The Mindful Birthing and Parenting Foundation
The Mindful Birthing and Parenting Foundation is a 501(c)(3) nonprofit that delivers mindfulness-based childbirth and parenting courses live online, plus a 10-month professional teacher training pathway, serving expectant parents and perinatal healthcare providers globally.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Mindful Birthing and Parenting Foundation does
The Mindful Birthing and Parenting Foundation is a 501(c)(3) nonprofit organization, formally incorporated in 2017 and headquartered in the United States, that delivers the Mindfulness-Based Childbirth and Parenting (MBCP) curriculum created by founder Nancy Bardacke in 1998 as an adaptation of Jon Kabat-Zinn's Mindfulness-Based Stress Reduction (MBSR) for the perinatal population. The foundation's product portfolio centers on three consumer-facing live-online courses for expectant parents: the flagship 9-week MBCP course (priced at $950 per couple), a 4-week Essentials course ($215-$295), and a 3-day MBCP Intensive ($300-$450), all delivered synchronously over Zoom with archived recordings. For perinatal healthcare professionals, it operates a 10-month, three-tier Teacher Training pathway (Foundations, Level 1, Level 2) leading to MBCP teacher certification, priced at $1,500 for the standalone Foundations module and $2,750-$4,750 for the full program, with ACNM and ACM continuing-education credit recognition.
The foundation operates an asset-light, digitally distributed model. Technology stack comprises Zoom for synchronous instruction, Ruzuku as the online classroom platform for teacher training, and streaming video for archived access; no proprietary software or app is developed in-house. Revenue is generated across five streams: parent course fees, teacher training tuition, Foundations professional development fees, book and audio sales (Mindful Birthing book available in 10+ languages via Amazon, iTunes, and international distributors, plus guided meditation audio in multiple English and Spanish dialects), and tax-deductible donations supporting scholarships for BIPOC, LGBTQIA+, and under-resourced populations. Payment plans (3/9/12-month at 1.5%-3% interest) and identity-based scholarships are explicitly designed to broaden access.
The foundation serves two primary customer segments: expectant parents and families (the consumer segment) and perinatal healthcare professionals including midwives, doulas, OB/GYNs, L&D nurses, lactation consultants, childbirth educators, and perinatal mental-health providers (the professional segment). It has trained more than 200 certified MBCP teachers across six continents and taught the curriculum to more than 1,500 families. Its go-to-market combines direct-to-consumer enrollment via mindfulbirthing.org with community-led growth through alumni testimonials, healthcare referrals, and strategic partnerships with institutions including the University of Washington (CCFW), Oxford Mindfulness Centre, the Australian College of Midwives, ACNM, UCSF Osher Center, the University of Wisconsin-Madison Center for Healthy Minds, and Harvard Medical School teaching hospitals. The Spanish-language sub-brand Nacimiento Consciente extends the offering into Hispanic markets, and a forthcoming second edition of the Mindful Birthing book signals continued IP investment.
The Mindful Birthing and Parenting Foundation firmographics
Firmographics- Name
- The Mindful Birthing and Parenting Foundation
- Legal name
- Mindful Birthing and Parenting Foundation
- Website
- https://mindfulbirthing.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Mindful Birthing and Parenting Foundation is a 501(c)(3) nonprofit that delivers mindfulness-based childbirth and parenting courses live online, plus a 10-month professional teacher training pathway, serving expectant parents and perinatal healthcare providers globally.
