What Yes To Beauty does

Yes To Beauty is a privately held spa and beauty center management company that operates more than 20 spa destinations across Croatia and Austria, embedded within partner luxury and mid-upscale hotels. The company provides end-to-end spa operations for hotel owners — including concept design, therapist recruitment, training, daily operations, and marketing — under multi-jurisdiction legal entities (Daljepoti d.o.o. in Croatia, Yes To Beauty Spa Operations GmbH in Austria, and Yes to beauty corp. in the United States). Its portfolio includes flagship locations at AC Hotel Marriott Split (178 Spa, Croatia's tallest spa), Sun Gardens Dubrovnik (part of The Leading Hotels of the World), Imperial Riding School (Autograph Collection) in Vienna, and a cluster of Valamar Collection, TUI BLUE, and Bluesun properties along the Adriatic and in Obertauern.

The core technology stack centers on the Wellness Academy Training Programme, a structured curriculum delivered by expert trainers and spa managers that standardizes therapist quality across all locations. All treatments are performed using Natura Bissé skincare products exclusively, leveraging the brand's 5-time World's Best Spa Award winner status (2025 World Spa Awards) and its designation as Official Spa Brand of The World's 50 Best Hotels. The product portfolio spans massages, body and mind rituals, signature rituals, Natura Bissé facials, individual and couples packages, kids spa, beauty care, spa zone access passes, and celebrations/events. Distribution is layered: on-property hotel spa capture paired with a 24/7 e-commerce webshop issuing 6-month digital PDF vouchers, plus a corporate sales channel for bulk gifting and team-building arrangements.

The business model combines B2B managed services revenue from hospitality partners with direct-to-consumer transactions. Revenue streams include managed spa operations contracts, unit-priced voucher sales (€30 day passes to €360+ premium packages), gift vouchers (€100 denominations), and corporate group bookings. Pricing is per-unit, pay-as-you-go. Customer segments target luxury hotel guests (primary), couples, corporate groups, celebration groups, and families, with a horizontal segmentation approach supported by a multi-language (English, Croatian, German) website and content marketing channels including a Spa Experts Insights blog and email newsletter.

Name

Yes To Beauty

Legal name

Daljepoti d.o.o.

Website

https://www.yestobeauty.spa

Company type

Private

Operating status

Operating

Short description

Yes To Beauty is a privately held spa management company operating 20+ luxury hotel spa destinations across Croatia and Austria, exclusively using Natura Bissé products, and selling treatments and 6-month PDF vouchers directly to consumers via e-commerce.

Ownership category

akta.pro rank

Product category

Hospitality Spa & Wellness Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa Packages & Ritual Experiences (HSALAFAN), Luxury Wellness & Spa Resorts (THAGACAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Spa operations management
• Luxury wellness services
• Hotel spa management
• Spa gift vouchers
• Wellness center operator

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Spa Voucher Sales: Digital PDF vouchers sold through the online webshop for spa treatments, packages, and spa zone access. Vouchers are valid for 6 months and can be purchased for personal use or as gifts.
2. Spa Operations Management: Complete spa operations services provided to hotel partners including concept design, recruitment, training, daily operations, and marketing. Revenue generated through service agreements with hospitality partners.
3. Corporate & Group Events: Private spa experiences, corporate team building, and bulk voucher arrangements for employee rewards and client gifting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Yes To Beauty manages and operates spa centers within partner luxury hotels across Croatia and Austria, delivering end-to-end spa operations services including concept design, therapist recruitment, training via its Wellness Academy programme, daily operations, and marketing. It also sells spa treatment vouchers, packaged wellness experiences, gift vouchers, and day-pass access directly to consumers through a 24/7 online webshop, with all services built around the Natura Bissé product line.

Product overview

Yes to Beauty operates as a spa and beauty center management company offering a portfolio of wellness services across over 20 destinations in Croatia and Austria. The core offering consists of spa gift vouchers (PDF format, valid 6 months) redeemable for massages, body & mind rituals, signature rituals, and Natura Bissé face treatments at partner hotel spa locations. The product suite includes individual and couples spa packages, treatment upgrades (hot stones, aromatherapy, LED therapy), kids spa services, beauty care (manicure/pedicure), and spa zone access passes. Specialized offerings include celebrations & events for private gatherings and corporate wellness experiences. All spas utilize Natura Bissé skincare products and are operated in partnership with hospitality brands including Marriott International, The Leading Hotels of the World, Valamar Collection, TUI BLUE Hotels, and Bluesun Hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Spa & Beauty Gift Vouchers

