a privately held design-and-build solutions agency headquartered in Bengaluru, India, with a wholly-owned US subsidiary (IH Global USA Inc, Houston, Texas) and additional offices in Mumbai and Delhi/NCR. The company delivers end-to-end exhibition and experiential marketing services for enterprise B2B clients, spanning custom trade show booth design and fabrication across India, the United States, and 30+ international markets, as well as permanent Customer Experience Centers, Product Demo Centres, Corporate Video Production, and Environmental Graphic Design.

The company's service platform is built around in-house 3D exhibition design capabilities, AR/VR/MR technology integration (including Microsoft HoloLens), digital twin demonstrations, and parametric design tools that enable complex immersive brand environments. Project scope ranges from small inline stalls under 100 sqm to 600+ sqm island booths and 2,000+ sqft permanent CXC installations. Revenue is generated through professional-services, project-based engagements with quote-based pricing tied to size, complexity, materials, technology integration, and logistics requirements.

Go-to-market is direct enterprise field sales targeting marketing managers, procurement heads, and C-suite stakeholders at large corporations and multinationals, supplemented by participation in major trade shows (CES, Aero India, RE+, Intersolar, Pack Expo, Electronica) that serve dual roles as client acquisition channels and portfolio showcases. The customer base spans manufacturing, solar energy, defense aerospace, packaging, electronics, pharmaceuticals, and construction materials, with notable repeat clients including 3M India (25+ booths since 2007) and FFG MAG India. The company is founder-led by Suraaj Nair with no disclosed external institutional investment.

Name

IH GLOBAL TRADE LTD

Legal name

IH Global Pvt. Ltd

Website

https://ihglobal.co

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

IH Global is a privately held India-based design-and-build agency delivering custom trade show booths, permanent customer experience centers, and product demo facilities for enterprise B2B clients across manufacturing, energy, defense, and pharmaceutical sectors in India, the USA, and 30+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Trade Show Booth Design & Build: Custom exhibition stall design, fabrication, installation, and dismantling services for trade shows in India and internationally. Projects range from small inline booths to large 600+ sqm island stalls. Revenue is project-based with pricing varying by size, complexity, and location.
2. Customer Experience Center Design & Build: Permanent immersive brand environment creation including conceptualization, design, fabrication, and installation of multi-sensory customer experience centers. Projects span 2000+ sqft facilities for corporate offices and manufacturing plants.
3. Product Demo Center Services: Design and construction of product demonstration facilities showcasing technology and capabilities to B2B buyers and partners.
4. Corporate Video Production: Video production services for corporate communications, brand storytelling, and experiential marketing content.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

IH Global is a design and build services agency that designs, fabricates and installs custom trade show exhibition booths and permanent customer experience centers for enterprise B2B clients. Services cover the full project lifecycle—brand strategy, creative and 3D design, fabrication, graphics, global logistics, on-site installation, and program management—delivered across India, USA and 30+ international markets through wholly-owned studios and a US subsidiary. Complementary offerings include product demo centers, corporate video production, and environmental graphic design, with AR/VR/MR and digital-twin technology integrated into experiential engagements.