- Ownership category
- akta.pro rank
The Mindful Birthing and Parenting Foundation industry classification
Industry- Product category
- Perinatal Wellness Education
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Guided Meditation Instruction (1:1 & Group) (HSADAJAA)
- akta.pro secondary industry
- Home Visiting & Parent Coaching Programs (EDACALAC)
Keywords
Where The Mindful Birthing and Parenting Foundation is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Mindful Birthing and Parenting Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Parent Course Fees: Fees from expectant parents attending MBCP courses including the 9-week online course, 4-week Essentials course, and 3-day MBCP Intensive
- Teacher Training Tuition: 10-month professional training program tuition ($4,750 full, $2,750 discounted) for healthcare professionals seeking to become certified MBCP teachers
- Foundations Course Fees: Professional development course for perinatal professionals ($1,500 tuition with ACNM member and military discounts available)
- Book and Audio Sales: Sales of Nancy Bardacke's Mindful Birthing book (available in 10+ languages) and guided meditation audio CDs/MP3s through Amazon, iTunes, and international distributors
- Donations and Scholarships: Tax-deductible donations supporting scholarships for BIPOC, LGBTQIA+, and under-resourced populations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Full Teacher Training Program - 10 months, 3 modules |
| One time/ perpetual license | Multi-year contract | Foundations of MBCP - First module standalone |
| Subscription | Pay-as-you-go | MBCP 9-Week Online Course - For expectant parents |
| Subscription | Pay-as-you-go | Mindful Birthing Essentials - 4-week condensed course |
| Subscription | Pay-as-you-go | MBCP Intensive - 3-day online course |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Mindful Birthing and Parenting Foundation product offering
Product offeringCore offering
The Mindful Birthing and Parenting Foundation delivers the Mindfulness-Based Childbirth and Parenting (MBCP) program through live online courses for expectant parents (a 9-week flagship course, a 4-week Essentials course, and a 3-day Intensive) and a 10-month three-phase Teacher Training program that certifies perinatal healthcare professionals to teach MBCP. The foundation also sells the Mindful Birthing book and guided meditation audio recordings, and operates a Spanish-language sub-brand (Nacimiento Consciente). All courses are delivered live online via Zoom and supported by the Ruzuku online classroom.
Product overview
The Mindful Birthing and Parenting Foundation offers a portfolio of mindfulness-based childbirth and parenting programs. The core offering is the MBCP (Mindfulness-Based Childbirth and Parenting) 9-week live online course for expectant parents. This is complemented by condensed alternatives: Mindful Birthing Essentials (4-week) and the MBCP Intensive (3-day). For professionals, the Foundation provides the MBCP Teacher Training program—a 10-month three-phase pathway (Foundations, Level 1, Level 2) that qualifies participants to teach MBCP, with an optional post-training certification process. Supporting resources include Nancy Bardacke's award-winning book 'Mindful Birthing,' guided audio meditations available in multiple English and Spanish dialects, and a Spanish-language sub-brand (Nacimiento Consciente). All programs are evidence-based and delivered live online via Zoom with supporting classroom materials through Ruzuku.
Differentiator
Problem solved
Functional benefit
Products and services
- Mindful Birthing (MBCP) 9-Week Online Course The flagship 9-week live online course teaching mindfulness skills for labor, birth, and parenting. Participants learn to work with pain and fear, practice meditation, develop partner communication skills, and build mental/emotional resilience for childbirth and beyond. Designed for expectant parents and their partners.
- Mindful Birthing Essentials (4-Week) A condensed 4-week live online course delivering core mindfulness and childbirth education tools. Ideal for expectant parents seeking a flexible alternative to the full 9-week program, covering pain coping techniques, partner communication, and prenatal yoga.
- MBCP Intensive (3-Day) A 3-day online intensive course for expectant parents covering mindfulness skills for labor, mind/body connection in childbirth, and birth partner support. Evidence-based research shows lower rates of maternal depression during pregnancy and postpartum.
- Mindful Birthing Teacher Training (MBCPTT) A 10-month professional training program in three progressive phases (Foundations, Level 1, Level 2) that equips perinatal professionals to teach the MBCP 9-week course. Includes mentorship, teaching practice, and pathway to certification. Full tuition $4,750 USD; discounted $2,750 USD. Includes 8 group or individual mentoring sessions.
