What Nexxbase Innovations Pvt. Ltd. does

Nexxbase Innovations Pvt. Ltd. is a privately held Indian consumer electronics company headquartered in Gurugram that develops and sells the Luna line of smart health wearables under the Noise parent brand. Its flagship hardware consists of the Luna Ring Gen 2 — an aerospace-grade titanium smart ring priced at $329 with up to 30-day battery life via an included charging case — and the Luna Band, a screenless voice-led fitness band positioned against Whoop with a subscription-free model. Both devices share an advanced PPG sensor array (Green LEDs, Red Light SpO2, skin temperature, accelerometer, Goodix GH3220 chip) and connect via Bluetooth Low Energy 5 to the companion Luna mobile app.

Underlying the hardware is LifeOS, a proprietary AI engine that ingests biometric sensor data alongside user-provided context (voice logs in 200+ languages, bloodwork, meal and supplement logs) to deliver real-time, personalized daily health guidance. LifeOS is built on a dataset of over one billion sleep events and is exposed through micro-apps covering caffeine timing, jetlag, hydration, fitness age, and cycle-aware training. The company claims 98.2% heart rate accuracy validated by Phillips Biosensing and 0.987 Pearson correlation against reference devices.

The business model is primarily one-time hardware sales through a direct-to-consumer e-commerce storefront (lunazone.com) supplemented by premium department-store placements (Selfridges, Printemps, KaDeWe, Rinascente, Virgin Megastore) across 70+ countries. Critically, the entire software platform is free with no subscription paywall, distinguishing Luna from Oura and Whoop. Revenue is supplemented indirectly through ecosystem partnerships (McFit, Clue, Kindbody), athlete ambassador content, and a B2B bulk-order channel. Primary customer segments are health-and-wellness-conscious consumers and competitive athletes, with secondary use cases in women's fertility tracking and clinical preventative health.

Name

Nexxbase Innovations Pvt. Ltd.

Legal name

Nexxbase Innovations Pvt Ltd

Website

https://lunazone.com

Company type

Private

Operating status

Operating

Short description

Nexxbase Innovations Pvt. Ltd. (DBA Luna, parent Noise) is an Indian consumer electronics company that develops and sells subscription-free smart health wearables — the Luna Ring Gen 2 and Luna Band — powered by its proprietary LifeOS AI engine, serving health-conscious consumers and competitive athletes across 70+ countries.

Ownership category

akta.pro rank

Product category

Consumer Electronics (Smart Wearables)

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Smart Rings (CRACAIAC)

akta.pro secondary industries

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD)

Keywords

• Smart health wearables
• AI-powered smart ring
• Fitness tracking band
• Wearable health monitoring
• Sleep tracking devices

Headquarters

HQ city

Gurgaon

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Hardware Sales (Luna Ring & Luna Band): Primary revenue stream from one-time hardware purchases. Luna Ring Gen 2 is priced at $329 (international), with Luna Band pre-booking at $49 deposit plus balance payment. Products are custom-built to order (size/color personalization), with a 30-day return window for dissatisfaction. Revenue is recognized upon dispatch and delivery. The company also sells accessories (extra straps, portable surge charger).
2. Free App Platform with Ecosystem Partnerships: The Luna app and LifeOS platform are completely free with no subscription required. Revenue is indirectly generated through ecosystem partnerships (McFit, Clue, Kindbody) that drive hardware sales, and through affiliate/influencer programs (Luna Pro). No direct monetization of the software platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nexxbase Innovations designs, manufactures, and sells premium smart health wearables under the Luna sub-brand, including the aerospace-grade titanium Luna Ring Gen 2 smart ring and the screenless voice-led Luna Band fitness band. Both devices are powered by the proprietary LifeOS AI engine, which fuses continuous biometric sensor data (heart rate, HRV, SpO2, skin temperature, sleep stages) with user voice logs, meals, bloodwork, and other context to deliver personalized daily health guidance, with no subscription fee.

Product overview

Nexxbase Innovations Pvt. Ltd. offers the Luna smart health ecosystem consisting of two primary wearable devices—the Luna Ring Gen 2 (smart ring) and Luna Band (fitness band)—both powered by the proprietary LifeOS AI engine. The Luna Ring Gen 2 is a titanium smart ring optimized for sleep and overnight health monitoring with up to 30-day battery life via the included Surge Charger case. The Luna Band is a screenless, voice-controlled wristband designed for real-time workout guidance and daily activity tracking. Both devices share the same LifeOS platform, offering unified health insights, AI-powered coaching, and seamless data synchronization through companion mobile apps. The ecosystem is distinguished by its zero-subscription model, supporting Apple Health and Google Fit integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Luna Ring: A smart ring for advanced health tracking including sleep stages, heart rate, HRV, SpO2, body temperature trends, activity, and recovery. Built from aerospace-grade titanium with no subscription required.
• Luna Band
• LifeOS

Products and services

• Luna Ring Gen 2 Aerospace-grade titanium smart ring offering 24/7 biometric tracking of sleep stages (deep, REM, light, interruptions), heart rate, HRV, SpO2, skin temperature, readiness, stress, fertility/cycle, and activity. Pairs with the LifeOS-powered Luna app on iOS and Android. Designed for adults seeking passive holistic health monitoring with no subscription required.
• Luna Band Screenless, voice-controlled fitness band powered by LifeOS AI that tracks VO2 max, training load, heart rate zones, and recovery, and provides real-time workout guidance via haptic vibration alerts. 8-10 day battery life with ~60 minute full charge. Pre-booked with a $49 deposit and $100 balance before shipping.
• Surge Charger Portable charging case for the Luna Ring Gen 2 with a 580mAh battery that delivers up to 30 days of additional ring battery life. Made from acrylic, ABS, and aluminum alloy. Bundled with Luna Ring Gen 2 orders and sold as a standalone accessory.

