What redONE does

redONE Network Sdn Bhd is a Malaysian mobile virtual network operator (MVNO) that provides prepaid and postpaid 5G mobile plans, home internet, and a growing ecosystem of lifestyle financial and insurance services. Founded in 2003 and headquartered in Puchong, Malaysia, the company operates its services over CelcomDigi's 5G and 4G LTE network infrastructure under its own 'redONE Mobile' brand. Its postpaid tiers range from 5G Postpaid18 at RM18/month (10 GB) up to postpaidFAMILY98 at RM98/month (1,000 GB shared across 3 lines); prepaid is anchored by the 5G Prepaid ULTRAplus starter pack at RM8; and home connectivity is offered via redONE HOME 5G WiFi at RM78/month for 1,000 GB. International connectivity is provided through redROAM passes covering 77 countries.

The company's technology stack is lean and consumer-facing: digital onboarding via eKYC QR-code registration, two proprietary self-care mobile applications (redONE 1App for postpaid and redONE Mobile Prepaid App for prepaid), and a Sales Advisor/Agency Partner channel program with embedded referral codes. Beyond core connectivity, redONE has extended into adjacent verticals via sub-brands redCASH (personal financing up to RM10,000), redCARE (an insurance and takaful aggregation platform partnered with Zurich Malaysia, Z-Rider Takaful, and Jom MyServis covering 150+ panel workshops), redCARD loyalty, and redMALL marketplace. The technical differentiator across these features is interoperability and ease-of-use rather than proprietary IP.

redONE's business model combines recurring mobile subscription revenue (postpaid plans, home WiFi), usage-based prepaid top-ups, commission-based affiliate revenue from redCARE insurance products, and interest/fee revenue from redCASH personal financing. Go-to-market is hybrid: self-serve digital acquisition (website, app, eKYC) paired with a distributed Sales Advisor/Agency Partner network, third-party marketplace distribution (Shopee for prepaid starter packs), and physical outlets. Customer segments include price-sensitive individual consumers (including users previously blacklisted by other carriers), families (postpaidFAMILY98), East Malaysia / Borneo residents (Borneo-specific plans), and a small business segment served via dedicated business plan pages. Leadership is anchored by CEO Farid Yunus and co-founder/CSO Ben Teh. The company is privately held with no disclosed institutional investors or funding rounds.

Name

redONE

Legal name

redONE Network Sdn Bhd

Website

https://redone.com.my

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

redONE is a Malaysian MVNO on CelcomDigi's network offering budget-priced 5G postpaid, prepaid, and home WiFi plans, plus a lifestyle ecosystem (redCASH financing, redCARE insurance, redCARD loyalty) targeting price-sensitive consumers and families across Malaysia and Singapore.

Ownership category

akta.pro rank

Headquarters

HQ city

Puchong

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Postpaid Mobile Plans: Recurring monthly subscription revenue from postpaid plans (5G Postpaid18 at RM18, postpaidPLUS38 at RM38, postpaidPLUS48 at RM48, redplanPLUS plans, postpaidFAMILY98 at RM98). Revenue is recurring and subscription-based with monthly billing.
2. Prepaid Mobile Plans: Prepaid top-up and reload revenue from prepaid plans (5G Prepaid ULTRAplus starter pack at RM8, Borneo-specific plans). Revenue is usage-based reload/top-up model with pay-as-you-go cadence.
3. redONE HOME 5G WiFi: Fixed wireless home internet service (redONE HOME) at RM78/month for 1,000 GB, generating recurring monthly revenue from household subscribers.
4. Roaming Passes: International roaming pass revenue (redROAM) covering 77 countries, charged on a per-pass or pay-as-you-go basis.
5. redCARE Insurance/Takaful Services: Commission revenue from insurance and takaful products (motorcycle, personal accident, car warranty, will writing) offered through the redCARE platform in partnership with Zurich Malaysia and Z-Rider Takaful.
6. redCASH Personal Financing: Personal loan/financing service offering up to RM10,000, generating revenue through interest/fees on loans extended to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

redONE is a Malaysian mobile virtual network operator that resells cellular connectivity over CelcomDigi's 5G and 4G LTE network under its own brand. It sells affordable postpaid plans (RM18–RM98/month) and prepaid starter packs, 5G fixed-wireless home internet, international roaming passes covering 77 countries, and bundles lifestyle add-ons including personal financing (redCASH), insurance and takaful aggregation (redCARE), and a loyalty card (redCARD), all managed through proprietary self-care apps.