- Foundations of Mindful Birthing The first module of the Teacher Training pathway, available separately for professionals seeking to apply mindfulness skills in their practice without pursuing full teaching certification. Tuition $1,500 USD; ACNM members and military/veterans $1,275 USD. Awards 25 ACNM CE or 60 ACM CPD hours.
- MBCP Teacher Certification Post-training certification process for MBCP teachers including mentorship completion (minimum 10 sessions), teaching experience (minimum 3 full courses), video submissions, reflective writing, and faculty review using MBI-TAC assessment criteria.
- Mindful Birthing: Training the Mind, Body and Heart for Childbirth and Beyond (Book) The foundational book by Nancy Bardacke, CNM, published by HarperOne. Translated into Dutch, German, French, Turkish, Romanian, Italian, Chinese, and Hungarian. Winner of multiple awards including ACNM Best Book of the Year (2014).
- Guided Audio Meditations Full-length guided meditations from the Mindful Birthing book, available in English and Spanish variants (Ecuador, Spain, Mexico, Puerto Rico, Uruguay). Sold as CDs and MP3s through Amazon and iTunes.
- Nacimiento Consciente (Spanish MBCP) Spanish-language version of the MBCP program including online courses, instructor directory, guided meditations, and resources tailored for Spanish-speaking families and professionals.
Companies that use The Mindful Birthing and Parenting Foundation
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Mindful Birthing and Parenting Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
The Mindful Birthing and Parenting Foundation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- University of Washington (Center for Child and Family Well-Being)coreAcademic partnership for research and recognition of MBCP program; collaboration on perinatal mindfulness research initiatives
- Oxford Mindfulness CentrecorePartnership with leading UK mindfulness research institution; recognition of evidence-based approach to MBCP curriculum
- Australian College of MidwivescoreEndorsement and CE credit recognition for MBCP courses; professional association partnership for perinatal mindfulness education
- American College of Nurse-Midwives (ACNM)coreCE credit approval (25 hours); annual book award recognition; professional association endorsement for MBCP program
- UCSF Osher Center for Integrative MedicinecoreNancy Bardacke served as director of MBCP program at UCSF until 2017; ongoing academic affiliation and research collaboration
- University of Wisconsin-Madison (Center for Healthy Minds)coreResearch partnership with Larissa Duncan, PhD, on MBCP impact studies; academic research collaboration on mindfulness during perinatal period
- Mind & Life InstitutecoreAffiliation with leading mindfulness and science research organization; connection to Jon Kabat-Zinn's MBSR legacy
- Greater Good Science Center (UC Berkeley)coreFeatured as top 10 books award recipient; research-based credibility and media features on mindful parenting
- Harvard Medical School teaching hospitalsminorRecognition and endorsement of MBCP as credible medical education program for perinatal mindfulness
- Mayo ClinicminorMedia recognition and endorsement of mindful birthing approach; featured in Mayo Clinic health resources
- Penn StateminorAcademic recognition and research collaboration on perinatal mindfulness and MBCP program evaluation
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
The Mindful Birthing and Parenting Foundation competitors and assessment
Company assessmentEmerging players
- Headspace: Subscription mindfulness app with dedicated pregnancy, parenting, and workplace wellness tracks; competes for the same consumer and employer-benefits wallet with a much larger product surface and B2B employer channel.
- Insight Timer: Free/freemium meditation app hosting thousands of teachers including perinatal offerings. Comparable as a marketplace-style distribution channel for guided meditation, with overlapping teacher-and-consumer dynamics.
- Mindful Schools: Nonprofit offering mindfulness curriculum and certification for educators, with parent and adolescent content. Comparable as a mission-driven mindfulness training organization with teacher-certification pathways and parent-adjacent programming.
- Calm: Mass-market meditation and mental wellness app with a broad library including pregnancy and parenting content. Comparable as a guided-meditation delivery platform in the same end-audience category, though broader and non-clinical.
