All The Way Foundation

Name

All The Way Foundation

Legal name

A & A All the Way Foundation, Inc.

Website

https://aaalltheway.org

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

Nonprofit Youth Community Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industry

Education Grantmaking Foundations (BPAGAKAK)

Keywords

• Children's basic needs
• Youth sports camps
• Military family support
• Community charitable giving
• Holiday donation drives

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The foundation operates as a 501(c)(3) nonprofit organization and generates revenue through donations from individuals, corporate sponsors, and fundraising events. All contributions are tax-deductible to donors.

Distribution channels3 records

Marketing channels5 records

Core offering

A&A All The Way Foundation is a 501(c)(3) nonprofit charitable foundation that runs youth-focused community programs in El Paso, Texas and Green Bay, Wisconsin. Its core offerings include children's basic needs programs (annual turkey, bike, coat, and shoe drives), free youth sports camps, and military family support programs (Diamonds for Heroes, Month of the Military Child Camp, and the Freedom Is video series). The foundation generates no revenue from selling products or services; it is funded through individual donations, corporate sponsorships, and fundraising events.

Product overview

A&A All The Way Foundation is a nonprofit charitable organization founded in 2020 by NFL players Aaron Jones and Alvin Jones Jr. The foundation operates a portfolio of programs focused on three core areas: children's basic needs (through annual turkey, bike, shoe, and coat giveaways), recreation and fitness (youth sports camps and athletic activities), and military family support (Diamonds for Heroes, Month of the Military Child Camp, and the Freedom Is video series). The foundation's flagship initiatives include the Yards for Shoes campaign (where shoes are donated based on rushing yards earned) and the annual Jones Brothers' Youth Skills Camp. The organization hosts events including the A&A Celebrity Golf Tournament and participates in community activities across El Paso, Texas and Green Bay, Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• Yards For Shoes: Campaign where for every rushing yard Aaron earns (up to 1,500 yards), a new pair of Adidas shoes is given to students in Wisconsin and El Paso communities.
• A&A Summer Takeover

Products and services

• Children's Basic Needs Program Program providing food, clothing, and essential items to children in need through annual turkey giveaways, bike drives, shoe drives, and coat giveaways in El Paso, TX and Green Bay, WI communities.
• Yards For Shoes Campaign Campaign where for every rushing yard Aaron Jones earns (up to 1,500 yards) during the football season, a new pair of Adidas shoes is donated to students in Wisconsin and El Paso communities. Presented by Winsupply.
• Supporting Children In Military Families Program Program supporting children of military families through the Diamonds for Heroes initiative (memorial diamonds for fallen heroes' families), Month of the Military Child Camp, and the Freedom Is video series.
• Recreation & Fitness Program Program promoting physical activity and character development through sports, including free youth football skills camps, bike giveaways, and recreational activities that teach sportsmanship and leadership.
• Jones Brothers' Youth Skills Camp Free football and basketball camp hosted annually since 2017 at Burges High School in El Paso, TX, where Aaron Jones, Alvin Jones Jr., George Hill, and other professional athletes teach basic skills and inspire youth.
• A&A Hoops & Goals Skills Camp Free basketball and football skills camp offering youth the opportunity to learn from professional athletes including Aaron Jones, Alvin Jones Jr., and George Hill.
• Freedom Is Video Series Video series sharing stories of military families and what freedom means to their children, produced in collaboration with participating families to bring awareness to military family sacrifices.
• A&A Celebrity Golf Tournament Annual celebrity golf tournament hosted by the foundation to raise funds for its charitable programs supporting children and families.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• EternevacoreStrategic or Co-development PartnerEterneva is a memorial diamond company partnered with the foundation for the Diamonds for Heroes program. Each year, the foundation gives a memorial diamond to at least one military family who has lost a loved one in service to their country.
• Wisconsin National GuardcoreStrategic or Co-development PartnerThe foundation partners with Wisconsin National Guard to host the Month of the Military Child Camp in April for military children and their families. Camp activities focus on encouraging community, emotional support, and resilience.
• Winsupply (including Sun City Winnelson and Winsupply El Paso HVAC)majorGTM or Marketing PartnerWinsupply and its subsidiaries (Sun City Winnelson and Winsupply El Paso HVAC) are presenting sponsors of the Aaron Jones' Yards for Shoes Campaign for the 2023-2024 season. The partnership enables shoe donations to students in Wisconsin and El Paso communities.
• Cousins SubsminorGTM or Marketing PartnerCousins Subs provides continued support for the Yards for Shoes campaign, helping provide shoes to students in Wisconsin and El Paso communities.
• Old National BankminorGTM or Marketing PartnerOld National Bank is a 2022 sponsor of the Freedom Is video series, supporting military family storytelling and awareness campaigns.
• Photos by AceminorGTM or Marketing PartnerPhotos by Ace is a 2022 sponsor of the Freedom Is video series, providing photography services for military family storytelling content.
• George Hill (NBA Player)coreStrategic or Co-development PartnerIn 2023, the Jones family partnered with NBA player George Hill to host a free basketball camp alongside the football camp, expanding the foundation's recreation and fitness programs.
• Local Grocery Stores (El Paso, TX and Green Bay, WI)minorGTM or Marketing PartnerThe foundation partners with local grocery stores in both El Paso, Texas and Green Bay, Wisconsin for the annual Thanksgiving Turkey Giveaway program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Athletes for Hope: A nonprofit collective co-founded by multiple pro athletes (Andre Agassi, Muhammad Ali, Lance Armstrong, Warrick Dunn, Jeff Gordon, Mia Hamm, Tony Hawk, Andrea Jaeger, Michael Jordan, Mario Lemieux, Li Na, and Yao Ming) to channel athlete philanthropy. Comparable as an ecosystem/network organization that supports athlete-led foundations similar to All The Way.
• Players Philanthropy Fund: A Maryland-based 501(c)(3) fiscal sponsor for athlete-led charitable initiatives. Directly comparable as the foundation's existing fiscal sponsor and structural peer for many pro-athlete nonprofit projects.

