What MOVINGLIFE UK LTD does

Movinglife UK Ltd is a UK-based retailer and distributor specializing in portable folding mobility scooters and related mobility equipment, serving individuals with mobility limitations in the United Kingdom. The company operates from Calverton Lane Barn in Milton Keynes, England, and sells a portfolio built around the ATTO folding scooter platform, which features a patented four-mode transformation system that converts the device between Drive, Compact, Trolley, and Split configurations in roughly 10 seconds. The range includes three ATTO variants (ATTO CLASSIC, ATTO SPORT, ATTO SPORT MAX), the SHABBATTO and SHABBATTO MAX Sabbath-compliant models targeting Orthodox Jewish users, the lighter EZY LIGHT scooter, and the EZY EXPLORER power wheelchair, with accessories sold as add-ons and supported by a global service network that the brand states spans 65+ countries.

The business model is direct-to-consumer hardware sales with a sales-led go-to-market that emphasizes free home demonstrations, video call consultations, and in-person Open Day showroom events. Pricing is not publicly disclosed on the website; customers are routed to request quotes or book demos. Distribution runs through the company's own Shopify e-commerce storefront alongside field-based direct sales and a small number of physical showroom experiences, with no publicly disclosed enterprise accounts, partnerships, or reseller agreements. Marketing mixes television advertising, YouTube testimonial content, blog articles, and email newsletters, and the company has flagged a 10-year brand anniversary, indicating the underlying brand has operated for roughly a decade even though the UK entity is more recently formed.

Revenue is concentrated in one-time hardware sales of the scooter and wheelchair portfolio, with accessories as a secondary stream; there is no disclosed subscription, financing, or service-contract revenue, and no disclosed ownership, funding, or parent-company relationship, so Movinglife UK Ltd appears to be an independently operated UK distribution entity for the wider ATTO/EZY platform.

Name

MOVINGLIFE UK LTD

Legal name

Movinglife UK Ltd

Website

https://movinglife.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Movinglife UK Ltd is a UK-based direct-to-consumer retailer of portable folding mobility scooters, including the ATTO, SHABBATTO, and EZY ranges plus the EZY Explorer power wheelchair, selling to individuals with mobility limitations through e-commerce, home demos, and showroom events.

Ownership category

akta.pro rank

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Mobility Scooter Sales: One-time hardware sales of portable mobility scooters including ATTO CLASSIC, ATTO SPORT, ATTO SPORT MAX, and Sabbath-specialized models. Primary revenue stream from direct product sales.
2. Power Wheelchair Sales: One-time sales of EZY EXPLORER power wheelchairs as part of the mobility product portfolio.
3. Accessories: Sales of portable mobility scooter accessories and add-ons for existing customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Movinglife UK Ltd distributes and sells a portfolio of portable folding mobility scooters and power wheelchairs under the ATTO, SHABBATTO, and EZY sub-brands. The flagship ATTO line uses a proprietary 4-mode transformation system (Drive, Compact, Trolley, Split) to convert the scooter in 10 seconds, with travel-ready designs approved for cruise ships, airlines, and road trips. Complementary offerings include Shabbat-compliant scooter variants, the lightweight EZY LIGHT scooter, the EZY EXPLORER power wheelchair, and a range of scooter accessories.

Product overview

MOVINGLIFE UK LTD offers a unified portfolio of portable mobility solutions centered around the ATTO folding scooter platform. The core product line includes three ATTO variants (ATTO CLASSIC, ATTO SPORT, and ATTO SPORT MAX), two Shabbat-specialized models (SHABBATTO and SHABBATTO MAX), the lightweight EZY LIGHT scooter, and the EZY EXPLORER power wheelchair. All ATTO scooters feature a distinctive four-mode transformation system (Drive, Compact, Trolley, and Split modes) that enables compact storage and travel portability. The company backs its products with a global service network spanning 65+ countries and a comprehensive warranty program. Accessories are available as add-ons to the core scooter products.

Differentiator

Problem solved

Functional benefit

Brands

• ATTO: ATTO is a folding mobility scooter brand offered in multiple variants including ATTO CLASSIC, ATTO SPORT, and ATTO SPORT MAX
• SHABBATTO
• EZY

Products and services

• ATTO CLASSIC Portable folding mobility scooter that transforms between four modes (Drive, Compact, Trolley, Split) for travel and everyday use by individuals with mobility limitations.
• ATTO SPORT Innovative portable folding mobility scooter marketed as the world's most innovative folding scooter, featuring the four-mode transformation capability and the flagship ATTO design language.
• ATTO SPORT MAX Portable folding mobility scooter with enhanced specifications compared to the standard ATTO SPORT model.
• SHABBATTO Specialized portable folding mobility scooter designed for use during Shabbat observance, part of the Shabbat Scooters collection for the Orthodox Jewish community.
• SHABBATTO MAX Enhanced version of the Shabbat-compatible portable folding mobility scooter for Shabbat observers.
• EZY LIGHT Lightweight portable mobility scooter in the EZY product line for users seeking an easier-to-transport alternative.
• EZY EXPLORER Power Wheelchair Portable power wheelchair offering motorized wheelchair functionality for users requiring power-chair mobility assistance.
• Portable Mobility Scooter Accessories Range of accessories and add-ons sold for the portable mobility scooter product line.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Kymco Healthcare: Healthcare division of Kymco focused on mobility scooters including portable models. Comparable product category with strong manufacturing backbone, overlapping in the consumer mobility scooter space.

Direct peers

• Electric Mobility (Rascal): UK-based manufacturer and retailer of mobility scooters under the Rascal brand. Comparable to Movinglife in serving the UK market with portable consumer scooters.
• eFOLDi: UK-based maker of folding mobility scooters and powered vehicles, with similar positioning around portability and travel. A direct UK competitor to Movinglife's ATTO range.
• Enhance Mobility: US maker of compact folding mobility scooters (e.g., Mojo series) targeting the same travel-friendly, portable use case as Movinglife's ATTO. A comparable direct competitor in the folding scooter subcategory.
• Golden Technologies: US-based manufacturer of luxury and travel-friendly mobility scooters, including folding models. Comparable to Movinglife's premium positioning and travel-approved value proposition.
• TGA Mobility: UK specialist in mobility scooters and powerchairs, offering folding and portable models. A direct UK peer competing in the same premium portable mobility niche.

Broad incumbents

• Pride Mobility Products: One of the largest US-based manufacturers of mobility scooters and power chairs, offering a broad range of consumer and clinical products. Directly comparable to Movinglife's ATTO folding scooter line, though broader in product scope and scale.
• Sunrise Medical: Leading global manufacturer of mobility products including power wheelchairs and mobility scooters under brands like Quickie and Sterling. Overlaps with Movinglife's product range, particularly the EZY EXPLORER power wheelchair category.
• Drive DeVilbiss Healthcare: Global manufacturer and distributor of mobility products including folding scooters, power chairs, and daily living aids. Comparable to Movinglife's portable mobility portfolio with much wider category breadth and international scale.
• Invacare Corporation: Established manufacturer of home and long-term care medical equipment including mobility scooters and power wheelchairs. A direct competitor in the consumer mobility scooter space, though broader in clinical and institutional channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Movinglifeuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVINGLIFE UK LTD