Premsons

What Premsons does

Premsons is a multi-category retail brand operating since the 1950s out of a single flagship store at Breach Candy, South Mumbai, complemented by a Shopify-based e-commerce storefront at premsons.com that ships nationally across India. The business sells 50,000+ handpicked SKUs across eight categories — Home & Kitchen, Health & Beauty, Fashion, Stationery & Toys, Office, Travel & Sports, and Technology — spanning price points from Rs. 150 (decorative glass covers) to Rs. 21,995 (Mahjong sets). Premsons also operates the Eternia® private-label sub-brand for fine fragrances and cosmetics (sanitizers, soaps, candles, room sprays, incense) positioned as vegan and cruelty-free, and offers a specialized line of proprietary Premsons®-branded American Mahjong game sets and accessories.

The revenue model is direct-to-consumer retail — discrete one-time unit-priced transactions through the physical store, the e-commerce site, WhatsApp Business, phone, and email, plus a corporate gifting and customized-hampers B2B channel. Distribution is physically concentrated (one retail location in Mumbai) and digitally distributed (pan-India delivery with free shipping above Rs. 4,999). Marketing relies on organic social (Instagram, Facebook, Pinterest, YouTube), WhatsApp, email newsletters, and website SEO; there are no paid acquisition channels disclosed and no third-party marketplace presence.

Ownership is private and family/founder-held, with no disclosed external investment, no leadership team on file, no funding rounds, no M&A activity, and no public reporting. The company has operated continuously for over 70 years as a single-store South Mumbai institution and has not been observed to expand its physical footprint beyond Breach Candy.

Name

Premsons

Legal name

Premsons

Website

https://premsons.com

Company type

Private

Founded year

1950

Operating status

Operating

Short description

Premsons is a 70+ year-old multi-category retailer operating a flagship store in Breach Candy, Mumbai and a Shopify-based e-commerce site, selling 50,000+ products across home, kitchen, beauty, fashion, toys, office, travel, and technology to Indian consumers and corporate gifting buyers.

Ownership category

akta.pro rank

Product category

Multi-category retail

NAICS

Hobby, Toy, and Game Retailers (45912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRAGABAH

General Merchandise Variety-Value Mass Merchandisers

Consumer Products & Retail/General Merchandise & Department Stores/General Merchandise Mass Merchandisers

Keywords

• Multi-category retail
• Home and kitchen products
• Fashion accessories retail
• Corporate gifting services
• Beauty and cosmetics

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Direct product sales through physical retail store in Breach Candy, Mumbai and e-commerce website. Products span across multiple categories including home & kitchen, health & beauty, fashion, stationery & toys, office supplies, travel & sports, and technology. Revenue generated from individual product transactions at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Premsons operates a flagship physical retail store in Breach Candy, Mumbai, and an e-commerce website selling more than 50,000 handpicked products across home and kitchen, health and beauty, fashion, stationery and toys, office supplies, travel and sports, and technology categories. The company also runs the Eternia® premium sub-brand for fine fragrances and cosmetics, and offers customized hampers and corporate gifting services for bulk orders.

Product overview

Premsons is a multi-category retail e-commerce platform and physical store operating from Mumbai, India, offering over 50,000 handpicked products across diverse categories. The business operates through its main e-commerce platform (Premsons.com) and features several product lines including: the Eternia® Fine Fragrances & Cosmetics sub-brand (premium personal care and home fragrances); American Mahjong Sets & Accessories (complete game kits with tiles, racks, and accessories); Faux Leather Home Organizers (tissue boxes, remote holders, watch boxes, dustbins); Fidget Spinners and Toys; Kitchen Appliances (raclette makers, cotton candy machines, fondue pots); Technology Accessories (mobile holders, cables, LED speakers); Fashion Accessories (cufflinks, hats, jewellery); Travel Essentials (neck pillows, bags); and general Home Decor, Bed & Bath, and Baby & Toddler products. The company also offers bulk/corporate gifting services.

Differentiator

Problem solved

Functional benefit

Brands

• Eternia®: Premium fine fragrances and cosmetics sub-brand offering hand sanitizers, bar soaps, shower gels, lotions, candles, room sprays, agarbatti incense sticks, potpourri, and pillow mists. Positioned as luxury, vegan, and cruelty-free products.

