REI PRO SUPPLIES LTD

Name

REI PRO SUPPLIES LTD

Legal name

Rei Pro Supplies Ltd.

Website

https://reiprosupplies.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

REI Pro Supplies Ltd. is a UK-based exclusive distributor of premium professional hair and beauty brands (REDONE, REDIST, TOTEX, VASSO), supplying grooming essentials to professional salons across the United Kingdom through direct B2B wholesale channels.

Ownership category

akta.pro rank

Product category

Professional Salon Supplies Distribution

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro industry

PRIMARYCRAFAHAH

Beauty & Salon Professional Supply Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYCRABALAJ

Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRADANAE

Hair Care (Shampoo, Conditioner, Styling, Treatments)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Professional beauty distribution
• Salon supplies wholesale
• Hair care products
• Grooming essentials
• UK beauty distributor

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Distribution: Revenue generated through distribution of professional hair and beauty brands to salons and grooming establishments across the UK market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

REI Pro Supplies Ltd is the exclusive UK distributor of four premium professional hair and beauty brands—REDONE, REDIST, TOTEX, and VASSO—serving professional salons and grooming establishments. The company procures these internationally-sourced branded grooming products and distributes them wholesale to the UK salon market. The business is currently in a pre-launch/launching-soon phase.

Differentiator

Problem solved

Functional benefit

Products and services

• REDONE Premium hair and beauty brand distributed exclusively by REI Pro Supplies across the UK for professional salon and grooming use.
• REDIST Premium hair and beauty brand distributed exclusively by REI Pro Supplies across the UK for professional salon and grooming use.
• TOTEX Premium hair and beauty brand distributed exclusively by REI Pro Supplies across the UK for professional salon and grooming use.
• VASSO Premium hair and beauty brand distributed exclusively by REI Pro Supplies across the UK for professional salon and grooming use.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• REDONEcoreChannel Partner/ Reseller/ DistributorREDONE is a premium hair and beauty brand for which REI Pro Supplies serves as the official UK distributor.
• REDISTcoreChannel Partner/ Reseller/ DistributorREDIST is a premium grooming brand exclusively distributed in the UK by REI Pro Supplies.
• TOTEXcoreChannel Partner/ Reseller/ DistributorTOTEX is a premium hair and beauty brand under exclusive UK distribution through REI Pro Supplies.
• VASSOcoreChannel Partner/ Reseller/ DistributorVASSO is a premium grooming brand exclusively distributed in the UK market by REI Pro Supplies.

Broad incumbents

• L'Oréal Professionnel UK: Major global professional hair brand with established UK distribution. Comparable as a salon-channel brand owner whose distribution strategy shapes the competitive landscape REI operates in.
• Schwarzkopf Professional (Henkel): Global professional hair brand distributed in the UK via traditional salon wholesalers. Comparable as a competing premium brand owner whose UK distribution arrangements REI may seek to emulate or partner with.
• Wella Company (Professional Division): Global brand owner in professional hair care and color sold through UK salon distributors. Comparable because brands REI distributes sit alongside Wella's portfolio in salons, and Wella could in principle choose REI (or a rival) as its UK channel partner.

Direct peers

• Salon Supplies Direct: UK-based online and wholesale supplier of professional hair and beauty products to salons. Comparable B2B distribution model and product categories to REI's portfolio.
• Beauty Express UK: UK-based distributor of professional beauty and salon products, including hair care brands. Directly overlaps REI's customer segment and product category focus.
• Salon Services (Salon Group): One of the largest UK distributors of professional hair and beauty products to salons; directly comparable in product categories (premium haircare brands), target customer (UK salons), and B2B distribution model. REI competes for the same shelf space and account relationships.
• Capital Hair & Beauty: Established UK professional hair and beauty wholesaler serving salons with multi-brand premium assortment. Closely mirrors REI's vertical (salon-only) and channel (B2B distribution) focus.
• Affinity Hair & Beauty: UK-based professional beauty and hair product distributor serving salons. Directly comparable B2B distribution model and product categories to REI.
• Salon Success / Hairdressing Supplies Wholesale: Long-running UK wholesale distributor of professional hairdressing and beauty brands to salons. Comparable value proposition: multi-brand premium assortment delivered to trade customers.

Emerging players

• Salon Brands UK: Smaller UK distributor focused on bringing niche and emerging international professional beauty brands to UK salons. Comparable emerging distributor model that competes for premium brand mandates.

Market position

Customer concentration

• Instagraminstagram.com/reiprosupplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REI PRO SUPPLIES LTD