Product overview

redONE is a Malaysian mobile telecommunications company offering a unified mobile services portfolio centered on postpaid and prepaid cellular plans, supplemented by home internet, financial services, insurance/takaful products, and dedicated mobile applications. The core offering consists of multiple postpaid tiers (5G Postpaid18, postpaidPLUS38/48, postpaidFAMILY98, redplanPLUS38/48) and prepaid plans (5G ULTRAplus) ranging from RM8 to RM98 monthly. Lifestyle products include redCASH (personal financing), redCARD (card product), and redCARE (insurance suite with will writing, motorcycle/car insurance, and vehicle service management). All services are supported by dedicated mobile apps (redONE 1App for postpaid, redONE Mobile Prepaid App) and powered by the CelcomDigi network infrastructure. The company operates through digital onboarding, live chat, and a network of sales advisors and retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• redCASH: A lifestyle financial service offering personal financing up to RM10,000.
• redCARD
• redCARE
• redONE Home
• redROAM
• redMALL

Products and services

• 5G Postpaid18 Basic postpaid mobile plan offering 10 GB of fast internet and unlimited calls to all networks for RM18 per month, targeted at individual consumers seeking low-cost entry into 5G.
• postpaidPLUS38 Postpaid mobile plan with 180 GB of internet, unlimited calls to all networks, and bundled value-added services (10 GB 4G LTE redSOCIAL and 30 GB redVIDEO at 1 GB/day) for RM38 per month.
• postpaidPLUS48 Postpaid mobile plan with 250 GB of internet for RM48 per month with 5G speed, targeted at consumers needing high data volumes.
• postpaidFAMILY98 Family postpaid plan with 1,000 GB total internet shared across up to 3 lines for RM98 per month, designed for households needing multi-line data sharing.
• redplanPLUS38 Postpaid plan with unlimited calls to all networks and a fast-track path to a FREE 5G Phone after a 6-month contract (sign up, add supplementary line, or upgrade with loyalty plan) at RM38 per month.
• redplanPLUS48 Postpaid plan with 250 GB of data and a free 5G phone offer after a 6-month contract with loyalty plan, priced at RM48 per month.
• redplanROAM48 Postpaid plan marketed as 'Kaw-Kaw Data, Worry-Free Price' offering more 5G-speed data at affordable pricing with FREE international roaming included.
• devicePRO Postpaid plan that bundles a FREE 5G Phone with the subscription at RM68 per month, designed for consumers seeking device financing alongside connectivity.
• 5G Prepaid ULTRAplus 5G prepaid starter pack priced at RM8 offering ultra-fast 5G streaming, pro-level gaming, and rewards (Ganjaran Overload worth RM1 Million), with RM5 free credit, 1 GB activation bonus, RM0.15/min voice, and RM0.15/SMS to other networks.
• ULTRA BORNEO Prepaid Prepaid plan exclusive to Borneo residents (Sabah and Sarawak) offering 110 GB for RM20 per month (originally RM25) for streaming, social browsing, and gaming.
• redplanBORNEO38 Postpaid plan exclusive to Borneons offering 180 GB at RM28 per month (originally RM38) with an RM10 rebate for 6 months.
• redONE HOME 5G fixed-wireless home WiFi service providing 1,000 GB of instant internet at RM78 per month, targeted at household subscribers seeking high-volume home connectivity.
• redROAM International roaming pass service providing mobile connectivity in 77 countries worldwide, sold as a standalone add-on or pay-as-you-go roaming for existing plan holders.
• redCASH Personal financing/loan service allowing redONE subscribers to obtain up to RM10,000 for personal needs, integrated into the redONE lifestyle ecosystem.
• redCARE Insurance and takaful aggregation platform offering redWILL/redWASIAT will writing, Z-Rider Takaful motorcycle protection, Zurich Takaful Personal Accident, Car Extend Warranty, and Jom MyServis car service management with 150+ panel workshops.
• redCARD Loyalty/rewards card programme linked to the redONE brand and redMALL marketplace, offering lifestyle benefits to subscribers.
• redMALL Online marketplace operated by redONE (redmall.com.my) for redONE products, accessories, and lifestyle offerings, including the redCARD loyalty program.
• redONE Mobile 1App Mobile application for redONE postpaid subscribers to view data and voice balance, check bill information, purchase data upgrades, manage account, and receive rewards updates.
• redONE Mobile Prepaid App Mobile application for redONE prepaid subscribers to check credit balance, data and calls usage, and purchase additional add-ons.
• redONE Sales Advisor Program Channel partner program recruiting Sales Advisors and Agency Partners who earn commissions and rewards by referring and signing up customers to redONE mobile plans using embedded agent referral codes.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CelcomDigicoreTechnology or IntegrationredONE operates as an MVNO powered by CelcomDigi's 5G and 4G LTE network infrastructure. redONE's users get to enjoy the 'widest and best network coverage throughout Malaysia' through this infrastructure partnership. CelcomDigi provides the underlying network while redONE handles branding, pricing, customer acquisition, and service delivery.
• Zurich Malaysia (Z-Rider Takaful)minorStrategic or Co-development PartnerZurich Malaysia partners with redONE's redCARE platform to offer Z-Rider Takaful (motorcycle protection) and Zurich Takaful Personal Accident insurance products. These are distributed through the redCARE platform to redONE's customer base.
• redONE Sales Advisors / Agency PartnerscoreChannel Partner/ Reseller/ DistributorredONE recruits and manages a network of Sales Advisors and Agency Partners who sign up new customers and earn commissions. Partners use unique referral codes embedded in registration links. The program enables extra income and rewards for agents while driving customer acquisition for redONE.