Product overview

IH Global operates as a design and build solutions company offering a comprehensive suite of exhibition and experiential marketing services. The core offerings include Customer Experience Centers (permanent brand environments), Trade Show Services (covering India, USA, and international markets), Product Demo Centres, Corporate Video Production, and Environmental Graphic Design. The company specializes in custom exhibition stall designs including One Side Open, Two Side Open, Three Side Open, Island, and Outdoor configurations, supported by 3D visualization and immersive technology integration. Services encompass the full project lifecycle from concept development through fabrication, installation, and on-site support.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Show Services – India Custom exhibition stall design, fabrication, installation and dismantling services for trade shows across major Indian cities including Bangalore, Delhi, Mumbai, Chennai, Pune, Hyderabad, Ahmedabad, Vadodara and Coimbatore. Targeted at enterprise exhibitors participating in Indian industrial and B2B trade shows.
• Trade Show Services – IH Global USA Inc. Design and build solutions for trade shows in the United States, delivered through the wholly-owned IH Global USA Inc subsidiary headquartered in Houston, TX with event coverage in Las Vegas, Orlando, San Francisco, Phoenix and Chicago. Targeted at enterprises exhibiting at US trade shows including CES, RE+, Clean Power, Pack Expo, Glass Build America and IPPE.
• Trade Show Services – Global / International Exhibition booth design and execution services spanning North America, Europe, South Africa, Asia, UAE and 30+ additional countries, including events at Messe München (Intersolar Europe) and Dubai World Trade Centre. Targeted at multinational enterprises that exhibit at international trade shows outside India and the US.
• Customer Experience Centers Design and construction of permanent, immersive multi-sensory brand environments where customers engage with a brand's products and services, including B2B automotive, energy, construction and commercial real estate experience centers. Spans 2,000+ sqft facilities and includes concept development, design, fabrication, technology integration and installation.
• Product Demo Centers Customized demonstration facilities designed to showcase products and enable interactive customer engagement with brand offerings, such as Saint Gobain's Product Demo Center at its Mora Plant, Maharashtra. Targeted at enterprises that need plant or office-based product showcase environments.
• Corporate Video Production Services Professional video production services including explainer videos, promotional videos, training videos and 4K corporate video production for brand storytelling and marketing. Targeted at enterprises that need video content for trade shows, experience centers and corporate communications.
• Environmental Graphic Design Visual communication and environmental graphics design services for brand-aligned spatial experiences, supporting both trade show booths and permanent facilities. Targeted at enterprises that need consistent environmental graphic systems across exhibitions and permanent locations.

Quantifiable outcome

• 3M India has commissioned 25+ booths since 2007 - demonstrating long-term client retention and repeat business model
• +2 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Freeman: Freeman is the world's largest brand experience and exhibition services company, offering end-to-end trade show design, fabrication, logistics, and on-site services to enterprise clients globally. It is a direct competitor to IH Global in booth design/build and CXC construction.
• GES (Global Experience Specialists): GES is a global provider of exhibition, event, and experiential marketing services including custom exhibit design, fabrication, and on-site logistics. It serves many of the same enterprise verticals as IH Global (manufacturing, energy, technology) and operates across the US, Europe, and the Middle East.
• Czarnowski Display Services: Czarnowski is a full-service exhibit and event marketing company specializing in custom exhibits, environments, and brand activations. Its service mix and enterprise client base closely match IH Global's booth design, fabrication, and CXC offerings.
• Hamilton Exhibits: Hamilton Exhibits designs and builds custom trade show exhibits, corporate environments, and brand experiences for enterprise clients. It mirrors IH Global's full-service design-build model and serves comparable industries including manufacturing, technology, and healthcare.
• 3D Exhibits: 3D Exhibits designs and fabricates custom trade show exhibits and corporate events for enterprise clients across technology, manufacturing, and consumer industries. It is comparable to IH Global in its focus on high-impact, design-led booth builds.
• The Trade Group: The Trade Group designs, fabricates, and manages trade show exhibits, corporate environments, and experiential activations for enterprise clients. It directly parallels IH Global's booth design/build plus immersive environment capabilities and overlapping vertical exposure.
• 2020 Exhibits: 2020 Exhibits provides custom exhibit design, fabrication, and event management with in-house production facilities. It serves enterprise clients across technology, healthcare, energy, and industrial sectors in direct competition with IH Global for booth and CXC projects.
• Moss (formerly Moss Inc.): Moss designs and builds trade show exhibits, brand environments, and corporate events. It is comparable to IH Global in end-to-end exhibit services plus immersive brand environments for enterprise clients.
• Skyline Exhibits: Skyline Exhibits designs, produces, and installs custom trade show displays and modular exhibit systems. While it spans a broader modular segment, it directly competes with IH Global in custom booth design and build for enterprise exhibitors.
• Optima Exhibits: Optima Exhibits designs and fabricates custom trade show booths and brand environments with strong in-house production. It directly competes with IH Global in premium booth design/build for European and US enterprise clients across manufacturing and technology verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/idea-houze-p-ltd
• Instagraminstagram.com/ihglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IH GLOBAL TRADE LTD