Products and services

• Eternia® Fine Fragrances & Cosmetics Collection Premium private-label sub-brand offering fine fragrances, cosmetics, and personal care products marketed as sulphate & paraben free, vegan & cruelty free, for individual consumers looking for luxury personal care and home fragrances.
• American Mahjong Sets & Accessories Complete American Mahjong game kits and accessories, including tiles, wooden racks, pushers, dice, playing cards, scoring chips, mats, and carrying bags, for casual and competitive Mahjong players.
• Faux Leather Home Organizers Vegan leather home organization products such as tissue box holders, remote holders, watch boxes, dustbins, desk organizers, pen stands, and jewellery trays in croc-texture and woven designs.
• Fidget Spinners Collection of fidget spinner toys in metal, football, and multicolour dragon ball designs, with single and four-bearing configurations.
• Cufflinks for Men Men's formal cufflinks in crystal, mother-of-pearl inlay, enamel, and black onyx designs, with silver and gold-plated options.
• Kitchen Appliances Home kitchen appliances including raclette makers, cotton candy makers, cheese fondue pots, coffee machines, toasters, waffle makers, sandwich makers, garment steamers, and kitchen weighing scales.
• Technology Accessories Mobile and tablet accessories including micro USB data cables, phone holders, mobile stands, handsfree sticky holders, LED lights, Bluetooth speakers, and tablet/iPad carry bags.
• Travel Essentials Travel products including memory foam and micro-bead neck pillows, travel bags, and travel accessories for travel comfort.
• Home Decor & Figurines Decorative resin sculptures, statues, figurines, candles, candle holders, vases, and home décor accents in contemporary and traditional designs.
• Bed & Bath Products Bed sheets, anti-skid bath mats, ceramic and acrylic bathroom accessory sets, and laundry essentials.
• Stainless Steel Jewellery Waterproof, sweatproof, and tarnish-free stainless steel evil-eye bracelets and necklaces designed for everyday wear.
• Baby & Toddler Products Baby care items including clothing, feeding bottles, silicone weaning bottles, baby bodysuits, jumpsuits, and children's toys.
• LED Lighting Products LED lighting products including LED light melody Bluetooth speakers, solar motion sensor lights, and LED night lights for kids.
• Corporate & Bulk Gifting Service Customized hampers, bulk pricing, special packaging, and corporate gifting services for business customers requiring event-related or employee gifting products.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Nestasia: Online-first Indian home and lifestyle brand curating across categories including kitchen, decor, and gifts. Comparable to Premsons in its curated, multi-category merchandising and emphasis on discovery across home and lifestyle.
• Chumbak: Indian lifestyle and gift retailer with a multi-category assortment spanning home, fashion, accessories, and quirky lifestyle products. Strongly comparable to Premsons in its horizontal, lifestyle-led merchandising combined with proprietary product design.
• The Bombay Store: Historic Indian multi-category retailer offering gifts, home, handicrafts, and lifestyle products through flagship stores and e-commerce. Directly comparable to Premsons' legacy, multi-category general-merchandise positioning.

Broad incumbents

• Good Earth: Premium Indian lifestyle retailer focused on home, fashion, wellness, and gifting. Comparable through its curated multi-category assortment and flagship-store-plus-online presence catering to affluent Indian consumers.
• Shoppers Stop: Large Indian department store chain carrying apparel, beauty, home, and accessories across multiple physical stores and online. A broader incumbent in the same multi-category retail format that Premsons occupies with a single store.
• Fabindia: Established Indian lifestyle retailer across apparel, home, and personal care with both physical stores and e-commerce. Overlaps with Premsons in multi-category breadth and physical-store-led heritage positioning.
• Westside (Trent Ltd): Trent-owned Indian multi-brand retailer in apparel, home, and beauty across a national chain of stores. Overlaps with Premsons' multi-category lifestyle positioning but at far greater scale and with corporate backing.
• Home Town (HomeTown): Indian home and furnishings retail chain under the Lifestyle group selling furniture, decor, and kitchenware. Comparable to Premsons' home & kitchen category focus but operating through large-format stores nationwide.

Emerging players

• Jaypore: Indian e-commerce marketplace and brand curating artisanal home, fashion, and lifestyle products. Comparable to Premsons in lifestyle gifting and home categories, though with a marketplace model and no flagship retail store.
• Happily Unmarried: Indian design-led lifestyle brand with playful home, fashion, and gift products. Comparable to Premsons in quirky, lifestyle-led, multi-category merchandise targeting urban Indian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@premsonsbazaar
• Facebookfacebook.com/PremsonsB
• Instagraminstagram.com/premsonsbazaar
• Pinterestpinterest.com/premsons_bazaar
• LinkedInlinkedin.com/company/premsons-bazaar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premsons