Scale indicators2 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Yes (Malaysian MVNO by YTL): Yes is a Malaysian MVNO operating on Celcom/Yes 4G network infrastructure, offering prepaid and postpaid plans to Malaysian consumers. It is the closest direct competitor to redONE in the same market, segment, and MVNO business model.
• Tune Talk: Tune Talk is a Malaysian MVNO operating on Celcom's network, offering prepaid and postpaid mobile plans with lifestyle and travel-oriented benefits. It directly competes with redONE for budget-conscious Malaysian subscribers on a similar MVNO model.
• XOX Mobile: XOX Mobile is a Malaysian MVNO offering prepaid and postpaid plans with value-added services. It targets similar budget segments to redONE within Malaysia and competes on similar pricing and digital onboarding mechanics.
• Lyca Mobile: Lyca Mobile is an international MVNO offering low-cost prepaid SIMs and roaming in multiple countries including Malaysia. It shares redONE's budget positioning, prepaid-heavy model, and focus on multi-country mobile service without owning network infrastructure.
• Mint Mobile: Mint Mobile is a US MVNO operating on T-Mobile's network with a digital-first, no-contract, low-cost positioning. While geography differs, its asset-light MVNO model with online onboarding and direct-to-consumer pricing mirrors redONE's core business mechanics.

Broad incumbents

• CelcomDigi Berhad: CelcomDigi is the merged entity of Celcom and Digi and is redONE's host network provider. As Malaysia's largest MNO, it owns the underlying infrastructure redONE resells and competes head-on at the consumer level with its own postpaid and prepaid brands.
• Maxis Berhad: Maxis is one of Malaysia's largest mobile network operators with its own 4G/5G infrastructure, retail stores, and postpaid/prepaid brands (Hotlink, Maxis Postpaid). It competes with redONE for Malaysian mobile subscribers across all price tiers.
• U Mobile: U Mobile is a Malaysian MNO with its own 4G/5G network and postpaid/prepaid brands. It competes with redONE in the affordable 5G segment and represents the kind of network-owning incumbent redONE must differentiate against.
• Telekom Malaysia (Unifi Mobile): Telekom Malaysia operates Unifi Mobile as an MVNO on its own network alongside fixed broadband. It overlaps with redONE in Malaysian mobile and home internet (Unifi Home) and represents an incumbent competitor with bundled service capability.

Emerging players

• Airalo: Airalo is a global eSIM-based MVNO focused on international travelers, offering data plans across 200+ countries. While narrower in scope than redONE, it shares the same asset-light MVNO/reseller model and competes for cross-border mobile data usage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redONEnetwork
• YouTubeyoutube.com/user/myred1mobile
• Facebookfacebook.com/RED1Mobile
• Instagraminstagram.com/redonenetwork
• TikToktiktok.com/@redonemobilemy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about redONE