Quantifiable outcome

• Natura Bissé named World's Best Spa Brand for the 5th time at 2025 World Spa Awards
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Natura BissécoreStrategic or Co-development PartnerAll Yes To Beauty spa centers use Natura Bissé products exclusively. Natura Bissé is one of the world's most awarded spa brands, named World's Best Spa Brand for the 5th time at 2025 World Spa Awards. It is the Official Spa Brand of The World's 50 Best Hotels.
• Marriott InternationalflagshipStrategic or Co-development PartnerOperates spas at AC Hotel Marriott Split (178 Spa - Croatia's tallest spa) and Boutique Hotel Venturo (member of Design Hotels). Marriott is a global hospitality leader with elevated spa experiences.
• The Leading Hotels of the World (LHW)flagshipStrategic or Co-development PartnerOperates Natura Bissé Lounge at Sun Gardens Dubrovnik, part of The Leading Hotels of the World collection - a curated global collection of independent luxury properties.
• Valamar CollectioncoreStrategic or Co-development PartnerCroatia's leading hospitality group. Yes To Beauty operates spas at multiple Valamar properties including Arba Resort, Valamar Padova Hotel, Imperial Valamar Collection Hotel, Valamar Carolina Hotel & Villas, and properties in Obertauern.
• TUI BLUE HotelscoreStrategic or Co-development PartnerDynamic experience-led lifestyle brand with wellness-forward resort concepts. Yes To Beauty operates spas at TUI BLUE Kalamota Island (Dubrovnik), TUI BLUE Makarska (Igrane), and TUI BLUE Adriatic Beach (Živogošće).
• Bluesun HotelscoreStrategic or Co-development PartnerAdriatic coastal brand delivering accessible resort experiences with family-friendly wellness. Yes To Beauty operates spas at Bluesun Hotel Soline (Brela), Bluesun Maestral (Brela), and Bluesun Hotel Jadran (Tučepi).
• Independent Resorts & VillasminorChannel Partner/ Reseller/ DistributorExclusive properties with bespoke wellness programs and premium guest experiences operated by Yes To Beauty.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ESPA International: Premium global spa brand and operator that designs and manages hotel and destination spas for luxury hospitality groups, overlapping with Yes To Beauty in the hotel-spa concept, training, and product delivery stack.
• Burke Williams Day Spas: Multi-location premium day spa operator offering massages, facials, and body treatments at upscale urban locations — comparable in service mix and premium positioning, though operates standalone rather than within hotels.
• Massage Heights: Franchise wellness chain offering massage, skincare, and facial services across hundreds of locations — provides a comparable multi-site spa service operating model, though primarily retail-anchored.
• OneSpaWorld (formerly Steiner Leisure): Global provider of spa, salon, and wellness services to luxury resorts and cruise lines, operating branded spa centers within partner properties worldwide — a broader incumbent in outsourced hotel/resort spa operations.
• Hand & Stone Massage and Facial Spa: Large North American franchise day spa chain offering massage, facial, and skincare services at scale; serves as a benchmark for multi-location spa service delivery though its model is consumer-retail rather than hotel-embedded.

Direct peers

• Trilogy Spa Holdings: Hotel spa management company that operates full-service spas within resort and hotel properties under management agreements, mirroring Yes To Beauty's asset-light outsourced spa operations model.
• Spa Sydell: Operates full-service spas inside partner hotels with a similar concept-to-operations delivery approach, providing outsourced spa management to luxury hospitality brands comparable to Yes To Beauty's offerings.
• Arch Amenities Group: Largest third-party hotel spa, fitness, and amenity management company in North America, operating spas within major hotel brand properties under a managed-services model — the closest direct peer in business model and customer base to Yes To Beauty.

Others

• Marriott International: Key hotel partner of Yes To Beauty (AC Hotel Marriott Split, Boutique Hotel Venturo/Design Hotels, Autograph Collection in Vienna/Obertauern); also operates internal spa concepts at its properties and could choose to insource, making it both customer and potential competitor.
• Natura Bissé: Exclusive product partner for Yes To Beauty and 5-time World's Best Spa Brand — adjacent as the supplier whose products, training, and brand reputation underpin Yes To Beauty's premium positioning across all locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes To Beauty