Quantifiable outcome

• 98.2% HR accuracy vs. medical-grade equipment (Phillips Biosensing validation)
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• Apple (Siri)supportingTechnology or Integration · 5 January 2026Luna Band announced Siri support integration at CES 2026, enabling hands-free voice interaction with LifeOS through Apple's Siri voice assistant. This positions Luna as an AI-first wearable with voice-native interaction beyond Luna's own voice AI.
• CluecoreGTM or Marketing PartnerLuna and Clue (menstrual cycle tracking app) offer a joint partnership: Clue members receive 15% off Luna Ring plus 3 months of free Clue membership, plus lifetime free access to LifeOS. Luna's sleep and temperature data integrates directly with Clue, adding depth to cycle tracking. Users can correlate how sleep, recovery, and temperature patterns shape each phase of their menstrual cycle.
• McFitcoreGTM or Marketing PartnerMcFit (European gym chain) and Luna offer a joint benefit: McFit+ members receive 25% off Luna Ring plus lifetime free access to LifeOS. Luna's biometric insights on recovery, sleep, and health biomarkers are positioned as complementary to McFit's gym training programs, enabling members to train harder and recover smarter.
• KindbodycoreStrategic or Co-development PartnerLuna and Kindbody (women's fertility and family-building clinic network) offer mutual benefits: Luna members receive 20% off Kindbody new patient consultations via code LUNA20. Luna users can download and export their biometric reports (sleep, HRV, SpO2, temperature, cycle data) and upload them to the Kindbody portal so physicians can provide more personalized clinical guidance between visits. This represents a clinical integration partnership.
• Apple HealthsupportingTechnology or IntegrationLuna Ring and Band sync biometric data to Apple Health on iOS. Data transfer is performed only upon the user's explicit instruction. Integration provides a broader health picture within the Apple ecosystem.
• Google FitsupportingTechnology or IntegrationLuna Ring and Band sync health data to Google Fit on Android devices. Luna's data use from Google APIs adheres to Google API Services User Data Policy including Limited Use requirements. Integration enables cross-platform health data continuity.
• Premium International Retailers (Selfridges, Printemps, KaDeWe, Rinascente, Virgin Megastore)supportingChannel Partner/ Reseller/ DistributorLuna Ring is sold through premium international department stores: Selfridges (London), Printemps (Paris), KaDeWe (Berlin), Rinascente (Rome), and Virgin Megastore (Dubai). These placements position Luna as a premium lifestyle wearable rather than a commodity fitness tracker.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Oura: Oura is the category-defining smart ring with multi-year market leadership. It is Luna's closest direct competitor, differentiated by a $5.99/month subscription model that Luna explicitly attacks with its zero-subscription positioning.
• Ultrahuman: Ultrahuman is an India-based smart ring maker with overlapping product positioning (Ring Air) and a premium subscription model. It competes head-to-head with Luna in both the Indian and international premium smart ring categories.
• Whoop: Whoop is the subscription-led fitness band leader. Luna Band is explicitly positioned as a Whoop alternative without subscription, making Whoop the closest peer for Luna Band's TAM and pricing disruption thesis.
• Samsung Galaxy Ring: Samsung's Galaxy Ring is a direct smart ring competitor launched by a global consumer electronics incumbent. It competes on accuracy, ecosystem integration, and Samsung's massive distribution and marketing scale.

Broad incumbents

• Apple (Apple Watch): Apple Watch is the dominant smartwatch and broader wearable platform. It is a broad incumbent whose HR, HRV, sleep, and fitness tracking features compete with Luna's category, though on a different form factor.
• Fitbit (Google): Fitbit, owned by Google, is a broad incumbent in consumer fitness wearables with established health-tracking features. It overlaps with Luna in 24/7 wellness monitoring and HR/sleep tracking.
• Amazfit: Amazfit is a broad consumer wearables incumbent offering smartwatches and bands at value-to-premium price points. It overlaps with Luna Band in the fitness-band category and competes for the global value-conscious buyer.
• Garmin: Garmin is a broad incumbent in fitness wearables with deep penetration among athletes. Luna benchmarks against Garmin in HR accuracy and competes for the same athlete and fitness-enthusiast buyer.

Emerging players

• Circular: Circular is an emerging smart ring player with similar biometric tracking focus. It overlaps with Luna in the premium smart ring category but with a smaller brand footprint and narrower distribution.
• RingConn: RingConn is an emerging smart ring brand with a no-subscription model. It mirrors Luna's subscription-free positioning and competes for value-conscious premium buyers globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheLunaRing
• LinkedInlinkedin.com/company/luna-zone
• Instagraminstagram.com/thelunazone

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nexxbase Innovations Pvt. Ltd.