Direct peers
- Expectful: Pregnancy and postpartum meditation app with clinically reviewed content for expectant and new parents. Directly comparable as a paid, evidence-aligned mindfulness offering for the same perinatal consumer audience, with broader app-based distribution.
- Birthing From Within: Mentor-guided childbirth preparation program offering multi-session parent courses and a certified mentor training pathway. Directly comparable in combining a structured curriculum with a professional-certification affiliate model.
- HypnoBirthing Institute: Long-established childbirth preparation method (founded 1989) offering practitioner training and parent courses. Comparable as a teacher-certification model attached to a named childbirth curriculum with both consumer and professional tiers.
Broad incumbents
- Lamaze International: Large, well-known childbirth education organization with a long-running certified educator network. Comparable as an incumbent in the same expectant-parent education category with a training-plus-curriculum structure; MBCP differentiates on mindfulness rather than breathing/medical content.
- UMass Memorial Center for Mindfulness (MBSR): Originator of Jon Kabat-Zinn's Mindfulness-Based Stress Reduction (MBSR) program and the parent methodology adapted by MBCP. Comparable as the upstream evidence base and teacher-training lineage that underpins the MBCP curriculum.
Regional players
- Baby+Company (formerly Baby+Co): Midwifery-led maternity care model offering group prenatal classes and mindfulness/preparation components. Comparable in bundling prenatal education (incl. mindfulness and coping techniques) into a perinatal care experience for expectant parents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Mindful Birthing and Parenting Foundation social profiles
Digital presenceThe Mindful Birthing and Parenting Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mindful Birthing and Parenting Foundation leadership team
Management profileNumber of profiles
Profiles13 records
The Mindful Birthing and Parenting Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mindful Birthing and Parenting Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mindful Birthing and Parenting Foundation
What does The Mindful Birthing and Parenting Foundation do?
The Mindful Birthing and Parenting Foundation delivers the Mindfulness-Based Childbirth and Parenting (MBCP) program through live online courses for expectant parents (a 9-week flagship course, a 4-week Essentials course, and a 3-day Intensive) and a 10-month three-phase Teacher Training program that certifies perinatal healthcare professionals to teach MBCP. The foundation also sells the Mindful Birthing book and guided meditation audio recordings, and operates a Spanish-language sub-brand (Nacimiento Consciente). All courses are delivered live online via Zoom and supported by the Ruzuku online classroom.
Is The Mindful Birthing and Parenting Foundation a public or private company?
The Mindful Birthing and Parenting Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Mindful Birthing and Parenting Foundation founded?
The Mindful Birthing and Parenting Foundation was founded in 2017. It employs 1 to 10 people.
Where is The Mindful Birthing and Parenting Foundation based?
The Mindful Birthing and Parenting Foundation is headquartered in San Francisco, United States, in the North America region.
How does The Mindful Birthing and Parenting Foundation make money?
Five revenue lines are on record. Parent Course Fees are the primary driver. The others are teacher Training Tuition, foundations Course Fees, book and Audio Sales and donations and Scholarships.
Who are The Mindful Birthing and Parenting Foundation's main competitors?
Emerging players on record are Headspace, Insight Timer, Mindful Schools and Calm. Direct peers are Expectful, Birthing From Within and HypnoBirthing Institute. Broad incumbents are Lamaze International and UMass Memorial Center for Mindfulness (MBSR). Baby+Company (formerly Baby+Co) is listed as a regional player.
Does The Mindful Birthing and Parenting Foundation have an API?
No public API is recorded for The Mindful Birthing and Parenting Foundation.
What industry is The Mindful Birthing and Parenting Foundation in?
The Mindful Birthing and Parenting Foundation's product category is Perinatal Wellness Education. Its primary akta.pro industry code is HSADAJAA, Guided Meditation Instruction (1:1 & Group), with a secondary code of EDACALAC, Home Visiting & Parent Coaching Programs. Its NAICS code is 61171 and its SIC code is 8200.