Direct peers

• LeBron James Family Foundation: Founded by LeBron James to support at-risk youth through education and wraparound services. Comparable as a celebrity-athlete-founded private foundation with sustained youth development programming, though at substantially greater scale.
• Stephen and Ayesha Curry's Eat. Learn. Play. Foundation: Founded by NBA star Stephen Curry, this foundation focuses on childhood hunger, education, and physical activity. Highly comparable to All The Way's recreation/fitness and basic-needs verticals, and to its youth-athlete-led structure.
• The Chris Paul Family Foundation: Founded by NBA point guard Chris Paul, this foundation supports youth and families through education, social justice, and health programs. Comparable as a current-pro-athlete-led private foundation with multi-vertical youth programming.
• J.J. Watt Foundation: Founded by NFL defensive end J.J. Watt, this foundation supports youth through after-school athletic programs. Comparable as an NFL-player-led private foundation with sports/recreation focus serving children.
• Drew Brees Foundation: Founded by former NFL quarterback Drew Brees, this foundation supports education, health, and youth programs. Comparable as a former/current-NFL-player-led private foundation running youth-focused community initiatives in multiple cities.
• Patrick Mahomes' 15 and the Mahomies Foundation: Founded by NFL quarterback Patrick Mahomes, this 501(c)(3) supports children in underserved communities through health, wellness, and education programs. Closely comparable as an active-NFL-star-led private foundation with youth community programming.
• Russell Wilson's Why Not You Foundation: Founded by NFL quarterback Russell Wilson and singer Ciara, this foundation supports youth education, health, and poverty initiatives. Directly comparable as a high-profile NFL-player-led private foundation running youth-focused community programs and pursuing national scale.
• Troy Polamalu's 501(c)(3) Charitable Foundation: Founded by former NFL safety Troy Polamalu, this foundation supports youth and family causes with an emphasis on faith-based and character development. Comparable as a former-NFL-player-led private foundation with youth programming, though less nationally visible than All The Way.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AAAllTheWayFdn
• Facebookfacebook.com/AAAllTheWayFdn
• Instagraminstagram.com/aaalltheway_foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All The Way Foundation