D2R LTD

What D2R LTD does

D2R Ltd is a privately held, Leeds-based UK company (company number 16909982) operating as D2R Projects / Design 2 Reality, which designs and builds exhibition stands, corporate event spaces, and live show environments. The company serves UK businesses ranging from first-time exhibitors and SMBs through growing mid-market companies to established brands requiring bespoke flagship stands, supported by related services including printed marketing materials, branded wearables, furniture hire, AV, lighting, flooring, logistics, and on-site staffing.

The product portfolio is organized into three tiers: ShowPro DIY, a tool-free self-build modular system targeted at budget-conscious first-time exhibitors; ShowPro Installed, a hired modular stand with full installation and breakdown by D2R's team for growing businesses attending multiple events; and Custom Builds, fully bespoke design-and-build engagements for established brands at high-profile events. Add-on modules cover marketing collateral, branded apparel, exhibition furniture, AV, lighting, flooring, transport, project management, technical support, and brand ambassador staffing. The technology stack is non-proprietary; the website runs on Odoo's open-source CMS and e-commerce platform, and no AI/ML capabilities, patents, or proprietary software are disclosed.

D2R operates a consultative, sales-led go-to-market with event-driven demand cycles aligned to the UK trade show calendar. GTM combines direct sales (phone, email, website consultation forms) with self-serve e-commerce for the DIY tier and a knowledge-led content marketing funnel (blog, downloadable planning checklists, DIY vs Installed comparison guides). Revenue is generated through one-time purchases for DIY and Custom Builds, recurring hire contracts for ShowPro Installed, and one-time add-on purchases. The leadership team consists of Managing Director Richard Rowlinski and Sales & Marketing Manager Phil Lake, with the company citing over 30 years of combined industry experience across exhibitions, media sets, corporate installations, and award shows.

Name

D2R LTD

Legal name

D2R Ltd

Website

https://d2rltd.com

Company type

Private

Operating status

Operating

Short description

D2R Ltd is a Leeds-based UK company that designs and builds exhibition stands, corporate event spaces, and live show environments. It serves UK SMBs, growing mid-market firms, and established brands through ShowPro DIY, ShowPro Installed, and Custom Builds.

Ownership category

akta.pro rank

Product category

Exhibition Stand Design & Build

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (33721), Indoor and Outdoor Display Advertising (541850)

SIC

Office Furniture (2520)

akta.pro industry

PRIMARYTHAHAHAA

Custom Booth & Stand Design (Concept, 3D, Branding)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYTHAHAHAC

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYTHAHAHAL

Onsite Installation, Dismantle & Labor Management (I&D Crews)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYTHAHAHAI

Lighting, LED Walls & Digital Signage for Booths

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

Keywords

• Exhibition stand design
• Exhibition stand build
• Corporate event production
• Live show environments
• Exhibition logistics services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Exhibition Stand Sales (DIY): Self-build modular exhibition stands sold to customers. ShowPro DIY is a portable, reusable system that customers purchase and assemble themselves. Includes high-quality printed graphics.
2. Exhibition Stand Hire (Installed): ShowPro Installed provides hired modular exhibition stands with professional installation and breakdown included. Customers pay for the rental solution rather than purchasing.
3. Custom Exhibition Builds: Fully bespoke exhibition stand design and construction for established brands. End-to-end project from concept to show day, including design, build, logistics, installation, and breakdown.
4. Marketing Materials & Branded Wearables: Printed marketing materials (brochures, leaflets, business cards, posters) and branded clothing (polo shirts, t-shirts, hoodies, jackets) supplied standalone or bundled with exhibition packages.
5. Additional Add-Ons & Support Services: Optional extras including exhibition furniture hire, AV equipment, lighting, flooring, transport/logistics, on-site installation teams, project management support, technical support, and brand ambassador staffing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

D2R LTD designs, builds, and delivers exhibition stands, corporate event spaces, and live show environments for UK businesses. The company offers a tiered portfolio ranging from self-build modular systems (ShowPro DIY) and hired installed modular stands (ShowPro Installed) through to fully bespoke exhibition builds, supplemented by printed marketing materials, branded wearables, furniture, AV, lighting, and on-site installation and project management services.

Product overview

D2R LTD offers a three-tier exhibition stand portfolio: ShowPro DIY (self-build modular system), ShowPro Installed (professionally installed modular stands), and Custom Builds (fully bespoke exhibition environments). The company also provides related services including design, construction, and installation, plus add-on products such as printed marketing materials, branded wearables, exhibition furniture, lighting, AV equipment, and comprehensive support services including project management and brand ambassadors. Additional add-ons are available to complement any exhibition stand package.

Differentiator

Problem solved

Functional benefit

Products and services

• ShowPro DIY

Quantifiable outcome

• Removes stress from exhibitions - customers report organized and straightforward process from first conversation through to installation
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Environmental OrganizationsminorStrategic or Co-development PartnerD2R states it 'collaborates with leading organizations committed to protecting the environment and building a greener future.' No specific named partners disclosed. Partnership appears focused on sustainable exhibition practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nimlok: International exhibition display solutions provider with UK operations offering modular and custom stands. Comparable three-tier offering (modular self-build through to bespoke) targeting the same exhibitor profile.
• beMatrix: Global modular frame system provider for exhibition stands with a UK partner network. Operates upstream of D2R as a tooling supplier but competes for end-customer projects via partners.
• Octanorm UK: Global modular exhibition system manufacturer with UK presence; provides the underlying modular hardware used by many stand builders. Broader incumbent in the category D2R competes in.
• Display Solutions International: Established exhibition and event display solutions provider offering modular hardware and custom fabrication. Comparable scope of services and overlap in modular + bespoke tier offerings.

Direct peers

• Skyline Whitespace: UK-headquartered exhibition stand designer and builder offering full-service custom and modular stand solutions. Closely comparable to D2R in scope (design, build, install) and target customer profile.
• Aztec Events: UK-based full-service exhibition and event production company offering stand design, build, and live event services. Overlaps with D2R on both exhibition stands and broader event production work.
• Quadrant2Design: UK-based exhibition stand design and build company offering modular and bespoke solutions for trade shows. Directly competes with D2R across self-build, installed, and custom tiers, serving the same UK mid-market exhibitor segment.
• Maelstrom Exhibitions: UK exhibition stand design and build specialist serving a similar mix of SME and enterprise exhibitors. Comparable end-to-end service model covering concept, construction, and on-site installation.

Emerging players

• ProGlobalEvents: UK-headquartered exhibition stand designer offering custom and modular build services for trade shows. Smaller-scale emerging peer with a comparable service catalogue to D2R.

Regional players

• ProExhibits: US-based full-service exhibition design and build firm with similar custom + modular model. Comparable service structure (design, fabrication, install) but operates in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D2R LTD