What Eugène Perma Professionnel does

Eugène Perma Professionnel is a French privately held manufacturer and distributor of professional hair care products, serving professional hairdressers and salons as its sole customer base. The company operates a multi-brand portfolio spanning coloration, hair care, and styling — including sub-brands such as EPPRO, Nature Boucles, Solaris, Keratin Color Pigment, Cristal Gloss, and Ultimate Toners Solaris — and positions itself as a pioneer in cruelty-free cosmetics with vegan product lines. Manufacturing is conducted in France using a supplier base that is approximately 95% French, providing short, domestic supply chains and proximity to its core market.

The company monetizes through a direct-to-salon B2B e-commerce storefront, offering professional-only access with mechanics such as a 20% discount on first orders and complimentary shipping above €260 HT. It also operates EP Académie, a dedicated professional training and education platform designed to certify and upskill hairdressers on its product techniques, which functions as a customer-acquisition and retention channel. The 2024 product slate (EPPRO Collection 2025, Cristal Gloss, Ultimate Toners Solaris, Nature Boucles, Keratin Color Pigment) reflects active range expansion across coloration, glossing, toning, and curl care.

Distribution is concentrated in Metropolitan France, with a recently launched English-language B2B storefront extending direct professional sales into the United Kingdom. The business model is therefore best characterized as a vertically integrated, B2B-only professional beauty brand combining in-house French manufacturing, multi-brand portfolio management, direct digital distribution, and an education-led ecosystem aimed at locking in professional salon customers.

Name

Eugène Perma Professionnel

Legal name

Eugène Perma Professionnel

Website

https://eugeneperma-professionnel.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Eugène Perma Professionnel is a French manufacturer of professional hair care products that sells exclusively to hairdressers and salons through a direct B2B e-commerce platform, a multi-brand portfolio spanning coloration and styling, and the EP Académie training ecosystem.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Hair Color & Bleaching (CRABABAD), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional Hair Styling & Finishing (CRABALAC)

Keywords

• Professional hair care
• Hair coloration products
• Salon supplies
• Professional hair styling
• Hair bleaching products

Headquarters

HQ city

Gennevilliers

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional hair product sales: B2B e-commerce sales of professional hair coloring, care, and styling products to hairdressers and salons. Revenue generated through product transactions with free shipping threshold incentive.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Eugène Perma Professionnel manufactures and sells professional hair coloration (permanent, semi-permanent, hybrid, direct), bleaching/decoloration, hair care, repair, styling, forming, and perming products through a B2B e-commerce platform targeting professional hairdressers and salons. The portfolio spans multiple sub-brands (CARMEN, SOLARIS, BLUSH SATINE, ESSENTIEL, COLLECTIONS NATURE, APHOGEE, ARTISTE, LISSIT, ATTENTIVE, OXYCREM, REVOLUTION, BLUSH CARE, COLLECTION STYLING) covering coloration, hair care, and styling categories. The company also provides EP Académie professional education and training.

Product overview

Eugène Perma Professionnel is a French professional hair care company operating a B2B e-commerce platform for salon professionals. The portfolio spans three core categories: coloration (hair coloring and bleaching), soin (hair care and treatments), and coiffage/forme (styling and forming). Under coloration, key brands include CARMEN (permanent and semi-permanent color), SOLARIS (bleaching/decolorization), BLUSH SATINE (direct coloration with 15 shades), and OXYCREM (developers). The hair care line features ESSENTIEL (nutritional and sun protection products), COLLECTIONS NATURE (natural formulations for curly hair), BLUSH CARE (color protection), and APOGEE (repair treatments). Styling products are offered under ARTISTE (finishing products), LISSIT (straightening), and ATTENTIVE (perming). The company also provides EP ACADEMIE for professional education and training.

Differentiator

Problem solved

Functional benefit

Brands

• SOLARIS: Hair coloration and bleaching products including multi-technique powder and air-free powder.
• ESSENTIEL
• ARTIST(E)
• CARMEN
• CARMEN RITUEL
• CARMEN TON SUR TON
• BLUSH SATINE
• OXYCREM
• REVOLUTION
• COLLECTIONS NATURE
• BLUSH CARE
• APHOGEE
• LISSIT
• ATTENTIVE
• COLLECTION STYLING

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Maria Nila: Swedish vegan, cruelty-free professional haircare brand with strong ethical positioning comparable to Eugène Perma's vegan/pioneer stance. Smaller and more focused portfolio, but overlapping professional-channel distribution and sustainability messaging.

Direct peers

• Davines: Italian B Corp professional hair care brand selling coloration, care and styling to salons globally with strong sustainability/ethical positioning. Closest comparable peer given similar ethical-brand identity, multi-category portfolio, and salon-only distribution model.
• Keune Haircosmetics: Family-owned Dutch professional hair care manufacturer with full coloration, care and styling ranges sold B2B to salons. Similar mid-sized European heritage-player profile and comparable three-pillar product structure.
• Goldwell: Kao-owned professional hair color and care brand serving salons with strong technical coloration credentials (similar to CARMEN and SOLARIS). Competes for the same professional colorist buyer in the same channel.

Broad incumbents

• Redken: L'Oréal-owned professional color and care brand sold exclusively through salons. Comparable target customer (independent stylists) and overlapping SKU architecture in color and care.
• Kérastase: L'Oréal's premium salon-only haircare brand. Overlaps directly with Eugène Perma's ESSENTIEL, COLLECTIONS NATURE, and BLUSH CARE technical care lines, with similar salon-distributed, education-driven go-to-market.
• Revlon Professional: Professional division of Revlon covering color, care and styling products for salons. Competes in the same professional channel with overlapping coloration ranges (similar positioning to CARMEN and REVOLUTION).
• Schwarzkopf Professional: Henkel-owned professional hair brand offering color, care and styling to salons worldwide. Closely mirrors Eugène Perma's three-pillar portfolio (coloration/soin/coiffage) and competes for the same professional buyer.
• Wella Professionals: Major professional hair color and care brand serving salons globally. Comparable product architecture (permanent color, demi-permanent, lighteners, care) and similar B2B-to-salon GTM motion, but with much larger international distribution.
• L'Oréal Professionnel: Global leader in professional hair coloration, care, and styling sold to salons. Directly comparable as the dominant incumbent in the same professional channel, with broader geographic reach and larger R&D/marketing budgets than Eugène Perma Professionnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@eugenepermaprofessionnel3218
• Facebookfacebook.com/eugenepermaprofessionnel
• Instagraminstagram.com/eugenepermaprofessionnel
• LinkedInlinkedin.com/company/eugenepermaprofessionnel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eugène Perma Professionnel