RIVM LTD
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
RIVM LTD firmographics
Firmographics- Name
- RIVM LTD
- Legal name
- RIVM LTD
- Website
- https://rivm.co.uk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Ownership category
- akta.pro rank
RIVM LTD industry classification
Industry- Product category
- Personal Hygiene Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (32562)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Body Wipes & Cleansing Towelettes (CRABAEAG)
- akta.pro secondary industries
- Intimate & Personal Hygiene Washes (CRABAEAF), Feminine Care Wipes & On-the-Go Hygiene (CRABAIAN)
Keywords
Where RIVM LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RIVM LTD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: RIVM generates revenue through direct sales of body wipes via their e-commerce website and Amazon UK storefront. Products are sold as one-time purchases with pricing at £7.99 per 20-pack.
- Gift Cards: RIVM offers gift cards in denominations of £25, £50, £100, £150, £200, and custom amounts, providing an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fragrance Free Body Wipes - 20-pack at £7.99 |
| Unit Pricing | Pay-as-you-go | Scented Body Wipes - 20-pack at £7.99 |
| Unit Pricing | Pay-as-you-go | Gift Cards - £25 to £200 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
RIVM LTD product offering
Product offeringCore offering
RIVM LTD sells premium adult body wipes made from 100% biodegradable viscose plant-based fibre, formulated with antibacterial, pH-balanced, paraben-free ingredients (Aloe Vera, Oat extract, Vitamin E, and Chamomile in the scented variant). The wipes are sold in 20-pack units at 33x20cm per wipe, marketed toward adults needing convenient full-body cleansing during active, on-the-go, or shower-free situations. Distribution is primarily through the company's own e-commerce site, Amazon UK, and selected UK pharmacies and fitness gyms.
Product overview
RIVM LTD is a UK-based wellness brand offering a focused portfolio of premium adult body wipes. The company sells two variants of body wipes (Fragrance Free and Scented) plus gift cards. Both wipe products share identical specifications: 20 extra thick wipes per pack measuring 33x20cm, made from 100% biodegradable viscose, containing natural ingredients (Aloe Vera, Oat Extract, Vitamin E, and Chamomile for scented variant). The Fragrance Free variant is currently available at £7.99, while the Scented variant is available for pre-order with Spring/Summer 2025 delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Fragrance Free Body Wipes Premium adult body wipes designed for full-body cleansing including face and intimate areas. 20 extra thick wipes per pack at 33x20cm, made from 100% biodegradable viscose, with Aloe Vera, Oat Extract and Vitamin E, 0% alcohol, 99% purified water, fragrance-free and paraben-free. Priced at £7.99 per 20-pack.
- Scented Body Wipes Premium adult body wipes with scented formula containing Chamomile, Aloe Vera, Oat Extract and Vitamin E. 20 wipes per pack at 33x20cm, 100% biodegradable viscose, extra thick and embossed, with antibacterial properties. Expected availability Spring/Summer 2025 at £7.99 per 20-pack.
- RIVM Gift Cards Gift cards redeemable against RIVM products, available in fixed denominations of £25, £50, £100, £150 and £200, plus custom amounts. Marketed as festival, camping and outdoor gift options aligned with sustainable living.
Quantifiable outcome
- Wipes biodegrade within 90 days in compost or landfill conditions
- +1 more outcomes
Companies that use RIVM LTD
Customer profileSegments4 records
Ideal customer profiles4 records
RIVM LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RIVM LTD partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Amazon UKcoreAmazon UK serves as both a marketplace retailer and the fulfillment partner for RIVM products. All orders placed through the RIVM website are fulfilled via Amazon UK Multi-Channel Fulfilment (MCF). Products are also available for purchase directly through Amazon UK.
- Pharmacy RetailerscoreSelected pharmacy partners across the UK stock RIVM body wipes for in-store retail sale, providing physical retail presence alongside e-commerce channels.
- Energie FitnessminorEnergie Fitness gym chain is a retail partner offering RIVM body wipes to gym members and visitors, targeting the active lifestyle segment.
- Retail Partners (General)coreRIVM is actively growing their UK retail network and welcomes new retail partnerships. Interested retailers can contact [email protected]. Products offered through retail channels provide consumers with in-person purchasing options alongside online channels.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
RIVM LTD competitors and assessment
Company assessmentDirect peers
- The Honey Pot Company: DTC feminine care and personal hygiene brand with a wipes and wash portfolio. Comparable on direct-to-consumer personal hygiene wipes sold to adult women through similar channel mix.
- Cheeky Panda: UK-based sustainable personal care brand selling bamboo-based toilet paper, tissues, and wipes. Direct comparable on plant-based/biodegradable positioning and DTC-plus-retail UK distribution model.
- Billie: DTC women's personal care brand selling body wipes, shave, and body care products through its own e-commerce site and Amazon. Highly comparable on DTC-led model, brand positioning, and target audience.
- Wet Ones: The category-defining adult body wipe brand owned by Henkel. Direct competitor to RIVM in the on-the-go adult cleansing wipes segment, sold through major UK retail and grocery.
Broad incumbents
- Yes To: Personal care brand with a wipes range using plant-based ingredients. Comparable on the natural/biodegradable personal care wipe positioning RIVM also targets.
- Scrub Daddy: DTC-driven personal care/cleaning brand that scaled via Amazon and retail with a differentiated core product. Relevant comparable for RIVM's path of building a single differentiated SKU into a multi-channel brand.
- Andrex: Kimberly-Clark's flagship UK hygiene brand, extending into adult body wipes. Comparable as a UK mass-retail hygiene incumbent that RIVM competes against on shelf and online.
Emerging players
- Original+ (No-Rinse Cleansing): European no-rinse cleansing brand offering shower-free bathing products. Comparable as a niche brand in the on-the-go/no-water cleansing category RIVM also addresses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
RIVM LTD social profiles
Digital presenceRIVM LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIVM LTD leadership team
Management profileNumber of profiles
Profiles1 record
RIVM LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIVM LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIVM LTD
What does RIVM LTD do?
RIVM LTD sells premium adult body wipes made from 100% biodegradable viscose plant-based fibre, formulated with antibacterial, pH-balanced, paraben-free ingredients (Aloe Vera, Oat extract, Vitamin E, and Chamomile in the scented variant). The wipes are sold in 20-pack units at 33x20cm per wipe, marketed toward adults needing convenient full-body cleansing during active, on-the-go, or shower-free situations. Distribution is primarily through the company's own e-commerce site, Amazon UK, and selected UK pharmacies and fitness gyms.
Is RIVM LTD a public or private company?
RIVM LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RIVM LTD founded?
RIVM LTD was founded in 2024.
Where is RIVM LTD based?
RIVM LTD is headquartered in London, United Kingdom, in the Europe region.
How does RIVM LTD make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards.
Who are RIVM LTD's main competitors?
Direct peers on record are The Honey Pot Company, Cheeky Panda, Billie and Wet Ones. Broad incumbents are Yes To, Scrub Daddy and Andrex. Original+ (No-Rinse Cleansing) is listed as an emerging player.
Does RIVM LTD have an API?
No public API is recorded for RIVM LTD.
What industry is RIVM LTD in?
RIVM LTD's product category is Personal Hygiene Products. Its primary akta.pro industry code is CRABAEAG, Body Wipes & Cleansing Towelettes, with a secondary code of CRABAEAF, Intimate & Personal Hygiene Washes. Its NAICS code is 3256 and its SIC code is 2844.